Resume Ajay

AJAY SHUKLA Email: [email protected] Email: [email protected] Mobile: 09997691933, 09936166623, 09935146623

Job Objective Assignments in Profit Centre Operations / Business Development / Sales & Marketing with an organisation of high repute.

Executive Summary A result oriented professional with approx 11 years of experience in the areas of Profit Centre Management, Business Development, Sales & Marketing, Channel Management. Presently working as AREA HEAD for UTTRAKHAND with CARLSBERG (I) Pvt. Ltd. A strategic planner with proven track record of exploring new markets, managing sales & service operations, establishing distribution networks & achieving desired goals. An effective communicator with good presentation skills and abilities in forging business partnerships and establish beneficial relationships with channel partners.

Areas of Expertise Strategic Planning / Business Development  Formulating corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.  Developing & executing effective marketing plans, including achievement of agreed-to volume, market share and profit objectives, which also includes focusing on selling the products which accrue maximum GM (Gross margin), to the company rather than the routine way of just achieving value/volume sales. Sales & Marketing  Facilitating Product Development initiatives involving mapping of business requirements and in depth evaluation of customer feedback to carry out modifications in product attributes.  Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies, like the availability at all the On Premises(Bars, Hotels, Fine dinning) i.e. brand Awareness, and in some instances even doing Tie-ups for sustained/assured business. Channel Management  Establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach.  Monitoring channel sales and marketing activities; implementing effective strategies to maximise sales and accomplishment of revenue and collection targets.  Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.  Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.

Career Highlights

CARLSBERG (I) PVT.LTD At present I am working as AREA HEAD, with this Denmark based Beer company. I am reporting to Business Head. I am stationed at DEHRADUN and looking after entire state of UTTRAKHAND , earlier I was looking into On Premise of Gurgaon and Of & On business in GT BELT& HISSAR BELT OF HARYANA.

ICI PAINTS

Since 01/11/2007 to 30/06/2008 Area Head Was heading J0DHPUR Branch as AREA HEAD.I was reporting to Zonal Manager. Two Sales officer and 2 Tsi were reporting to me, my area of operation was entire West Rajasthan. My job offered me flexibility, as I was doing the forecast, sales schemes, Demand generation schemes, Scrutinising C&f agent and his staff in day to day sales and supply effectiveness.

ICI PAINTS From 01/12/2005 to 30/10/2007 SALES-OFFICER I was posted in KANPUR, and was working as sales – officer, a very challenging market where Asian-Paints hold 75% market share and dynamics are changing every day as the region is a developing market, unlike DELHI were the things were settled. I have installed 10 COLOUR SOLUTION in my first year in Kanpur and Allahabad market, and in 2007 till march I have added another 3 CSS, which means adding assured business for another 3 to 4 years depending on tie-up. HINDUSTAN COCA-COLA MARKETING CO. FROM 18/04/2005 to 30/11/2005 SALES EXECUTIVE Worked as sales executive at kanpur, I was taking care of 5 biggest distributors of coke. My job was to ensure minimum stock inventory of all the brands and also to flood all the outlets of fast food, grocery, general merchant. Among other requisites I was also responsible to run Display schemes, I was assisted by 3 PSR. Our biggest challenge was to recover the EMPTY BOTTELS.

ICI PAINTS

FROM 07/06/2002 to 17/04/2005 TERITORY SALES INCHARGE Started my carrier with ICI paints, a reputed UK based multinational whose worldwide weight can be measured with ‘DULUX’ brand , as a TSI in south Delhi market in NewDelhi. My job assignment was to collect payments, get orders from dealers and meet the influencers like painters and contractors. SHALIMAR PAINTS LTD FROM 01/04/95 to 06/06/2002 AREA SUPERVISIOR Started my job career with Shalimar paints, as AREA SUPERVISOR, among other routine job of collection of payment and order, I got my self involved in relation building with the dealers, and later on it was realised that how important it was to survive in this tough territory were Shalimar paints was a very small player in front of giants like Asian , Berger and Goodlass-Nerolac , during my days in Shalimar I had made a point that every shop should have at least a product of ours.

Education  M.COM from kanpur University.  B.COM from kanpur University  Intermediate from central school.  High School from central School Other Education  Undergone a 3yrs training of accounting as an article at The Institute of Chartered Accountants of India, civil lines, KANPUR  Personal Details Permanent Address : c/o Sqn. Ldr. P.N. Shukla 272, Friends Colony, Harjinder -Nagar, KANPUR 208007 Date of Birth

Date:

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17th dec 1973

(AJAY SHUKLA)