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SUMMER TRAINING REPORT ON TRAINING & DEVELOPMENT OF YAMAHA MOTORS LTD

Submitted for partial fulfillment of degree in the requirement of Bachelor Of Business Administration Of MAHARSHI DAYANAND UNIVERSITY, ROHTAK (SESSION 2018-19) SUBMITTED TO:-

SUBMITTED BY:-

MRS. SMRITI

MANISHA

(ASSISTANT PROFESSOR)

BBA-5TH SEM

(BUSINESS ADMINISTRATION DEPT)

COLLEGE ROLL NO.30760 REG. NO. 1611740759 UNIVERSITY ROLL NO.

D.A.V CENETENARY COLLEGE NH-3, N.I.T FARIDABAD [Type text]

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ACKNOWLEDGEMENT

This work is a culmination of sincere efforts put in during the making of this project. This task could not have been accomplished without the support and help of lots of people. It is with great pleasure and privilege that I wish to thanks all of them who actively supported me in this project. I would like to thank MAHARSHI DAYANAND UNIVERSITY, ROHTAK for giving me this opportunity to undertake this project. Doing a project for YAMAHA MOTORS LTD. has been an extremely experienced work for me. I express my humble gratitude and sincere regards to the HR MANAGER of the company who has given me an opportunity to do my SUMMER TRAINING in this organization. I am very grateful to MRS. SMRITI, faculty member of D.A.V CENETENARY COLLEGE, FARIDABAD for her valuable support and guidance in caring out this project.

MANISHA

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PREFACE India has undergone radical transformation in the last three decades. The discoveries and in invention field of life is perhaps being the reason for this transformation. The market strategy in India which was practiced in the olden days has either been changed or been refined so as to adjust with this dynamic world. The present emphasis is one matters of providing a complete “comfort” or “status” to the customers every walk of life. In the light of the present market scenario, through this project, How YAMAHA MOTORS LIMITED, can increase its market share in “automobile industry” emphasis on marketing. This project report tries to take a look on various aspects on marketing and study of market segmentation adopted by Yamaha Motors Limited with a specific focus on Yamaha FZ Series settled for because at the time of its entry in India market back in 2010 it was taken as another foreign bike maker. But the way in which has achieved a constant growth rate of around 30% in past 8 years and the way FZ has emerged at the market leader in B- segment is all due to its fierce marketing program. It give as excellent opportunity to apply our classroom learning in analyzing real life situation. I have compiled this report. I have prepared this project as an essential and obligatory part of the course curriculum of my BBA program. I have tried my best to make my project a success.

MANISHA

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INDEX

S.NO.

PARTICULARS

PAGE NO.

1.

Introduction to the Topic

1-5

2.

Company Profile

6-26

3.

Review of Literature

27-34

4.

Research Methodology

35-39

 Objectives of the Study  Research Design  Methods of Data Collection  Limitations of the Study  Scope of the Study 5.

Data Analysis And Interpretation

40-53

6.

Conclusions and Suggestions

54-56

7.

Annexure

57-62

 Bibliography  Questionnaire

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CERTIFICATE

This

is

to

certify

that

Project

report,

titled

“____________________________

_____________________________________________________________”

Embodies the original

work done by Mr./Ms. _____________________ under College Roll No. ______________ and University Roll No. ______________ and University Registration No _________________ in partial fulfillment of the course requirement of BBA(Gen) – 5th Semester in session 2018 - 2019.

(Mrs. Smriti) Project Guide (HR) Assistant Professor - Business Admn. Dept.

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