Sales Strategy Of Cadbury

SALES STRATEGY OF

Dhaval Vachhani

Harshdeep Singh Dhillon

Pranav Trivedi

Rizwan Pathan Varun Tyagi

01/25/09

International Institute Of Planning & Management

1

FLOW OF PRESENTATION

01/25/09

International Institute Of Planning & Management

2

CADBURY INDIA Cadbury India began its operations as a trading concern in 1947. Cadbury in the Indian sub continent defined the first taste of chocolate. The company today employs nearly 2000 people across India. Cadbury India's four factories in India churn out close to 8,000 tones of chocolate and the company sells a million bars every day.(locations of factories.)

01/25/09

International Institute Of Planning & Management

3

SALES CHANNEL

01/25/09

International Institute Of Planning & Management

4

INTERPRETA TION •Step 1 : Starting from the supplier of Raw Material. •Step 2: Then From Manufacturer to Ware House. •Step 3: Ware House to Wholesaler. •Step 4: Wholesaler to Retailer. 01/25/09

International Institute Of Planning & Management

5

S.P.A.N.C •Suspect: Targeting masses. .O. •Prospect: All family members . •Approach: “Kuch Mitha Ho Jaye” Promotion. •Negotiate: Proving our Quality among others. 01/25/09

International Institute Of Planning & Management

6

•Close: By making Prospect orders. •Order: By taking order.

01/25/09

International Institute Of Planning & Management

7

A.I.D.A •Attention : Promotion. .S. •Interest: By proving quality and distinctive taste. •Desire: “Kuch Mitha Ho Jaye” tagline. •Action: Ensure of proper distribution. •Satisfaction: To satisfy customer with Product. 01/25/09

International Institute Of Planning & Management

8

RECOMMENDAT •Accelerate salesIONS of Éclairs and use as Barter.

•Should be made available everywhere. •Approach to the Rural Area. •Create new products to push the sales. •Chocolate drink entry in the market. 01/25/09

International Institute Of Planning & Management

9

THANK YOU!

01/25/09

International Institute Of Planning & Management

10