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Retail Management ISBN Number : 978-93-5024-782-2 Add to cart
Student Price : Rs.325 Student Dollar Price : 13$
Add to cart
Library Price : Rs.950 Library Doller Price : 38$ Book Edition : First Year of Publication : 2015 No. Of Pages : 478 Book Weight :0 ABOUT THE BOOK
This book is an attempt to communicate the various developments occurring in the retail market especially on account of the evolving consumer behaviour. The textbook will be useful to all students of Retail Management. This book comprises of six parts, where the first five parts cover `14chapters` related to the different and important facts of retail management. The last section (part6) on `cases` is devoted to the study of 12 real Indian retail firms. This comprehensive book on Retail Management is based on materials drawn from various books, magazines and other secondary sources to make the content matter more informative, interesting and an enjoyable experience. Contents :
Part-1 Introduction and Role of Research in Retailing 1. Introduction to Retail Management 2. Retail Market Strategy and Consumerism 3. Research for Retailing Part - 2 Planning and Other Management Functions 4. Planning and Merchandise Management for Retail Outlets 5. Finance and Location Strategies for Retailing 6. Location Selection and Human Resource Management 7. Marketing Management and Related Issues in Retailing Part-3 Stores Management and Information Technology 8. Store Loyalty Management and Visual Merchandising 9. Retailing and Information Technology (IT) Support Systems Part-4 Supply Chain, Customer Services and Relationship Management 10. Supply Chain Management 11. Importance of Customer Service and Quality Management 12. Customer Relationship Management Part-5 Management of Woes, Franchising, Brand and Malls 13. Common Woes in Retailing 14. Franchising, Brand and Mall Management Part-6 Cases ABOUT THE AUTHOR BOOK REVIEWS SUGGEST BOOK
Home
Retail Management ISBN Number : 978-93-5024-782-2 Add to cart
Student Price : Rs.325 Student Dollar Price : 13$
Add to cart
Library Price : Rs.950 Library Doller Price : 38$ Book Edition : First Year of Publication : 2015 No. Of Pages : 478 Book Weight :0 ABOUT THE BOOK
This book is an attempt to communicate the various developments occurring in the retail market especially on account of the evolving consumer behaviour. The textbook will be useful to all students of Retail Management. This book comprises of six parts, where the first five parts cover `14chapters` related to the different and important facts of retail management. The last section (part6) on `cases` is devoted to the study of 12 real Indian retail firms. This comprehensive book on Retail Management is based on materials drawn from various books, magazines and other secondary sources to make the content matter more informative, interesting and an enjoyable experience. Contents :
Part-1 Introduction and Role of Research in Retailing 1. Introduction to Retail Management 2. Retail Market Strategy and Consumerism 3. Research for Retailing Part - 2 Planning and Other Management Functions 4. Planning and Merchandise Management for Retail Outlets 5. Finance and Location Strategies for Retailing 6. Location Selection and Human Resource Management 7. Marketing Management and Related Issues in Retailing Part-3 Stores Management and Information Technology 8. Store Loyalty Management and Visual Merchandising 9. Retailing and Information Technology (IT) Support Systems Part-4 Supply Chain, Customer Services and Relationship Management 10. Supply Chain Management 11. Importance of Customer Service and Quality Management 12. Customer Relationship Management Part-5 Management of Woes, Franchising, Brand and Malls 13. Common Woes in Retailing 14. Franchising, Brand and Mall Management Part-6 Cases ABOUT THE AUTHOR BOOK REVIEWS SUGGEST BOOK
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