Social Networks And Government Application 1196140477999759 2

Government 2.0? Social Networks and Government Application

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Who am I?

well you can google me...

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If you search on Silona - top 40 hits I’m the only “silona Bonewald” in the world http://google.com

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Note 5 Social networks my personal site and a business site who I am is also who I know and associate with.

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• On the Internet since 86 • On the web since inception • Ran political campaigns 89-94 • Wrote political software 94-96 • first paid site on web 96 • started ISP 97 • large CMS systems 98-04 • started LoTV 04- present Monday, November 26, 2007

brief resume - drift over this... you can validate it all on Google

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Techie

My personas

politico gamer friend hippie?

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actually not a hippie more a burner ala burningman. But we become what people label us...

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What is a social network?

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a person and their “friends” From wikipedia: “A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace, Bebo and Facebook being the mostly widely used in the anglosphere.[1][2] There have been some attempts to standardize them (see the FOAF standard) but this has led to some privacy concerns.”

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Illustrates connections btn Govt, people online and people not online and the connections btn the two http://www.cheswick.com/ches/map/gallery/wired.gif

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Wikipedia currently lists 120+ “notable” social networking sites

MySpace

Facebook

LinkedIn

orkut Windows Live Spaces Reunion.com Hi5

netlog yelp

Xanga LiveJournal

Friendster

Broadcaster.com

bebo their numbers will surprise you as will their purposes...

Monday, November 26, 2007 en.wikipedia.org/wiki/List_of_social_networking_websites

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What is a Social Graph?

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the actual mathematical mappings of those objects and their relationships - something quantifiable!

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WhY use a social network service?

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what is your purpose and why should they come and STAY? dunbar number story to remain competitive psychometric data to understand your clients better real numbers for continued funding

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Collaboration

Community

Identity

Communication

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to remain competitive...

Reputation

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privacy Monday, November 26, 2007

talk about my name and being unique...

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Thru Obscurity? http://www.flickr.com/photos/randomskk/943054175/

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you can hide but they will find you CRM, HIPAA, grocery store, credit scores your privacy is already gone. focus on your rights!

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Why hasn’t the data all merged?

it will. it is a matter of time and money

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tell the Microsoft CRM story about frontpage lazy companies CRM lazy companies marketing poor companies not selling that data YET

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This is not the answer

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Nor is this...

http://www.flickr.com/photos/ndm007/171398958/

Monday, November 26, 2007 http://www.flickr.com/photos/ndm007/171398958/

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Embrace the change

http://www.flickr.com/photo_zoom.gne?id=122906768&size=l

Monday, November 26, 2007 We are entering a new era new rules

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What are the trends? 746,934,000 on Internet (772 in May) 10% increase from last year 70mi new people Social Networks doubled in users from 2005-06 verizon data services grew by 2bi last quarter Juniper research revenue of Social networks from $572mi in 2007 to 3.1bi in 2012 (this doesn’t count the worth of data) with a focus on mobile platforms estimated that phone companies make 20% off data services this year 71% of myspace and friendster >25 yrs old

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For Govt to participate with web 2.0 We need to know the new rules

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Web 2.0 Tech that enables

Sharing Collaborating Creativity Monday, November 26, 2007

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Sharing Monday, November 26, 2007

Is giving way to the idea of copy-left with new licensing models like creative commons and public domain. Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really fight the growth of file sharing.

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collaboration. Collaboration

http://www.flickr.com/photo_zoom.gne?id=522432567&size=o Monday, November 26, 2007

collaborative model, with competitors actually coming together to discuss delivering better customer experiences. We are calling this phenomenon co-opetition.

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http://www.flickr.com/photo_zoom.gne?id=1043193404&size=o

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FYI Julian Bond - social media person

Creativity 24

openness Monday, November 26, 2007

openness, which is heavily based in trust...openness means

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openness means...open access to the information or material resources needed for a diverse range of users/producers/contributors to contribute to projects. wikipedia.org

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open access to information is needed...in order to achieve true openness, you have to be totally...

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• http://www.flickr.com/photos/red_devil/51964471/ Monday, November 26, 2007

TRUST. You see, stuff like living publicly, copy-left, apis and co-opetition all require a deeper trust than what we seemed to have in the 1.0 era. After I spoke at the NASCIO conference, two women from the Federal Government web project approached me and said, “We hadn’t thought of trust in the way you described it. In fact, we are going to a conference next week that is all about people trusting their government. We hadn’t thought about trusting the people.”

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Trust goes both ways

http://www.flickr.com/photos/icyrae/172495321/ Monday, November 26, 2007

you have to trust citizens as well as citizens’ trusting you for this to work!

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Dual Transparency

Monday, November 26, 2007 how to mitigate the risks of online participation? systems will always be gamed how to create a system that can be fixed and have repercussions for poor behavior jury trials - let peers sort it out which leads to ...

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importance of identity to Social Networks

http://www.flickr.com/photo_zoom.gne?id=377350146&size=l Monday, November 26, 2007

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It isn’t about trusting the individual. it is about trusting the community. Use tools that do this... (social networks)

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talk about wikipedia examples - talk a bit about GOOD HEALTHY communities

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This is the good side of the lack of privacy free to make own judgments Tolerance?

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again HEALTHY community

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How can Government be Transparent?

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Real Honesty explaining what you are doing and why

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how? Weblogs Wikis google Docs Podcasts RSS Feeds Chat

Social Software Tagging Social bookmarking Forums or discussion groups

APIs and Services Monday, November 26, 2007

see resources slide at end of prezo

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But this takes time, effort and money

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The Inexpensive way... Let the community do it!

we want your data

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It is the easiest thing Govt can do...

Monday, November 26, 2007 gsa.gov has some nifty publications

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let citizens illuminate it for you Of course then we are responsible for what we say and how we interpret it... an added bonus

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then you don’t have to grow a community on your site.

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As of 11/18/2007

8385 applications and counting!

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for example in the business world

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case study: san diego fires, a concerned citizen and Twitter, flickr, and mashups

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Citizen safety

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SMS and Cell phones

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A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San Diego fires. The kind of stuff that you could really only find out by being there, searching around the net for every piece of information possible and having access to the right information feeds...

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notice tags

notice tags

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In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up, links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to actually help individuals find out specific information about their loved ones in the area. It was like having our very own newscaster.

notice tags

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What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter account set up for the San Diego department. That being said, if there WERE, we would have expected them to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a concerned citizen who can deliver this information is one of the amazing things that happens time and time again.

Tagging pictures could use GIS codes

insert flickr photo here

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With data mashups can occur!

http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/ http://twitter.com/kpbsnews

http://www.programmableweb.com/code Monday, November 26, 2007

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Texas coming soon!

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gather data from publicly available and posted online legislation campaign finance and then adds in categories of special interests - vetted by specialists on their team. LoTV will be helping with Texas and creating an open standard of data exchange

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5 paragraphs

Sub

Sen 4

committee Sen 1 Sen 3 Sen 2 D1 at 100

D2 at 100

D3 at 125 D5 at 100

SBC

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So that we can let citizens create mappings like this

Senator 1 has 425K from SBC related interests

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New Zealand wiki for input on sunset review of police riot act 14000 edit in one day http://www.e.govt.nz

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1) About the same size as most states 4mi people 2) involved populace 3) internet connectivity isn’t even close to as good as here

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http://participation.e.govt.nz Monday, November 26, 2007

They show their complete understanding my making the participation guide itself a WIKI! currently using mediawiki (same as wikipedia) and plone

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Still determined to create your own Social network?

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Creation and implementation of Core principles

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This is the part I admired the most about the Kiwi system.

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basic principles to generate trust:

clarity respect commitment creativity inclusion accountability accomplishment

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establish a community take a lesson from wikipedia! make citizens part of that process what is a citizen? Monday, November 26, 2007

remember that citizens are varied! have multiple personas associate with groups and remember that groups are citizens as well!

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Openness 1) platform 2) clarity 3) be available 4) foster creativity 5) Accomplishments 6) accountable 7) Diversity 8) be accessible 9) respect 10) usability Monday, November 26, 2007

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1) platform become a data Source! openApi’s - making data available Free and open Source software allows customization (let us write widgets for YOU!)

Monday, November 26, 2007 57 is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen, http://blog.pmarca.com/2007/09/the-threekinds.html

2) Clarity try to publish everything openly Think blogs, wikis, groups, chat etc e.govt.nz has a good policy for their employees

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IM me

Email Me

3) availability let people contact you directly and answer them openly

call me

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comment here

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4) Creativity Recognize that mistakes will happen Fix and forgive with openness people will forgive you too!

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5) Accomplishments Recognize contributors run open betas do press releases acknowledging collaborators

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6) accountable be clear about progress accept failure and successes let people know who does what

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7) Diversity Key element of a healthy community Encourage participation from different people from different areas and backgrounds

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8) Accessible remember those that are challenged more by technology (digital divide, eldery, disabled)

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9) Respect everyone is potential partner, collaborator, volunteer

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10) usability Focus on citizens and results not technology

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League of Technical Voters is creating a

Free and Open Source Social Network

Why? Monday, November 26, 2007

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Creating a new standard for Dual Transparency

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partnering with some amazing groups like brad fitzpatrick, tantek celik, plaxo, facebook, linkedin, digg,

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knowing who you are talking to makes them more real

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This is the true power of Social Networks making people more “real” online by mirroring those “Real world” connections

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Open Standards

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federated identities networks I recommend New Zealand’s IVS - great on privacy rights

http://www.e.govt.nz/services/resources/news/2007/20070927.html Monday, November 26, 2007

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OpenSocial -

Brad Fitzpatrick

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wikipedia says: “OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports them, including features on sites such as MySpace[2] and Friendster.[3]”

Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink

OpenID OpenID - brad Fitspartick, Dick hardt, AOL, and many others

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Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress Jyte, Ma.gnolia.com or Zooomr VOX twitter

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my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft right now

OAuth

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don’t worry about this just make sure your tech guys know! “Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book. Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while using your regular key to unlock everything. Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what is not so great about some of the implementations available today is their request for your username and password to the other site. When you agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out. This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites, OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”

Microformats

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Remember people are different - try multiple experiences and experiment set expectations

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if you have your data standardized... it is easy and safe to play!

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remember the Hawthorne Effect

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The real reason... Monday, November 26, 2007

I use many pictures of children in this prezo... because this is the reality of whose system this will be and who will be using it in the future. We have to plan for them and understand the newer generation that is adopting these systems worldwide at an amazing rate.

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Credits: many concepts here are borrowed from http://www.slideshare.net/missrogue http://participation.e.govt.nz images are credited on each slide URL’s are listed on each screen capture The picture of me is not released under Creative commons license but is All rights reserved by Steven Noreyko. It may be copied for purposes of redistributing this presentation but may not be altered or reused in a different context. Font is evil Genius BB statistic are from comScore World matrix http://www.comscore.com/press/release.asp?press=1242 http://socnetwork.blogspot.com

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Learn more: what is a... wiki?

http://www.commoncraft.com/video-wikis-plain-english

Blog?

http://www.blogbasics.com/blog-tutorial-1-1.php

google doc? can you use word? you don’t need one! rss feed? podcast? Chat?

http://docs.google.com

http://www.commoncraft.com/rss_plain_english

http://www.commoncraft.com/mygads

http://www.davesite.com/webstation/inet101/chat01.shtml

Social Software? SMS texting?

http://www.commoncraft.com/video-social-networking

http://www.commoncraft.com/mygads

Social Bookmarking?

http://www.commoncraft.com/bookmarking-plain-english

forums/bulletin board groups?

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http://www.commoncraft.com/archives/000768.html

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This Prezo is listed under

http://leagueoftechvoters.org/ ec3prezo Monday, November 26, 2007

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Sites to see! • creativecommons. org • wikipedia.org • flickr.com • opensocial.org

• wiki.participation.e.govt.nz • maps.google.com • twitter.com/nateritter • citizenwausau.com

• twitter.com

• chicagocrime.org

• microformats.org

• groups.google.com

• openid.net

• www.safeas.govt.nz

• oauth.net

• fixmystreet.org

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How to contact me? Silona.com [email protected] (512) 750-9220 Silona_bonewald on Skype

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