1. Do you access or use the internet? Yes No 2. On average, how many hours a week do you access the internet? Less than 5.5 hours 5.5 hours and above 3. What activities do you normally engage in online? Check all that apply. Browsing the web Chatting Content streaming Gaming News and Articles School work Social Media Shopping Work/Business Others, please specify: __________ 4. Are you aware of online shopping? Yes No 5. How did you learn about online shopping? Online Advertisements Television Radio Print Media (Newspaper/Magazines) Friends / Word of Mouth Others, please specify: __________ 6. How often do you buy products online? More than once a week Once a week Once a month Less often than once a month Others, please specify: __________ 7. Have you purchased anything online in the past 12 months? (If “No”, skip to question #18) Yes No 8. What products do you purchase online? (Please check all that apply) Accessories Bags Books/Magazines/PDFs Clothing Cosmetics Electronics/Gadgets Footwear
Toys and Games Collectible Items (please specify): _______ Packaged food Home appliances Furniture Others, please specify: ___________
9. What platforms do you use for internet shopping? (Please check all that apply) Online Shopping Malls (Amazon, E-Bay, Zalora, Lazada, Groupon etc Brand-Specific Online Shops (Nike, H&M, Apple, etc.) Independent Online Sellers (Online stores on Facebook, Instagram, etc.) Others, please specify: _________ 10. Do you purchase as is or do you negotiate? As is Negotiate Both 11. How did you pay for the product? (Please check all that apply) Bank deposit Cash on delivery Credit card/debit card Bayad center Mobile payment (GCash, Smart Money) Others: 12. How is your general experience of online shopping? Please encircle the number
Online shops allow for more accessible payment options. Online shops offer timely delivery of products. Online shops allow purchase anywhere, anytime. Online shops offer more varied products. Online shops are user-friendly and easy to navigate. Online shopping payment options are secure. Online shops are trustworthy.
Strongly Agree
Somewhat Agree
Neither disagree nor Agree
Somewhat Disagree
Strongly Disagree
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13. Would you buy online again? Yes No 14. What products do you think are suitable to buy online? Accessories Bags Books/Magazines/PDFs
Clothing Cosmetics Electronics/Gadgets Footwear Toys and Games Collectible Items (please specify): _______ Packaged food Home appliances Furniture Others, please specify: ___________
15. Would you shop again in the future? Yes No 16. If no, why?
17. Would you recommend online shopping to others? Strongly Slightly Neither Recommend Recommend recommend nor not recommend 1 2 3
Slightly Not Recommend
Strongly Not Recommend
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Please proceed to question #22 18. Why do you not purchase products online? Credibility of stores Security risks (ex: theft of personal information such as credit card numbers, addresses, etc.) Quality of actual product may differ from what was promised by the seller. Product information guide may lack details Risk of receiving damaged products as an effect of shipping It takes some time before I receive the product since it has to be delivered. Others, please specify: ___________ 19. Would you consider shopping online in the future? Yes No 20. Why would you consider/not consider shopping online in the future?
21. What products do you think are suitable to buy online? Accessories Bags Books/Magazines/PDFs Clothing Cosmetics Electronics/Gadgets Footwear Toys and Games Collectible Items (please specify): _______
Packaged food Home appliances Furniture Others, please specify: ___________
22. What do you suggest for the improvement of online shopping? 23. Demographics Gender Age Monthly Household Income: Below Php6,000 Php6,001 – Php15,000 Php15,001 – Php50,000 Php50,001 – Php100,000 Php100,000 – Php300,000 Above Php300,000