Research Paper..roll No.50
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RESEARCH PAPER PRESENTATION
NAME – Shreyas D Laste ROLL NO - 28
SMALL Vs MALL
OBJECTIVES To know the impact of malls on small retail outlets. To know the impact of small retail outlets on malls.
METHODOLOGY Based on Primary Data.
Total 50 Retailers
METHODOLOGY
Convenience Sampling. SPSS and data analysis tools of MS excel.
IMPACT OF MALLS ON SMALL RETAIL OUTLETS POSITIVE IMPACT Myths – ‘Whatever is modern is expensive’ ‘Pre-packaged fresh foods may not really be fresh’ Customer Attitudes.
NEGATIVE IMPACT Smarter ambience of malls is unbeatable. Degree of Impulse buying is much higher in malls.
Impact of Malls on Small Retail Outlets Sr. No
Nature of Impact
Yes
No
1
Cut in Margins
18
32
2
Forced to widen the range of products
15
35
3
Losing loyal customers
14
36
4
Concentrate more on PR
14
36
5
Inevitability of promo tools and credit sales
9
41
6
Visual merchandising and store design
4
46
7
No Impact
29
21
IMPACT OF SMALL RETAIL OUTLETS ON MALLS POSITIVE IMPACT Consumers gets better prices, quality, selection and convenience for purchases at Malls. Small Retailers no longer remain the primary source for the basic monthly shopping.
NEGATIVE IMPACT Proximity of location of small retail outlets. Increased competitiveness in the services.
Impact of Small Retail Outlets on Malls Sr. No
Nature of Impact
Yes
No
1
Credit facility allowed by the small retailer
18
32
2
Personalized service rendered by the small retailer
18
32
3
Proximity of small shops to customer’s residences
16
34
4
Common phobia to enter big shops, many customers prefers smaller ones
11
39
5
Unlimited timings of the small shop
11
39
6
No Impact
27
23
BIBLIOGRAPHY Research paper made by Prof. H. Venkateshwarlu Dr. C.V. Ranjani Indian Journal of Marketing – October, 2007
THANK YOU
NAME – Shreyas D Laste ROLL NO - 28
SMALL Vs MALL
OBJECTIVES To know the impact of malls on small retail outlets. To know the impact of small retail outlets on malls.
METHODOLOGY Based on Primary Data.
Total 50 Retailers
METHODOLOGY
Convenience Sampling. SPSS and data analysis tools of MS excel.
IMPACT OF MALLS ON SMALL RETAIL OUTLETS POSITIVE IMPACT Myths – ‘Whatever is modern is expensive’ ‘Pre-packaged fresh foods may not really be fresh’ Customer Attitudes.
NEGATIVE IMPACT Smarter ambience of malls is unbeatable. Degree of Impulse buying is much higher in malls.
Impact of Malls on Small Retail Outlets Sr. No
Nature of Impact
Yes
No
1
Cut in Margins
18
32
2
Forced to widen the range of products
15
35
3
Losing loyal customers
14
36
4
Concentrate more on PR
14
36
5
Inevitability of promo tools and credit sales
9
41
6
Visual merchandising and store design
4
46
7
No Impact
29
21
IMPACT OF SMALL RETAIL OUTLETS ON MALLS POSITIVE IMPACT Consumers gets better prices, quality, selection and convenience for purchases at Malls. Small Retailers no longer remain the primary source for the basic monthly shopping.
NEGATIVE IMPACT Proximity of location of small retail outlets. Increased competitiveness in the services.
Impact of Small Retail Outlets on Malls Sr. No
Nature of Impact
Yes
No
1
Credit facility allowed by the small retailer
18
32
2
Personalized service rendered by the small retailer
18
32
3
Proximity of small shops to customer’s residences
16
34
4
Common phobia to enter big shops, many customers prefers smaller ones
11
39
5
Unlimited timings of the small shop
11
39
6
No Impact
27
23
BIBLIOGRAPHY Research paper made by Prof. H. Venkateshwarlu Dr. C.V. Ranjani Indian Journal of Marketing – October, 2007
THANK YOU
