Situated Social Networks Design Charette

Situated Social Networks & Mobile Commerce what makes cents? Tuesday October 21st, 2008 from 9am to 4:30pm Weisner Room 209 By invitation only, rsvp to Ray Garcia [email protected]

Design Charette Series Center for Future Banking @ MIT Media Lab Sponsored by Bank of America

Goal – why are we here? •

To foster creative ideas, design, and action for collaborative research amongst all the participants.

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To establish the groundwork for a Living Lab in Boston and the MIT Campus.

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To understand the research process by doing it.

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To inform new products using research findings.

Grand Challenges (we will formulate this during the sessions)

• Convergence of Physical and Virtual Social Experiences – What are the Social Network Economic Models in a world that is infused with viral communications, sensing spaces, mobile devices, responsive ambient intelligent environments, telepresence, and virtual communities meeting in physical spaces?

• Living Lab – What is the New Deal on Data? How will data be collected, protected, and shared by consumers, merchants, banks, carriers, government, and researchers to add greater value to stakeholders in the future?

Candidate Research Questions (bring your own questions as well)

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Living Lab – How do networks emerge? What is the inherent value system and constraints under which they form? How is knowledge shared and problems solved within social networks. What are the micro-economic forces at play? – Do SmartMobs behave predictably and can they be controlled to perform some group action?

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Social Network Economic Models – How do new currencies impact group decisions? New currencies could be coupons, loyalty point systems, barter systems, time trading systems, money within games, micro/nano payments, one time use codes, media capture and exchanges, peer to peer value exchanges. – How do social networks behave in physical spaces when using mobile Location based services and can form spontaneous connections?

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Sensing Stores – How would ambient intelligence augment the retail experience? Is it perceived as intrusive or an affinity? How would it use a social network?

Candidate Business Questions (bring your own questions as well, but keep them general)

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Market Discovery – What techniques can be used to uncover hidden insights and unmet needs from the voice of the customer as captured in a social network application? – Can we identify and unlock the commercial potential of social capital inherent in communities – How do we evaluate ways of fostering user generated content and a free exchange of expertise within the community

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Social Network Economic Models – How can a social networks extend beyond a communication vehicle to have more relevancy in managing a business effectively? Can labor be shared, cost spread, profit pooled? – Can a social network be used to manage business risk? Could it be used as a source of capital? Can the network aggregate its purchasing power? – What is the balance between competition and cooperation within a social network?

Attendees (requires full day participation) MIT Media Lab Faculty Sandy Pentland * Andy Lippman Deb Roy David Reed * Pattie Maes Luis Sarmenta

MIT Media Lab Researchers Kwan Lee, Dawei Shen, Taemie Kim, Anmol Madan, Daniel Olguin, Iolanthe Chronos, Ankur Mani, Ben Waber Charlie DeTar, Jaewoo Chung, Alyssa Wright, Jeremy Liu Sophia Yuditskaya, Kleovoulos Tsourides, Jeff Orkin, Aithhe Sheng-Ying Pao, Jacob Crandall, Nate Greenslit, Coco Katherine Krumme Polychronis Ypodimatopolous, Nadav Aharony, David Gaithier, Sajid Sadi, Drew Harry

MIT Information Technology Taeminn Song, Wilson D’Souza, Andrew Yu

City of Boston Nigel Jacob Brenda McKenzie Keith Hunt *

Bank of America Small Business Banking Laurie Readhead Beverly Ladley Inder Koul Chris Adams Sophia Tolsma * Laurin Titus Nadeem Tufail

Global Product Strategy Heather Holeman, Eileen Poss

CFB Executive in Residence Jeff Carter, David Price, Ray Garcia, Abhi Mehta, Kathryn Fialkowski *, Hans Schumacher, Todd Inskeep, Ken Jackowitz Jeff Miller

Learning and Leadership Development Rick Dzavik, Michael Arena, Eric Pardell

Guest Speakers * Walter Doyle, Dan Gilmartin, (Ulocate.com) Adrienne E. Penake, (prosper.com) Irene Greif, IBM Fellow, Director of Social Software

Agenda (presentations will be videotaped) 9:00 – 9:05 9:05 – 9:15

Carter Readhead

Introductions of each group, expectations of the day, goals and structure of meeting Introduction of Small Business Banking and its future outlook

9:15 – 9:30

Tolsma

BAC Small Business on-line community, its formation and opportunities for expansion

9:30 – 9:45

Penake

Prosper on Peer 2 Peer Lending Marketplace

9:45 – 10:00

Hunt

City of Boston Mainstreets program

10:00 – 10:20

Pentland Reed

MIT Honest Signals within Network Intelligence MIT Social Commerce and the Street

10:20 – 10:35

Fialkowski

BAC Mobile commerce initiative

10:35 – 10:50

Doyle

ULocate on location based services, m-commerce, and social networking

10:50 – 11:00

Roy

MIT Research at the MediaLab, how is it done, how is it used

11:00 – 12:00

Breakout

(7) Group Teams for Idea sessions, design concepts, strategies, research question (2) sponsors, (1) faculty with (3) students, presentation of current projects

12:00 – 12:30

Lunch

Faculty to present Ideas generated

12:30 – 1:30

Ideation

Mix teams and have Group discussions again to develop the ideas further

1:45 – 3:15

Feedback

Group presentations to entire audience and critical feedback

3:15 – 4:00

Action

Wrap up discussion on research feasibility and action items

4:00 – 4:15

Carter

CFB Closing statements

4:15 – 4:30

Social

Time to socialize and exchange contact information

Breakout Team Assignments (note: teams are intentionally mixed in each round) Faculty [location] Sandy Pentland [ reef / reef ]

Andy Lippman [ wiesner / wiesner ]

Deb Roy [ roth / O&G ]

David Reed [ wiesner / wiesner ]

Pattie Maes [ O&G / O&G ]

Luis Sarmenta [ wiesner / wiesner ]

Concept Review

Ideation

11:00 – 12:00pm

12:30 – 1:30pm

T.Kim, A.Madan, D.Olguin, I.Chronos L.Readhead, C.Adams, D.Gilmartin J.Carter, I.Greif

D.Shen, N.Aharony, J.Liu, K.Lee B.Ladley, N.Tufail, N.Jacob, T.Song K.Fialkowski

K.Lee, D.Shen, C.Krumme, J.Liu I.Koul, H.Holeman, T.Song T.Inskeep,

T.Kim, D.Gaithier, J.Orkin, B.Waber L.Readhead, B.McKenzie, W.D’Souza J.Carter, I.Greif

S.Yuditskaya, K.Tsourides, J.Crandall, A.Wright B.Ladley, S.Tolsma J.Miller

A.Madan, C.Krumme, S.Sadi, A.Pao C.Adams, E.Poss A.Mehta

P.Ypodimatopolous, N.Aharony, D.Gaithier, A.Mani E.Poss, K.Hunt, W.D’Souza A.Mehta

D.Olguin, S.Yuditskaya, N.Greenslit, P.Ypodomatopolous I.Koul, L.Titus T.Inskeep

S.Sadi, C.DeTar, D.Harry, B.Waber L.Titus, B.McKenzie K.Jackowitz

I.Chronos, K.Tsourides, C.DeTar, A.Wright K.Hunt, A.Yu K.Jackowitz

J.Chung, J.Orkin, A.Pao, N.Greenslit N.Tufail, N.Jacob, A.Yu K.Fialkowski

A.Mani, J.Crandall, D.Harry, J.Chung D.Gilmartin, S.Tolsma, H.Holeman J.Miller

Reference Links • • • •

MediaLab http://www.media.mit.edu MediaLab overview http://www.media.mit.edu/about/overview.pdf Center for Future Banking http://cfb.media.mit.edu Small Business Online Community http://smallbusinessonlinecommunity.bankofamerica.com

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Mobile Banking http://www.bankofamerica.com/onlinebanking/mobilebanking/flash/index.cfm

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Boston Main Streets Program http://www.cityofboston.gov/mainstreets/default.asp

To stimulate thoughts read • Crowdsourcing by Jeff Howe or read his Wired Article http://www.wired.com/techbiz/people/news/2008/09/crowdsourcing_excerpt • Reality Mining Article by Sandy Pentland in Technology Review http://www.technologyreview.com/printer_friendly_article.aspx?id=20247&channel=specialsections§i • Search through Google Scholar for “Social Networking” to find academic articles

Travel Details (we recommend that you book early)

• Date: Tuesday October 21st, 2008 from 9am to 4:30pm (We recommend that you travel the night before)

• Media Lab Location Wiesner Building, E15 20 Ames Street, Cambridge, MA 02139-4307

Campus Map and Directions • http://whereis.mit.edu/map-jpg?selection=E15&Buildings=go • http://whereis.mit.edu/map-jpg?section=directions

• Accommodations – http://www.media.mit.edu/contact/accommodations (We recommend that you stay within walking distance) note: Dress code is university casual, no suits or ties please.

Media Lab Faculty Biographies

Biography Professor Alex (“Sandy”) Pentland is a pioneer in organizational engineering, mobile information systems, and computational social science. Sandy's focus is the development of human-centered technology, and the creation of ventures that take this technology into the real world. He is founder and director of the Living Labs Program, a group of real-world technology experiments that explore the dynamics of technology and social innovation. He is among the most-cited computer scientists in the world, and in 1997 Newsweek magazine named him one of the 100 Americans likely to shape this century. Recent honors include the Carlos Ghosn award for automotive design, `Idea of the Year’ by USA Today for Memory Glasses, the Future of Health Technology Award for `honest signals’ health assessment technology, and Top Ten Emerging Technologies by Technology Review for Reality Mining. Recent spin-off companies include Sense Networks, Cogito Health, Cellbazaar, and United Villages. His most recent book is `Honest Signals’, by MIT Press.

Luis Sarmenta Research Scientist Biography Luis Sarmenta is a Research Scientist at the MIT Media Lab, leading research projects under the Center for Future Banking, the Living Labs program, and the Next Billion Network. Originally from the Philippines, he has personally experienced the revolutionary impact that mobile phones have had in the developing world, and thus deeply believes in the enormous life-changing potential of mobile phone applications. In 2003, while Chair of the Department of Information Systems and Computer Science at Ateneo de Manila University, he founded and directed an R&D center within the University that worked with the largest mobile operator in the Philippines to produce 30 commercially released mobile phone applications and services in its first two years, and eventually spun-off into a for-profit corporation. He returned to MIT as a Research Scientist at CSAIL in 2005, and joined the Media Lab in 2008 after cofounding a course on ICT for Development, which has now become NextLab, the course component of the Next Billion Network initiative. This Fall (2008), he is co-teaching NextLab, as well as another course on mobile applications, “6.087: Building Mobile Applications.” Luis received his PhD in EECS from MIT in 2001, and has done research and consulting work in a variety of topics aside from mobile computing, including volunteer computing, grid computing, computer security, medical computing, educational computing, and others. He has received a number of international awards, including the ASEAN Young Scientists and Technologists Award in 2005.