Sicily Dickenson2

SICILY DICKENSON 723 E. 11 ½ Street Houston, Texas 77008 713.426.4228 home 832.498.8180 mbl [email protected]

Summary • Over 13 years experience branding, concepting and producing marketing campaigns through both online and offline channels. • Proven builder and leader of successful cross-functional teams, departments and agencies. • Experience ranges from entrepreneurial start-ups to Fortune 500 companies, in both industry and consulting capacities. • Responsible for creating and sustaining a successful brand and sales presence including selling concepts through an organization, gaining consensus for business cases, managing vendors and staffing project teams to delivering end results. • Areas of expertise include web site strategy and development, search engine marketing, display advertising, email campaigns, user interface design, branding, creative services, lifecycle management, direct mail, customer experience and enterprise document management systems.

Experience 10/09- present Reliant Energy, Sr. Director of Marketing Communications http://www.reliant.com Broadened company focus from acquiring customers to include managing existing customers. Developed a lifecycle strategy to increase customer lifetime value by 10% and gained alignment to baseline and measure liklihood to recommend. Supported new brand positioning through direct channels, web site, lifecycle and customer experience. Layered in segmentation to increase response rates across direct marketing channels. 09/04-10/09 Reliant Energy, Director of Online Marketing http://www.reliant.com Transformed Reliant’s online presence to drive acquisition, retention and customer service. Increased retail enrollments by 40% in two years. Managed an annual budget in excess of $4 million for email campaigns, online display advertising and search engine marketing. Converted 25% of residential customer base to online account management. Conceived and implemented redesign of reliant.com, increasing customer satisfaction from 70% to 83% in the first six months. Grew the email channel into a powerful retention tool, converting and renewing more than half of our customer base. 10/03-09/04 Freesprung Media/Gimmal Group, Director of Creative Services http://www.freesprung.com Expanded the service menu of an information technology firm by founding Freesprung Media, its interactive marketing services division. Targeting Global 2000 companies, Gimmal was Houston’s second fastest growing high-tech company

as ranked by the Houston Business Journal in November 2004. 11/01-10/03 Sybilmedia, Partner http://www.sybilmedia.com Grew an interactive digital boutique into a million-dollar contender. Doubled billing revenues within first fiscal year by acquiring high-profile clients and projects. Clients included Reliant Energy, Boise-Cascade, Burlington Resources, Halliburton and Houston Museum of Natural Science.

01/99 - 11/01 Luminant Worldwide (formerly Align Solutions), Creative Director Led Houston creative group for a national consulting organization, specializing in Web development. Responsible for business development, project management and delivery. Clients included BP, Reliant Energy, Burlington Resources and Enron. 08/94-01/99 Univ of Texas Instructional Media Lab, Production Manager Managed 22-person team and oversaw media productions requested by faculty, staff and students including distance learning programs, web sites, videos and CD-ROMs. 01/98-01/99 Austin Children’s Museum, Multimedia Instructor http://www.austinkids.org Taught students 8 to 18 years old software including Adobe Photoshop, Macromedia Director, Sound Edit 16 and HTML. 12/93-05/94 Seton Medical Center, Video Producer Produced, directed, edited film and video programs to support capital campaigns, medical conferences and employee training programs. 12/91-12/92 KBVO FOX 42, Promotion Assistant Promoted events, wrote voiceover copy and managed talent releases for a variety of daily programs. Education Bachelor of Science degree, Radio/Television/Film The University of Texas at Austin, 1994 Involvement • Speaker for Range Online Media Client Summit May 2008, October 2009 • DMN News article, Search is on Target, July 21, 2008 • Speaker for Houston Interactive Marketing Association:Strategies and Best Practices, March 2007 • Panelist for Top Dogs of Marketing, September 2004 • Guest speaker for Rice University MBA program, July 2001, July 2002, July 2003 • Member of Women in Technology International (WITI), July 1999 to 2006 • Volunteer for MindOH!, a children’s character development company, Jan 2001 to 2006 • Member of American Marketing Association, Nov 2002 to present Awards • Web Marketing Association’s Web Award for www.reliant.com 2007, 2008 • Search Engine Watch’s Best Use of Local Search 2008 • Web Marketing Association’s Web Award for www.br-inc.com 2006