Scc Presentation

INTRODUCTION By the grace of Almighty Allah, Dreamworld Resort is organizing first time ever in the history of Pakistan a Competitive Sports Reality Show for teenagers. We have been creating mega events over the years, World Largest Family Car Rally, Dreamworld Jashan-e-Baharan etc. which have become trademarks of Karachi.

Continued Introduction • World’s most successful TV program is a reality show, namely, American Idol • The program is aired in 92 Countries • Pakistan is one of the only 7 Countries where American Idol is aired live. It means International media companies recognize Pakistani people’s interest in reality shows • Summer Camp Industry is a 8 billion dollar industry in America • In recent years Pakistan has seen a boom in Summer Camp craze • We are mixing the two inflammables to make dynamite as SUMMER CHALLENGE CAMP 2009

OBJECTIVE Youth is the major composition of our country’s population and we want;  To promote healthy activities in youth  To help youth build the character of being sportsmanship  To build tolerance level and accepting each other  To divert their minds from the chaos in the country and learn different sports

TARGET AUDIENCE • • • • •

Youth Students Upper class and Upper Middle Class Families Civil Society

VENUE

Dreamworld Family Resort

THEME BE THE CHANGE! Negativity is OUT… Positivism is IN Drawing room talks are OUT… Action is IN Pessimism is OUT… Optimism is IN Help and reach out to create a model society For ourselves and our future generations THINK POSITIVE…ACT NOW

SUMMER CHALLENGE CAMP • Selecting teenagers from different schools. • Divide them into teams. • Two weeks lodging at the Resort. • Providing them professional training in the first week. • Choose the best team on elimination based Competition in the 2nd week. • Everything will be FREE for all participating teenager!.

PROPOSED SPORTS IN THE CAMP • Swimming to be trained in bigger than Olympic size pool

• Bowling learn n play in a state of the art facility built by Brunswick

• Cricket polish the skills for the most loveable and adored game in Pakistan

• Archery learn the art that has been around for centuries

• Horse Riding be daring to ride a stallion in lush green environment

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Other Propose Activities Scuba Diving in sea simulation Cycling Table Tennis Tennis Boat Racing Golf Snooker & Pool Cooking Tae Kwan do Bonfire Rodeo Bull Racing Laser Shooting

Event Promotions Methods • Branded Backlit van for roaming around the city for one month. • 50,000 flyers for mass branding. • Scrolls during the transmission on Star Plus. • Radio campaign. • Standees placed in all participating schools. • Banners. • Magazine Advertisement/promotion.

STAGE 1 • Visiting 20 renowned schools of Karachi (KGS, City, Habib, Beacon House) starting from 1st week of May. • Panel of professional judges will be Conducting audition in these schools. • Short listing 100 teenagers from thousands. • Invite them to Resort for final tryouts.

STAGE 2 • Tryouts for proposed sports. • Testing their ability and fitness. • See if they have what it takes to be part of this camp and the passion for sports. • 65 talented teenagers would be selected out of 100 for Summer Camp.

STAGE 3 • 65 talented teenagers will arrive at Camp in 1st week of July. • They will be given pamphlet with rules & regulation to be followed. • There will be a Camp Commander assigned to implement the rules & regulation. • They will not be allowed to contact any body outside until unless there is an emergency. • There will be training drill every day during their stay.

Continued Stage 3

• Divide them into 13 teams comprising of 5 players. • They will be trained for all those sports for next 6 days. • Training timings starts from Dawn to Dusk. • During the training their performances & activities will be monitored to analyze their behavior. • 7th day would be the family day. Their families can come and spend the whole day at Resort with them.

STAGE 4 • From the 8th day of the camp the competition starts. • Based on each team’s performance, every day one team will eliminated from the competition until only the winning team is left standing.

STAGE 5 • On the last day of the Summer Challenge Camp, all the participants would be invited with their families to celebrate for all the hard work and dedication they have given to this camp. • There will be live music and much more entertainment. • Prizes, trophies and recognitions will be given to participants.

PLATINUM SPONSORSHIP Ground Title of the Event 1.

“YOUR-BRAND Dreamworld Summer Challenge Camp”. Means: Name of company would be extensively used through out the competition.

Team Ownership: You will have the ownership rights of one of the participating teams. Players In Action 2. The team would be named after Your Company Name. 3. The players would be wearing your companies Branded T-shirts ,and Caps. 4. They would be making productive use of your product. 5. Constant Recalling of your product would be done by the players. Additional Mileage Through Team sponsorship: 6. Your brand/product presence will be felt on reality show. It will generate unlimited viewers ship. 7. On the final day of the competition the supporters of the team would be cheering your Company’s name as well.

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Branding Rights For First of Its Kind Reality Show in Pakistan 1. 2. 3. 4.

Main Gate Branding rights for 15 days. 50% of branding rights in parking area for 15 days. Major Branding at prime locations of the resort through 100 banners size=6x3 for 15 days (subject to material availability and confirmation within deadline). Branding in the Competition Arena (bowling alley, Cricket Ground etc.) for 15 days.

Print Ad Promotions – – – –

Corporate Presence as Platinum sponsor on print and electronic Advertisement. A4 size Full page Ad in Dreamworld magazine for 3 months. Your flyers with the monthly bills sent out to all the members. (You will provide flyers). Billing envelope Branding for a month.

One of The Biggest Reality Show Promotion in Pakistan 7. 8.

A branded back lit van would be roaming around the city giving you twice the coverage by promoting the YOUR-BRAND summer challenge camp and it would also have your company’s logo. 4 Hoardings of the competition bearing your company’s logo, size 10x20, placed in prime locations of Karachi for 30 days giving you twice the coverage by promoting YOUR-BRAND

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Exposure as platinum sponsor on all the promotional material of the summer camp Logo on 50,000 flyers that will be circulated through the renowned schools of Karachi. A press conference will be held before the competition in which your company name will again be highlighted while your representative can also present your company’s participation in the reality show. Your major branding on the Backdrop of the stage at the final ceremony give you maximum mileage among the attendees of the ceremony as well as massive coverage of millions on TV. For the first time a reality show never seen before would be airing on TV and getting viewer ship of thousands of people through this Grand Competition to enhance the image of Your Brand. Your Banner will be put up on the official website of Dreamworld Resort. To create hype we will advertise on Facebook,orkut.

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Going An Extra Mile Through this competition we are giving you the opportunity to penetrate in to our valued members. You will have your branding rights at the most prime location throughout the resort for 30 days.

Cocktail Lounge A place for Promotional Activity. Following Are the Things We Will Provide: 1. Lavish sitting arrangement for one on one interaction with prospects. 2. Personal Butler will be dedicated to the lounge. 3. Lounge will have complimentary Refreshments for your guest. 4. Promotional Cocktail lounge for sale/promotion of your brand. (Location of your choice on Friday, Saturday & Sunday for a month).

Saturday & Sunday Dinner Buffets @ Saffron • •

You will have branding rights for Saffron lawn. Stage at Musical dinner gala will have your brand presence.

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Through Balloting, your representative can distribute gift hampers among Restaurant guests. Dreamworld shall provide 6 DVD players for gift hampers free of cost (3 a day) while you can bring in your own gifts to distribute as well. 4 of 6

Saturday night Gamble free Tambola Every Saturday we have a recreational game for our members and their guests called “Tambola” free of charge where people come with their families and spend a few hours of fun and entertainment together. We can give you the opportunity to be a part of this game along with the branding rights given to you for that weekend. • • • • • • •

The game will be titled after your Brand. 15 of your banners of size 6x3 will be displayed at the most wanted spots. Your company presentation by your representative in tambola. All gifts which are already being provided by Dreamworld will be announced and gifted on your behalf. Snow Ball house which carries gift of air ticket of Karachi-Islamabad-Karachi for couple will announced and gifted on your behalf. Frequent mention of Brand name by the game master on the mic during the game. Right to record and air the event.

Campaign @ Galaxy 1. 2.

You can have 5 spots for branding at galaxy restaurant. A brief welcome message can be delivered by your company representative at Galaxy entrance to EMBOSS your presence in visitors’ minds.

Campaign @ Hi-Tea 1.

You can have 5 spots for branding at Hi-Tea.

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Dazzling Musical & Dancing Fountain 1.

Your product Jingle shall be played on M&D Fountain for Three days (Friday, Saturday & Sunday).

Chief Guest – Feel like Royal – Be Honored like Royal 1. 2. 3. 4.

Anybody from your top management could come as a chief guest or you can also make your representation through your Brand Ambassador as our Chief Guest. Tambola gifts, Snow Ball House gift and Saffron gifts will be distributed by chief guests. One night stay for chief guest’s family at our 5-Star Chalets with complimentary buffet break fast, lunch and dinner (Family of four). All corporate facilities shall be made available for the entertainment of the family of Chief Guest.

Competition Grand Finale The most awaiting Day the Grand finale would be a tribute to all the participants for their hard work and dedication and for their families for trusting us and supporting us. The following day will roll down as observed: – Their will be a live music concert from the renowned artist of the industry. – Delicious and mouth watering food would be on the menu – Their will be appreciation certificates for the participates for all the hard work and enthusiasm they’ve shown in the competition. – Their will be a prize ceremony comprising of cash prizes and give away for the winning team and for participation.

Sponsorship Amount Rs.1.2 Million 6 of 6

GOLD SPONSORSHIP Team Ownership: 1.

You will have the ownership rights of one of the participating teams.

Players In Action: 1. 2. 3. 4.

The team would be named after Your Company Name. The players would be wearing your companies Branded T-shirts ,and Caps. They would be making productive use of your product. Constant Recalling of your product would be done by the players.

Additional Mileage Through Team sponsorship: 1. 2.

Your brand/product presence will be felt on reality show. It will generate unlimited viewers ship. On the day of the final event the supporters of the team would be cheering your Company’s name as well.

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Branding Rights For First of Its Kind Reality Show in Pakistan – – –

50% of branding rights in parking area for 15 days. Major Branding at prime locations of the resort through 100 banners size=6x3 for 15 days (subject to material availability and confirmation within deadline). Branding in the Competition Arena (bowling alley, Cricket Ground etc.) for 15 days.

Print Ad Promotions 1. 2. 3.

Corporate Presence as Gold sponsor on print and electronic Advertisement. A4 size Full page Ad in Dreamworld magazine for 3 months. Your flyers with the monthly bills sent out to all the members. (You will provide flyers).

ONE of The Biggest Reality Show Promotion in Pakistan – –

A branded back lit van would be roaming around the city giving you twice the coverage by promoting the YOUR-BRAND summer challenge camp and it would also have your company’s logo. 4 Hoardings of the competition bearing your company’s logo, size 10x20, placed in prime locations of Karachi for 30 days giving you twice the coverage by promoting YOUR-BRAND

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Continued 3. 4. 5. 6. 7. 8. 9.

Exposure as platinum sponsor on all the promotional material of the summer camp Logo on 50,000 flyers that will be circulated through the renowned schools of Karachi. A press conference will be held before the competition in which your company name will again be highlighted while your representative can also present your company’s participation in the reality show. Your major branding on the Backdrop of the stage at the final ceremony give you maximum mileage among the attendees of the ceremony as well as massive coverage of millions on TV. For the first time a reality show never seen before would be airing on TV and getting viewer ship of thousands of people through this Grand Competition to enhance the image of Your Brand. Your Banner will be put up on the official website of Dreamworld Resort. To create hype we will advertise on Facebook, Orkut.

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Going An Extra Mile Through this competition we are giving you the opportunity to penetrate in to our valued members. You will have your branding rights at the most prime location throughout the resort for 30 days.

COCKTAIL LOUNGE A place for Promotional Activity

Following Are the Things We Will Provide: 1. 2. 3. 4.

Lavish sitting arrangement for one on one interaction with prospects. Personal Butler will be dedicated to the lounge. Lounge will have complimentary Refreshments for your guest. Promotional Cocktail lounge for sale/promotion of your brand. (Location of your choice on Friday, Saturday & Sunday for a month).

Sponsorship Amount Rs.600,000 4 of 4

Silver Sponsorship Team Ownership: 1. You will have the ownership rights of one of the participating teams.

Players In Action: 1. 2. 3. 4.

The team would be named after Your Company Name. The players would be wearing your companies Branded T-shirts ,and Caps. They would be making productive use of your product. Constant Recalling of your product would be done by the players.

Additional Mileage Through Team sponsorship: 1. Your brand/product presence will be felt on reality show. It will generate unlimited viewers ship. 2. On the day of the final event the supporters of the team would be cheering your Company’s name as well.

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Branding Rights For First of Its Kind Reality Show in Pakistan – – – –

10 panaflex banners of size 6X3 (sponsor will submit the printed banners a week before the event.). A4 size Ad in Dreamworld magazine for a month. Significant brand visibility throughout the resort. Logo on the Backdrop of the stage at the final ceremony.

Print Ad Promotions – – – – –

4 Hoardings of the competition, bearing your company’s Logo, size 10X20, placed in prime locations of Karachi for 30 days. Corporate Presence as Team sponsor on print and electronic Advertisement. Exposure as Silver sponsor on all the promotional material of the summer camp. A press conference will be held before the competition in which your Company name will again be highlighted. For the first time a reality show never seen before would be airing on TV and getting viewer ship of thousands of people through this Grand Competition to enhance the image of Your Brand.

Sponsor Amount Rs.400,000 2 of 2

PROMOTIONS Be heard and seen • • •

The event offers a broad range of targeted media like Electronic and, print media, etc. to let everyone know you're there - and what you have to offer. So stake your claim to optimal exposure now... and get seen where you need to be!

Why should you be there • • • • • •

It Is the most direct form of marketing Launch and demonstrate new products Strengthen and showcase your brand Reach new consumers Portray your image towards Responsible Citizenship

We are ready to do something that is productive, vigorously healthy and comes packed with tons of creativity for our nations much deprived Youth and we all know that creative juices flood through the veins of our youth! Does your Brand have what its takes to be a part of this Challenging Quest?