Santa Fe College Signature Guide
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Santa Fe College Signature Guide as PDF for free.
More details
- Words: 2,166
- Pages: 12
SIGNATURE GUIDE
First edition 2009. Second edition 2012. | Santa Fe College
Contents Introduction.............................................................1 Kinds of Signature or Logo.....................................2 College Seal.......................................................2 Primary Signatures or Logos............................2 Secondary Signatures or Logos........................3 Vertical Logo......................................................3 Other Signtures or Logos..................................3 Style Guide..............................................................4 Use.....................................................................4 Clear Space........................................................4 Size.....................................................................4 Colors.................................................................5 Uses to Avoid.....................................................6 Stationery...........................................................7 Permanent Signs...............................................8 Electronic Signs.................................................8 A-Frames............................................................8 Other Materials..................................................8 Publications.......................................................9 Banners............................................................10 Feather Banners, Table Throws......................10 Bulletin Boards................................................10 Vehicles............................................................10 Permission for Use of Signature.....................10 Revision of the Signature Guide.....................10
First edition 2009. Second edition 2012. | Santa Fe College
Introduction The Santa Fe College seal personifies the college and, as such, is restricted to special uses. The official Santa Fe College signature or logo, however, is a marketing tool intended to make Santa Fe’s “brand” or identity recognized far and wide. It is part of the first impression that Santa Fe makes on prospective students and other constituents. The official college signature or logo is comprised of the SF monogram and the words Santa Fe College. These two elements identify the college graphically and are to appear on all college communications. Primary and secondary signature designs incorporate these Santa Fe elements. Use and design can guide the decision as to which signature best fits the needs of a particular project.
Santa Fe College classic signature
wordmark
monogram
Santa Fe College vertical/stacked signature
monogram
wordmark
First edition 2009. Second edition 2012. | Santa Fe College
1
Kinds of Signature or Logo College Seal The college seal is reserved for official documents like diplomas, certificates and awards, and for ceremonies. Permission to use the seal is obtained from the President’s Office. For more information call 352.395.5168.
Primary Signatures or Logos There are four primary signatures or logos: classic, vertical, horizontal, and monogram. The classic signature shows the SF monogram on the left and the words Santa Fe College on the right, split between an upper and a lower line.
The smart choice.
The vertical or stacked signature shows the SF monogram on the top and the words Santa Fe College below.
The smart choice.
The horizontal signature contains the SF monogram on the left and the words Santa Fe College on the right, centered on the SF. The smart choice.
Watson Center
The SF monogram stands for Santa Fe College and it on clothing and Themay smartrepresent choice. promotional materials. It is not to be combined with any other signatures or logos. The smart choice.
Academic Affairs Student Leadership & Activities Watson Center First edition 2009. Second edition 2012. | Santa Fe College
The smart choice.
The smart choice.
The smart choice.
2
The smart choice.
Secondary Signatures or Logos
The smart choice.
The two secondary signatures are first level and second level. They serve to identify the divisions, centers, institutes, programs and departmentsThe of Santa Fe College. The SF smart choice. monogram appears on the left side of these signatures. The first level names the college center or entity, like Watson Center. The second level names the institution, Santa Fe College. A one level unit has the SF monogram, an entity like Watson Center on the first line, and Santa Fe College on the second line.
Watson Center Watson Center A two level unit has the SF monogram, an entity like Academic Affairs on the first line, a subsidiary entity like Student Leadership and Activities on the second line, and Santa Fe College on the third line.
Academic Affairs Student Leadership Academic Affairs & Activities Student Leadership & Activities
A vertical logo has the SF monogram on the first level, the words Santa Fe on the second level, the word College on the third level, with a line of dots underneath. The name of a college entity like Fine Arts appears below the line of dots in Franklin Gothic Demi. If there are any subsidiary entities, like Music and Theatre, each appears on its own line below the main entity in Franklin Gothic Book.
Academic Affairs
Academic Affairs Student Leadership & Activities
Fine Arts Music Theatre multiple departments
Other Signatures or Logos Many Santa Fe College departments and programs have created their own logos to reflect or emphasize their areas of interest. Going forward, only the college signatures as set forth in this guide are to be used, especially on business cards, stationery and publications. In this way the branding of Santa Fe College is unified and emphasized in the public eye. The use of other logos may be allowed in certain cases, but on such items the official Santa Fe College signature must be more prominent than the specialty logo. For more information consult College Relations. First edition 2009. Second edition 2012. | Santa Fe College
3
Style Guide Use The classic and vertical SF signature formats are the first choices for use. Blue PMS 654
Black
White (reversed)
art choice.
Clear Space
There must be a clear space of at least one-half the height of the SF monogram on all The smart choice.else may be in this clear space. sides of the signature. Nothing
The smart choice.
The smart choice.
of one-half
The smart choice. clearance of one-half
Size
clearance one-half The minimum signature orof logo size for the classic signature is not less than one and one-half inches in length. The proportions may not be changed.
minimum size 1 1/2 inch (shown actual size)
Watson Center
First edition 2009. Second edition 2012. | Santa Fe College
4
Colors The Santa Fe College signature is a specific shade of blue. Black and white may be used as a substitute if the official color does not work or is not available. The official SF colors are Pantone 654 (dark teal blue in Microsoft™ programs) and white. Secondary colors are 359U, 543U, REFLEX BU, 429U, 467U, 7474U, 201U and 118U. The secondary colors help designers with color decisions. This palette is meant to be a guide for publications and products to complement the primary color. SANTA FE COMMUNITY COLLEGE COLORS SWATCHES
GRADIENTS
654U REFLEX BU 654U
359U
543U
359U 467U
543U
REFLEX BU
429U
201U
467U
429U 7474U
7474U
201U
116U
99CC66
99CCFF
116U
WEB COLORS 003366
333399
999999
E7D7B6*
669999
FFCC99
006666**
990000
FFCC00
*Web Safe RGB from Adobe© Illustrator **Alternate Color
MOODBOARD
First edition 2009. Second edition 2012. | Santa Fe College
5
Uses to Avoid Use the original digital file for signatures. The signature or logo may not be redrawn, reproportioned or modified. For more information consult College Relations.
do not distort proportion (hold down shift key to scale properly )
do not rearrange
SF do not respace the signature or put SF at the end
sf
do not stretch to fit an area (hold down shift key to scale properly)
SANTA FE COLLEGE
do not change the typeface
do not use unapproved color combinations
Santa Fe
college
do not change the case
do not use a bar instead of dots
do not use seal without approval
do not use discontiinued logos
First edition 2009. Second edition 2012. | Santa Fe College
do not remove part of the signature
do not use the signature with other logos
6
Stationery All college letterhead, envelopes and business cards are to be standardized to provide a consistent college identity. The Santa Fe College signature must be reproduced from an authorized original. Graphic elements may not be used on stationery. There are templates on the College Relations website.
Student Affairs
#10 envelope 9.5: x 4.125”
Student Affairs
Building R, room 110 3000 NW 83rd Street Gainesville, FL 32606
www.sfcollege.edu
B. A. Staff
Administrative Assistant Student Affairs Building R, room 110 3000 NW 83rd Street Gainesville, FL 32606
352.395.5555 Fax 352.395.5555 [email protected] www.sfcollege.edu
business card 3.5” x 2”
Athletics | Financial Aid | Office of Diversity | Student Development Programs | Student Life | TRIO Programs 3000 NW 83rd Street • Building R, room 110 • Gainesville, FL 32606 • Office 352.395.5678 • Fax 352.395.7395 www.sfcollege.edu
letterhead 8.5” x 11”
7 First edition 2009. Second edition 2012. | Santa Fe College
Permanent Signs All permanent college signs are to adhere to the Santa Fe signature guidelines. Contact College Relations for sign design.
High School Dual Enrollment High School Dual Enrollment
llment
High School www.sfcollege.edu Dual Enrollmment
High School Dual Enrollmment
Office of Now Accepting Applications High School Now Accepting Applications www.sfcollege.edu www.sfcollege.edu Educating students since 1974 Dual Enrollmment Admissions
Office of Admissions
www.sfcollege.edu Educating students since 1974
students since 1974
side one
fcollege.edu students since 1974
side two
Office of Admissions
fcollege.edu
Electronic Signs Santa Fe has electronic signs on NW 83rd Street. To have a college event announced on these signs, fill out a publicity request form on the College Relations website.
A-Frames Some student events are advertised by the use of A-frames on the Northwest Campus. The use and distribution of these signs is under the direction of Student Life.
Other Materials The Santa Fe College signature is to be displayed prominently on all advertising. The identity standards are to be accurately applied. Other materials may include, but are not limited to, fliers, ads, posters, banners, exhibits, displays, plaques, clothing and specialty items. If a partner logo is used it is to appear in a bottom corner. The Santa Fe logo may not be used along with other logos without permission from College Relations. All college related radio and video must contain a Santa Fe College reference.
First edition 2009. Second edition 2012. | Santa Fe College
8
Publications All Santa Fe College publications, which may include websites, brochures, newsletters, posters, videos and any other publications, are to display the college signature. Inclusion of the established graphic elements that comprise the college signature insures that Santa Fe’s brand is presented to all segments of the public as well as to the college community. The consistent presence of Santa Fe’s signature creates a family of publications that clearly set forth and reinforce the college’s identity in all situations. • Santa Fe’s signature is to appear on the front cover of all college publications • No other logos may appear on front covers • The use of department or program logos may be allowed on inside pages or back covers • As long as they remain distinguishable, the SF signature, wordmark or monogram may be printed over a photograph • Promotional items may display department signatures or logos as long as they are not used directly adjacent to or more prominently than the Santa Fe signature, wordmark, monogram or seal approved design
State-of-the-art heart care.
Cardiac Electrophysiology Cardiac Electrophysiology (EP) is used to diagnose and treat electrical functions of the heart. It’s one of the fastest growing fields in cardiology, with a shortage of trained personnel. Santa Fe College’s new program, one of only three in the nation, prepares those already working in invasive cardiology for career opportunities as EP specialists. Students learn the heart’s normal electrical function, analysis of cardiac arrhythmias, basic EP laboratory techniques, and advanced techniques for intervention procedures or treatments such as implanting pacemakers. Graduates will be specialists who can expect to earn between $50,000-$58,000 in a Florida cardiac electrophysiology lab.
unapproved design
Emergency Medical Services and Fire Science Programs
program logo must be inside or on back cover
Do you have a desire to help those in need? Are you looking for a challenging and rewarding career? If so, consider training in Emergence Medical Services (EMS or Fire Science at Santa Fe College. As a student, you’ll learn from instructors who are qualified professionals with wide-ranging experience. Most of your instructors will be people who are currently working as paramedics and firefighters in Alachua and Bradford counties.
First edition 2009. Second edition 2012. | Santa Fe College
9
Banners All banners are to adhere to college signature guidelines. Contact College Relations for banner design advice.
Feather Banners, Table Throws Santa Fe has feather banners and table throws that can be used to advertise college events. These can be reserved for borrowing from College Relations at no cost.
pull up banner
www.sfcollege.edu
feather banner
table throw
Bulletin Boards There are several bulletin boards on the Northwest Campus. Permission to post fliers or other notices on them must be obtained from Student Life. Notices posted without permission are removed.
Vehicles Signatures on all SF vehicles are to follow the guidelines as set forth to maintain Santa Fe College branding.
Permission for Use of Signature Entities of Santa Fe College do not need permission for official use of the college signature, although permission is required for any use of the college seal. The logo of a partner of the college may be included in an SF print or Web publication but that logo must be at least one-half inch away from the Santa Fe logo and may not predominate over it. Organizations outside the college must obtain permission to use the Santa Fe signature. Inquiries may be directed to the President’s Office at 352.395.5168.
Revision of the Signature Guide Find the most recent version of this signature guide on the College Relations website.
First edition 2009. Second edition 2012. | Santa Fe College
10
First edition 2009. Second edition 2012. | Santa Fe College
Contents Introduction.............................................................1 Kinds of Signature or Logo.....................................2 College Seal.......................................................2 Primary Signatures or Logos............................2 Secondary Signatures or Logos........................3 Vertical Logo......................................................3 Other Signtures or Logos..................................3 Style Guide..............................................................4 Use.....................................................................4 Clear Space........................................................4 Size.....................................................................4 Colors.................................................................5 Uses to Avoid.....................................................6 Stationery...........................................................7 Permanent Signs...............................................8 Electronic Signs.................................................8 A-Frames............................................................8 Other Materials..................................................8 Publications.......................................................9 Banners............................................................10 Feather Banners, Table Throws......................10 Bulletin Boards................................................10 Vehicles............................................................10 Permission for Use of Signature.....................10 Revision of the Signature Guide.....................10
First edition 2009. Second edition 2012. | Santa Fe College
Introduction The Santa Fe College seal personifies the college and, as such, is restricted to special uses. The official Santa Fe College signature or logo, however, is a marketing tool intended to make Santa Fe’s “brand” or identity recognized far and wide. It is part of the first impression that Santa Fe makes on prospective students and other constituents. The official college signature or logo is comprised of the SF monogram and the words Santa Fe College. These two elements identify the college graphically and are to appear on all college communications. Primary and secondary signature designs incorporate these Santa Fe elements. Use and design can guide the decision as to which signature best fits the needs of a particular project.
Santa Fe College classic signature
wordmark
monogram
Santa Fe College vertical/stacked signature
monogram
wordmark
First edition 2009. Second edition 2012. | Santa Fe College
1
Kinds of Signature or Logo College Seal The college seal is reserved for official documents like diplomas, certificates and awards, and for ceremonies. Permission to use the seal is obtained from the President’s Office. For more information call 352.395.5168.
Primary Signatures or Logos There are four primary signatures or logos: classic, vertical, horizontal, and monogram. The classic signature shows the SF monogram on the left and the words Santa Fe College on the right, split between an upper and a lower line.
The smart choice.
The vertical or stacked signature shows the SF monogram on the top and the words Santa Fe College below.
The smart choice.
The horizontal signature contains the SF monogram on the left and the words Santa Fe College on the right, centered on the SF. The smart choice.
Watson Center
The SF monogram stands for Santa Fe College and it on clothing and Themay smartrepresent choice. promotional materials. It is not to be combined with any other signatures or logos. The smart choice.
Academic Affairs Student Leadership & Activities Watson Center First edition 2009. Second edition 2012. | Santa Fe College
The smart choice.
The smart choice.
The smart choice.
2
The smart choice.
Secondary Signatures or Logos
The smart choice.
The two secondary signatures are first level and second level. They serve to identify the divisions, centers, institutes, programs and departmentsThe of Santa Fe College. The SF smart choice. monogram appears on the left side of these signatures. The first level names the college center or entity, like Watson Center. The second level names the institution, Santa Fe College. A one level unit has the SF monogram, an entity like Watson Center on the first line, and Santa Fe College on the second line.
Watson Center Watson Center A two level unit has the SF monogram, an entity like Academic Affairs on the first line, a subsidiary entity like Student Leadership and Activities on the second line, and Santa Fe College on the third line.
Academic Affairs Student Leadership Academic Affairs & Activities Student Leadership & Activities
A vertical logo has the SF monogram on the first level, the words Santa Fe on the second level, the word College on the third level, with a line of dots underneath. The name of a college entity like Fine Arts appears below the line of dots in Franklin Gothic Demi. If there are any subsidiary entities, like Music and Theatre, each appears on its own line below the main entity in Franklin Gothic Book.
Academic Affairs
Academic Affairs Student Leadership & Activities
Fine Arts Music Theatre multiple departments
Other Signatures or Logos Many Santa Fe College departments and programs have created their own logos to reflect or emphasize their areas of interest. Going forward, only the college signatures as set forth in this guide are to be used, especially on business cards, stationery and publications. In this way the branding of Santa Fe College is unified and emphasized in the public eye. The use of other logos may be allowed in certain cases, but on such items the official Santa Fe College signature must be more prominent than the specialty logo. For more information consult College Relations. First edition 2009. Second edition 2012. | Santa Fe College
3
Style Guide Use The classic and vertical SF signature formats are the first choices for use. Blue PMS 654
Black
White (reversed)
art choice.
Clear Space
There must be a clear space of at least one-half the height of the SF monogram on all The smart choice.else may be in this clear space. sides of the signature. Nothing
The smart choice.
The smart choice.
of one-half
The smart choice. clearance of one-half
Size
clearance one-half The minimum signature orof logo size for the classic signature is not less than one and one-half inches in length. The proportions may not be changed.
minimum size 1 1/2 inch (shown actual size)
Watson Center
First edition 2009. Second edition 2012. | Santa Fe College
4
Colors The Santa Fe College signature is a specific shade of blue. Black and white may be used as a substitute if the official color does not work or is not available. The official SF colors are Pantone 654 (dark teal blue in Microsoft™ programs) and white. Secondary colors are 359U, 543U, REFLEX BU, 429U, 467U, 7474U, 201U and 118U. The secondary colors help designers with color decisions. This palette is meant to be a guide for publications and products to complement the primary color. SANTA FE COMMUNITY COLLEGE COLORS SWATCHES
GRADIENTS
654U REFLEX BU 654U
359U
543U
359U 467U
543U
REFLEX BU
429U
201U
467U
429U 7474U
7474U
201U
116U
99CC66
99CCFF
116U
WEB COLORS 003366
333399
999999
E7D7B6*
669999
FFCC99
006666**
990000
FFCC00
*Web Safe RGB from Adobe© Illustrator **Alternate Color
MOODBOARD
First edition 2009. Second edition 2012. | Santa Fe College
5
Uses to Avoid Use the original digital file for signatures. The signature or logo may not be redrawn, reproportioned or modified. For more information consult College Relations.
do not distort proportion (hold down shift key to scale properly )
do not rearrange
SF do not respace the signature or put SF at the end
sf
do not stretch to fit an area (hold down shift key to scale properly)
SANTA FE COLLEGE
do not change the typeface
do not use unapproved color combinations
Santa Fe
college
do not change the case
do not use a bar instead of dots
do not use seal without approval
do not use discontiinued logos
First edition 2009. Second edition 2012. | Santa Fe College
do not remove part of the signature
do not use the signature with other logos
6
Stationery All college letterhead, envelopes and business cards are to be standardized to provide a consistent college identity. The Santa Fe College signature must be reproduced from an authorized original. Graphic elements may not be used on stationery. There are templates on the College Relations website.
Student Affairs
#10 envelope 9.5: x 4.125”
Student Affairs
Building R, room 110 3000 NW 83rd Street Gainesville, FL 32606
www.sfcollege.edu
B. A. Staff
Administrative Assistant Student Affairs Building R, room 110 3000 NW 83rd Street Gainesville, FL 32606
352.395.5555 Fax 352.395.5555 [email protected] www.sfcollege.edu
business card 3.5” x 2”
Athletics | Financial Aid | Office of Diversity | Student Development Programs | Student Life | TRIO Programs 3000 NW 83rd Street • Building R, room 110 • Gainesville, FL 32606 • Office 352.395.5678 • Fax 352.395.7395 www.sfcollege.edu
letterhead 8.5” x 11”
7 First edition 2009. Second edition 2012. | Santa Fe College
Permanent Signs All permanent college signs are to adhere to the Santa Fe signature guidelines. Contact College Relations for sign design.
High School Dual Enrollment High School Dual Enrollment
llment
High School www.sfcollege.edu Dual Enrollmment
High School Dual Enrollmment
Office of Now Accepting Applications High School Now Accepting Applications www.sfcollege.edu www.sfcollege.edu Educating students since 1974 Dual Enrollmment Admissions
Office of Admissions
www.sfcollege.edu Educating students since 1974
students since 1974
side one
fcollege.edu students since 1974
side two
Office of Admissions
fcollege.edu
Electronic Signs Santa Fe has electronic signs on NW 83rd Street. To have a college event announced on these signs, fill out a publicity request form on the College Relations website.
A-Frames Some student events are advertised by the use of A-frames on the Northwest Campus. The use and distribution of these signs is under the direction of Student Life.
Other Materials The Santa Fe College signature is to be displayed prominently on all advertising. The identity standards are to be accurately applied. Other materials may include, but are not limited to, fliers, ads, posters, banners, exhibits, displays, plaques, clothing and specialty items. If a partner logo is used it is to appear in a bottom corner. The Santa Fe logo may not be used along with other logos without permission from College Relations. All college related radio and video must contain a Santa Fe College reference.
First edition 2009. Second edition 2012. | Santa Fe College
8
Publications All Santa Fe College publications, which may include websites, brochures, newsletters, posters, videos and any other publications, are to display the college signature. Inclusion of the established graphic elements that comprise the college signature insures that Santa Fe’s brand is presented to all segments of the public as well as to the college community. The consistent presence of Santa Fe’s signature creates a family of publications that clearly set forth and reinforce the college’s identity in all situations. • Santa Fe’s signature is to appear on the front cover of all college publications • No other logos may appear on front covers • The use of department or program logos may be allowed on inside pages or back covers • As long as they remain distinguishable, the SF signature, wordmark or monogram may be printed over a photograph • Promotional items may display department signatures or logos as long as they are not used directly adjacent to or more prominently than the Santa Fe signature, wordmark, monogram or seal approved design
State-of-the-art heart care.
Cardiac Electrophysiology Cardiac Electrophysiology (EP) is used to diagnose and treat electrical functions of the heart. It’s one of the fastest growing fields in cardiology, with a shortage of trained personnel. Santa Fe College’s new program, one of only three in the nation, prepares those already working in invasive cardiology for career opportunities as EP specialists. Students learn the heart’s normal electrical function, analysis of cardiac arrhythmias, basic EP laboratory techniques, and advanced techniques for intervention procedures or treatments such as implanting pacemakers. Graduates will be specialists who can expect to earn between $50,000-$58,000 in a Florida cardiac electrophysiology lab.
unapproved design
Emergency Medical Services and Fire Science Programs
program logo must be inside or on back cover
Do you have a desire to help those in need? Are you looking for a challenging and rewarding career? If so, consider training in Emergence Medical Services (EMS or Fire Science at Santa Fe College. As a student, you’ll learn from instructors who are qualified professionals with wide-ranging experience. Most of your instructors will be people who are currently working as paramedics and firefighters in Alachua and Bradford counties.
First edition 2009. Second edition 2012. | Santa Fe College
9
Banners All banners are to adhere to college signature guidelines. Contact College Relations for banner design advice.
Feather Banners, Table Throws Santa Fe has feather banners and table throws that can be used to advertise college events. These can be reserved for borrowing from College Relations at no cost.
pull up banner
www.sfcollege.edu
feather banner
table throw
Bulletin Boards There are several bulletin boards on the Northwest Campus. Permission to post fliers or other notices on them must be obtained from Student Life. Notices posted without permission are removed.
Vehicles Signatures on all SF vehicles are to follow the guidelines as set forth to maintain Santa Fe College branding.
Permission for Use of Signature Entities of Santa Fe College do not need permission for official use of the college signature, although permission is required for any use of the college seal. The logo of a partner of the college may be included in an SF print or Web publication but that logo must be at least one-half inch away from the Santa Fe logo and may not predominate over it. Organizations outside the college must obtain permission to use the Santa Fe signature. Inquiries may be directed to the President’s Office at 352.395.5168.
Revision of the Signature Guide Find the most recent version of this signature guide on the College Relations website.
First edition 2009. Second edition 2012. | Santa Fe College
10
Related Documents
Santa Fe College Signature Guide
May 2020 0
Santa Fe College Enrollment Guide 2008-09
April 2020 0
Santa Fe College Enrollment Guide 2009-10
April 2020 0
Santa Fe
May 2020 7
Santa Fe College 2009-10 Catalog
May 2020 0