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MEDIA AND TOURISM: ANALYSIS OF TOURISM IN MIDDLE EAST

ABOUT MIDDLE EAST • The middle east is a transcontinental region centered on Western Asia, turkey and Egypt. Saudi arabia is geographically the largest middle eastern nation while Bahrain is the smallest. The corresponding adjective is middle eastern and the derived noun is middle easterner. The term has come into wider usage as a replacement of the term near east beginning in the early 20th century It has population of 371million as of 2010 It has 18 countries under it It has 60 languagues

Largest cities are cairo Tehran Istanbul

SOME MIDDLE EASTERN COUNTRIES • Bahrain

• Cyprus • Egypt • Iran • Iraq • Israel • Jordan • Kuwait • Lebanon • Northern Cyprus • Oman • Palestine • Qatar • Saudi arabia • Syria

• Turkey • United arab emirates

THE BEST PLACES TO VISIT IN THE MIDDLE EAST • Petra – One of the 7 wonders of the world • Country – Jordan • Even though this is likely the most touristic site in the region, it would be a sin not to consider one of the 7 wonders among one of the best places to visit in the Middle East. • Petra was founded in the VI century B.C. by the Edomites but, it didn’t prosper until the Nabateans (a group of nomadic Arabs) took over the place and built the city by carving it from the rock, making it become an important trading hub.

• The architecture of Petra leaves you breathless and, besides admiring the Treasury and the Monastery, I recommend getting off the path, going hiking and taking the trails less traveled

• The Dead Sea – The lowest point on Earth • Country – Jordan, Israel and Palestine • Occupying territory in both Israel & Palestine and Jordan, the Dead Sea is the lake with the highest salt density in the world and also, the lowest point on Earth, 430 meters below sea level. • Such is the high concentration of salt that animals and plants can’t live in it, hence the name. • Swimming in the Dead Sea is totally fine and, due to the high density of the water, sinking is almost impossible. I’ve only been to the Jordanian side of the Dead Sea and, along the coast, there are several hotels and resorts where you can chill on their beaches and have a mud bath

IMPACTS OF TOURISM ACTIVITIES IN MIDDLE EAST • In middle east region we have found out that there are lots of issue which are existing in day to day and even lots of negative impacts of that particular region and we have found that they are very muvh concern on they are

• 1)social impacts • 2)environmental impacts

WHAT ARE THE FACTORS CONTRIBUTING TO TOURISM GROWTH • The direct contribution of Travel & Tourism to GDP was USD84.4bn (3.4% of total GDP) in 2017, and is forecast to rise by • 4.5% in 2018, and to rise by 4.2% pa, from 2018-2028, to USD133.6bn (3.5% of total GDP) in 2028. • The total contribution of Travel & Tourism to GDP was USD224.2bn (8.9% of GDP) in 2017, and is forecast to rise by 4.3% • in 2018, and to rise by 4.6% pa to USD365.7bn (9.7% of GDP) in 2028. • In 2017 Travel & Tourism directly supported 2,344,000 jobs (3.1% of total employment). This is expected to rise by 2.4% in • 2018 and rise by 2.2% pa to 2,975,000 jobs (3.1% of total employment) in 2028. • In 2017, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, • Visitor exports generated USD92.3bn (8.5% of total exports) in 2017. This is forecast to grow by 4.4% in 2018, and grow • by 5.3% pa, from 2018-2028, to USD162.1bn in 2028 (8.4% of total). • Travel & Tourism investment in 2017 was USD44.2bn, or 7.4% of total investment. It should rise by 5.4% in 2018, and rise

• by 6.2% pa over the next ten years to USD85.1bn in 2028 (9.9% of total). 2028 • GDP: DIRECT CONTRIBUTION

TOURISM FACILITIES • as a result of economic gains from oil revenues and loosening restrictions on foreign travel. International travelers from the Middle East tend to travel in large groups and often stay longer at the destination than other travelers, and thus spend a great deal when they travel abroad. It shows the outbound tourism expenditures for the various countries in the region. International Tourism Arrivals and Receipts Travel Purpose and Primary Attractions People travel to destinations in the Middle East for varied reasons, ranging from pilgrimages and religious purposes to business and professional reasons. Some also travel for holidays, recreation and other forms of leisure, health treatment, and to visit friends and relatives. Limited available data from 2013 suggest that most people (56%) traveled to destinations inthe region for religious reasons and pilgrimages, visiting friends and relatives, health treatments, and other personal reasons, as shown in Over a third reported traveling for holidays, recreation, and other forms of leisure. Traveling for business and professional purposes accounted for 6% of international arrivals. The statistics on business travel another data , however, do not include data from UAE and Qatar, which are major hubs for business travelers in the region.

TOURISM STATISTICS IN MIDDLE EAST

ANY TOURISM AUTHORITIES • INTERNATIONAL TOURISM ORGANISATIONS TARGETING THE MIDDLE EAST CONVERGE AT THE AVIAREPS MIDDLE EAST TRAVEL CARAVAN • Croatia, Malta, Spain, Slovenia, Kyoto Japan and others forge business partnerships to increase outbound travel from the Middle East – • AVIAREPS, the global leader and expert in developing outbound tourism, aviation and hospitality demand and spend, with a portfolio of more than 100 airlines and 150 travel and tourism clients worldwide, successfully completed its annual travel industry roadshow know as the AVIAREPS Middle East Travel Caravan, whereby various international tourism boards, hotels and tour operators participated in the invitation-only event to promote their tourism products to the outbound tourism leaders located in Kuwait, Bahrain, Qatar and the United Arab Emirates.

SUSTAINABLE APPROACH TOWARDS ITS TOURISM ACTIVITIES • 1) A unique region • Al Zubi avers hat some factors combine to make the Middle East a unique area. Most significant of the factors is the prevailing northwest breeze that creates a comfortable microclimate that is likely to attract many tourists. The construction industry is harnessing this pleasant weather by designing and angling buildings in such a way as to capture the cool breeze. Also, the construction industry is taking a leading role in sustainability standards. For instance, Mashreib has undertaken a regeneration project in Qatar that will have the largest number of LEED buildings, all targeting the gold and platinum status

• Development of own standards It is not lost to the world that the Middle East is no longer playing catch-up to the rest of the world. International reference points revolve around LEED from the US, and BREEAM from the UK. Most governments in the Middle East have developed their standards to reflect the needs, challenges and local conditions. Qatar has QSAS while Abu Dhabi has installed PEARL. These standards are the pedestals for mounting quality and ensuring efficiency and adherence to international requirements.

• A social dimension to sustainability • Sustainability can’t be assured without putting social factors into consideration. Most Middle East countries have taken measures to ensure worker safety, training, and health.You may note that past generations relied on safe working environments in government jobs or corporate companies. However, the current trends are leading to entrepreneurship. Consequently, the UAE awards about 10% of all contracts to Small and Medium Enterprises (SMEs). Boosting the local enterprise is key to sustainability. • Several factors have combined to do sustainable business in the Middle East. Being a unique region with a wealth of resources, and a hybrid approach to development, the Middle East has created a perfect environment for green business. Development of own standards and allowing families to start the business has also gone a long way to boost the economy of the Middle East. The Middle East region is no longer playing catch-up.

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