Special Exam Comm 18

Our Lord’s Grace Montessori School and Colleges Commonwealth Avenue, Diliman, Quezon City COMMUNICATION RESEARCH (COMM 18) SPECIAL PRELIMINARY EXAMINATION January 12 or 13, 2004

Name: _________________________________________________________________

I.

Write T if the statement is TRUE. If not, correct the statement by underlining the word/s or phrase/s that make it wrong and choose (encircle) the letter that makes the statement correct. (10 points) _________1) Proper research is essential in business today in order to maintain or gain sustainability. a. Proper research is not required in business. b. Gain competitive edge. _________2) The method chosen in research should not become an end in itself, but rather must be appropriate for answering the question. a. Research design is an end in itself in all researches. b. Should evolve in itself. _________3) Mass media research is now a legitimate but developing field. a. Still struggling for its existence and purpose. b. Legitimate and esteemed field. __________4) The rate of scientific progress in an particular area is limited by the resources and development with which scientist can communicate their results to one another. a. limited by the efficiency and fidelity b. unlimited and explorative __________5) Research projects do always come out as one expects, the facts stand on its own. a. do not always come out as one expects, but the facts must stand and the expectations as well. b. Do no always come out as one expects though facts may stand on its own.

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__________6) One way of sharpening your skills for discovering and identifying problem is thinking out the possibility of research for most topics or lessons taken in content courses. a. thinking out problems in topic/lessons taken b. admitting to the impossibility of research in areas you chose and focus to other topics. __________7) Title of the investigation/research serves as a framework of analysis for the whole thesis. a. frame of reference b. serves as a direction to the answer in the investigation and problem given. __________8) Titles of research should contain the variables you will study and relationship among the variables. a. Contain also target population b. Title of research should be brief __________9) It is enough that your problem be stated and specific questions be presented. a. Solutions and recommendations are given. b. Not enough __________10) Researcher should identify his hypothesis at the start of the study. a. at the end of the study b. should not identify but prove the hypothesis

II.

Matching Type. Match the definition on column A to the appropriate terms in column B. Write your answer on the blank. (20 points)

COLUMN A

COLUMN B

______ 1. follows the logic that something is true because it has always been true ______ 2. specify relations between dimensions or characteristics of individuals, groups, situations or events. ______ 3. intensive and systematic investigations of many factors for a small group/community ______ 4. Greek word for experience ______ 5. mass communication need only “shoot” messages at an

a. null b. criterion c. replication d. image e. taxonomy f. secondary g. naming h. variate

3 _______ 6. phase or aspect of the investigation which may affect the result adversely but over which the researcher has no control _______ 7. null or alternative _______ 8. covers communication in non-mediated public settings and focuses on one-to-many communication _______ 9. private sector research _______ 10. a priori researcher/enabler _______ 11. characteristic that has two or more mutually exclusive values or properties. _______ 12. present intelligible and systematic patterns for observations _______ 13. where and when the study was conducted and who the subjects were _______ 14. reuse of social data _______ 15. description of the dimensions or characteristics of some phenomenon. _______ 16. independent variable _______ 17. “no existence” _______ 18. typologies _______ 19. allows correction and verification of previous findings _______ 20. dependent variable

i. case study j. explanatory k. hypodermic needle l. empiricism m. tenacity n. theories o. scope p. limitation q. intuition r. public s. applies t. hypothesis u. variable

III. Answer the following questions (20 points) 1 – 3 Identify which research design (descriptive, correlational, experiment) was used in the studies. (3 points) ____________________ 1. Strumpf and Evan’s 1988 study identified the frequency and types of physical restraints used with elderly patients and classified patients’ and nurses’ reasons for and responses to use of restraints. ____________________ 2. Kolanowski’s 1990 study of the effects of broad-spectrum versus warm-white flourescent lighting on activation and meteor activity in healthy elderly men and women. This study was designed to test a theory predicting the influence of lighting on restlessness. ____________________ 3. Christman’s 1990 study addressed the relationship of uncertainty, hope, preference for control and symptom severity to psychosocial adjustment in women receiving radiation therapy for breast cancer. 4 – 6 Improve the following research titles. Make it specific. (3 points) Example: Before A Study of the Relationship of Self-Acceptance, Adjustment and Achievement of Children

Revised Self-Acceptance, Adjustment and Academic Achievement of Grade IV Fast Learners in Two Districts of the Division of Batangas

4 4. Visual discrimination behavior of Schizophrenic Subjects

_____________________________ _____________________________ _____________________________ _____________________________ _____________________________

5. The Relationship between Creativity and Music Achievement

_____________________________ _____________________________ _____________________________ _____________________________

6. Verbal Creativity Among Senior High School Student

_____________________________ _____________________________ _____________________________ _____________________________

7- 9 Identify the variables in the title. Underline. (3 points) 7. The Effect of a Training Program on the Visual Sequential Memory of Deaf Children. 8. Age, Sex, IQ and Entrance Examination Scores on Certain Piagetian Tasks of Manila Science High School Students. 9. The Effects of Integrating Science and Mathematics and Varying the Pace of Learning on Science Achievement of Pupils and their attitude towards the individualized set-up. 10. From among the six major content categories of communication, choose three and think of related research topics for each. (3 points) 11. Enumerate and explain briefly the steps of the research process (5 points). 12. Explain the four research phases in Mass Media. (3 points)

IV.

Essay (15 points)

Read: Working Conditions in the Philippines Press List down issue of the media industry then think of a research topic, which you think would guide media practitioners and academicians in solving these issues.

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Our Lord’s Grace Montessori School and Colleges Commonwealth Avenue, Diliman, Quezon City COMMUNICATION RESEARCH (COMM 18) SPECIAL PRELIMINARY EXAMINATION January 12 or 13, 2004 ANSWER KEY I. True or False 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

b T b a a T a b a T

II. Identification 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

m j i l k p t r s q u n o f g h a e c b

III. Answer the questions.

6 1. descriptive 2. experimental 3. correlational 4 – 6 items (to be checked by the professor) 7. The Effect of a Training Program on the Visual Sequential Memory of Deaf Children. 8. Age, Sex, IQ and Entrance Examination Scores on Certain Piagetian Tasks of Manila Science High School Students. 9. The Effects of Integrating Science and Mathematics and Varying the Pace of Learning on Science Achievement of Pupils and their attitude towards the individualized set-up. 10. Six major content categories to choose from: public, mass, organizational, interpersonal, intrapersonal communication and language and symbolic codes. (topic explanation to be checked by professor). 11. To be checked by the professor 12. Phases: 1- The Medium Itself 2 – Uses and users of the medium 3 – Effects of the medium 4 – how the medium can be improved Explanation to be checked by professor (give 1 point for the enumeration) IV. To be checked by professor

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