PROJECT report On “CONSUMER PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” In Meerut 2008 - 2009.
Submitted to: Mr. V.S. Solanki sir Singh IPM, Meerut
submitted by: Abhishek 2nd semester PGDM 2008-
2010 Institute of Productivity & Management
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CONTENTS
ACKNOWLEDGEMENT........................................................................................................2 PREFACE.................................................................................................................................4 DECLARATION......................................................................................................................5 GUIDE CERTIFICATE ...........................................................................................................6 INTRODUCTION....................................................................................................................7 TWO-WHEELER INDUSTRY IN INDIA..........................................................................7 Hero Honda Motors Ltd........................................................................................................8 Bajaj Auto Ltd.....................................................................................................................10 TVS Motor..........................................................................................................................11 Yamaha Motor....................................................................................................................13 ABOUT MEERUT.................................................................................................................14 RESEARCH OBJECTIVES...................................................................................................15 RESEARCH METHODOLOGY............................................................................................16 SOURCE OF COLLECTION OF DATA..............................................................................17 DATA ANALYSIS WITH CHARTS....................................................................................18 FACTORS WHICH INFLUENCES THE CUSTOMERS WHILE BUYING ANY BIKES 20 ANALYSIS AND INTERPRETATION................................................................................33 RESEARCH FINDINGS........................................................................................................35 RECOMMENDATIONS AND SUGGESTIONS..................................................................36 LIMITATIONS.......................................................................................................................37 CONCLUSION.......................................................................................................................38 BIBLIOGRAPHY...................................................................................................................39 Books .....................................................................................................................................39 Websites..................................................................................................................................39 Questionnaire..........................................................................................................................40
ACKNOWLEDGEMENT It is indeed a great pleasure and privilege for us to present “CONSUMER PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” in Meerut during 2008 - 2009.
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We take immense pleasure in thanking Mr. Sushant Mittal Sir who gave us this project and gave guidance and inspiration in doing this project and without his guidance and motivation, this project will not be possible. We are also very much thankful to Mr. R.N.Srivastava, manager of Hero Honda in Meerut, who has provided a lot of information about Hero Honda bikes. We would also like to thank to the people who helped us doing this project and especially to the respondents who gave us the valuable information in the completion of this project. Finally we want to thank our family, which motivated us, and our friends who directly or indirectly helped us in completing the assignment. One more thing we want to share that we have learnt a lot while doing this project, e.g. we have met with a large number of people, having different behaviors, different perceptions, different thinking, different way of talking and many more, and from them we have really learnt a lot. And also we have enjoyed a lot while doing this project. Abhishek Singh Rajiv Lodaria Sachin Chaturvedi Tapan Ray Section-‘B’ PGDM (2008-2010)
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PREFACE “Learning categories you and practicing on that learning specializes you” Practical aspect gives more knowledge and experiences than the theory and no learning can be completed without practical aspect. Live Project work is one of the most important parts of our curriculum for management students, its basic idea is to strengthen the student’s concept through practical training and make them equipped with recent development. In the days when it was business as usual companies could succeed by there new product with concept and supported by hard selling and good advertisement and consider that consumer exhibit varying diverse requirements for product/service combinations. In the face of their vast choices, customers will gravitate to the offering that best meet their individual needs and expectations. They will buy on the basis of their perception, choices and preferences. So on the basis of the consumer perception and preferences about the Hero Honda and other bikes in the Meerut region our research work has been done.
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DECLARATION
We do hereby declare that this project entitled with “CONSUMER PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” in Meerut during 2008 – 2009 is our own and original work. This is for fulfilling the requirement of Post Graduate Diploma in Management as a winter training project. It has never been submitted nor been published else where.
Abhishek Singh Rajiv Lodaria Sachin Chaturvedi Tapan Ray Date:
Section-B
Place:
PGDM (2008-2010)
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GUIDE CERTIFICATE This is to certify that this project report titled “CONSUMER PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” in Meerut during 2008 – 2009 has been submitted in partial fulfillment of award of Post Graduate Diploma in Management (PGDM) of Institute of Productivity and Management, Meerut. It is a confide training project report carried out by Mr. Abhishek Singh, Mr. Rajiv Lodaria, Mr. Sachin Chaturvedi, Mr. Tapan Ray Of Session 20082010
Date: Mr. Sushant Mittal Faculty, IPM Meerut
Place:
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INTRODUCTION TWO-WHEELER INDUSTRY IN INDIA The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, and pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two wheeler. The growth of the two wheelers sector was noteworthy in the past few years .The scooter and the scooterette share in the Indian two wheeler market is 13.4%. The motorcycles in India constitute for 81.5% of the total Indian two-wheeler market. India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. Bikes are a major segment of Indian two wheeler industries. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. There are many two-wheeler manufacturers in India. Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS). The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL)
and
Honda
Motorcycle
&
Scooter
India
(P)
Ltd
(HMSI).
The Two Wheelers Manufacturers in India, at present are doing good business. The Gross Domestic Product has grown to 8%. 7
Hero Honda Motors Ltd Hero Honda Motors Ltd. is a result of the joint venture between India's Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient bikes. This is a relationship so harmonious that Hero Honda has managed to achieve indigenization of over 95percent.
The below chart shows the golden years in the history of HERO HONDA:1985 1989 1991 1994 1997 1999 2001 2002 2003 2005
CD-100 SLEEK CD-100 SS Splendor Street CBZ PASSION DAWN, AMBITION CD-DAWN, SPLENDOR +, PASSION +, KARIZMA SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER
The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's
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largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4.4 million units per year. They introduced new generation motorcycles that set industry benchmarks
for
fuel
thrift
and
low
emission.
The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Wellentrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. The gross sales of Hero Honda by March end'2008 was 33, 371, 43 Crore
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Bajaj Auto Ltd. Bajaj Auto Ltd established in 1945, Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. is one among India's top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed threewheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name “BAJAJ”. Bajaj Auto is based in Pune, Maharashtra, and has plants in Waluj, Akurdi and Chakan. Today, the company has become a market leader with annual production in excess of 1.35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds & scooty, scooters, motorcycles, three wheelers).
Company : Bajaj Auto Ltd Bajaj Avenger Bajaj CT 100 Bajaj Platina Bajaj Discover DTSi Bajaj Pulsar DTSi Bajaj Wave Bajaj Wind 125 Sonic DTSi
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TVS Motor TVS Motor is a leading and trusted two wheeler company began with the vision of TVS Scooty. The founder of the Sundaram Clayton Group, the late T.S. Srinivasan 'to design, develop and produce an affordable moped for the Indian family.' This vision was realized in 1980 when TVS 50, India's first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. The company has been known for its ruggedness and reliability. TVS 50 was successful and it has smoothened the way for many successes for TVS Suzuki even before its launch in the market. The TVS 50 XL is especially designed for individuals who want economy fused with sporty looks. Recently new XL Super with a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in the country. The Suzuki Samurai was launched for the time conscious urban commuter. The Max 100 R was engineered for those who demanded strength and ruggedness. Along with them all, Suzuki Shogun was for those who wanted raw power. TVS Motor has continually worked on innovating the motorcycle segment along with two wheeler range. The Suzuki Shaolin, developed by TVS Suzuki is India's first 5 speeds, 140 cc motorcycle. Another example of the company success is TVS Scooty, a 60 cc Scooterette which keep one step ahead of its time in India. In September 2008, the company has got 19% growth for registering total two wheeler sales of 137,246 units.
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The company is the third largest two-wheeler manufacturer in India and ranks among the top ten globally. The company was the first in India to launch 2-seater 50cc moped and 100cc Indo-Japanese motorcycles. At present TVS Apache, TVS Victor, TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian market.
Company : TVS MOTOR TVS 50 XL TVS Apache TVS Centra TVS Fiero TVS Star TVS Victor TVS Scooty Streak Suzuki Max 100 TVS Star
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Yamaha Motor Situated at Faridabad, Haryana, Yamaha Motor India Private Limited is a 100% owned subsidiary of Yamaha Motors Company Limited of Japan. Total employee strength of the company is more than 3000 people. The company has opened "Yamaha One"- a branded dealership at Delhi and plans to open more in the future. Along with this, Japan has also set up another subsidiary-Yamaha Motors India Sales Pvt. Ltd.(YMIS) that deals with the sales and after sales services for Yamaha brand of bikes. It is located at Surajpur, outside Delhi with an employee strength of 120. Yamaha's association with India began in 1985 for the first time when it provided technical assistance to the Escorts Group in manufacturing of motorcycles. The company has its manufacturing unit in Faridabad and Surajpur, which supports the production of motorcycles for domestic as well as overseas market. Considering environment sensitive issues, Yamaha Motors also goes into the concept of environment friendly technology .The Company believe in taking care of not only customers motoring needs but also the needs of future generations. Company : Yamaha Motor India Yamaha Crux S Yamaha G5 Yamaha Gladiator Rajdoot Yamaha RXZ Yamaha Enticer
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ABOUT MEERUT Meerut a metropolitan city and a municipal corporation in Meerut district in the Indian state of Uttar Pradesh. It is the 16th largest metropolitan area in India and the 25th largest city in India. Meerut ranks 3rd in the total slum area population in the country after Mumbai and Faridabad respectively. Meerut ranks 4th in terms of population in Uttar Pradesh. Its population is about 13 lakh. It is the 4th biggest city in U.P. It is an ancient city located 56 km (34 miles) north-east of New Delhi. Meerut also has one of the biggest army garrisons/cantonments in this part of the country. It is famous for its scissors and Gazak. Meerut is also the sports capital of India. The 1857 Indian independence drive started from here. According to the Government of India, the district Meerut is one of the Minority Concentrated District in India on the basis of the 2001 census data on population, socio-economic indicators and basic amenities indicators.
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RESEARCH OBJECTIVES
To study the factor that affects the buying decision of the consumer. To find out the consumer satisfaction level with vehicle performance and
after sales services. To study the consumer perception regarding the price of Hero Honda and other bikes. To find out the market share of different bikes in Meerut region.
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RESEARCH METHODOLOGY Research methodology is the way to systematically solve the research problem. The method used for the research is Descriptive Research, to find out ours Objectives. In descriptive research we use the primary and secondary data, Sample Design for primary data have been collected through Probability sampling. In which I have used convenient sampling and for secondary data gone through Internet, Library, Magazine, News Paper etc. Data Collection Method: - Data have been collected through Market survey in Pallavpuram, Shastri Nagar, Ganga Nagar, Golden Avenue, and Paleda of Meerut City. Data Collection Instrument: - Well prepared structured questionnaires were used in this study, which includes both closed-ended and few open-ended questions to get information based on the objective of the research process. Sample Size: - We had taken sample size of 100 Respondent. Total number of Samples Rejected = 00 Total number of Samples Accepted = 100 Location: - We had conducted our survey in Meerut. People of different age group from different economic background were asked to fill the questionnaire containing 11 questions.
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SOURCE OF COLLECTION OF DATA All the useful data which were require for this research has been collected through Primary and secondary data. Primary data:-
Collected through Questionnaire
Secondary data:- Collected through Internet, Magazines, Newspaper Time Taken: -
30 days (February 6th, 2009 to March 5th, 2009)
ASSUMPTIONS It is assumed that Hero Honda is the market leader among all other bikes. It is assumed that the chosen sample is the representation of whole
population. It is assumed that information provided by the samples is accurate and best of their knowledge.
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DATA ANALYSIS WITH CHARTS
1. Chart showing the gender details. Total number of Respondents
100
Total number of Male Respondents
74
Total number of Female Respondents
26
M ale Female
Female 26%
Male 74%
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2. Chart showing percentage of different company’s bikes. COMPANY NAME Hero Honda
NUMBER OF RESPONDENTS 48
RESPONDENTS IN % 48%
Bajaj
35
35%
TVS
11
11%
Yamaha
04
4%
Any Other
02
2%
100
100%
Total
Any Other 2% Yamaha 4% Hero Honda
TVS 11%
Hero Honda 48%
Bajaj TVS Yamaha
Bajaj 35%
Any Other
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FACTORS WHICH INFLUENCES THE CUSTOMERS WHILE BUYING ANY BIKES Features
Advertise -ment Prices Mileage Services Style Power Total
BIKES Bajaj Yamaha
Hero Honda 07
TVS 1
3
12 14 04 03 08 48
2 6 1 1 0 11
2 8 4 5 6 35
Other
Total
1
0
12
1 1 1 0 0 4
0 0 0 0 2 2
17 29 10 16 16 100
3. Chart showing percentage of customers who purchase bikes while viewing different features of bikes. Contributon for Bikes Advertisment 12%
Power 16%
Price 17%
Style 16%
Service 10% Advertisment
Mileage 29% Price
Mileage
Service
Style
Power
4. Chart showing the percentage of factors which influences the 20
Customers while buying the Hero Honda bikes. Hero Honda Advertisment 13%
Power 15% Style 18%
Price 22%
Service 7%
Mileage Advertisment Price
Mileage Service 25% Style
Power
Chart showing the percentage of factors which influences the customers while buying the TVS bikes.
S ervice 9%
P ower 0%
S tyle 9%
A dvertism ent 9% P rice 18%
M ileage A dv ertis ment Pric e 55%
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Mileage Serv ic e Sty le Pow er
T V S Bike s
5. Chart showing the percentage of factors which influences the customers while buying the Bajaj bikes.
Advertisment 11% Price 7%
Power 21%
Style 18%
Mileage 29% Service Advertisment 14%Price
Mileage
Service
Style
Power
Bajaj Bikes
6. Chart showing the percentage of factors which influences the customers while buying the Yamaha bikes. Style 0%
Service 25%
Power 0%
Advertisment 25%
Mileage 25%
Price 25% Advertisment
Price
Mileage
Service
Style
Power
Yamaha Bikes
7. Chart showing the percentage of factors which influences the customers while buying the other bikes. 22
Other Bikes Advertisment Price 0% 0% Mileage 0%
Service 0% Style 0%
Pow er 100% Advertisment
Price
Mileage
Service
Style
Pow er
8. Chart showing percentage of bikes preferred regarding impact of advertisement.
Impact Of Advertisment
Yamaha 8%
Anyothers 0%
Bajaj 25%
Hero Honda 59% TVS 8%
Hero Honda
TVS
Bajaj
Yamaha
Anyothers
9. Chart showing percentage of bikes preferred regarding impact of price. 23
Impact of price Yamaha 6%
Bajaj 12%
Anyothers 0%
TVS 12%
Hero Honda 70%
Hero Honda
TVS
Bajaj
Yamaha
Anyothers
10. Chart showing percentage of bikes preferred regarding impact of mileage.
Impact of Mileage
Yamaha 3%
Anyothers 0%
Bajaj 28%
Hero Honda 48%
TVS 21%
Hero Honda
TVS
Bajaj
Yamaha
Anyothers
11. Chart showing percentage of bikes preferred regarding impact of services.
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Impact of Services
Anyothers 0%
Yamaha 10%
Hero Honda 40%
Bajaj 40% TVS 10%
Hero Honda
TVS
Bajaj
Yamaha
Anyothers
12. Chart showing percentage of bikes preferred regarding impact of style.
Impact of Style
Yamaha 0%
Anyothers 0%
Hero Honda 19%
TVS 6% Bajaj 75%
Hero Honda
TVS
Bajaj
Yamaha
Anyothers
13. Chart showing percentage of bikes preferred regarding impact of power.
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Impact of Power
Yamaha 0%
Anyothers 13%
Hero Honda 49%
Bajaj 38% TVS 0%
Hero Honda
TVS
Bajaj
26
Yamaha
Anyothers
14. Chart showing the customer satisfaction regarding their bikes performance. Total number of customer satisfied Total number of customer not satisfied
= =
96 04
No 4%
Yes No
Yes 96%
15. Chart showing the customer satisfaction after sales service. Total number of customer satisfied Total number of customer not satisfied
= =
95 05
No 5%
Yes No
Yes 95%
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16. Chart showing the rating of bike on the basis of safety and comfort level. COMPANY NAME
1 AND 2
PERCENTAGE
Hero Honda Bajaj TVS Yamaha Any Other Total
24 18 06 04 01 53
45% 34% 11% 8% 2% 100%
Any Other 2% Y amaha 8% TVS 11%
Hero Honda 45%
Hero Honda Bajaj TVS Y amaha
Bajaj 34%
Any Other
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17. Chart showing percentages of durability of different bikes Company Name
Very Strong
Strong
Hero Honda
12
28
Bajaj
04
26
TVS
02
05
Yamaha
01
02
Any Other
01
01
Total
20
62
28
30
26
25 %age
20 15
Very Strong
12
Strong
10 5
4
5
2
1 2
1 1
0 Hero Honda
Bajaj
TVS
Yamaha Any Other
Company Name
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18. Chart showing percentage of bikes regarding resale value. COMPANY NAME
PERCENTAGE
Hero Honda
NUMBER OF RESPONDENTS 59
Bajaj
20
20%
TVS
13
13%
Yamaha
04
4%
Any Other
04
4%
Total
100
100%
Resale Value
59%
Hero Honda Bajaj TVS Yamaha Any other
13%
4%
4%
59%
20%
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19. Chart showing percentage of bikes regarding availability of spare parts. COMPANY NAME
PERCENTAGE
Hero Honda
NUMBER OF RESPONDENTS 45
Bajaj
29
29%
TVS
16
16%
Yamaha
08
8%
Any Other
02
2%
Total
100
100%
Spare Part
45%
Hero Honda Bajaj TVS Yamaha Any other
8%
2%
16% 45%
29%
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20. Chart showing percentage of bikes preferred by female. COMPANY NAME
NUMBER OF RESPONDENTS
PERCENTAGE
Hero Honda
35
35%
Bajaj
13
13%
TVS
43
43%
Yamaha
06
6%
Any Other
03
3%
Total
100
100%
PreferedbyFemale
HeroHonda Bajaj TVS Yamaha Any other
6%
3% 35%
43% 13%
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ANALYSIS AND INTERPRETATION A large volume of data was collected through questionnaire in our research study. This raw data, for convenient study has been further converted into significant information and then carefully interpreted to fulfill the research objective. On the basis of research the facts which have come out are: Hero-Honda is the market leader among all other bikes in the Meerut region with a total market share of 48%. The main competitor of HeroHonda is the Bajaj with a total market share of 35%. It has also found that the most important factor which affect the
consumer while buying any bike is the Mileage with a total of 29%. After that Price, Style, Power, Advertisement and Services comes with a market share of 17%, 16%, 16%, 12% and 10 % respectively. Among all the factors Hero-Honda is leading in four factors which includes Price, Mileage, Advertisement and Power. This shows that Hero-Honda is really a market leader. It is also interpreted from the research that 70% of the total customers buy the Hero-Honda bike because of the impact of price, 59 % impacted due to advertisement, 48% due to mileage, 40% due to services, 19% due to style and 49% due to power.
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Customer satisfaction regarding the performance of their bikes is 96% and after sales service is 95% which shows that the customers are very much satisfied with their bikes which they have. In case of safety and comfort level, Hero-Honda is again leading among others with a total market share of 45%. Bajaj occupies the second position with a total market share of 34%. While seeing the durability of any bike, Hero-Honda stands at number one in comparison to other bikes. 59% of the total people thinks that the resale value of Hero-Honda is better then any other bike. Therefore, it can be interpreted that the brand equity and performance of Hero-Honda is very good. About 45 % of the total consumers think that the spare parts of the HeroHonda bike are easily available in the market. After that 29% of Bajaj bikes consumers think so. In case of bikes for the female, Hero-Honda is not the market leader.
TVS is the market leader with a total market share of 43%. Hero-Honda occupies the second position in this criteria with a total market share of 35%.
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RESEARCH FINDINGS As it is our 1st group project, so it gave us lot of knowledge and experience about Research methodology. This will be very helpful in our life as well as in our summer training. On the basis of that research we find that in case of bike, Hero Honda is the market leader with 48% marker share in the Meerut city. It is found that Mileage is the main factor which influences to a
consumer in his buying decision, and after the Mileage next preference goes to Price, people gives same weightage to Power and style and after that they are being influenced by Advertisements and Service respectively. It is also found that consumer’s decision is influenced more by mileage
rather than price. By this research we come to know that almost 95% people are satisfied
with their bikes performance and it’s after sales services.
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RECOMMENDATIONS AND SUGGESTIONS Since Hero-Honda is the market leader with a total market share of 48%, but there are certain recommendations required so that it can increase its market share more and more. Some of them are as under: Hero-Honda should focus on its advertisement and mileage to increase its market share. Company should also focus on its after sales service as well as the performance of the bikes. Hero-Honda should also give some offers with their different models. This will help in increasing the market share of the Hero-Honda company. The company should also launch some cheaper models so that the
students can buy more. This will be beneficial for both i.e. the company and the consumers. Since in the female bike category, TVS is the market leader with a total
market share of 43%. Hero-Honda has a total market share of 35%. Therefore it is recommended that Hero-Honda should put some more efforts so that it can become the market leader in both the sectors. Hero-Honda is maintaining a good customer loyalty. Therefore company should also focus on innovations and newer technologies. This will help the company to capture more and more market and earn more and more profits.
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LIMITATIONS Although we have given our 100 percent for doing this project. But still were certain limitations while doing the research work. Some of the limitations were as follows. 1. One of the biggest limitations with this project work is the time factor.
Since we had got only 30 days for doing this project, therefore we think it was less time for doing this project work. Time was very much limited and as a result we were restricted with the time boundation. 2. Another limitation was with the language. While doing the research
work, we faced a lot of problem regarding the language. Since every person didn’t understand English, therefore we had to make them understand in different languages like Hindi and Bhojpuri. 3. Also due to the limited time period, we couldn’t able to cover more area.
That’s why we were also restricted with the area also. 4. The research work is influenced by the exaggeration of some of the
respondents. 5. In some cases, the respondents were not giving us the proper reply.
He/she might think that this was only westage of time or this might create some problem etc. And as a result he/she had given some fake answers and filled the questionnaire very casually. 6. It was very difficult to take name, address and phone number of the
respondents. Some of the respondents after filling the questionnaire didn’t want to give their name, address and phone number.
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CONCLUSION After the completion of project we have seen the different aspects of this Training Project. Also we have gained some new experience about the consumer research. While surveying we have met a large number people, with different perceptions, with different nature, and as a result of this we have learnt a lot of things like how to talk with the different people with different behavior. We are benefited a lot and this will definitely help us a lot in our summer training as well as in the future. Also the outcome that came out from this research work is that in city Meerut which is an large and prosperous city in the north Indian state of Uttar Pradesh. It has a population of almost 1.2 million people. Bike riders have feeling of freedom and being one with the Nature comes only from riding a two wheeler in Meerut. Meerutians prefer the two wheelers because of their small manageable size, low maintenance, pricing and easy loan repayments. meerutians streets are full of people of all age groups riding a two wheeler. We take sample size of 100 in which male female ratio is 74 and 26 respectively and we found an interesting result. We found that hero Honda lead with 48% of market share. And the main embed behind the purchase is performance of bike. Major chunk of customer perception about hero Honda is good and they satisfied with bike performance, price, sales & service and style
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BIBLIOGRAPHY Books 1. Research Methodology written by C.R.Kothari. 2. Marketing Management written by Philip Kotler. 3. Consumer Behavior written by Schiffman & Kanuk. Websites 1. www.google.com 2. www.herohonda.com
3. www.bajajauto.com 4. www.yamaha.com 5. www.tvsmotor.in
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Questionnaire Respected Sir/Madam, We are the students of IPM Meerut. As per our course curriculum, we are doing the market research on “Consumer perception about Hero Honda and other bikes”. So we need your valuable view for the questions given below. We will be grateful to you.
Q1 :- Which bike do you have? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________ Q2 :- Please prioritize the options that affects your purchasing decision of bikes.[1 being the most important and 6 being the less important]. a. Advertisement [ ] b. Price [ ] c. Mileage [ ] d. Service [ ] e. Style [ ] f. Power [ ] Q3 :- Are you satisfied with your bikes performance? a. Yes b. No Q4 :- If No, then why? _______________________________________________ _______________________________________________ Q5 :- Are you satisfied with your bikes after sales service? a. Yes b. No Q6 :- Rate your bike on the basis of safety and comfort level. [1 being the highly safe and comfortable and 5 being the least safe and comfortable]. __________________________________________ 1 2 3 4 5 Q7 :- To what extent do you think that your bike is durable? 40
a. Very strong c. Medium e. Very weak
b. Strong d. Weak
Q8 :- According to your perception which bike’s spare parts are easily available in the market? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________ Q9 :- Regarding resale value, what is your consideration? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________ Q10:- According to you, which bike is most preferable for female? a. Hero-Honda b. Bajaj c. TVS d. LML e. Any other (please specify) __________________ Q11:- Any suggestions you want to give about your bike? _______________________________________________ _______________________________________________ _______________________________________________
Name Age Gender Occupation Address
:::::-
________________________________ ________________________________ ________________________________ ________________________________ ________________________________ ________________________________ Contact No.(If you wish):-_______________________________
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