Search Engine

INST Asearch.COM Presented By

Current Environment Rival Sellers in the Industry • Yahoo, MSN, AOL, Ask, Live search are rivals in the search engine industry. Although Yahoo was ranked as the number one internet site overall in June 2004, Google outpaced Yahoo. • Google’s revenues through the third quarter of 2008 had increased by 125%, and Yahoo’s revenues for the same period had gained 154%. MSN is expecting to double their 2008 advertising revenues within 5 years and Ask is anticipating its 2008 advertising revenues to increase by 143%

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Current Environment Key Success Factors • In the market of internet advertising, speed, focused exposure and price are the main components of a successful strategy. • Advertisers know that their ads will get the greatest exposure on websites that get many visits, • And search engine companies can accomplish this by providing users with search results that are quick and relevant. • Search engine companies must have competitive technology to attract a high number of users so they can in turn leverage their high usage volume into an appealing advertising forum to attract advertisers. Additionally.

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Current Environment Why it means business • About 60% of the traffic to Web Sites comes from search engines, with most of that (51%) coming from Google. • Referring sites make up close to 17% • Direct traffic is just over 24%. IN STAsearch.CO

SWOT Analysis Strengths • Very powerful marketing company, with a very well known brand. Some reports indicate that is it is among the most popular website in the World. • Yahoo! search is a tremendously profitable Internet business model. • Yahoo!, the parent site has over 350 million users of its services and solutions. • A key long-term strength is Yahoo!'s international business presence. As the Internet expands and it is adopted by more nations the opportunities for Internet brands begin to emerge. • Yahoo! is well placed to take advantage of these opportunities with its strategic business units in Asia, Europe and Australia.

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SWOT Analysis Weakness • • • • •

Got overshadowed Mega Brand Yahoo.com Level of Customization offered is insufficient Failed to change with time Image search is the weakest feature Features like Blogs/Resarch articles searching and Synonum backed searching absent, thus reduced convinence and relavance for users

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SWOT Analysis Opportunity • Huge target audince 1,463,632,361 and growing

SWOT Analysis Opportunity • In 2007, expansion in the areas of search based ads grew by 168%, and this phenomenal growth is expected to continue into 2008.

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SWOT Analysis Threats • Intense competition. • There are no switching costs for internet users if they should decide to use a different search engine. If a better search engine were developed and internet users switched to the new search engine. • Availability of too many options developed by various search engines like  Google has AdWords and AdSense,  AOL uses Google’s search appliance to perform Web searches.  Ask.com has developed their own search engine capabilities in-house.  Various specific search engines like wikisearch, Pubmed and Geographical specific engines like Accoona, China/US, Alleba, Philippines, Ansearch, Australia/US/UK/NZ, Araby, Middle East, Baidu, China, Daum, Korea, Guruji.com, India, Goo, Japan, Leit.is, Iceland and many more

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Yahoo! Strategies • In an attempt to develop its own search engine capabilities internally, Yahoo acquired Inktomi in December of 2002 • Yahoo announced its new strategy in December 2006 which is customer centric and aims at leveraging its capabilities to take advantage of the growth opportunities. • Its new strategy includes the reorganization of its structure & management to align its operations with its customer segments: audiences, advertisers and publishers IN STAsearch.CO

INST Asearch.COM Providing relevant search solutions with utmost convenience……

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Planning The Site • Analyzing target audience  Relevance  Convenience • Creating a site specification  Why  Gains  Limitation factors • Identify a content goal  Clear navigation choice  Designing for reading

• Identifying technological issues • Identifying legal issues • HR Planning

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E-Business Model • Hybrid Model Advertisement Model Affiliation Model ( Pay Per Click)

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E-Business Model: Revenue Revenue from….. • Sponsored Search: - List your business in sponsored search results across Web. - Control your position by the amount you bid on keywords. - Set your own price-per-click and pay only when a customer clicks through to your site. • Product Submit: - Submit your products for inclusion in Instasearch Shopping. - The price-per-click is based on the category of your products. • Travel Submit: - Promote your offers in Instasearch Travel's Deals section - Pay only when a customer clicks through to your site. - Price-per-click based on category. And From Ads….

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INST A

Search

Synonym Plus

Target Huge target audince 1,463,632,361

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Differentiation Differentiation variables1. Convenience of search 2. Relevance of search results

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Differentiation • Customization: (apart from advance search) - Background - ‘Search in’ option - Toolbar

• Hot search • Activate ‘Synonym Plus’ • Article search, previously present in specific search engines like PUBMED. • People search • Email Alerts for Search IN STAsearch.CO

INSTA search.COM

Web Image Video Articles Blogs News Shopping More

Search

Legal Privacy Issues

Options

Customize your Instasearch

Customize your Instasearch

Welcome to my

Chang Background Add Search in Option Name the websites you frequently want to search in

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Browse

1. 2. 3. 4. 5.

Add & Remove ‘Search Buttons’ Max. 8 Buttons

Save my settings

Positioning Variables focused• Convenience • Relevance “Providing relevant search solution with utmost convenience through customization” IN STAsearch.CO

Offerings • For Users ‘Instasearch options’ • For clients Instasearch Search Submission  Submit Your Site for Free: - Suggest your site for inclusion in Instasearch Search (requires registration).  Submit Your Mobile Site for Free: - Suggest your HTML, WML or cHTML site for inclusion in Instasearch Search for mobile phones (requires registration).  Submit Your Media Content for Free: - Add your audio, image, and video content to Search.

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Offerings • Sponsored Search: - List your business in sponsored search results - Control your position by the amount you bid on keywords. - Set your own price-per-click and pay only when a customer clicks through to your site. • Product Submit: - Submit your products for inclusion in Instasearch Shopping. - Have your products appear in Instasearch Product Search and on Buyer's Guide comparison pages. - The price-per-click is based on the category of your products. • Travel Submit: - Promote your offers in Instasearch Travel's Deals section where users search for timely deals and offers. - Pay only when a customer clicks through to your site. - Price-per-click based on category.

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Objectives • Goal – Providing convenient relevant search solutions in most profitable manner.

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Offerings • Customized ultra advance web search options

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Pricing Sponsored Search Pricing Category Minimum Bid (in $) • Apparel 0.10$ • Automotive 0.10$ • Baby Care 0.10$ • Beauty 0.15$ • Books $0.05 • Computers and Software$0.50 • DVD and Video$0.20 • Electronics$0.50 • General Merchandise$0.15Gifts

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Pricing CONT…. • • • • • •

Health and Personal Care$0.35 Home and Garden$0.30 Jewelry$0.50 Music$0.15 Office$0.25 Religious and Spiritual$0.15Sports and Outdoors$0.25 • Toys, Hobbies and Collectibles$0.25 • Travel and Leisure$0.25 • Video Games$0.20

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Pricing Travel Submit Pricing: Category Cost Per Click •Air$ 0.32 •Car Rental$ 0.42 •Cruises$ 0.57 •Destination Attractions/Activities$ 0.20 •Destination Events$ 0.20 •Lodging$ 0.4 •Rail-Ground Transport, and Ferry$ 0.42 •Vacation Packages$ 0.57 •Vacation Rentals$ 0.57

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Pricing Product Submitting Pricing • One can bid the amount one is willing to pay for a clicks on Instasearch Shopping. The bid will affect once placement in Insta Product Search and the amount of traffic one receive. • One can bid different amounts in different categories. one pay only for leads directly to your site. • Pay Per Click IN STAsearch.CO

Promotion • Blogs • Online Communities

(Facebook, Orkut, Google talk, Yahoo Messenger etc)

• • • •

Pop ups Youtube Submitting Site@ isedb.com Sending out direct mail shots and run campaigns. • Printing domain name and e-mail contact addresses upon all of corporate material. IN STAsearch.CO

Relationship Management CRM • Insta communities on Facebook, Orkut • Blogs • News Letters

PRM • Loyalty Prog. • Special offerings IN STAsearch.CO

Organizational Structure – Flat – Centralized

DBA

S/W Programmer

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Budget

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Performance Matrix Performance can be evaluated by: • Market Research • Survey Research • Focus Groups study

MARKETING RESEARCH · · · ·

Market Assessments Multidimensional Scaling Pricing Sensitivity Studies Concept Tests IN STAsearch.CO

Performance Matrix Survey Research • Employee satisfaction or attitude assessment • Customer/client satisfaction • Investigation and comparison of key organizational performance variables (e.g. sales, turnover rates, absenteeism, health care utilization, morale related issues) across work sites. • Maximizing organizational performance by making comparisons and differentiating highly effective work sites from problem sites by surveying salient outcome related, organization specific factors

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Performance Matrix Cambridge University’s Nine-point Performance Scale Better than competitors: • (1) consistently considerably better than our nearest competitor; • (2) consistently clearly better than our nearest competitor; • (3) marginally better than our nearest competitor; The same as competitors: • (4) often marginally better than most competitors; • (5) about the same as most competitors; • (6) often within striking distance of the main competitors; Worse than competitors: • (7) usually marginally worse than most competitors; • (8) usually worse than most competitors; • (9) consistently worse than most competitors

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Terms & Conditions • Terms of Services • Privacy Policies

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Cyber Laws • Cyber laws are contained in the IT Act 2000. -This Act aims to provide the legal infrastructure for ecommerce in India. -Also aims to provide for the legal framework so that legal sanctity is accorded to all electronic records and other activities carried out by electronic means.

• Others  Patent Act  Copyright Act

Company Act

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Thank You!

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