Social Media Primer For Journalism Students

What “They” Didn’t Tell You About The Internet Social Media: A Primer for Journalism Students

State of the Blogosphere   Blogs: 77.7 million unique visitors in the US   Facebook: 41.0 million   MySpace: 75.1 million   Total internet audience 188.9 million

  What is a blog?   What is the blogosphere?

State of the Blogosphere “The word blog is irrelevant, what's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” -- Seth Godin

Noteworthy and Worthy to Note Blogs:

The Political Side of the Blogosphere:

1. 

The Huffington Post

2. 

Condé Nast Portfolio

3. 

Boing Boing

1. 

The Coyote Report

2. 

Garlin Gauge

3. 

Light of Reason

State of the Blogosphere “The word blog is irrelevant, what's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” -- Seth Godin

Corporate Blogs:

1.  The Official Google Blog 2.  Delta Airlines Blog 3.  Flight Test Journal

Citizen Journalism:

1.  The 11 Layers of Citizen Journalism 2.  From Pamphlet to Blog

Start Blogging Today Blogging Platforms:

Blogging Benefits:

1.  Blogger 2.  Wordpress

1.  Positioning 2.  Thought leadership

3.  Typepad (paid) 4.  Blog

3.  Improved writing 4.  Online portfolio 5.  Resume 6.  Resource “Hot Spot”

Linkedin: Professional Networking The profound expanse of professionals: 30 million experienced professionals from 150 industries 1.  Connect with colleagues make new connections 2.  Join discussions and groups 3.  Position yourself as an “expert” 4.  Find jobs 5.  Create an online resume

Are You Tweeting?

OMG! Look At That

Media and Twitter Benefits for Journalists:

Benefits for Public Relations:

1.  Reach new sources 2.  Follow breaking news from connections inside an industry 3.  Observe other media professionals

1.  Build targeted media lists 2.  Follow and listen to other journalists 3.  Crisis communication

4.  Connect with media colleagues

5.  Pitch more effectively

4.  Drive traffic to blogs

Social Networks Social networks are evolving from mammoths, such as MySpace and Facebook to online micro-communities. Some examples: 1.  PitchEngine 2.  Smaller Indiana

(1,017 Members) (3,533, Members)

3.  PROpenMic 4.  UNHJournalism

(2,659 Members) (2 members, 1 is a dog)

5.  Journalism that Matters

(43, members)

6.  Wired Journalists

(2,713 members)

Social Networks Benefits: 1.  Promote upcoming shows, share recent recordings and hear what your fans are saying. 2.  Get the word out on important issues and causes and inspire others to take action. 3.  Start the meet-and-greet before you even arrive, and share photos and videos when you get home. 4.  Generate excitement, answer questions and announce new items. 5.  Reconnect with your old roommates, study partners sorority sisters, classmates and alumni.

Social Media News Release Two Points: 1.  What is it? 2.  How will it change journalism and public relations? What it is: The social media news release, also known as SMR, is a nextgeneration news release that integrates traditional and emerging forms of communications. SMRs incorporate social media features such as hyperlinks, social bookmarking, multimedia, comment and trackbacks.

Social Media News Release How will it change journalism and public relations? 1.  Create a worldwide, multi-media experience. 2.  Give journalists what they need all in one presentation. 3.  Go direct to public when the media isn’t interested.

Questions?

Rodger D. Johnson, MA Author of Your PR Guy blog www.yourprguy.com [email protected]