Social Media: For Job Seekers And Recruiters: Bill Petro

Social Media: for Job Seekers and Recruiters Bill Petro billpetro.com

Expert

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Existing Jobs

Ads Job Fairs Websites Agencies Recruiters

Pending/Created Jobs

Temp/Contract Proactiv e

Contract -> Permanent

Reactiv e

Existing Jobs

Ads Job Fairs Websites Agencies Recruiters

Pending/Created Jobs

Temp/Contract Proactiv e

Contract -> Permanent

Reactiv e

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Ac tiv

ity

Strategy

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Strategy Executives

Social Networking Sites

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Ac ti

vit y

Recruiters

wo i ng rk

Company job website

Job Boards

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Process

Target Research billpetro.com

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Process

Interview Target Research billpetro.com

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Shift

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How Many:

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LinkedIn • Profile • Associations • Groups • Recommendations - quid pro quo? • Job Listings • Hiring managers. billpetro.com

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Facebook • Profile • Networks vs. Groups • Corporate Groups/Fans • Photo Tagging

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• Applications. billpetro.com

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Twitter

• What:

• How:

• Why:

– Microblogging

– Follow leaders

– Catch news

– Broadcast status

– Follow recruiters

– Gain visibility – 1st mover

– Marketing billpetro.com

– Post profoundness

advantage 13

Follow an Executive

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Follow a Recruiter

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search.twitter.com

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Advanced search

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Focus • Give and Take

• Specific Opportunities

• …in order to get…

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How SNS Compare • LinkedIn: Office • Facebook: BBQ • Twitter:

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Trends

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Facebook vs. Twitter

Source: Nielsen Online billpetro.com

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Social Media vs. Twitter

Source: Harvard Study billpetro.com

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Twitter: Limited Stickyness

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Twitter Uses • Personal: Baby kick sensor • Participation: Brain surgery • News: Plane crashes • Consumer: Finding cheap gas • Health: tracking “flu” • Alerts: Earthquake alerts • Politics: Iran. billpetro.com

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Twitter Business Uses • Damage Control: Starbuck coffee to troops • Competitive: Quicken watching Mint.com • Recommend: Finding a Bluetooth headset • Partner Programs: VMware, IBM, EMC

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@DellOutlook = $3,000,000

Starbucks, JetBlue, WholeFoods billpetro.com

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Craig Fisher, A-list Solutions “Fishdogs”

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Managing Your Twitter “Brand”

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TwitterCounter

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TwitterAnalyzer.com

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Twitter Questions: 1. Multiple accounts for different divisions? How to name them? How should the content be different? 2. Just tweet out news on our main corporate account? Or should we be conversational? 3. How to get Sales, Product Teams to Tweet, and be conversational? 4. Should we follow folks? Should we only follow folks that follow us? We don’t want to appear like ‘big brother’ 5. Tools to use to manage multiple authors/tweeters? 6. Examples of B2B Twittering? 7. Brand our Twitter backgrounds images? Source: Jeremiah Owyang, Forrester Research billpetro.com

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Lesser Known SNS • Plaxo • Zoominfo • Xing • Ning

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