Ssi New Generation Design For Six Sigma Dfss Roadmap
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New Generation DFSS ® Roadmap January, 2009
Seite 0
What is Innovation?
Innovation is the creation of wealth to the organizations and value to the customers through improvement or introduction of new products or services.
Seite 1
Innovation & Business Success
•Innovation and new product development influence for business success are very high. •Innovation should not be left to chance. •To mitigate the high commercial risks and for business success, innovation should be consciously controlled and should be an efficient, methodical business process, not a random, wasteful one.
Seite 2
New Generation DFSS
With the „New Generation DFSS ®” thinking and innovation tools “iTools ®”, Innovation, Product and Process Development understanding will be changed. It is time to leave the obsolete DFSS Tools and set a new DFSS standard practice for the execution of innovation and robustness oriented design projects and for Business Success. We need to do for Innovation and robustness what W. Edwards Deming and others did for Quality.
Seite 3
New Generation DFSS
Innovation is not the proprietary of R&D or a single person who has an inventive idea, Innovation is a structured, systematic and disciplined way of work for a cross functional team. We aim to turn innovation from an uncertain and random process to one which rigorously and unambiguously identifies and exploits the leading opportunities for business growth and sustainable competitive advantage through new product development.
Seite 4
New Generation DFSS DFSS… Design For Six Sigma •A Method for Understanding and Translating Customer Requirements to Develop New, Innovative & Robust Products/Processes •Structured, Systematic and Disciplined Methodology •Makes Design Measurable and Traceable •Simple and can be easily learned Identify Identify
• Identify Functional Requirements • Identify the Competition (Benchmark)
Design Design
• Identify Internal and External Functional Requirements (FR) • Develop Concept and Design Parameters (DP)
Optimize Optimize
• Predict Design Performance {FA} = [D] {DP} • Optimize the Functional Requirements
Validate Validate
• Confirm Functional Requirements Are Met • Implement New Design Seite 5
New Generation DFSS Roadmap DFSS Activities Are Starting in Early Product/Process Development Phases
I
Identify
D
Customer Requirements
Design
Concept Design
Preliminary Design
O Final Design
Optimize
Product Verification
Process Verification
V
Validate Post Launch
Launch
Design Flexibility
Product/Process Development Process
New G e
nerati on
Prevention
DFSS ®
and iT ools ®
Si
x
gm Si
a
Reaction Zeit
Seite 6
New Generation DFSS Customer Oriented, Innovative and Robust Product/Process Development
Requirements
Customer Requirements
Product Development
Flow-Down Functional Requirements (FR) to Design Parameters (DP)
DesignParameter (PD) Development of Robust Product Concept
Identify & Translate Customer Requirements to Functional Requiremenst Functional Requirements (FR)
Flow-Down Design Parameters (DP) to Process Parameters (PP)
Process Development ProzessParameter (PP) Development of Robust Process Concept
Product Concept Selection
Process Concept Selection
Development of Robust Product
Development of Robust Process
Product Verification & Risk Management
Process Verification & Risk Management
Flow-Down Functional Requirements (FR) to Design Parameters (DP)
Flow-Down Design Parameters (DP) to Process Parameters (PP)
Seite 7
New Generation DFSS Customer Oriented, Innovative and Robust Product/Process Development
Identify
I
Customer Requirements
D
Design
Customer Requirements
O
Preliminary Design
Final Design
Optimize
Product Verification
V
Process Verification
Launch
Validate Post Launch
Dissatisfaction
Constraints: Time Risk Cost Risk
DP1
Process Risk DPn 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Constraints: Time Risk Cost Risk
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Product Risk
Probability of Occurence
CR3
3 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
CR1
Probability of Occurence
Importance
2
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Market Risk
PPn
PP1 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Constraints: Time Risk Cost Risk
Seite 8
New Generation DFSS Customer Oriented, Innovative and Robust Product/Process Development
I
Identify
D
Customer Requirements
Design
Customer Requirements
Optimize
O
Preliminary Design
Product Verification
Final Design
V
Process Verification
Validate Post Launch
Launch
DFSS-MATRIX ® 1 Concept n
DP
FR n
Dissatisfaction
Innovation Opportunity ®
05
13
3 65
Customer-Scorecard ® Initial (I-S) Actual (I-S) CR1 CR1 CR2 CR2 CR3 CR3 CRn CRn Noises Constraints
Noises Constraints
X X X X X X X X
Concept n
DFSS-MATRIX ® 3
FR 1
PP X X
X X FR n -10
12
30
35
05
13
X X X X
65
X X Product Risk DP1
DPn 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Risk Assessment DP
Product-Scorecard Prediction Actual FR1 FR1 FRn FRn DP1 DP1 DPn DPn
Noises Constraints
Noises Constraints
Process Risk 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
CR3 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
3 2
35
X X
Probability of Occurence
Importance
CR1
30
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
2
12
X X
DP
FR
X X
-10
Market Risk
Concept Sel./Eva. Datum
X X
Concept 1
Datum
X X X X
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
DFSS-MATRIX ® 2
FR 1
Probability of Occurence
CR
X X
Concept 1
Concept Sel./Eva.
FR
PPn
PP1 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Process-Scorecard Prediction DP1 DPn PP1 PPn
Noises Constraints
Risk Assessment PP
Seite 9
Actual DP1 DPn PP1 PPn
Noises Constraints
SSI - Six Sigma & Innovation Josef-Fehler-Str. 43 46397 Bocholt Fon: +49 2871 2745565 Fax: +49 2871 2745564 Mobil: +49 173 2856431 E-Mail: [email protected] http://www.ssi-team.com
The following are trademarks and service marks of SSI, Six Sigma & Innovation: New Generation Design For Six Sigma ®, Quick Improvement Projects ®, Six Sigma Light ® Six Sigma is a federally registered trademark of Motorola, Inc. MINITAB is a federally registered trademark of Minitab, Inc.
Seite 10
Seite 0
What is Innovation?
Innovation is the creation of wealth to the organizations and value to the customers through improvement or introduction of new products or services.
Seite 1
Innovation & Business Success
•Innovation and new product development influence for business success are very high. •Innovation should not be left to chance. •To mitigate the high commercial risks and for business success, innovation should be consciously controlled and should be an efficient, methodical business process, not a random, wasteful one.
Seite 2
New Generation DFSS
With the „New Generation DFSS ®” thinking and innovation tools “iTools ®”, Innovation, Product and Process Development understanding will be changed. It is time to leave the obsolete DFSS Tools and set a new DFSS standard practice for the execution of innovation and robustness oriented design projects and for Business Success. We need to do for Innovation and robustness what W. Edwards Deming and others did for Quality.
Seite 3
New Generation DFSS
Innovation is not the proprietary of R&D or a single person who has an inventive idea, Innovation is a structured, systematic and disciplined way of work for a cross functional team. We aim to turn innovation from an uncertain and random process to one which rigorously and unambiguously identifies and exploits the leading opportunities for business growth and sustainable competitive advantage through new product development.
Seite 4
New Generation DFSS DFSS… Design For Six Sigma •A Method for Understanding and Translating Customer Requirements to Develop New, Innovative & Robust Products/Processes •Structured, Systematic and Disciplined Methodology •Makes Design Measurable and Traceable •Simple and can be easily learned Identify Identify
• Identify Functional Requirements • Identify the Competition (Benchmark)
Design Design
• Identify Internal and External Functional Requirements (FR) • Develop Concept and Design Parameters (DP)
Optimize Optimize
• Predict Design Performance {FA} = [D] {DP} • Optimize the Functional Requirements
Validate Validate
• Confirm Functional Requirements Are Met • Implement New Design Seite 5
New Generation DFSS Roadmap DFSS Activities Are Starting in Early Product/Process Development Phases
I
Identify
D
Customer Requirements
Design
Concept Design
Preliminary Design
O Final Design
Optimize
Product Verification
Process Verification
V
Validate Post Launch
Launch
Design Flexibility
Product/Process Development Process
New G e
nerati on
Prevention
DFSS ®
and iT ools ®
Si
x
gm Si
a
Reaction Zeit
Seite 6
New Generation DFSS Customer Oriented, Innovative and Robust Product/Process Development
Requirements
Customer Requirements
Product Development
Flow-Down Functional Requirements (FR) to Design Parameters (DP)
DesignParameter (PD) Development of Robust Product Concept
Identify & Translate Customer Requirements to Functional Requiremenst Functional Requirements (FR)
Flow-Down Design Parameters (DP) to Process Parameters (PP)
Process Development ProzessParameter (PP) Development of Robust Process Concept
Product Concept Selection
Process Concept Selection
Development of Robust Product
Development of Robust Process
Product Verification & Risk Management
Process Verification & Risk Management
Flow-Down Functional Requirements (FR) to Design Parameters (DP)
Flow-Down Design Parameters (DP) to Process Parameters (PP)
Seite 7
New Generation DFSS Customer Oriented, Innovative and Robust Product/Process Development
Identify
I
Customer Requirements
D
Design
Customer Requirements
O
Preliminary Design
Final Design
Optimize
Product Verification
V
Process Verification
Launch
Validate Post Launch
Dissatisfaction
Constraints: Time Risk Cost Risk
DP1
Process Risk DPn 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Constraints: Time Risk Cost Risk
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Product Risk
Probability of Occurence
CR3
3 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
CR1
Probability of Occurence
Importance
2
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Market Risk
PPn
PP1 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Constraints: Time Risk Cost Risk
Seite 8
New Generation DFSS Customer Oriented, Innovative and Robust Product/Process Development
I
Identify
D
Customer Requirements
Design
Customer Requirements
Optimize
O
Preliminary Design
Product Verification
Final Design
V
Process Verification
Validate Post Launch
Launch
DFSS-MATRIX ® 1 Concept n
DP
FR n
Dissatisfaction
Innovation Opportunity ®
05
13
3 65
Customer-Scorecard ® Initial (I-S) Actual (I-S) CR1 CR1 CR2 CR2 CR3 CR3 CRn CRn Noises Constraints
Noises Constraints
X X X X X X X X
Concept n
DFSS-MATRIX ® 3
FR 1
PP X X
X X FR n -10
12
30
35
05
13
X X X X
65
X X Product Risk DP1
DPn 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Risk Assessment DP
Product-Scorecard Prediction Actual FR1 FR1 FRn FRn DP1 DP1 DPn DPn
Noises Constraints
Noises Constraints
Process Risk 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
CR3 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
3 2
35
X X
Probability of Occurence
Importance
CR1
30
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
2
12
X X
DP
FR
X X
-10
Market Risk
Concept Sel./Eva. Datum
X X
Concept 1
Datum
X X X X
0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
DFSS-MATRIX ® 2
FR 1
Probability of Occurence
CR
X X
Concept 1
Concept Sel./Eva.
FR
PPn
PP1 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1
Severity of Consequence
Process-Scorecard Prediction DP1 DPn PP1 PPn
Noises Constraints
Risk Assessment PP
Seite 9
Actual DP1 DPn PP1 PPn
Noises Constraints
SSI - Six Sigma & Innovation Josef-Fehler-Str. 43 46397 Bocholt Fon: +49 2871 2745565 Fax: +49 2871 2745564 Mobil: +49 173 2856431 E-Mail: [email protected] http://www.ssi-team.com
The following are trademarks and service marks of SSI, Six Sigma & Innovation: New Generation Design For Six Sigma ®, Quick Improvement Projects ®, Six Sigma Light ® Six Sigma is a federally registered trademark of Motorola, Inc. MINITAB is a federally registered trademark of Minitab, Inc.
Seite 10
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