Sahara Trust Slides

Sahara For Life Trust

Introduction

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In

June 1998 SAHARA was formed. The organization was later registered in UK and the US and will soon be registered in Canada. The basic aim of the organization is to work in the health and education sector of the most neglected areas of Pakistan. The

Sughra ShafiMedical was constructed in District Norowal, built on 40 kanalsof land donated by Abrar and of other people. Today's

a 200 bed hospital is operational with all facilities of modern hospital and approximately 90% of the patience are given free treatment.

Vision

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The

philosophy of SAHARA for Life Trust enshrines the paradigm on which its vision is to be articulated. Core Ideology of the TRUST is derived from its Core Value and Core Purpose. CORE

VALUES:

Empathy

towards alleviating suffering Catalyst for ensuring service to the humanity hard work & individual productivity Honesty & Integrity Excellence in Reputation Financial Transparency. CORE To

PURPOSE:

be a role model of as a transparent replicable Trust and a tool for social change

Mission

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The mission of the Trust is to reach the unreached, underprivileged, deprived and disadvantaged in rural population, who are either totally, un-served, underserved, or at best inappropriately served with regards to health and education.

Aims And Objectives

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1. Provide free medical facilities 2. Bringing top of the line medical specialist to the door steps of the poor, free of cost. 3. Creating social awareness to illiterate. 4. Providing shelter to the destitute and exploited people. 5. Cultivating a spirit and a will to live with esteem amongst poor people.

Types Of Donations ●

International Donations.

v National Donations. •

Credit Cards.

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Credit Cards.

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Cash, Check or Bank draft.

Cash, Check or Bank draft.

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Donations in kind

Donation in kind.

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Donate in Time.

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SMS.

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Donate Time.

Need Of Marketing For NPO’S ●

Marketing is of growing importance to many non-profit Organizations because of the need to generate funds in an increasingly the competition Non-Profit Organization attempt to achieve some other objectives then profit. This does not mean that they are uninterested in income as they have to generate cash to survive. However their primary goal is non- economics ,e.g. to provide education. Some non- profit organization see their role as not only meeting current needs of their customers but also educating them in new ideas and issues and social awareness.

u Most non-profit organization serves several groups of publics. The two broad groups are donors , who may be individuals , company and public institute , and clients, to includes audience and beneficiaries. The need is satisfied both donors and clients. u Non-profit organization are never far from public’s attention. The reason is that they are publicly funded. All donors are interested in how their money is being spent. They have to be particularly careful that they do not become involved in controversy , which can result in bad publicity.

Marketing Procedures For Non-Profit Organization

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The marketing procedures relevant to profit oriented companies can also applied to nonprofit organizations. Targeting marketing, differentiations and marketing mix decision need to be made.

Target Marketing And Differentiation

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uDonors uClients

Marketing Mix

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These are the marketing mix tools uPrice

Procedure of our campaign ●

v For the promotion and awareness of fundraising of Sahara For Life Trust. v We have made a group of eight members each. Which equally divide four members in two groups. v For the promotion and awareness we have selected two areas in which we select four universities each

vStay four days in every university for the awareness of fundraising vOur campaign duration is of 16 days and this campaign will remain whole Holy month of Ramadan.

Target Audiences

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Broader Objectives of Media Campaign ●

Create awareness about fundraising in Pakistan amongst all (e.g. Citizens, Businesses, universities students and Employees etc.) Empower all Citizens, universities students, Businesses, and Employees by giving them information to use the print media, mobile Sms services delivery channels.

vThe Trust aims to achieve its mission by raising fundraising; Provision of totally free medical facilities to the poor populace in the remote areas of Pakistan. Bringing top of the line medical specialists to the door steps of the poor, free of cost. Creating social awareness by indoctrinating the illiterate. Providing shelter to the destitute and exploited people. Cultivating a spirit and a will to live with

Anticipated Benefits ●

Media Agency

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As Sahara For Life Trust is non profit organization, due to this reasons they are un capable of hiring any media agency for its promotion and due to shortage of budget also. As shortage of budget Sahara For Life Trust it own marketing department promote awareness of fundraising. As non profit organization it is being free sponsored by •

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Print Media

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Electronic Media

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Seminars / Workshops

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Outdoor Advertisements

Any other may be suggested by Responding Organization •

Sources of incomes ●

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The main sources of incomes of Sahara For Life Trust is donation from following resources.

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Abrar ul Haq fund raising shows

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People of Pakistan and aboard

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Federal And Provincials Government Of Pakistan

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Pakistani and foreign NGO’s

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Income and Sources of Funding (Rs.)

Scope of Services and Communication ●

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The brief objective and scope of ours media campaign is to create awareness of fundraising to Universities Students, Citizens, Businesses and Government Agencies through various channels of communication (Print Media like banner, pamphlets etc). The awareness program in the universities students not only promotion of fundraising but also to educate the masses through print media, delivery channels, their usage

Channels of Communication ●

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Print Media

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Electronic Media

Budget for the campaign ●

Sponsors

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For the promotion of Sahara For Life Trust awareness and fundraising the campaign is free sponsored by Nokia “connecting people”.

Let’s Work Together !

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Conclusion

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Perhaps the most important pattern of nonprofit activity is the dominance of fundraising. These organizations are nongovernmental and nonprofit distributing organizations, however, public concern is directed at the managers or directors of these organizations, it is evident from the data that the promotion and awareness of fundraising, most of their revenues come from donation campaign and sponsors. This campaign is better for fundraising; if trust goes in this campaign then they can raise more funds. •

Recommendation

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The message should be communicated at frequent intervals to school and universities students. •

Because of the terrible economy, nonprofits already are straining to meet skyrocketing demands for services with gradually less revenues. Community nonprofits cannot continue to do so much more with so much less for very much longer, and they will need additional support to build their capacity to effectively utilize the significant new ways for Pakistani to volunteer. •

Pakistan President can encourage Pakistani to give more to support each other. •

In the Holy month of Ramadan, students don’t eat anything because of fasting and give more and more funds, Sadqas. •

Develop a single system for volunteer management

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References

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Waseem Hussain (Manager MIS) Email: [email protected] Tel: 042-111-800-111-112 www.saharaforlife.org

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Rana Armughan Aslam (Relationships Manager) Email: [email protected] Tel: 0321-6306155

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Thank you