Retail Product

A PROJECT REPORT ON ANALYSIS ON

MARKETING ANALYSIS OF RETAIL PRODUCTS AT BALLARPUR INDUSTRIES LTD. (UNIT SHREE GOPAL, YAMUNA NAGAR) SUBMITTED TO KURKUSHETRA UNIVERSITY, KURKUSHETRA (SESSION 2007-2008)

UNDER THE SUPERVISION: MR.SANJEEV RAHEJA

MR.MUNISH DHIR

SUBMITTED BY:

MONIKA SINGH M.B.A. (ADVERT.&SALES MGT.)

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CONTENT  ACKNOWLEDGEMENT  PREFACE  COMPANY PROFILE:  HISTORY & BACKGROUND  INTRODUCTION  LOCATION OF BILT  UNIT SHREE GOPAL  PAPER MAKING PROCESS  BRAND QUALITY REPORT  VARIOUS DEPARTMENT AT UNIT SHREE GOPAL  STRUCTURE OF THE MARKETING DEPARTMENT  POLICIES OF ORGANISATION  VISION AND MISSION OF BILT  SWOT ANALAYSIS  OBJECTIVES  MERGERS & ACQUISITIONS  RESEARCH METHODOLOGY  DATA COLLECTION  ASSUMPTION OF THE STUDY  INTRODUCTION TO MARKETING ANALYSIS OF RETAIL PRODUCTS  FINDINGS & ANALYSIS  MARKETING ANALYSIS OF REATIL PRODUCTS  LIMITATION OF THE STUDY 2

 SUGGESTION  CONCLUSION  BIBILOGRAPHY

ACKNOWL ED GE ME NT Perseverance, inspiration and motivation have always played a great role in the success of any venture. At this level of understanding it is often difficult to understand the wide spectrum of knowledge without proper guidance and advice. This report conveys my heartiest thanks to Mr. SANJEEV RAHEJA (DY.Manager ) and all the Officers and Staff Members of Marketing and Service Department and I am also thank full to all the team of this Unit. Who have given me their full cooperation and devoted their valuable time for rendering me their needy services and guidelines during the training period. With those sincere and precious efforts, I have been able to complete my practical training successfully. Again I wish to express my sincere gratitude to Mr. SA NJEEV RAHEJA ( DY.Manager ) Marketing &

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service department for providing me the training facilities. WITH SINCERE THANKS

PRE FACE Practical training is an important part of the theoretical studies. It is of an immense importance in the field of management. It offers the student to explore the valuable treasure of experience and an exposure to real work culture followed by the industries and there by helping the students to bridge gap between the theories explained in the books and their practical implementations. Training plays an important role in future building of an individual so that he/she can better understand the real world in which he has to work in future. The theory greatly enhance our knowledge and provide opportunities to blend theoretical with the practical knowledge where trainees get familiar with certain aspects of industries, like shop floor management, production process and industrial relations. I feel proud to get myself trained at Ballarpur Industry 4

Limited (Unit Shree Gopal), Yamuna Nagar. Ballarpur Industry Limited is the leading paper manufacturing Company in India. I have taken up training in Marketing & Service Department and have studied and explained the need for MARKETING ANALYSIS as well as its management and financing. I availed this opportunity in a very satisfactory manner and have tried to cover each and every aspect that. I came across during my training period.

HIS TOR Y A ND BACKG RO UN D Shree Gopal Unit of Ballarpur industries Ltd was originally established by The English companies known as “Foundation Company of England” in 1925. As the time of its establishment its name was “Punjab pulp and paper mills” and its production capacity was 15-20 tones of paper per day. This was based on grass and street collected rags as a basic raw material. Since there was no electricity in the area those days, it had its turbine and generator. Financial position of the company was not sound; so all these factors forced the mill to shut down. The mill remained shut for nearly 11 year. Despite of the sporadic efforts by the management, the mill could not be restored and was ultimately brought under liquidation. The mill was auctioned in 1936 and purchased by Lala Karam Chand Thapar, In 1951, the group of Madhya Pardesh, on the recommendation of shroff committee, offered in 1988 Himachal Pradesh, Boilers and Power plant and TG Turbine was installed. The production of electricity was raised to 18mw. In 1991, the

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ABL recovery boilers started functioning and pollution was controlled. Today, this unit has got 6 paper machines and 1 coating plants & a sophisticated specialty plant. It has also taken first step for environment protection with the installation of electrostatics precipitator for pollution control.

INT OD UCT IO N BALLARPUR INDUSTRIES LIMITED, popularly known as BILT is ‘efficiently managed, ‘financially sound’, and ‘self sufficient and ‘self made company’ with paper as its core business and also having interest in chemicals, foods and IT. BA LLA RP UR IN DUS TR IES LIMI TED .( BIL T) pomoted by L.M Thapa r is the leader in Indian paper industry with and annual production capacity of 480000 MT spread over in five manufacturing facilities produces ordinary and superior varieties of writing, printing, and specialty papers etc. BILT, which is originally incorporated in 1945 as Ballarpur straw Board Mills, has changed its name in march 1946 to Ballarpur paper and straw board mills and again it was changed to the present name in October 1975.since then the company has grown to be a leader in paper industry by continuous expansion and modernization of its capacity and plant and strategic acquisition expansion and modernization of its capacity and plant and strategic acquisition. In 1969 the company has merged Shree Gopal paper mills with itself and the company 6

which has acquired the sinar mass pulp and paper (India) Ltd. (BGPL) which has state of the art 145000TPA paper plant and a market leader in the high end coated art paper and art paper board segment in India is planning to bring the paper unit of BGPL into its fold and consolidating its paper operation under one umbrella. The company which was one of the most diversified companies in the preliberalization era of industrial licensing with interests in paper, chemicals (phosphoric Acid, STPP, Chlor, Alkalies), Vanaspati &Edible oils and glass has decided to focus on its core competence that is paper and exit form non-core business,. First major steps on these lines were initiated in the year 1994-1995 with having off glass business, therefore the company sold its vananspati and edible oils business in 1996-97 and is 1998, the chemical division of the company with its plant at Karwar, karnatka . To complement its restructuring and to enable it to emerge as a stronger and more competitive organization, the company is implementing a project involving modernization and expansion of capacity at its unit in Shree Gopal, Ballarpur and sewa by 105000 TPA is planned over a two – year period from 200001to2000-03 for Unit Sewa and Shree Gopal, In the second phase, 42000TPA of capacity is expected to come on stream at Unit Sewa resulting in increasing in capacity by 37 tones from the earlier 125 tones of unbleached pulp per day. The company has also completed installation of a 2.4 meter wide blade coater at Unit Shree Gopal in FY 2001-02.BILTenterd into strategic alliance with IIansol of South korea to provide world class blade coated paper to the Indian customer. It is the first company in the world to commercially exploit the fractionation of bamboo and has applied for the world patent for this process. 7

It has also entered dint o direct retail distribution with the launch of A4 size 100-sheet pack of Royal Executive Board. Mr.Gautam Thapar, Chairman of BILT, has been associated with Bilt since 1986 when joined the company as shop floor management apprentice –paper mills and was instrumental in turning around BILT in the late 1990s. 1) Ballarpur Unit, Distt. Chanderpur , Maharashtra 2) Shree Gopal Uint, Yamunanagar, Haryana 3) Sewa Unit, Orissa 4) Unit Ashti in maharastra From the Beginning in paper, BALLARPUR INDUSTRIES LIMITED is now a multifaceted enterprise with interest allied to as well as remarkably varied from paper. The operations of the company traverse products divisions as well as international boundaries, making it today the core BILT GROUP of the and forming together with subsidiary and associates companies a group in itself with its center of operations at its head office New Delhi.

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LOC AT ION OF BIL T Unit Shree Gopal is situated in the heart of Yamuna Nagar city, The Unit is spread over an area of 3sq. Km and also has modern residential colony for its employees with all modern amenities like-hospital, school, club, playground, community hall etc. The Unit is situated in the midway to the railway station and the bus stand. It has got its own residential colony. There is no problem of waste disposal. The unit has its own railway line running inside so that transportation of raw material is facilitated. BILT is a small town itself with all facilities available.

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UNI T SHR EE G OP AL YA MUN A NA GA R YAMUNA NAGAAR is 230km .away from Delhi & 90km from chandigarh. The city is well connected with chandigarh, Delhi and Saharanpur by Rail & road. Unit Shree Gopal is at Yamunanagar in Haryana which is contributing 22% towards total production of paper by BILT. This mill was taken by thapar’s in 1937, over years with the process of rebuilding, expansion and diversification. The unit employee 2064 and manufactures the wide variety of paper like writing, printing and coated paper. The unit has 6 paper and machines with the capacity of producing 225 tones of paper per day. The unit also has two paper coating machines with capacity of producing 90tones per day of coated paper. In the recent years market demand for the paper quality is becoming more & more stringent. High speed of printing machine requires paper high strength, brightness and uniform quality. With the liberalization the competition has become even stiffer. In the view of this new pulp mill has been installed with the targeted brightness level of 88 degree ISO. PRODUCT: 1. Our product range largely includes. 2. Coated wood free paper. 3. Business stationery-- Royal Executive Bond and Sunlit Bond. 4. Packaging Boards. 10

5. 6. 7. 8.

Specialty & fine paper. Uncoated Hi-bright paper (BILT CLASSIC). Copier paper. Packaging Paper.

PLANT CAPACITY At present this unit is running 6 machines plus specialty coating plant unit Shree Gopal is the most integrated pulp and paper mill with state of art technology- specialty & coating plant. Daily Pulp Production of this plant is 210-220 tones. This unit is supported by:  6 paper machines  1 coating plant  3 finishing house  1 power house  1 Pulp mill RAW MATERIAL Unit Shree Gopal consumes 650 tones of raw material every day. This includes around 180 tones of wood, 83 tones veneer waste, 36 tones of bamboo. Wood in the form of popular trees &veneer waste we are getting from the local farmers and surrounding plywood in the industries. Rest the bamboos comes from Eastern U.P MANPOWER Total manpower of the plant is around 2064, among them 238 are in the management /officer grade clerical staff is 140 skilled employees are 1150, semi skilled are 236 & unskilled are300. MARKET 11

BILT follows the centralized marketing policy with its head office at Gurgaon and 4 Znoal offices at Kolkata, Chennai, and Mumbai & Delhi. We sell our products through the dealers appointed by the company. We are the market leader in the segment of high quality papers (specialty paper) with a market share of around 34 percent. Our market growth rate is round 14 percent There are two recognized trade unions at unit Shree Gopal.  Shree Gopal Labour union  Shree Gopal kamgar union

PR OCE SS O F PA PE R M AK IN G

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MAINLY PAPER IS CLASSIFIED IN TO THREE GRADES  A Grade  B Grade A Grade paper is manufactured from Wood Pulp B Grade paper is manufactured from Local waster paper or low quality of wood pulp To remove dust & sand before these Raw Materials are being Fed into rotary Batch digesters through belt Conveyor Only strong and log fibre is used in making paper washing of material is dine at wet cleaning plant. Then washed material is fed into digestion section (digestor House) in continuos digestor, where caustic soda & steam are fed in continuos digestor to cook the material Material is cooked in continuos digestor under controlled condition of steam pressure & temperature. Then the homogeneously cooked material is fed in refilling plant. There is a different section & pulp is overflow in different sections. Then pulp is fed in the washer, there chemical are washed so that to make the pulp chemical free. Still the pulp color is brown. 12

 This brown pulp is bleached in bleaching section to make the pulp plant so that to remove residual chemical.  Fibre pulps are used to give strength in paper & these are fed into stock preparation plant.  Here colours are also added to make colored paper.  This ready stuff is now fed in paper machine.  The stuff is feeded at wire through head box so pulp is formed into sheet  At wire section water in pulp is removing by gravity & by suction boxes.  The formed sheet is then fed into press part the sheet is pressed in between rolls to remove water.  Then the paper is rotated in dryers section in dryers section.  To remover further moisture in web/paper and then fed into calendar part to get smoothness.  Finally sheet is rewinded on a iron sheet roll (Rewinder)  These paper rolls are fed into finishing & converting house where paper sheet is converted into sheet size (At cutter ) & in reels. As per market demand.  These bundles &reels properly marked in excise & dispatch goodwn  Paper manufactured is used for mainly printing, copy manufacturing, computer stationary, photocopy, typing, book printing, cover paper etc.  Paper is basically measure in G.S.M-higher the G.S.M thicker is the paper.

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QUAL IT Y POL ICY We are the manufactures and supplies of various grades of paper and coated paper and board. It will our endeavor to continuously improve the quality and service of our products for better customer satisfaction. Every individual in the unit shall stand committed and focused to this stage objective by adopting total quality management (TQM) metrology aimed at continuous improving our system, practices and preference. Thus constantly reducing cost through minimizing wastage. We shall be committed to comply with the requirements is international standards on quality management system and continually improve its effectiveness in its true sprite through involvement of employees and training.

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TQ M DR . N. PO IN TS

EDW AR DS

DE NIN GS

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 Create constancy of purpose toward improvement  Adopt the new philosophy  Cease dependence on inspection to achieve quality.  Minimize total cost.  Improve constantly.  Institute training.  Institute leadership.  Drive out fear.  Break down barriers b/w department.  Eliminate slogan, target and exhortation for the workforce.  1. Eliminate works standard. 2. Eliminate management by objective 15

 Right to pride of workmanship.  Program of education and selfimprovement.  Put everybody in company to work.

ENVIRONMENT POLICY The En vir onm ent poli cy our com mit me nt and will ser ve as a guid elin e fo r all ou r manufa cturin g sit es . We rea ffir m our com mi tm ent to pre ve nti on of polluti on by minimi zing th e ad ve rs e impac t of ou r activi tie s and op era tion s on the e nvi ron me nt. Pu rs uant to thi s go al, we sh all:  Continuall y impr ov e th e env ir onm ental pe rf or man ce by set ting soun d en vir onm ent al obj ec tiv es an d tar ge ts of the manufa ctu ring unit an d rev ie win g at the top mana ge ment le ve l as esse ntial el em en ts of c orp or ate m anag em en t.  Inst all, maint ain an d op er at e cont ro l faciliti es to com ply wi th all applicabl e envi ron me ntal la ws an d o th er re gulati ons pe rtainin g t o the unit.  Pro mo te for m fo re st ry fo r su staina ble av ailabilit y of fib rou s ra w mat er ial.

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 Con se rv e natural re so ur ce s and ene rg y by cons tant en de av or to reduc e cons umpti on and was tag e.  Intr od uc e cl eane r and en er gy effic ient pr oc es s in a pha se d mann er to repla ce polluti on – pr one pr oc es s.  Cr eat e awar en es s am ong st all empl oy ee s to wor k in a mann er to ensu re pr ot ec tion of th e en vi ron men t.  Make availabl e th e polic y to th e con ce rn ed and ag en cie s d em and

Environment and S

afety

The Unit is committed to preserve its environment and safety of its employees. As company is very conscious about the environment and safety in the factory, the latest environmental protection system with respect to air, water, noise and solid waste pollutants have been provided and these aspects are given top priority by the management. The company has installed full-fledged Effluent Treatment Plant and State Pollution Board well below those specifies norms achieved. BILT also have installed Electrostatic Precipitator on our 3 no. High Pressure Coal Fired Boilers, One no. Medium Pressure Boiler and 2 no. Chemical Recovery Boiler.

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Durin g the yea r 20 03- 04 we hav e su cc essfull y com mi ss ion ed Lim e Slu dg e burning Kiln along wit h ESP at an inve st ment of Rs. 300 .00 Lac s, wh ic h will red uc e quantity of soli d was te to be di spo sed fr om 100 TPD t o 1 0 T PD only. Durin g th e yea r 200 4-05 , follo wing are line d up f or c om mi ss ionin g. a. New Ele ct ro st sti c Pr ecipitat or fro m Th erm ax at a cos t of Rs . 150. 00 Lac s for ABL Re co ver y Boil er to bring do wn air emi ss ion fr om 150 mg/ NM 3 to 100 mg/N M3 . 1b. Up grad ation of JMW Re co ver y Bo ile r ES P to brin g dow n air em is si on to 150 mg/ NM3 in fi rs t ph as e and to 10 0 mg/ NM 3 in se con d phas e. Ab ov e thr ee ampl y illust rat es com mit me nt to wa rd s en vi ron men t by minimizin g soli d, li quid and gas eo us was tag es . SGU ha s sep arat e envi ron me ntal cel l of qualifi ed en gine er s and sc ienti st s. En vi ron men tal Mana ge me nt Sy st em un de r IS O 1400 1 has bee n initiat ed and pro ce ss of IS O14 001 ce rti fica tion is und er imple me ntati on stag e. Company has also full-fledged safety department to look after the safety of plants and the employees. To ensure participation from all quarters regular training programmes, slogan and sketches competition are conducted, safety day is celebrated with great enthusiasm. Safety commete meeting conducted every month.

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For ensuring safety company has a committee which takes following measures on regular basis: 1 Safety Audit. Health checks of employees. Monitoring of Work Permit System On site emergency plans. Drill and demonstrations. House keeping and safety. Safety meetings are held once a fortnight with members covering all process & engineering functions taking active parts. Safety concerns are discussed and all efforts made to take corrective action before next meeting. Shutting of 2nos.KVM900 vac. Pumps at PM4Installed capacity of vacuum pumpsPump Design Pump Capacity Pump RunningMotorMotorModelVolumeHeadRPMRPMKWRPMAM P.cu.mtr / hr.mmKVM - 18001026040033032088002501000305 KVM - 1800102604003302808460200750280 KVM 900480040045043646001321500170KVM 9004800400450428455093750164Available Vac.Vacuum requirement at m/cFormula forVolume required = 900 cu. Mtr / hr X length of box (mtrs) per 4" box width. Vacuum BoxVacuum requiredWidthLengthVolumeHeadinch.mtr.. Mtr / hr.mmSuction Couch73.45355400Suction Press3.53.42677400Uhle Box13.5788250 (Two No Vacuum Pump Setup April –04 (Before action) Vacuum Pump Setup May –04 after shutdown of KVM-900 Pump -I Savings After Action I :-99 KWH 19

Net saving :-33 KWH / Ton of PaperSuction BoxesSuction CouchSuction PressUhle BoxesMX - 91KVM- 1800KVM900KVM-1800KVM-900Suction BoxesSuction CouchSuction PressUhle BoxesMX - 91KVM- 1800KVM-900KVM1800KVM-900Shutting of 2nos.KVM900 vac. Pumps atVacuum Pump Setup June –04 after shutdown of KVM-900 Pump -II Savings after Action II :98 KWH Vacuum Pump Setup May –04 after shutdown of KVM-900 Pump -ISuction BoxesSuction CouchSuction PressUhle BoxesMX - 91KVM- 1800KVM-900KVM1800KVM-900Suction BoxesSuction CouchSuction PressUhle BoxesMX - 91KVM- 1800KVM-900KVM1800KVM-900Net saving: -26.66 KWH / Ton of PaperLoad increase in KVM-1800 :-18 KWHShutting of 2nos.KVM900 vac. Pumps at PM4

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CO RP OR AT E S OCI AL R ES PONS IBIL IT Y While BILT is responsible to its shareholders for fair returns on their investment, it is also committed to its other stakeholders to conduct its business in a responsible manner that creates a positive and long – term impact on society. For BILT, being a socially responsible corporate will mean:  Using Eco-friendly in production for sustaining and preserving the environment that support us.  Promoting the well being and development of employees and their families through and inspiring corporate culture that engenders good values.  Building active and long term partnership with the communities in which we operate and foster well being of the most disadvantaged amongst them.  Employing good business practices with our stakeholders, business partner’s suppliers and contractors.

CORE VALUE

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HONES TY: We will be principled, straight – forward and fair in all our dealing. IN TEGREI TY: We will maintain the highest standards of professionalism. FL EXIBILI TY: We will adopt our selves to always stay a step ahead of change. RE SPE CT FOR INDIVIDUALS: We will give each person room to contribute and grow. RE SPE CT FOR KNOWLED GE: we shall acquire and apply leading edge expresses in all aspects of our business. TEA M PERFO RMA NCE: The team comes first none of us is as good as all of us.

VI SIO N Our aspiration is to become a leading creator of shareholder value in the paper industry. To achieve this, we will use the ENERGY of our people, develop and implement LEADING EDGE technologies and draw on both to deliver EFFECTIVE world-class solutions to our customers. As per the beading company in BILT:  Maximize shareholders value by the speed and quality of their response to market forces and business opportunities.  Be market leader in their core business.  Achieve and sustain global competitiveness in all their business.  Be the preferred supplier by providing their customer products and service that always exceeds their requirements.  Grow as institution of strength of their people.  Be industry leaders in their commitment to safety and the environment.

MISSION To consistently out perform expectations and deliver superior value to both our customers and stakeholders. To achieve this, we will EN ERGIS E our people with a positive culture that rewards INNOVATI ON, breeds INITIATIVE and encourages INT EL LIG ENT risk taking.

SW OT ANAL YSI S ST RENGTH S:  Maximum variety of paper and high quality.  New pulp mill.  Good employer –employee relationship.  Efficient management.  Totally computerized.  Team building.  Fulfilling social responsibility by keeping environment clean. OPPROTUN IT IES:  BILT has 34%share in paper business in Hibrite Segment in India.  BILT has reached in growth stage. We akne ss  Large structure of organization  Old machines  Fixed cost THRE ATS:  Import of paper.  Raw material availability  Government policies.  Increasing competitive market.

BRIEF PROCESS FLOW DIAGRAM OF UNIT SHREE GOPAL YAMUNA NAGAR PURCHASING OF RAW MATERIAL

PULPING

STOCK PREPARED

PAPER MACHINES

PAPER CUTTING

PAPER FINISHING

STICKING IN GO DOWN

DISPATCHED TO CUSTOMERS

BR AND MA ST ER R EP OR T

BRAND NAME 1

BRAND NAME 2

SUNSHINE

SUNSHINE SUPER PRINTING

SUNLIT

SUNLIT ACCOUNT BOOK PAPER

RISING SUN

RISING SUN DUPLICATING

ROYAL

ROYAL EXECUTIVE BOND

SUPER

SUPER SKY ART BOARD

LUCKY PRINTING

VARI OUS DE PARTM AE NTS AT UNIT SHR EE G OPA L AD MIN IS TR AT IV E D EP AR TME NT 1. HR – Human Resource :- This department is primarily concerned with the training, selection recruitment, promotion, demotion, labour welfare, retirement , work culture and awareness. 2. Accounts Department:- the function of this department is to maintain record detail and record of all the transaction covered by different department 3. General Store department: - these people are concerned with procurement and storage of process material. 4. Marketing & Sales department:-Production Planning , Logistics & Inventory Management being the main activity. 5. Raw material department:- each and every product required for paper making is arranged /purchased by this department 6. Traffic department: - this department includes wing section, raw material section, transport section etc.

PROC ESS DE PA RT ME NT : 1. PULP MILL:-its function includes manufacturing of pulp and stock preparation. 2. MACHINE HOUSE:-it controls the working of various paper machines and prepares the paper o required quantity. 3. COATING PLANT: - primary function of this department concern with coating of paper as per requirements.

EN GI NE ER IN G DE PA RT ME NT S: 1. Electrical engineering:- This department attaches itself with the maintenance of installation of electrical machine, distribution and generation of electrical energy and various other electrical installations at the unit. 2. Civil engineering:- All the construction work like – building of roads sanitary, waste disposal , water supply etc. are under their control. 3. Instrumentation engineering:-maintenance of all the electrical controls of the machines is carried out ender the expert guidance. 4. Power house:- Having the total installed capacity of 25MW and maintain by two power house , old and new , this department backup’s the total power demand of the unit efficiently and effectively.

ORG AN IS TI ON S TR UCT UR E CHAIRMAN

M.D

V.P

PEOPLE DEVELOPMENT & COMMUNICATION

R&D

PAPER PRODUCTIO N

CHIEF GENERAL MANAGER

ENGG. SERVICES

MEDICAL DEP

COMMERCIAL & RAW MATERIAL

TRAFIC DEP

SAFETY DEP

I.T DEP

A/C DEP

POL ICI ES OF O BT AIN IN G LEA DE RSHI P T HR OU GH QU ALI TY BILT aims to be a world – class organization with a clear head way in terms of consistent quality, low cost, on time Delivery. We will focus on adding value at all point of intersection with of our customers – internal and external. For this, we will redefine standards in responsiveness, excellence in performance and application of world class technology that ensure zero defect output. Quality improvement is the job of every BILT employee.

OBJECTIVE

OBJ ECT IV E O F TH E S TUD Y As it has been said truly that practical knowledge makes the person more capable, comprehensive and helps to enhance his/her creativity along with the theoretical data the exposure of practical life situation existing in the corporate is very much needed. The objective of my study was also to develop some practical experience in the training period. I learned a lot about marketing working in the organization that helps a lot in the efficient achievement of the goals. The main objective was divided into some sub objectives so as to draw clear conclusion. These sub objectives are given below: 1. To study the company profile of BILT. 2. To study the working of MSD (marketing & services department). 3. Market Analysis of retail products. 4. To study the problems of BILT

Financial Daily from THE HINDU group of publications Tuesday, Jun 06, 2006

Merg er s & Ac qui si tio ns New Delhi, June 5 (2006) Ballarpur Industries Ltd (BILT) on Monday said that it was looking to acquire a majority stake in a Malaysian-based paper and pulp company, Sabah Forest Industries SDN BHD (SFI), jointly with JP Morgan for $ 261 million. For the acquisition, BILT has entered into a conditional share purchase agreement with JP Morgan, which will hold a 20 per cent stake in SFI. SFI, which is a part of Malaysia's Lion Forest Industries, has a paper capacity of 1,44,000 million tonne per annum (mtpa) and pulp capacity of 120,000 mtpa. The company would provide BILT access to around 2,89,000 hectares of forest land, which would be utilised for plantation purposes. SFI also operates a timber and plywood mill, a jetty and power and steam generation plant facility. "We will begin the due diligence exercise for SFI, which would be completed in the next 120 days," said Mr. Gautam Thapar, BILT Chairman. He said that with this acquisition, BILT would be able to produce one million tonne of paper and pulp by 2010. "While the 3,50,000 mtpa domestic expansion at the Bhigwan unit is on, the acquisition in Malaysia gives us an additional 1,40,000 mtpa of paper, all of which would raise our capacity to one million tonne per annum by June 2010," Mr Thapar said.

Ballarpur, apart from benefiting from SFI's mill and forest lands, may consider setting up a 5,00,000-tonne capacity pulp mill in Malaysia at an estimated cost of $500 million, which may become operational by 2012, Mr Thapar said. "Besides providing access to integrated pulp and paper capacity of SFI, the acquisition will help secure future availability of fibre for the company," Mr Thapar said. The acquisition in Malaysia would help cut costs for BILT. According to Mr R.R. Vederah, Joint Managing Director of BILT, "Costs in Malaysia are nearly half of that in India, which is a big advantage for us." Meanwhile, BILT's profit and revenue are likely to grow by "double-digit" each year over the next 10 years due to a continued surge in demand for paper in the country. "Paper demand grew 10 per cent last year. We should be able to maintain the growth this year as well," Mr Thapar said. Further, BILT said the company may go in for an across-the-board two per cent increase in paper prices from July this year due to higher input prices and increased demand. BILT witnessed a 0.97 per cent increase in its share price at the Bombay Stock Exchange to close at Rs 120 on Monday June 5(2006). Rel ate d St ori es : BIL T re co rd s 26.8 pc ri se in Q3 net profi t

MAJ OR M ARKE TI NG CHANN ELS O F B ILT Wh olesa ler s Reta iler s Depots BILT also caters to a variety of customers directly or indirectly. It indirectly feed the customers and consumers through its wide zonal network of wholesalers and dealers and depots spread over the map of India. It also caters to the demand of many industrial buyers who are the direct purchasers, the list include many multi nationals etc. BILT has sub-divided its distribution network into four zones. Each zone has to look after their respective dealers and wholesalers. This is based on to geographical placement of zones. BILT has setup its own depots in the country. It has engaged many transporters to provide trucks for the delivery of paper to its destination in the right time and in reasonable costs. At some extent, the company deals in writing and printing paper, is used for printing the books for colleges and schools and writing paper is used for making exercise book, registers, Bill books, ledgers, greeting cards, and business stationary, promotional materials etc. In this case the following channel is to be made as: Sales manager Authorized Distributor Wholesalers Retailers

Consumers

COM PE TI TOR S O F BI LT 1. 2. 3. 4. 5. 6.

ITC B ha dr ac ha dr an ( Gu jar at) JK paper s TAM IL NADU PAP ERS L TD . ( Ta mil Na du) STAR P AP ER MI LL (sa ha ranpur ) RIS HU BM PA PE R MI LL (Pan jab ) KHA NNA PAP ER( AM RIT SA R)

Out of these major competitors is ITC Bhadrachadran, JK Papers. BILT took over these firms by its efficient management & strategies. BILT took over ITC Bhadrachadran (Gujarat) by improving its quality by increasing paper smoothness & brightness. JK papers introduced Executive bond. BILT out show JK papers by Introducing ROYAL executive bond paper. BILT is the leading paper manufacturer.

ORGANISATIONAL STRUCTURE OF MSD MANAGER

ASSISTANT MANAGER

EXECUTIVE MSD

OFFICERS

CLERICAL STAFF

WORKERS

Mark et ing Se rv ic es De pa rt men t The main function of the marketing services department is Production Planning, get finished paper from the mills and to dispatch it timely to its destination. Mainly the marketing of BILT, as well as of the Unit Shree opal depends upon the Head Office at GURGAON. Apart from that BILT is also having zonal offices in all the four zones of India. Nor th zone : New Raja st han, U. P.

De lhi ,

Pun jab,

H.P ,

Ha ryana ,

J&K

,

South z one : K er ela , T am ilnadu , Andh ra Pa rd esh , Karna taka. Wes t z one : Mah ar as ht ra, G oa, Gu jar at, M. P, Da man. Eas t z one : We st B eng al, Ass am , Manipur , Nagal and , T ripu ra. All the major marketing decision regarding price, product, physical distribution, promotion and packaging are initiated at the head office. The most important information is taken from history or to say from the past experience and performance. It is on the basis of the past performance that current decisions are taken and for this, previous year’s actual performances help the marketing services department of Shree Gopal Unit and also the zonal office is taken one by one. On the basis of previous years’ actual performance, the personnel at marketing services Department estimate the actual production rate is for the coming year. The production rate is calculated item wise and also machine wise. Along with that the actual machine down and the proposed shut down days are also calculated. This estimate is done month

wise i.e., starting form the month of January till December. After this , final programmed is made and the targets are fixed by calculating for the coming year, the machine down , shut down days and the expected production rate (each of it, machine wise and item wise) of the approaching period. On the other hand, previous year’s actual performance helps the zonal office to know about the sales of the product and in estimating the demand. Also on the basis of previous year’s actual performance, decisions relation to the addition of the new product in the existing product line are also taken into consideration (there are some products whose demand rises in particular seasons)also in all these decisions, experience and past records also play a vital role. On the basis of this head office, after taking into account all the factors fixes an annual sales target for the different zones (quality wise). For instance, in the coming year, 400 metric tones per month of Royal executive Bond Parent Size will be produced and will be sold and hence, will distribute this 400MT under the four zones and in this way fixes their target. North Zone: 180 MT West Zone: 120MT East Zone: 40MT South Zone: 60MT Once the targets have been fixed for the coming year, a Budget is prepared at the unit and this budget as than divide into different months and with this a rough monthly budget is prepared.

FU NT IO N OF MS D ORDE R P ROC ES SI NG FL OW

ORDER

PRODUCTION

EXECUTION OF ORDER

TCC MILL

ORACLE

RETAILERS

CONSUMERS

PRO JECT

Re tail se lli ng BILT was in to retail selling from the year 2000 after a complete market study was conducted by the H.O marketing team keeping the retail selling growth factor in mind due to increase in market demand for the retail products. Previously these products were marketed by the wholesalers & dealers themselves by taking the parent size paper form the mills & then cutting and pacing the same into the retail usable size i.e. .A4 A3 B4 & B5 etc. and distributing it through the already existing retail marketing channel through out India. As paper business a very old kind of business, so the retail market exists in all the small cities as well as metros, urban & suburban and also in the most un-organized sectors in India. The Dealer /wholesaler used to earn a lot of money out of it because it was not done in a very organized way. The only brand, which was the most popular amongst all retailers and users, was J.K.’s was the market leader having the 100% market share along with some of the foreign brands like MODI XEROX. The first copier brand (used for photo copying) was XEROX, a foreign company and at a later stage it collaborated with MODI group of companies and purchased paper from various Indian mills and cut and packed the same and sold under his brand name. Gradually with the introduction of J.K ‘s own brand in this segment , a major price game started and ultimately other players like TNPL,CENTURY,ORINT,APPM (Andhra pulp and paper mills), SESHASAYEE, GODREJ etc. According to the market demand of different grades of copier as well as letter sheets, there have been different varieties of paper available in the market. Amongst all the varieties available in the available in the market the brand name that is the most popular one is J.K and BILT. Their

quality has been the most consistent and their prices also match each other, so the only competition comer from J.K. Retailing Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. As paper business a very old kind of business, so the retail market exists in all the small cities as well as metros, urban & suburban and also in the most unorganized sectors in India. The Dealer /wholesaler used to earn a lot of money out of it because it was not done] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retai le r buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. In a modern day’s there are number ofShops may be on residential streets, shopping streets with few or no houses, or in a shopping center or mall, but are mostly found in the central business district. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. In the Paper Industry, retailers often provided, boardwalks in front of their stores to protect customers from the mud. Online retailing, also known as e-commerce is the latest form of non-shop retailing (cf. mail order). Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window

shopping (just looking, not buying) and browsing and does not always result in a purchase. •

R etail pri cing The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup amount (or percentage) to the retailers cost. Another common technique is suggested retail pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer. In Western countries, retail prices are often called psychological prices or odd pric es . Often prices are fixed and displayed on signs or labels. Alternatively, there can be price discrimination for a variety of reasons,for example In a Paper Industry there are lot of variety they have manufacutured.The chances of discrimination of price are highly,where the retailer charges higher prices to some customers and lower prices to others. For example, a customer may have to pay more if the seller determines that he or she is willing to. The retailer may conclude this due to the customer's wealth, carelessness, lack of knowledge, or eagerness to buy. Another example is the practice of discounting for youths or students. Retailers who are overstocked, or need to raise cash to renew stocks may resort to "sales", where prices are "marked down", often by advertised percentages - "50% off".

Re tail S er vic es Behind the scenes at retail there is another factor at work. Corporations and independent store owners alike are always trying to get the edge on their competitors. One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more customers in a certain demographic. The nation's largest retailers spend millions every year on in-store marketing programs that correspond to season and promotional changes. As products change, so will a retail landscape.

Ret ail type s There are three major types of retailing. The first is the market, a physical location where buyers and sellers converge. Usually this is done in town squares, sidewalks or designated streets and may involve the construction of temporary structures (market stalls). The second form is shop or store trading. Some shops use counter-service, where goods are out of reach of buyers, and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor. Self-service, where goods may be handled and examined prior to purchase, has become more common since the 20th century. A third form of retail is vir tual re tail , where products are ordered via mail, telephone or online without having been examined physically but instead in a catalog, on television or on a website. Sometimes this kind of retailing replicates existing retail types such as online shops or virtual marketplaces such as Amazon.[3]

There are also 'consignment' shops, which are where a person can place an item in a store, and if it sells the person gives the shop owner a percentage of the sale price. The advantage of selling an item this way is that the established shop gives the item exposure to more potential buyers.The term re tail er is also applied where a service provider services the needs of a large number of individuals, such as with telephone or electric power.

AS we are aware bout that BILT was in to retail selling from the year 2000 after a complete market study was conducted by the H.O marketing team keeping the retail selling growth factor in mind due to increase in market demand for the retail products.There are number of product/brand which are indroduce to the retail marketing.

Retai l pape r prod ucts

1. BILT Royal Executive Bond (A-4size) 2. BILT Royal Executive Bond colored (A-4size)

1. BILT Royal E xecu tive B ond (A-4siz e)  BILT Royal Executive Bond (A-4size) is a premium, wood free, watermarked business stationery paper.  It has an excellent inkjet printing property.  Available in A-4 size retail pack of 85 GSM (100-sheet pack) and 70 GSM (500-sheet pack).  85 GSM (100-sheet pack) has central watermark.

App li cations:  Important documents, proposals , quotations, presentation, resumes etc.  Desktop printing  Letterheads

2. BILT Royal E

xecu tive B ond colored (A-4siz

e)

 BILT Royal Executive Bond colored (A-4size) is a premium, wood free, watermarked business stationery paper.  Superior laid finish.  Offers a range of pastel colors-Moonbeam(white), Camelle(cream) & Aquas (blue)  Available in 100gsm, 100 sheet pack with world-class packaging.

App li cations:  Important documents, proposals , quotations, presentation, resumes etc.  Desktop printing  Letterheads

Price The price is such that all the RDW’s pay same price for the product. The price, which the RDW, is the Landed cost. PRICE OF D ELH I d epo t t o CHANDI GA RH

Royal Ex ecu ti ve Bond (85 GSM)

Landing price per packet inclusive of all taxes to RDW: Rs 115.00

(70GSM) Landing price per packet inclusive of all taxes to RDW: Rs 36.00

Colored REB (100GSm)

Landing price per packet inclusive of all taxes to RDW: Rs 61.50

Place There are around 34 RDW’s in the North Region. These RDW’s have there stationery shops. The demand varies in all shops. Some of them keep only Royal Executive Bond while some keep others also but main item sold from their counter is the REB of BILT. There main customers are the business executives who use REB for there official documents. Students also purchase from them for there projects work as this paper is commodity used for printouts. These RDW’s demand different cuts in paper, which is offered by this company based on the demand that they make. There is seasonality in the paper market too. The sales from the Retail counters is less in the month of May and June, may be because of vacations in education institution

Packaging

The packaging material used adds slightly to the coast of the product. Some material is common for all while others are different for different for different products.

common m aterial Strip Roll Cello tape 1” Cello tape 2”

Mate rial re qu ired for REB (85 GS

M)

Retail pack REB 85 GSM Shipper REB 85 GSM Inner poly Bags Shrink Bags

Mate rial re qu ired for REB (70 GS

M)

Wrapper REB 70 GSM Shrink REB 70 GSM

Mate rial re qu ired for colored REB Retail Pack of M Beam Retail Pack of Camille Retail Pack of Aquas Shipper Moonbeam snippier camellia Shipper Aquas Recently it was seen that the packing cost of all retail products was going up so various cutting , finishing houses, and other units under BILT was studied and a survey was made by the marketing managers and various samples were collected and then a meeting was held at Delhi and alternative to the solution was found.

Promo ti on

BILT has made lot of effort to promote its products and to make customers aware of the products. Some examples are: A stationery exhibition was there at Pragati Maidan, New Delhi from 23rd to 31st Aug 2003

Ma rket ing Background After having established REB retail packs in the market with a distribution width to back it p, it is imperative to enhance the brand equity and recall of our appropriate platform for showcasing our products and interacting with the consumers directly. The colored variants of REB, which have been launched in Feb 2003, also were displayed and evinced a lot of interest and enquiries.

Ma rket ing Object ive    

Increase brand awareness Directly reach out the end consumers. Enhance awareness of mill packed varieties. To communicate about new launches.

Te am I nv olved Head Office Marketing & North Zone

Acc omp lishm ent  More than 1000 visitors of various profiles came to the stall.  For the first time, samples of colored ink-jet printouts on REB 70GSM, 85gsm, and 100gsm displayed to the visitors at the stall,

earned considerable admiration and appreciation. Colored REB response was good.  Spiral Notepads, which are about to be launched, displayed, earned significant applause.  Enquiries regarding REB and copy power generated passed on to the concerned re-distribution wholesalers.  Increased visibility and awareness of our brands.

Ne xt St ep After this the next step decided was:  Sample dockets of REB to be developed.  Total communication exercise for Spiral Note Pads.  Participation in exhibition in other metro towns.  Dealer meets.

Ma rket ing Ex pectat ions

Zone to inform all re- distribution wholesalers regarding the event and look towards conversion of leads generated.

Paper ex – 2005, 5

th

–8

th

Dec, Ne w Delhi

Ma rket ing R equire ment & Background Paperex- Asia’s largest paper show, held biennially is a prestigious, specialized and focused event of the paper industry to provide an effective platform for companies to showcase their products, communicate with the customers and generate business.

BILT, the market leader in Indian paper industry, has been participation in the pappperx. The fair provides a focused forum for category positioning and brand building with target audience. Paperex 2005 was the 6th International Trade Fair on pulp and paper, pulp, printing chemicals & Adhesive, Engg. Goods & services participated in Paperex 2005. The excellent display presented by various exhibitors at paperex 2005 the attention of over 85,000 official visitors from within the country and abroad.

Ma rket ing Object ive     

Establish category positioning. Reinforce leadership position. Showcase product line. Provide a platform for interaction with the consumers. Soft launch of “matrix” Brand.

Te am I nv olved

Head office, pavilions & Interiors, Lintas & Sales Force.

Acc omp lishm ents

BILT pavilion was awarded the 1st prize for the best design & concept. It was far the most outstanding pavilion in the exhibition.  BILT pavilion highlighted BILT’s global presence and its strong technological & distribution strength.  World – class swatch books of coated paper, uncoated paper, copy power & Royal Executive bond were given away in attractive carry bags made of BILT Royal. In addition a 2- page flier on BILT & a set of letter pads & envelopes made of BILT Royal executive Bond – 



 

 

Camelle / moonbeam warhead handed over to the visitors at the stall. The coated product line and finished products. , which included impressive magazines, books and posters, evinced a great deal of interest from visitors to the pavilion. Star performer at the pavilion was the BILT Matrix brand under which the premium notepads were displayed. Apart from general enquires generated, specific queries were made for BILT Matrix. The prompters of Archie’s showed grat interest in the product and have asked for it to be placed in Archie’s outlet. Other key stationers have also greatly appreciated the product and have shown a high level of interest. Overseas queries also received were for export of A4 Copy paper. There – furbished website was also showcased at the exhibition.

Ne xt st ep  Thank you letters to be sent to the visitors through the zonal offices.  Sales leads generated to be followed up fro business generation.

Ma rket ing T rend s in BILT the

se days

1. Retail REB (a new variety of paper) is introduced Every 6 months paper trade fare takes place at Delhi to attract more

parties for paper selling & make them aware about the new varieties. 2. BILT has introduced TOTAL QUALITY MANAGEMENT (TQM), Quality is the totality of feature & characteristics of a product or service that bear on its ability to satisfy stated or implied needs. Total Quality is the key to value creation & customer satisfactions. So BILT these days is implementing TQM in which its approach is to continuously improve the quality of all its processes, products & services. 3. BILT has come up with a new concept of OPTIVISION in which it is increasing computerizations in the organization, which was to some extent  Manual working will be reduced.  Problems will be reduced.  Quality of work will be improved.  Customers will get information at home about the company’s sale on the net in a detailed form. It will link the customers & the buyers with core people who are dispatching the product.

RESEARCH METHODOLOGY RE SEARCH METHODOLO GY An exploratory research was conducted with the help of literature surveys and experience surveys in experience surveys INDIVIDUALS with expertise, Knowledge & ideas about research project were questioned. After the expertise, analysis & establishing of priorities of further research; a descriptive research was conducted so as to find solutions of the problem The research methodology consisted of the following steps: 1. 2. 3. 4. 5. 6.

scope of study sampling methods data collection tools sample size data analysis tools limitation of the study

Scope Of Stud

y

Study was aimed at research analysis of RDWs, so the study was in improvement in retail products sale. A survey was conducted for 34RDWs of Northern region with help of telephone.

Sa mpling M ethods: The method of random probability sampling was adopted for selecting the sample. The sample was selected such that clear & efficient results can be drawn to draw conclusions. The sample was selected according to the convenience.

Data Col lecti on Tools: Both primary as well as secondary is used for the study. The secondary data was collected through the literature catalogues & experience survey. For conducting an experience survey the method of informal investigation was collected from knowledgeable persons & official records. Primary data was collection of data was 44 people out of which 34 were redistribution whole sellers & 10 were company’s officials.

Data A na lysis Tools:

An attempt was made tabulate and summaries data in order to relate critical; points with study objectives the reliability of the summaries data was tested with the help of data analysis tool like percentage, average, standard deviation and variance.

Lim itati on Of T he Stud y: Maximum care was taken while conducting the survey and collecting the secondary data. But there are the chances that the result may not match the realities due to some sort of errors. The reason nay is limited area to conduct the survey, time, and money constraint, small sample size etc. So the study does not claim to provide final and absolute results. But it surely narrow down the area whose judgment will finally operate.

Data A na lysis & I nterpretations: The data collected from the survey as well as collected from the company personnel have been analyzed & interpreted carefully. So as fulfill all the objectives of the study. Various statistical tools of data analysis have been employed as & where required. The primary data & secondary data have been combined, together to draw inferences. The following section shows the classification tabulation & interpretation of data. NAME OF RTETAIL BRANDS OF PAPER SOLD BY 34 RDWs 1.Mr. SUNIL JAIN (DELHI) : REB, 2.Mr. ATUL GARG(DELHI) : REB,COPIER 3.Mr. GIRDHA AGGARWAL(FAIZABAD): REB 4.Mr. NARENDER (FARIDABAD) : REB, 5.Mr. CHAMAN GOYAL(GHAZIABAD) : REB, 6.Mr. MAHESH JAIN (GURGAON) : REB, COPIER 7.Mr. MAHENDER KUMAR JAIN(JAIPUR) : REB, COPIER 8.Mr. ARUN MAHAJAN (JALANDHAR) : REB, 9.Mr. DINESH GUPTA (JAMMU) : REB 10.Mr. MANISH KHANDELWAL(KANPUR) : REB,

11.Mr. NARENDER LODHA(KOTA) : REB,IMAGE 12.Mr. ASHOK JAIN (LUCKNOW) : REB, 13.Mr. MANOJ (MEERUT) : REB, 14. Mr. SHILENDER GUPTA (MORADABAD): REB 15.Mr. DEEPAK (NOIDA) : REB 16.Mr. SURESH SURI(RISHIKESH) : REB, 17.Mr. PRAN PAPNEJA (SAHARANPUR): REB,COPIER 18.Mr. MAHESH GAUTUM(SHIMLA) : REB,COPIER 19.Mr. ZAHOOR AHMED(SHRNAGAR) : REB 20.Mr. ALOK BHARGAVA(VARANASHI) : REB, 21.Mr. VINEET NARANG(SIRSA) : REB,COPIER 22.Mr. MAHESH KUMAR(HISSAR) : REB 23.Mr. SANJEEV(KARNAL) : REB 24.Mr. MUKESH (LUDHIANA) : REB 25.Mr. KUDJIT (PATIALA) : REB, COPIER 26.Mr. ASHISH GOYAL (CHANDIGARH) : REB 27.Mr. RAM PRAKASH(AMBALA) : REB,COPIER 28.Mr. RAJESH (PANCHKUKLA) : REB 29.Mr. G.L MANGAL (AJMER) : REB 30.Mr. RAHUL GUPTA(AGRA) : REB 31.Mr. NARESH TULI(AMRITSAR) : REB,IMAGE 32.Mr. SUBASH (ALLAHABAD) : REB 33.Mr. ARUN KUMAR(GAREILLY) : REB 34.Mr. LOKESH : REB It is found that these RDWs sell the REB paper maximum. Image paper the least. The contribution made by the 34 RDWs in the northern region towards the sale of retail products of BILT is as: 100%RDWs sell REB 20.58RDWs sell COPIER 17.64RDWs sell IMAGE

Monthly retail sale of 34 RDWs (TONNES) BILT’S

TOTAL

BILT% (Share)

1.JAIN PAPER (DELHI) : 1.5 2.90 78.9 2.TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI): 5.0 6.75 74.0 3.GANESH BOOK DEPOT (FAIZABAD) : 5.0 6.00 83.33 4.HARYANA TRADERS (FARIDABAD) : 1.0 1.50 66.66 5.CHAMAN ENTERPRISES(GAHAZIABAD) : 1.2 2.00 60 6.VARDHMAN ENTERPRISES(GURGAON) : 1.6 2.00 80 7.RAJ PANCHAYAT PRAKASHSHAN(JAIPUR): 1.5 2.20 68.18 8.PARTAP STY MART (JALANDHAR) : 5.0 7.00 71.42 9.GUPTA STY MART (JAMMU) : 0.5 0.75 66.66 10.SAURABH ENERPRISES(KANPUR) :5.0 7.00 71.42 11.SHREE LODHA SONS(KOTA) :0.7 1.00 70 12.JAIN BROTHERS(LUCKNOW) :1.0 1.3 76.92 13.MANOJ STATIONARS(MEERUT) :1.0 1.5 66.66

14.HARISH & CO. (MORADABAD) :1.0 1.2 83.33 15.KARAN PAPER MART(NOIDA) :1.4 1.9 73.68 16.GENERAL SUPPLY AGENCY* (RISHIKESH) :1.6 2.0 80 17.SOHAN LAL PRAN NATH (SAHARANPUR) :1.2 1.5 80 18.HARI DAS & CO.(SHIMLA) :1.0 1.6 62.5 19.BEECO BUSINESS SYSTEMS(SHRINAGAR) :0.5 0.95 5.55 20.ABHISHEK PAPER&STATIONARY(VARANASI):0.8 1.0 80 21.NARANG CARD GALLARY(SIRSA) :0.3 0.5 60 22.SHRI BALAJI PAPER MART(HISSAR) :0.3 0.6 50 23.SANJEEV CARDS&STATIONARS(KARNAL) :0.6 1.0 60 24.PARKASH ENTERPRISES(LUDHIANA) :4.5 6.0 75 25.AS TRADERS(PATIALA) :0.7 1.25 8.83 26.ASHIS AGENCIES (CHANDIGARH) :5.0 7.5 66.66 27.RAJEEV SANJEEV ENTERPRISES(AMBALA):0.4 0.7 57.14 28.ASHOK COY HOUSE (PANCHKULA) :1.0 1.75 57.14 29.HIND PAPER MART (AJMER) :0.3 0.8 37.5 30.KRISHNA TRADERS(AGRA) :5.0 6.57 6.92

31.RATTAN STORES (AMRITSAR) :1.5 2.5 60 32.SUBHASH STATIONARY (ALLAHABAD) :1.5 75 33.MAHESHVARI PAPERS Pvt Ltd(BAREILLY) :0.4 80 34.MAHAVIR PAPER STATIONARY(UDAIPUR) :1.0 58.82 TOTAL SHARE

2.0 0.5 1.7 60

So from the above data it can be calculated that: Average monthly sale of 34RDWs = 1.775 tones Maximum monthly sale = 5 tones Minimum monthly sale = 0.3 tones

List of RDWs giving maximum sale: 1.TRUMAN STATIONARY Mfg. Co.Ltd(DELHI) 2.GANESH BOOK DEPOT(FAIZABAD) 3.PAARTAP STY MART(JALANDHAR) 4.SAUPABH ENTERPRISES(KANPUR) 5.PARKASH ENTERPRISES(LUDHIANA) 6.ASHISH AGENCIES(CAHNDIGARH) 7.KRISHNA TRADERS(AGRA)

List of RDWs giving minimum monthly sale: 1.GUPTA STY MART(JAMMU) 2.SHREE LODHA SONS(KOTA) 3.BEECO BUSINESS SYSTEMS(SHRINAGAR) 4.NARANG CARD GALLARY(SIRSA) 5.SHRI BALAJI PAPER MART(HISSAR)

6.HIND PAPER MART (AJMER) 7.MAHESHVARI PAPERS Pvt Ltd(BAREILLY) Percentage Percentage Percentage Percentage

of of of of

RDWs RDWs RDWs BILT’s

giving maximum sale = 20.58 giving minimum sale = 20.58 giving intermediate sale = 20.58 average share = 65.55%

RDWS VIEWS ABOUT CUSTOMERS  JAIN PAPER (DELHI) : Photostat, Offices ,Printers, Advertising agencies  TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI): Students, Advertising agencies, Label manufacture  GANESH BOOK DEPOT (FAIZABAD): Offices, Printers, Students, Publishers  HARYANA TRADERS (FARIDABAD): Advertising agencies, Publishers, Offices.

 CHAMAN ENTERPRISES(GAHAZIABAD): Printers, Photostat, Publishers  VARDHMAN ENTERPRISES(GURGAON): Printers, Students, Publishers  RAJ PANCHAYAT PRAKASHSHAN(JAIPUR): Photostat, Offices, Students  PARTAP STY MART (JALANDHAR):Offices, Printers, Publishers  GUPTA STY MART (JAMMU): Students  SAURABH ENERPRISES(KANPUR): Printers, Students ,Printers, Publishers  SHREE LODHA SONS(KOTA): Printers, Students  JAIN BROTHERS(LUCKNOW):Printers, Offices, Stationers  MANOJ STATIONARS(MEERUT): Students, Publishers  HARISH & CO. (MORADABAD): Students  KARAN PAPER MART(NOIDA): Publishers  GENERAL SUPPLY AGENCY* (RISHIKESH): Stationers, Printers, Photostat

 SOHAN LAL PRAN NATH (SAHARANPUR): Printers, Offices  HARI DAS & CO.(SHIMLA): Offices, Advertising agencies,  BEECO BUSINESS SYSTEMS(SHRINAGAR): Students  ABHISHEK PAPER&STATIONARY(VARANASI): Stationers, Advertising agencies  NARANG CARD GALLARY(SIRSA): Offices, Students  SHRI BALAJI PAPER MART(HISSAR): Stationers, Students  SANJEEV CARDS&STATIONARS(KARNAL): Students, Publishers  PARKASH ENTERPRISES(LUDHIANA): Advertising agencies, Publishers, Offices, Students  AS TRADERS (PATIALA): Publishers, Offices.  ASHIS AGENCIES (CHANDIGARH) : Stationers, Students ,Offices, Advertising agencies, Printers, Publishers  RAJEEV SANJEEV ENTERPRISES(AMBALA): Students ,Offices, Printers  ASHOK COY HOUSE (PANCHKULA): Publishers, Offices

 HIND PAPER MART (AJMER): Printers, Students  KRISHNA TRADERS(AGRA): Students, Advertising agencies, Printers, Publishers  RATTAN STORES (AMRITSAR): Students, Advertising agencies, Printers, Publishers, Offices  SUBHASH STATIONARY (ALLAHABAD): Photostat ,Printers, Stationers  MAHESHVARI PAPERS Pvt Ltd(BAREILLY): Stationers  MAHAVIR PAPER STATIONARY(UDAIPUR): Students

FROM THE ABOVE DATA IT IS CLEAR THAT Number of RDWs out of 34 RDWs stationers =6 Number of RDWs out of 34 RDWs student =20 Number of RDWs out of 34 RDWs Advertising agencies =8 Number of RDWs out of 34 RDWs Label manufacture =2

selling retail product to selling retail product to selling retail product to selling retail product to

Number of RDWs out of 34 RDWs selling retail product to Photostat =5 Number of RDWs out of 34 RDWs selling retail product to Offices =15 Number of RDWs out of 34 RDWs selling retail product to Printers =17

Percentage of RDWs out of 34 Stationers =17.64 Percentage of RDWs out of 34 student =58.82 Percentage of RDWs out of 34 Advertising agencies =23.52 Percentage of RDWs out of 34 Label manufacture =5.88 Percentage of RDWs out of 34 Photostat =14.70 Percentage of RDWs out of 34 Offices =44.11 Percentage of RDWs out of 34 Printers =50

RDWs selling retail product to RDWs selling retail product to RDWs selling retail product to RDWs selling retail product to RDWs selling retail product to RDWs selling retail product to RDWs selling retail product to

RDWs VIEWS ABOUT MAIN COMPETITORS

 JAIN PAPER (DELHI) : JK, ORIENT  TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI) : JK, MODI  GANESH BOOK DEPOT (FAIZABAD) : JK  HARYANA TRADERS (FARIDABAD) : MODI  CHAMAN ENTERPRISES(GAHAZIABAD) : JK  VARDHMAN ENTERPRISES(GURGAON) : JK  RAJ PANCHAYAT PRAKASHSHAN(JAIPUR) : JK

 PARTAP STY MART (JALANDHAR) : JK, MODI  GUPTA STY MART (JAMMU) :GODREJ, ORIENT  SAURABH ENERPRISES(KANPUR) : JK, ORIENT  SHREE LODHA SONS(KOTA) : JK, CENTURY  JAIN BROTHERS(LUCKNOW) : JK  MANOJ STATIONARS(MEERUT) : JK  HARISH & CO. (MORADABAD) :ORIENT  KARAN PAPER MART(NOIDA) : JK, CENTURY  GENERAL SUPPLY AGENCY* (RISHIKESH) : GODREJ, ORIENT  SOHAN LAL PRAN NATH (SAHARANPUR) : JK, MODI  HARI DAS & CO.(SHIMLA) : JK  BEECO BUSINESS SYSTEMS(SHRINAGAR) :GODREJ, MODI  ABHISHEK PAPER&STATIONARY(VARANASI): JK, ORIENT  NARANG CARD GALLARY(SIRSA) : JK  SHRI BALAJI PAPER MART(HISSAR) : JK  SANJEEV CARDS&STATIONARS(KARNAL) : MODI, ORIENT  PARKASH ENTERPRISES(LUDHIANA) : GODREJ, JK  AS TRADERS(PATIALA) : MODI , CENTURY  ASHIS AGENCIES (CHANDIGARH) : GODREJ, JK

 RAJEEV SANJEEV ENTERPRISES(AMBALA) : JK, MODI  ASHOK COY HOUSE (PANCHKULA) : GODREJ,CENTURY  HIND PAPER MART (AJMER) : JK & ORIENT  KRISHNA TRADERS(AGRA) : JK, MODI & ORIENT  RATTAN STORES (AMRITSAR) : JK, CENTURY & MODI  SUBHASH STATIONARY (ALLAHABAD) GODREJ,CENTURY  MAHESHVARI PAPERS Pvt Ltd(BAREILLY) CENTURY & MODI  MAHAVIR PAPER STATIONARY(UDAIPUR) CENTURY , MODI

: : : JK,

FROM THE ABOVE DATA IT IS CLEAR THAT Number of RDWs favoring that JK is the competitor of BILT =22 Number of RDWs favoring that MODI is the competitor of BILT =12 Number of RDWs favoring that ORIENT is the competitor of BILT =9 Number of RDWs favoring that CENTURY is the competitor of BILT =9 Number of RDWs favoring that GODREJ is the competitor of BILT =7 Percentage of RDWs favoring that JK is the competitor of BILT =64.7

Percentage of RDWs favoring that MODI is the competitor of BILT =35.29 Percentage of RDWs favoring that ORIENT is the competitor of BILT =26.47 Percentage of RDWs favoring that CENTURY is the competitor of BILT =26.47 Percentage of RDWs favoring that GODREJ is the competitor of BILT =20.58 This data clearly shows that BILT is facing competition mainly from the side of JK. BILT is facing the least competition from GODREJ.

RDWs VIWES ABOUT BILT’s PRICE  JAIN PAPER (DELHI) : Accurate  TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI) High  GANESH BOOK DEPOT (FAIZABAD) High

: :

 HARYANA TRADERS (FARIDABAD) : Accurate  CHAMAN ENTERPRISES(GAHAZIABAD) : Accurate  VARDHMAN ENTERPRISES(GURGAON) : High  RAJ PANCHAYAT PRAKASHSHAN(JAIPUR) : Accurate  PARTAP STY MART (JALANDHAR) : High  GUPTA STY MART (JAMMU) : Accurate  SAURABH ENERPRISES(KANPUR) : Accurate  SHREE LODHA SONS(KOTA) : High  JAIN BROTHERS(LUCKNOW) : Accurate  MANOJ STATIONARS(MEERUT) : Accurate  HARISH & CO. (MORADABAD) : Accurate  KARAN PAPER MART(NOIDA) : High  GENERAL SUPPLY AGENCY* (RISHIKESH) : High  SOHAN LAL PRAN NATH (SAHARANPUR) : Accurate  HARI DAS & CO.(SHIMLA) : High  BEECO BUSINESS SYSTEMS(SHRINAGAR) : Accurate  ABHISHEK PAPER&STATIONARY(VARANASI) : Accurate  NARANG CARD GALLARY(SIRSA) : High  SHRI BALAJI PAPER MART(HISSAR) : Accurate

 SANJEEV CARDS&STATIONARS(KARNAL) : High  PARKASH ENTERPRISES(LUDHIANA) : Accurate  AS TRADERS(PATIALA) : Accurate  ASHIS AGENCIES (CHANDIGARH) : Accurate  RAJEEV SANJEEV ENTERPRISES(AMBALA) : High  ASHOK COY HOUSE (PANCHKULA) : High  HIND PAPER MART (AJMER) : High  KRISHNA TRADERS(AGRA) : Accurate  RATTAN STORES (AMRITSAR) : High  SUBHASH STATIONARY (ALLAHABAD) : Accurate  MAHESHVARI PAPERS Pvt Ltd(BAREILLY) : Accurate  MAHAVIR PAPER STATIONARY(UDAIPUR) : Accurate

FROM THE ABOVE DATA IT IS CLEAR THAT 20 OUT OF 34 RDWs ARE SATISFIED WITH BILT’s PRICE & 14 OUT OF 34 RDWs ARE NOT SATISFIED WITH BILT’S PRICE. So percentage of price satisfaction = Percentage of price dissatisfaction is

58.82 = 41.17

RDWs VIEWS ABOUT MODIFICATION

 JAIN PAPER (DELHI) : No need  TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI) : packing should be improved  GANESH BOOK DEPOT (FAIZABAD) : packing should be improved  HARYANA TRADERS (FARIDABAD) : No need  CHAMAN ENTERPRISES(GAHAZIABAD) : No need  VARDHMAN ENTERPRISES(GURGAON) : bar coding should be there on the packs  RAJ PANCHAYAT PRAKASHSHAN(JAIPUR) : No need  PARTAP STY MART (JALANDHAR) : color identification should be there on the packs  GUPTA STY MART (JAMMU) : packing should be improved  SAURABH ENERPRISES(KANPUR) : No need  SHREE LODHA SONS(KOTA) : No need  JAIN BROTHERS(LUCKNOW) : No need  MANOJ STATIONARS(MEERUT) : packing should be improved  HARISH & CO. (MORADABAD) : No need  KARAN PAPER MART(NOIDA) :timely service should be there  GENERAL SUPPLY AGENCY* (RISHIKESH) : No need  SOHAN LAL PRAN NATH (SAHARANPUR) : No need

 HARI DAS & CO.(SHIMLA) : No need  BEECO BUSINESS SYSTEMS (SHRINAGAR) : quality should be improved.  ABHISHEK PAPER&STATIONARY(VARANASI) : No need  NARANG CARD GALLARY(SIRSA) : No need  SHRI BALAJI PAPER MART(HISSAR) : No need  SANJEEV CARDS&STATIONARS(KARNAL) : No need  PARKASH ENTERPRISES(LUDHIANA) : bar coding should be introduce  AS TRADERS(PATIALA) : No need  ASHIS AGENCIES (CHANDIGARH) : No need  RAJEEV SANJEEV ENTERPRISES(AMBALA) : time service should be there  ASHOK COY HOUSE (PANCHKULA) : No need  HIND PAPER MART (AJMER) : No need  KRISHNA TRADERS(AGRA) : No need  RATTAN STORES (AMRITSAR) : time service should be there  SUBHASH STATIONARY (ALLAHABAD) : No need  MAHESHVARI PAPERS Pvt Ltd(BAREILLY) : bar voiding should be introduced  MAHAVIR PAPER STATIONARY(UDAIPUR) : No need

FORM THE DATA ABOVE IT CAN BE CALCULATION THAT: Percentage of RDWs who want improvement in packing =11.76 Percentage of RDWs who want improvement in Quality =2.94 Percentage of RDWs who want improvement in service =8.82 Percentage of RDWs who want introduction of barcoding the packs =8.82 Percentage of RDWs who want color identification of the packs =2.94 So total percentage of RDWs who want modifications =35.28 Percentage of RDWs who want don’t want any modification =64.72

Limitations of the study: The limita tion s nee d to be con si de re d durin g the rese ar ch wor k are a s foll owin g:  Du e to ce rtain no rm s and regul ation s foll ow ed by th e manag em ent of unit, all th e sub je ct s co uld not be stu die d int ensi ve ly.  As suc h the repo rt is sub je ct ed to a parti cula r tim e fram e sinc e it is qui te po ss ibl e that th e infe re nc es may dif fe r in diffe re nt per io ds .  Alt hou gh the st aff of Ball arpur In dus tri es Lt d was ve ry effic ient and hig hly coo pe rati ve and the y dev ot ed en oug h of th ei r valuabl e tim e wit h th eir e mpl oye es.

Fi ndings & conclusio ns:

Fin ding s & co nclu si on s: On the basis of data collected from the RDWs & BILT’s staff, the following results are obtained.  BRANDS: REB & MATRIX is the retail product from Unit Shree Gopal, which is maximum in sale.  TOTAL RETAIL SALE: Total retail sale from the RDWs is 300 to 350tonnes per month. Average retail sale of RDWs is 1.76 tones. Maximum sale is 5 tonnes & minimum sale is 0.3 tones. Percentage from the RDWs giving intermediate sale is maximum. Average BILT’s share for the sale of retail products according to the data provided by RDWs is 65.66%. But actually this share is 76%

 CUSTOMERS: the primary customers of BILT’s retail products are photostaters, offices, printers, stationers, students, and advertising agencies, Label manufacturers. The maximum consumption of these products is that of students & academic institutions & the minimum consumption of it is by the label manufacturers.  COMPETITORS OF RETAIL PRODUCTS: main competitors of BILT’s retail products are JK, MODI, ORIENT, CENTURY GODREJ etc. According to the data provided by RDWs it is calculated that BILT faces maximum competition from the side of JK &minimum competition from the side of ORIENT & CENTURY paper mills.  BILT’s POSITION AS A BRAND: Remarks given by customers to BILT according to RDWs are excellent, good, fine, and ok, most of the customers according to RDWs have remarked BILT as very good & fine brand. According to RDWs BILT is the leading paper manufacturer. However there are some customers according to RDWs who have no knowledge about BILT due to very less advertising of BILT products.  BILT’s SEASONALITY: After studying seasonality in sales of different RDWs it has been calculated that maximum sale of BILT’s retail products occur in the month of May & June. Minimum sale occur in the month of December.  BILT’s PRICE: From the data it is calculate that 41.17% RDWs are not satisfied with BILT’s price & 58.87% RDWs are satisfied with BILT’s price instead of that the BILT’s paper is working in the market on the basis of his quality where BILT never compromise.  MODIFICATION: From the data calculated from 34 RDWs, it is calculated that only 35.28% want modification in packing, quality, service, color identification, etc. 64.72% RDWs do not want any modification which shows that BILT has established a very good position in the market.

 MARKET SHARE: the market share of BILT in northeast westa & south is 24% 7% 30%&15%. Market share of BILT’s REB is 60%. EB of JK makes 30% & others make 10%. Market share of BILT’s retail products in all directions are:

NOR TH =18% SOUTH =25% WE ST =27% EAS T =6%

RE ASON S O F B ILT’ S SU CC ESS 1. Set up of own pulp mill to lower the pulp cost. 2. Total quality management (TQM) 3. Taking over multinationals like sinar mass. 4. Introduction of superior quality of premium vendors. 5. Fast market quality information at head office, Gurgaon where Buyers are invited to report about any complaint & when they report,

immediate action is taken. Goodwill in the market is created. 6. Better resource planning.

THE MA JO R FI ND IN GS O F T HE ST UD Y AR E:  Paper is a cyclical industry. This states that the prices of paper fluctuate twice or thrice in a year.  BILT holds a major chunk of market share in the paper industry.  BILT enjoys market leadership in coated paper range due to its unmatched quality and production.  Shree Gopal Unit holds sufficient space but still it requires more land for the implementation plans in respect to future expansion prospects. Sustained availability of good quality of raw materials (forest based).

 Unit Shree Gopal insisted upon adequate modernization of the manufacturing assets.  It also takes into consideration of improvement of the infrastructure.  The unit carries effective environmental management.  Unit Shree Gopal continuously persisted on quality improvements and reduction in cost of production.  Some areas of the unit such as; godowns are under utilized which must be managed properly.  The company is facing the shortage of power supply due to electricity cuts.  Heavy reliance on outside transporters for shipping of goods and materials.

CONCL US ION Paper industry is of cyclical nature and the global paper industry is on come back trail. Indian paper industry has also started looking up. India’s per capita consumption of paper is around 4.00kg, which is one of the lowest in the world with the expected increase in literacy rate and growth of the economy, an increase in the per capita consumption of paper is expected. The demand for upstream market of paper, medical grade coated paper, tea bags, and filter paper, light weight online coated paper, medical grade coated paper, and etc. is growing up. These developments are expected to give fillip to the industry.

The total capacity of the paper industry is about 1.5 million tones and it is growing at the rate of 6%. Here again there is a big gap between demand and supply. Demand is growing at 6% and supply at 3%-4%. There might be a fall of prices because of fall in global prices. It is more of a psychological fall than a demand-supply mismatch. The senior officials are quite sure that demand will soon out ship supply. BILT always look for good assets to add value to the operations. It has the best distribution system in the country. The operating performance speaks for itself. In the sense virtually they are operating every year at 100% capacity utilization and selling the product. If we look at the other best players in the industry they would never exceed 90% in good years and in bad years, they go down to as low as 70% In India the maximum growth in writing and printing has come from copier paper, the reason being the increase in photocopying. BILT is also witnessing growth from coated paper. The ratio between coated and uncoated paper is highly skewed towards uncoated paper is the cheapest. But with the developed countries. The economy, the consumption of coated paper is also increasing. The things have started looking better for the paper industry as a result of the revival in the Indian economy. Even globally the paper prices have started moving up. This will reduce the incidence of low cost imports. The market share of BILT is around 22% and is expected to come up to 30% with in a year or so. The paper market is growing by 6%, and coated paper market is growing around 10% and copier around 12%

Now the aim is to grow at higher percentage than these and for this BILT should realize that they have to do it by combination of both field expansion and looking at the possibility of future acquisition in the paper industry for this for future consolidation. BILT should look at the domestic market and there are lots of companies in the block, which we feel have a synergy with it.

REC OM ME NDA TI ONS & S UG GES TI ONS The main of the study was to get knowledge about working in the marketing field in an organization & to analyze the retail sale with help of data (BILT’s retail products, BILT’s main customers, competitors, BILT’s position, BILT’s services etc) collected from RDWs. On the basis of study & findings various recommendations were made which are given below: 1. It was found from the study, that retail product IMAGE COPIER is maximum in sale so company should increase the production of

2.

3.

4. 5. 6. 7. 8.

IMAGE COPIER. It is found from the study that maximum monthly sale is of 5 tones, which is shown by some the RDWs, which give maximum sale to BILT, are given incentives, which is a very good characteristic of BILT for Business. There should also be increases in supply to these RDWs. Some of the RDWs give minimum sale. Their performance in the past should be examined & then accordingly supply of retail products should be increased or decreased. Major consumers of BILT’s retail products are students. So BILT should pose more emphasis on satisfying the demands of the students. it is found from the study that sale increases from march to September & decreases form oct. to feb. Maximum sale occur in the months of May & June. Minimum sale occur in dec. so BILT should plan its production & supply according to demand for the market. Upgraded technology should be introduced in order to meet market specifications. Unit marketing should attend more complaints. There should be better coordination between marketing & process. There should be more flexibility in manufacturing of specific orders. There had never been proper launching & advertising of specific products. BILT should start advertising it products, which can increase its sale & increase its market share from 76%to100%. After conducting the research, various relevant findings revealed the true picture of the paper industry. After studying about Unit Shree Gopal, the conclusions drawn with some recommendations for improvements:

 BILT have their own USP focusing on quality. The recommendations relate to continue same strategies along with diversion in the attributes like pricing, promotion etc.  Unit Shree Gopal is recommended to consider upon the transportation facility. The unit is heavily relying upon the outdoor transporters who play their discretion the transportation, which may prove hassles in the smooth flow of goods to the destination. Hence, bring scar to the brand name of BILT.  BILT has built up a name of its own. Almost whole of the country is familiar to the generic term for paper. Thereby, BILT is recommended to utilize this brand popularity as a positioning strategy to cater new unexplored markets.  Unit Shree Gopal, though a reputed, well – known and active subsidiary of BILT have least concentration on various active marketing activates. Their main emphasis is on passive marketing. In these modern times, it is said that marketing is the backbone of any business. Although the name is very popular but it is recommended to go in for improvement of their promotional mix by following professional approaches like: brand positioning, media advertising and other sales promotion techniques.  Unit Shree Gopal is highly recommended to improve the quality of work life provided to the workers engaged in the production process. The newly installed machinery is highly sophisticated but the older machines have poor quality of work life (in case of pollution, poor lighting, poor ventilation, cleanliness etc.)  These must be improved.

BIBLI OG RA PHY  KOTLER, PHILIP: PRINCIPAL OF MARKETING MANAGEMENT  SHARMA, D.D: MARKETING RSEARCH – PRINCIPLES, APPLICATION & CASES  BOWERSOK, DON J: LOGISTICAL MANAGEMENT: MACMAILLAN  COMPANY’S CATALOGUE.  BILT WEBSITE (WWW.BILT.COM)

THANKS