Social Media For Employers: Presentation Handout

Social Media & Hiring

What Employers Look For Online Recruiting on Twitter Accenture @Accenture_Jobs Access Communications @accesscareers ACULIS, Inc. @aculis ADP @ADPCareers Allstate Insurance @AllstateCareers Assurant Solutions @AssurantCareers AT&T @ATTjobs Burger King @BKCareers comScore @comScoreCareers Davita, Inc. @DaVitaJobs Deloitte Touche @JoinDeloitteUS Ecolab @Ecolab_Jobs Ernst & Young US @Ernst_and_Young Expedia @Expedia_Jobs Forrester Research, Inc. @forresterjobs Fullhouse Interactive @fullhousecareer Gartner, Inc. @GartnerJobs Hershey Company @HersheyCompany Hewitt @HewittCareers Hyatt Hotels & Resorts @Hyattcareers Intel @JobsatIntel J.B. Hunt @WeHaveFreight

45% of employers now report to using social media to screen job candidates, according to a survey of more than 2,000 HR professionals commissioned by CareerBuilder.com. 11% reported that they expected to incorporate online tactics in their hiring practices in the next year. 35% of those currently using social media reported that they’d rejected a candidate based on what they’d found in their online search. And what exactly is it that turns off employers and causes them to reject a candidate? Here’s what the biggest “no-nos” are, with the percent of employers who reported having turned a candidate based on each:  53% provocative pictures or info  44% drinking or drugs  35% bad-mouthed previous employers, co-workers, or cli     

ents 29% showed poor communication skills 26% made discriminatory comments 24% lied about qualifications 20% shared confidential information from previous employer 14% sent a message using an emoticon such as a smiley face 16% used text language such as “GR8”

Social-media users have gotten younger. In May 2008, the median age for users of Twitter, MySpace, LinkedIn, and Facebook was 32.25 years. That number climbed to 38.75 years old since then. Here are the specifics by site:  The average Twitter user is 31. That number did not change from 2008.  The average MySpace user has gotten younger—26 as opposed to 27 in 2008.  The average LinkedIn user is now 39, down from 40.  Most interestingly, though, is the continued “graying” of Facebook. The median age is up to 26 from 33. dates about others. This is an 8% increase from last year.

Twitter Distillation. There is no disputing that Twitter is catching on. The number of unique users per month went from 2 million in December 2008 to more than 17 million in May 2009. But what’s everyone tweeting about, exactly? Those numbers are what’s most surprising. Harvard Business School researches determined that the top 10% “of prolific Twitter users accounted for over 90% of tweets.” Most Twitter users post just once a day. 1 in 5 Twitter users have never posted. Let’s Talk About Me. Approximately 19% of all Internet users report that they use Twitter or another service to share updates about themselves or see up

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Twitter Basics: FAQ

Applications Desktop Client

How do I find my friends?

What is Twitter? Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "tweets" of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search. Do I need anything special to use it? All you need to use Twitter is an internet connection or a mobile phone. Once you're in, type your first update into the web box. To get an idea of what other people are saying or doing on Twitter, check out Twitter search (http://search.twitter.com), to see what Twitter's all about. You can search by keyword or just check out the trending topics to see what's hot on Twitter right now. Can I edit a tweet once I post it? No. You can delete an update by clicking the trash icon on the right side of the update, but you can’t make changes and anyone who receives your updates may have already read it.

When you create an account, you can search for people by name or user name, import friends from other networks, or invite friends via e-mail. Once you've found your friends, follow them to start getting their updates. How do I know who I’m following? After you click the follow button on someone's profile, you're following them. The follow button will change to a green check mark next to the word "Following" with an actions button on the right to remove a person if you want to. If you've registered your phone with Twitter, you can set up text preferences for a person as well. See a list of people you're following by clicking on the following link on your profile or your home page's sidebar. How do I know who is following me? Twitter sends you an email when someone new follows you. Set up your e-mail preferences to notify you when you have a new follower. The followers link on your profile page or home page's sidebar will also tell you how many followers you have.

Tweetdeck Twhirl Twitterific Smartphone Tweetie Twitterific Twibble Post to Multiple Accounts Twitterific FriendFeed Twittelator Monitoring Twitturly Tweetmeme Twist Topify Twitscoop Share Pictures Twitpic Picktor

Twitter Glossary DM “Direct Message.”

# Sign Called a “hashtag.” Used to signify a searchable topic. At Tagalus (http://tagal.us), you can search for the meaning of a particular hashtag. Similar to a “keyword” and makes it easier for people to find your posts based on their interests. RT (“retweet”) RT is short for retweet, and indicates a re-posting of someone else's tweet. This isn't an official Twitter command or feature, but people add RT somewhere in a tweet to indicate that part of their tweet includes something they're re-posting from another person's tweet, sometimes with a comment of their own. Example: RT @MollyDiBi [Text of MollyDiBi’s tweet] [Your comment or thoughts].

When DM proceeds a user’s name, the tweet goes only to the user. It is a way to have a private conversation with one or more of your followers. Used to respond to someone directly, ask a question, and keep back-and-forth banter off your main Twitter feed and out of the public view. WHOIS [username] Gets profile information for that user Tiny URLs Trims URL lengths to allow for posting in microblog lengths. Tinyurl.com; Bit.ly; Cli.gs

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