Shubh Labh (roll No 35,38,59)

LAUNCHING OF A NEW PRODUCT IN THE MARKET

t h e p o o j a s h o p ...… i n a b ox

NEED  Poojas

classified into festival and occasion

based.  Common as well as specific Pooja Samagri.  Search and buying process for Pooja Samagri.  Problems related to quality and availability at one shop  Consumer purchases the best quality irrespective of price.  Need for convenience and assurance of the quality of Pooja items.

BUSINESS CONCEPT 

Pooja Shop in a Box 

Product: Branded Pooja Kits available at Supermarkets



Target Market Hindu Households visiting Super Markets/ Malls / Hyper Markets  Corporates, Home and Car Loans companies, Real Estate Developers  NRIs 



Business: Assembling, Packaging, Marketing & Distribution of the Pooja Kits

CURRENT MARKET SCENARIO •

Unorganized market

•

2 major national brands – MANGALDEEP and CYCLE agarbatti brands.

•

Locally assembled kits available for some poojas

•

Nightangle company has recently launched Meditation Kit under a brand ‘ Vedic Cosmos’

•

Decorated Pooja Thalis available online

MARKET SIZE ESTIMATION 28 Urban Cities = 10 Cr Hindus (80%), Households = 2 Cr Visit Supermarkets (25%) = 50 lacs Target Households (50%) = 25 lacs Converted 1st Yr (5%) = 1.25 lacs

Our projections for corporates from the first operations are

(Lacs) Home Loans Car Loans Corporate gifts Total

0.5 0.15 0.6 1.25

year

MARKETING PLAN-PRODUCT 

10 Pooja Kits classified into Festival based and Occasion based Kits.



Customized packaging for different regions



Booklet of Pooja rituals and significance to be include Our Products would not include

Examples

Perishable Items

Flowers, Mango Leaf

Expensive Metallic Items

Gold, Silver

Disproportionately large volume items

1 Kg of rice

Food

Coconut

PRODUCT

Ganpati Pooja Diwali Pooja Karva Chouth Satyanarayan Pooja Griha Pravesh Pooja Vaastu Shanti Pooja Thread Ceremony Pooja Naming Ceremony New Pooja Ghar Shop opening Pooja

PRODUCT – ‘SHUBH DIWALI ‘ List of Items 2. Deepak 3. Idols (Lakshmiji and Ganeshji) 4. Ganga Jal 5. Honey 6. Ittar 7. Moli 8. Brass vessel 9. Miniature Coconut 10. Dhoop 11. Sindoor 12. Mishri 13. Maachis 14. Kapoor 15. Loung-Elaichi 16. Akshat Roli 17. Kesar 18. Rui Batti 19. Haldi 20. Supari 21. Agarbatti 22. Hawan Powder 23. Pooja Booklets 24. Red cloth

MARKETING PLAN 

Price 

Price range from Rs 180 – 400



Satyanarayan Pooja, Ganpati Pooja –Lower End



New Shop Opening, Griha Pravesh –Upper End

MARKETING PLAN 

Place 

Supermarket/Dept Stores would be the main selling points



Distributed by existing distribution channels



Pundits would be alternate channels of distribution



ISKCON , Art Of Living



Selling points in places like West Vrindavan (US)

MARKETING PLAN •

Promotion –

Known Sales Period – Boon for promotion

–

Shop-N-Shop concept during the festival time

–

Pandit religious meet –

Mythology Quiz, Knowledge

Exchange

–

Sponsoring Bhajan Nights

–

Promotion in Channels like Aastha and Sanskaar.

–

Advertisements in community directories – Marwari, Gujarati, Punjabi

–

Corporate Gifts

–

Cross promotion through Pooja Kits

EXPORT POTENTIAL 1.1 million Hindus in US  0.7 million Hindus in UK 

Estimates of Financials Sales Projections Target Households Reached Households Year 1 2 3

5,000,000.00 2,500,000.00 Conversion 10% 20% 30%

Cost of the Packet Cost of Pooja material Accessories Packaging Transportation Total Over Heads Office rent Godown & Factory rent Admin Cost Advertisement Budget Total

Packets 250,000.00 500,000.00 750,000.00

50 15 25 10 100

250,000 200,000 5,399,000 3,200,000 9,049,000

Administration cost Telephone 60000 Electricity 36000 Salesman Traveling 250000 Courier 24000 Misc 24000 Stationary 12000 Directors Traveling 40000 Total 446,000 Salary 4953000 Total 5,399,000

S.P. to Distributor 160 160 160 Total

Amt(Rs) 40,000,000.00 80,000,000.00 120,000,000.00 240,000,000.00

Preliminary Cost ROC IT Other Registration Charges Legal Expenses Total IT investment Computer Printer cum fax Total Furniture Table/Chair war drobe AC Total Machinery Sachet Packing Shrink Wrap Total

10000 10000 30000 25000 75000 100000 20000 120,000 15000 30000 15000 60000 500000 60000 560,000

Salary CEO Sales Head Ops/Fin Head Export Head Zonal Manager Salesperson Supervisor Computer Operator(s) Worker Labour(Machine) Labour(Loading) Women Worker

1 1 1 1 4 11 1 1 5 4 2 12

TOTAL

44

Per month sal 40000 30000 30000 15000 15000 8000 10000 36000 6000 3000 3000 2000

Total 40000 30000 30000 15000 60000 88000 10000 36000 30000 12000 6000 24000

Monthly Total

381,000

Yearly Total

4,572,000

Bonus (1 Mth)

381,000

Total Salary

4,953,000

Depreciation Op Bal Furniture 60000 IT 120000 Machinery 560000 740000

Year Income

Closing Balances Dep Rate-WDV Year1 Year2 Year3 13.91% 51654 44469 38283 40% 72000 43200 25920 40% 336000 201600 120960 Clos Balance 459654 289269 185163 DepTotal 280346 170385 104106 Projected Profit & Loss account Year1 Year2 Year3

Income From Operations

40,000,000

80,000,000

120,000,000

Expenditure Materials consumed

25,000,000

Office rent

250,000

250,000

250,000

Godown/Factory rent

200,000

200,000

200,000

Administrative cost Advertisement budget (8, 7, 6%)

5,399,000

5,902,600

6,406,200

3,200,000

5,600,000

7,200,000

Prelim Exp (write off in 3 yrs)

50000000

25,000

25,000

75000000

25,000

Cost of Sales

34,049,000

61,952,600

89,056,200

Operating Profit/PBDIT

5,951,000

18,047,400

30,943,800

Depreciation

280,346

170,385

PBIT

5,670,654

17,877,015

Interest

518,542

544,748

PBT

5,152,112

17,332,267

30,271,544

Provision For Taxation-35.7%

1,839,304

6,187,619

10,806,941

PAT

3,312,808

11,144,648

19,464,603

104,106 30,839,694 568,150

Assets Fixed Assets Less: Depreciation Net Fixed Assets Cash & Bank Balances Inventory Debtors Investments Preliminary Expenses TOTAL Liabilities Capital Add: Net Profit Reserves & Surpluses Creditors Wkng Capital Loan Term Loan TOTAL

Projected Balance sheet Year1 Year2 740,000 740,000 280,346 450,731 459,654 289,269 3,593,154 11,595,379 5,208,333 7,812,500 3,333,333 6,666,667 500,000 500,000 50,000 25,000

Year3 740,000 554,837 185,163 20,019,440 18,229,167 10,000,000 500,000 -

13144475 Year1 3,000,000 3,312,808 2,083,333 1,748,333 3,000,000

26888815 Year2 3,000,000 11,144,648 3,312,808 4,166,667 2,264,692 3,000,000

48933770 Year3 3,000,000 19,464,603 14,457,456 6,250,000 2,761,711 3,000,000

13144475

26888815

48933770

Salary Costs/ Sales OPM NPM Liquidity Ratio Quick Ratio Cash Ratio D/E Inventory TO ROA ROCE ROE

Opening Cash Balance Operating Activities PAT Increase in Inventory Increase in Debtors Depreciation Increase in Creditors Prepaid Prelim Exp Financing Activities Increase in Wkng Cap Investing Activities Increase in Investments Closing Cash Balance

Key Ratios 12.38% 14.88% 8.28%

6.19% 22.56% 13.93%

4.13% 25.79% 16.22%

3.30 1.94 0.94 0.48 7.68 25% 36% 52%

4.13 2.92 1.80 0.17 10.24 41% 54% 64%

5.41 3.39 2.22 0.08 6.58 40% 49% 53%

Projected Cash Flow Statement Year2 Year1 3,593,154 11144648 (2,604,167) (3,333,333) 170,385 2,083,333 25,000

Year3 11,595,379 19464603 (10,416,667) (3,333,333) 104,106 2,083,333 25,000

516,358

497,019

-

-

11,595,379

20,019,440

RISKS •

Risks –

Pundits perceiving Kits as a threat to their profession.

–

Fluctuating Sales period with even 1 month of no sales during the month of Shravan .

•

Addressing risk –

Making Pooja easier for Pundits.

–

Scope for additional income by selling Pooja Kits

–

Concentrated Sales Effort in the festival season and auspicious days.

Parting Thought THANK YOU…..