Services Marketing

Services Marketing - BUZZ WORD - MORE EMPLOYMENT - FOREIGN EXCHANGE - LESS CAPITAL

service • • • •

Major portion of our life Similar in nature Non-profit organisation also includes Service not come by alone it attached with a person and a product

7 P’s of Marketing • • • • • • •

Product Place Price Promotion Person Process Physical Evidence

UNIQUENESS 4 Is • INTANGIBILITY • INSEPERABILITY • INCONSISTENCY • INVENTORY

PRESENT STATUS • FEW SERVICES BANKS INSURANCE TOURISM HEALTH CARE EDUCATIONAL OUTSOURCING RETAILING

WHAT WE FEEL ABOUT THEM IN GENERAL • PROPER SEGMENTATION RIGHT TARGETTING EXACT POSITIONING ‘STP’ AS A STRATEGY • TECHNOLOGIAL UPGRADATION • MODERN METHODS • CUSTOMER FOCUS

• CUSTOMER RELATIONSHIP BUILDING • MECHANISED • MORE TANGIBLES • AUTOMATION

CHALLENGES GROWING CUSTOMER EXPECTATION CHANGING VALUES GLOBALISATION LACK OF LOYALTY COMPETITION

HOW TO WIN

? SERVICE QUALITY - A MANTRA

FUTURE IMAGINE EXPECT GET