Report Jun 08
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ANALYSIS OF PRINT MEDIA AUDITED CIRCULATION BY MEDIA SPECIALIST ASSOCIATION (MSA) 1988 - 2008 5th December 2008 Sime Darby Convention Centre
88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
Total Newspaper Circulation 1988 – 2008 (Peninsular Malaysia) 3,000
2,500
2,000
1,500
1,000
500
0
Total New spaper Circulation
Daily Newspaper Circulation By Language 1988 – 2008 (Peninsular Malaysia) 1,200 1,000 Chinese BMsia
800 600 400 200 0 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
English
Note : Nanyang & Malay Mail 07-08 average net sales figures not available.
Sunday Newspaper Circulation By Language 1988 – 2008 (Peninsular Malaysia) 1,400 1,200
BMsia
800 600 English
400 200 0 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
1,000
Note : Weekend Mail 07-08 average net sales figures not available.
Daily Newspaper Circulation Grouping By Company (Pen. Malaysia) - July 2007 – June 2008 Kwong Wah Oriental Daily News
The Sun The Edge
Berita Harian Harian Metro New Straits Times
Others Nexnews 7% Group 12%
NSTP Group 26%
The Star
Star Publication 12%
Utusan Msia Kosmo
Total circulation : 2,495,565
Utusan Media Sales 13%
Sin Chew Media Group 30%
Sin Chew China Press Nanyang Guang Ming
Sunday Newspaper Circulation Grouping By Company (Pen. Malaysia) - July 2007 – June 2008 Kwong Wah Oriental Daily News Berita Minggu Metro Ahad New Sunday Times Sunday Star
Mingguan Msia Kosmo Ahad
Others 7%
Star Publication 12%
Utusan Media Sales 22%
NSTP Group 30%
Total circulation : 2,638,518
Sin Chew Media Group 29%
Sin Chew China Press Nanyang Guang Ming
ADEX Vs Daily Newspaper Circulation July 2007 – June 2008 ADEX Chinese 31%
Circulation
BM 20%
BM 33%
Chinese 37%
English 49% Total ADEX: RM 2.926 billion
English 30% Total Circulation: 2.496 million
Note : Adex included tiltles monitored by ABC only.
Print Adex vs Circulation - Pen. Malaysia Bahasa Daily Newspaper RM Million
Circ. ‘000
550
204 194
200
500
173 177 163
158 156
450
150
400 350
106 101 324
100
300
289
250
250
50
200
213 197 198
204 193 193
15
19
26
109 116
0 BH
HMetro Jul05-Jun06 Adex Jul05-Jun06 Circ.
UM Jul06-Jun07 Adex Jul06-Jun07 Circ.
150 100
Kosmo
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC
Print Adex vs Circulation - Pen. Malaysia Bahasa Sunday Newspaper RM Million
Circ. ‘000
40 36
37
600
37
550
35 31
30
483 460 458
27
26
500 450
25 21
20 15
400 20
18
333 305 298
350
363
300
314
250
264
10
6 4
5
4 110 121
0 Berita M
Metro Ahad Jul05-Jun06 Adex Jul05-Jun06 Circ.
Ming. Msia Jul06-Jun07 Adex Jul06-Jun07 Circ.
200 150 100
Kosmo Ahad
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia English Daily Newspaper RM Million
Circ. ‘000
1,000
916
900
750
820
800
650
763
700
550
600 450
500 400
350
300
310
309
305
250
209 168
200
160
150
100
139
140
137
0
50 NST Jul05-Jun06 Adex Jul05-Jun06 Circ.
RM Million
Star Jul06-Jun07 Adex Jul06-Jun07 Circ.
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Circ. ‘000
140
300 122 271
120 256
100
101
200
80
71
60
174
150
52 46
44
40
33
37
100
38
50
20 33
0
250
21
MMail
22 24
25
T Edge
0 Sun
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia English Sunday Newspaper RM Million
Circ. ‘000
70
600
64
60 52
500
54
50
400
40
35
300
321 323 314
30 23
23
200
20 153 153 157
10
3
5 39
0 N Su T
Sun Star Jul05-Jun06 Adex Jul05-Jun06 Circ.
Jul06-Jun07 Adex Jul06-Jun07 Circ.
7
31
100 0
Wkend Mail Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia Chinese Daily Newspaper RM Million
Circ. ‘000
350
700 319
300
287
288
600
250
500
200 150
400 347
357
384 144
139
149
300
227 232 241
100
200 68
63
50
124
55
100
114
0
0 Sin Chew
China Press Jul05-Jun06 Adex Jul05-Jun06 Circ.
RM Million
Jul06-Jun07 Adex Jul06-Jun07 Circ.
Nanyang Jul07-Jun08 Adex Jul07-Jun08 Circ.
Circ. ‘000
70
700
60 50
55 49
600
54
50
53 50
500 41
41
42
40
400
30
300
20
200
10
135 127 131 71
69
72
98 103 101
0
100 0
Guang Ming
Kwong Wah
Oriental Daily News
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia Chinese Sunday Newspaper RM Million
Circ. ‘000 800
50 44
45
40
40
700
40
600
35
500
30 25
400 347 357
20
384
18
18
17
15
241
227 232
10 5
300 9
10
124
114
200 7
100
0
0 Sin Chew Jul05-Jun06 Adex Jul05-Jun06 Circ.
RM Million 12 10
China Press
Nanyang
Jul06-Jun07 Adex Jul06-Jun07 Circ.
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Circ. ‘000 800
11 10
10
10
10
700
9 8
8
8
8
600 500
6
400 300
4
200 2
135 127
131 71
69
72
98 103 101
0
100 0
Guang Ming
Kwong Wah
Oriental Daily News
Source : Nielsen Media Research ABC Circulation
Audited Circulation Trends – Bahasa Malaysia Newspapers (1988 – 2008) 600 500 M Msia
400 H Metro B Minggu
300 200
U Msia B Harian
100
K Ahad Kosmo
88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
M Ahad
B Harian
B Minggu
U M'sia
M M'sia
H Metro
M Ahad
Kosmo
Kosmo Ahad
Dailies Vs Sundays – Bahasa Malaysia Newspapers (Peninsular Malaysia) - 2001-2008 Utusan Malaysia vs. Mingguan Malaysia
Berita Harian vs. Berita Minggu 100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
0%
0% 2001-02
2002-03
2003-04
2004-05
B Harian
2005-06
2006-07
2001-02
2007-08
2003-04
2004-05
U M'sia
B Minggu
2005-06
2006-07
2007-08
M M'sia
Kosmo vs. Kosmo Ahad
Harian Metro vs. Metro Ahad 100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
0%
2002-03
0%
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 H Metro
M Ahad
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Kosmo
K Ahad
Audited Circulation Trends – English Newspapers (1988-2008) 350 S Star Star
300
Sun
200 NSuT NST
150 100 50
T Edge Wkend Mail M Mail 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
250
NST
N Su T
M Mail
Wkend Mail
Star
S Star
Sun
Note : Malay Mail / Weekend Mail 07-08 average net sales figures not available.
The Edge
Dailies Vs Sundays – English Newspapers (Peninsular Malaysia) - 2001-2008 New Straits Times vs. New Sunday Times
Malay Mail vs. Weekend Mail
100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
0%
0%
N/A 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 NST
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08
N Su T
M Mail
Star vs. Sunday Star 100% 80% 60% 40% 20% 0% 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Star
S Star
Wkend Mail
Audited Circulation Trends – Chinese Newspapers (1988-2008) 450 400
SCD
350
250
C Press
200 150
G Ming NYSP ODN KW
100 50 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
300
NYSP
SCD
K Wah
G Ming
C Press
ODN
Note : Nanyang 07-08 average net sales figures not available.
Day Vs Night Sales – Chinese Newspapers (Peninsular Malaysia) - 2001-2008 Sin Chew Day Vs Night
Nanyang Day Vs Night 100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
n/a
0%
0% 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 NYSP
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 SCJP
NY night
SC night
China Press Day Vs Night
Guang Ming Day Vs Night 100%
100%
80%
80% 60%
60%
40%
40%
20%
20%
0% 2001-02
2002-03
2003-04
2004-05
G Ming
2005-06
GM night
2006-07
2007-08
0% 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 C Press
Note : Kwong Wah & Oriental Daily News does not have night sales copies. Nanyang (day & night) 07-08 average net sales figures not available.
CP night
Total Newspaper Circulation (Sabah) 2001 - 2008 180 160 142
140
'000
120
148
152
158 142
143
111
100 80 60 40 20 0 2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
Total
Note : Morning Post, NST/NSuT & Berita Harian/Minggu 07-08 average net sales figures not available.
Audited Daily Circulation Trends By Language (Sabah) 2000 - 2008 90 80
English Chinese
70
'000
60 50 40 30 20 10 BM 2000-01
2001-02
2002-03
2003-04
2004-05
Bahasa Malaysia
English
2005-06
2006-07
2007-08
Chinese
Note : Morning Post, NST & Berita Harian 07-08 average net sales figures not available.
Audited Circulation Trends (Sabah) - Bahasa Malaysia Papers 2000 - 2008 9 8 Berita Minggu
7 Berita Harian
'000
6 5 4 3 2 1 2000-01
2001-02
2002-03
2003-04 Berita Harian
2004-05
2005-06
Berita Minggu
2006-07
2007-08
Audited Circulation Trends (Sabah) - English Papers 2000 - 2008 40
D E (Sun) D Express
30
'000
N Sbah Times B Post
20
10
NSuT NST 2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
D Express
D Express (Sun)
B Post
New Sabah Times
New Straits Times
New Sunday Times
Note : NST/NsuT 07-08 average net sales figures not available.
2007-08
Audited Circulation Trends (Sabah) - Chinese Papers 2000 - 2008 25 See Hua
20
Asia Times OCDN (Sun) OCDN
'000
15
10
Mrng Post Merdeka DN
5
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
Overseas Chinese Daily New s
OCDN (Sun)
Morning Post
Asia Times
See Hua Daily New s
Merdeka Daily New s
Note : Morning Post 07-08 average net sales figures not available.
Print Adex vs Circulation - Sabah RM Million
Circ. ‘000
30
160 25
25 22 20
19
20 16
17
15 14 9
10 5
5 30 30 31
21 21 22
5
6
19 19 19
0 DE
120 100
16
15
140
B Post (Sbah)
5
6
7
7
7
Asia Times Merdeka DN Jul05-Jun06 Adex Jul05-Jun06 Circ.
9
Jul06-Jun07 Adex Jul06-Jun07 Circ.
10
11 11
80 60
8
40
9 9
Morning Post
18 18 18
21 21 22
20 0
OCDN
See Hua (Sbah)
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Total Newspaper Circulation (Sarawak) 2001 - 2008 300 262 250 198
201
205
2002-03
2003-04
2004-05
234
236
2006-07
2007-08
'000
200 150
124
100 50 0 2001-02
2005-06
Total
Note : Utusan Sarawak, NST/NSuT & Berita Harian/Minggu 07-08 average net sales figures not available.
Audited Daily Circulation Trends By Language (Sarawak) 2001 - 2008 200 180
Chinese
160 140
'000
120 100 80 60
English
40 20 BM 2001-02
2002-03
2003-04 BM
2004-05 English
2005-06
2006-07
2007-08
Chinese
Note : Utusan Sarawak, NST & Berita Harian 07-08 average net sales figures not available.
Audited Circulation Trends (Sarawak) - Bahasa Malaysia Papers 2000 - 2008 50
40 Utusan Swak
'000
30
20 Utusan Borneo
10 Berita Minggu Berita Harian 2000-01
2001-02
2002-03
Utusan Saraw ak
2003-04 Utusan Borneo
2004-05
2005-06
Berita Harian
2006-07
2007-08
Berita Minggu
Note : Utusan Sarawak & Berita Harian/Minggu 07-08 average net sales figures not available.
Audited Circulation Trends (Sarawak) - English Papers 2000 - 2008 70 Sunday Post Borneo Post
60 50
Swak Tribune
'000
40 30 20 10 N Sunday Times N Straits Times 2000-01 Borneo Post
2001-02
2002-03
Saraw ak Tribune
2003-04 New Straits Times
2004-05
2005-06
New Sunday Times
2006-07
2007-08
The Sunday Post
Audited Circulation Trends (Sarawak) - Chinese Papers 2000 - 2008 60 See Hua Sin Chew United Daily (Sun)
50
United Daily
'000
40
30 Int’nal Times
20
10
2000-01
2001-02
2002-03
See Hua United Daily (Sun)
2003-04
2004-05
International Times Sin Chew Daily
2005-06
2006-07
United Daily
2007-08
Print Adex vs Circulation - Sarawak RM Million
Circ. ‘000
70
160 63
61
60
140
55
50
48
46 42
40 30 20
54
33
32
29
60 54 54 54 42 44 45
10
3
80
24 24 25
66
61 62
100
38
37 37
120
43 45
51
7
40 20
22 22 23
0
0 B Post (Swak) Sunday Post
Int. Times
Jul05-Jun06 Adex Jul05-Jun06 Circ.
United Daily News
Jul06-Jun07 Adex Jul06-Jun07 Circ.
See Hua (Swak)
Sin Chew (Swak)
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Readership By Language & Publications
Readers Per Copy - Bahasa Malaysia (2007-2008)
8.0 7.0
6.6 6.0
5.6
6.0 4.4
5.0
4.8
4.8 3.9
3.5
4.0
2.7
3.0 2.0 1.0 0.0 B Harian
BH
BM
B Minggu
UM
U M'sia
MM
M M'sia
HM
H Metro
MA M Ahad
Kmo KmoA Total Kosmo
Kosmo Ahad
Total
Source : Nielsen Media Research
Readers Per Copy - English (2007-2008) 4.0 3.5 3.4
3.0
2.5 2.2 1.8
2.0
0.9
1.0 0.0 NST
NSuT NST
Star N Su T
Star
S Star S Star
Sun Sun
Total
Total
Note : Malay Mail & Weekend Mail 07-08 average net sales figures not available. Source : Nielsen Media Research
Readers Per Copy - Chinese (2007-2008) 4.0
3.2
3.1 2.8
3.0
2.8
2.7
2.0 1.0 0.0
0.5 SCD
K Wah SCD
G Ming C Press
K Wah
G Ming
C Press
ODN ODN
Total
Total
Note : Above data based on Chinese dailies only. Nanyang 07-08 average net sales figures not available. Source : Nielsen Media Research
MAGAZINES
Audited Circulation Trends – Bahasa Malaysia Magazines (Top 6) 2000 - 2008 350 300
'000
250 Mastika
200 150 100
Mangga Kuntum Saji Harmoni URTV
50
2000-01
2001-02
URTV
2002-03
Mastika
2003-04
2004-05
2005-06
Kuntum
Saji
Mangga
2006-07
Harmoni
2007-08
Audited Circulation Trends – Bahasa Malaysia Magazines 2000 - 2008 160 140
Ming.Wanita
120
'000
100 Remaja Keluarga Rapi Utopia
80 60 40 20 2000-01
2001-02
Remaja Jelita Utopia Buku Ibu & Bayi
2002-03
2003-04
Mingguan Wanita Kawan Gempak
2004-05
2005-06
Keluarga Anjung Seri Rapi
2006-07
Wanita Hai Intrend
2007-08
Wanita Kawan Hai Gempak Anjung Seri Jelita Buku Ibu &Bayi
Audited Circulation Trends – English Magazines 2000 - 2008 70 60 Cleo
'000
50 40 30
TM Women’s Wkly
20
Hot Galaxie
10
2000-01
2001-02
2002-03
Galaxie
2003-04
Cleo (M'sia)
2004-05
2005-06
TM Women's Wkly
2006-07
Hot
2007-08
Audited Circulation Trends – Chinese Magazines 2000 - 2008 140 Popclub Mag
120
'000
100 80 60 40 20
ifeel
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
The One Weekly
Apple Magazine
Popclub Magazine
ifeel
2007-08
THANK YOU
AUDIT PRESENTATION & FELLOWSHIP 5th December 2008 Sime Darby Convention Centre
ABC PRESENTATION RETURN OF AVERAGE NETT CIRCULATION OF NEWSPAPERS AND MAGAZINES FOR THE PERIOD OF 1ST July 2007 to 30th June 2008
Approved By ABC Board Of Directors On 25th November 2008 5th December 2008 Sime Darby Convention Centre
NEWSPAPERS (PENINSULAR MALAYSIA)
Total Newspaper (Dailies) Average Circulation by Language (Peninsular Malaysia) -7%
1,200,000 1,000,000
927,586
+5% -2%
830,998
736,981
800,000 600,000 400,000 200,000 0 Bahasa Malaysia
English 2005-06
2006-07
Chinese
2007-08
Note : Nanyang & Malay Mail 07-08 average net sales figures not available.
Total Newspaper (Sunday) Average Circulation by Language (Peninsular Malaysia) +4%
1,400,000
1,240,413
1,200,000 1,000,000 -7%
800,000 600,000
470,519
400,000 200,000 0 Bahasa Malaysia 2005-06
2006-07
English 2007-08
Note : Weekend Mail 07-08 average net sales figures not available.
BAHASA MALAYSIA LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Audited Average Daily Circulation of Bahasa Malaysia Language Newspapers (Peninsular Malaysia) 600,000 500,000
+12%
400,000 300,000 200,000
324,097
+1%
192,982
197,952
+7%
115,967
100,000 0 Berita Harian
Utusan Malaysia 2005-06
Harian Metro 2006-07
2007-08
Kosmo
Audited Average Sunday Circulation of Bahasa Malaysia Language Newspapers (Peninsular Malaysia) 600,000 500,000 400,000 300,000
-2%
458,296
+16%
363,319 297,950 +10%
200,000
120,848
100,000 0 Berita Minggu
Mingguan Malaysia 2005-06
2006-07
Metro Ahad 2007-08
Kosmo Ahad
Percentage of Bahasa Malaysia Language Newspapers Daily vs Sunday Circulation 800,000
Berita Harian
Utusan Malaysia
Harian Metro
Kosmo
700,000 600,000 500,000 400,000
70% 61%
70%
52%
53%
48%
47%
61%
300,000 200,000 100,000
39%
39%
30%
30%
50%
51%
50%
49%
0 06-07 07-08
06-07 07-08 Daily
06-07 07-08 Sunday
06-07 07-08
ENGLISH LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Audited Average Daily Circulation of English Language Newspapers (Peninsular Malaysia) -1%
350,000 300,000 250,000 200,000 150,000 100,000 50,000 0
+6%
304,904 270,506 -2%
136,530 +4%
25,041
New Straits The Malay Times Mail 2005-06
Daily Star 2006-07
The Edge
2007-08
Note : The Sun is free controlled circulation. Malay Mail 07-08 average net sales figures not available.
Sun
Audited Average Sunday Circulation of English Language Newspapers (Peninsular Malaysia) -3%
350,000
313,609
300,000 250,000 200,000
+2%
156,910
150,000 100,000 50,000 0 New Sunday Times 2005-06
Weekend Mail 2006-07
2007-08
Note : Weekend Mail 07-08 average net sales figures not available.
Sunday Star
Percentage of English Language Newspapers Daily vs Sunday Circulation 700,000
New Straits Times
The Malay Mail
The Star
600,000 500,000 400,000
51%
51%
49%
49%
06-07
07-08
300,000 200,000 100,000
52%
53%
48%
47%
06-07
07-08
0
60% 40%
06-07 Daily
07-08 Sunday
Note : Weekend Mail 07-08 average net sales figures not available.
CHINESE LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Audited Average Circulation of Chinese Language Newspapers Combined Day & Night Sales (Peninsular Malaysia) +8%
500,000
383,775
400,000
+4%
300,000
240,798
200,000
+2%
130,564
-2% +4%
71,944
100,000
100,505
0 Nanyang Siang Pau
Sin Chew Daily 2005-06
China Press 2006-07
Guang Ming Daily
Kwong Wah Yit Poh
ODN
2007-08
Note : Nanyang (Day & Night) 07-08 average net sales figures not available.
Chinese Language Newspaper Day Vs Night Audited Circulation Comparison 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0
Nanyang Siang Pau
Sin Chew Daily
6%
94%
China Press
6%
94%
38% 37%
8%
62% 63%
92% 06-07 07-08
Guang Ming Daily
06-07 07-08 Day
06-07 07-08
22%
23%
78%
77%
06-07 07-08
Night
Note : Nanyang (Day & Night) 07-08 average net sales figures not available.
PENINSULAR MALAYSIA POPULATION DISTRIBUTION BY STATE
Population Distribution By State (Peninsular Malaysia) (2007) 7,000
6,566
6,000
4,000 3,241 3,000
2,315 1,919
2,000
1,561
1,519
1,484 1,068
1,000
978
739
232 ho r Jo
la n
a eg e
ri
Se m bi
M el ak
.P . /W
Source: Yearbook of Statistics, Malaysia 2007
N
KL
g go r Se
la n
nn u en ga
la n Ke
Pa ha n
ra k Pe
ta n Te r
Pu
la u
Pi
na n
g
Ke da h
rli
s
0 Pe
'000
5,000
NEWSPAPERS AUDITED CIRCULATION BY STATE (PENINSULAR MALAYSIA)
Daily Newspaper Audited Circulation By Language & By State (Peninsular Malaysia) – 2007-2008 600,000 500,000 400,000 300,000 200,000
Bahasa Malaysia
English
O th er s
Jo ho re
n N. Se m bi la
el ak a M
ila ya h /W
Se la ng or
Pa ha n
g
u Te ra ng ga n
Ke la nt an
Pe ra k
g Pe na n
Ke da h
Pe rli s
100,000 0
Chinese
Note : Chinese Dailies circulation excludes Nanyang (Day&night) due to unavailability of audited figures at time of publishing. For English Dailies, circulation excludes Malay Mail due to same reason.
Sunday Newspaper Audited Circulation By Language & By State (Peninsular Malaysia) – 2007-2008 500,000 400,000 300,000 200,000 100,000
Bahasa Malaysia
English
O th er s
Jo ho re
n N. Se m bi la
el ak a M
/W
ila ya h
g Pa ha n
Se la ng or
u Te ra ng ga n
Ke la nt an
Pe ra k
g Pe na n
Ke da h
Pe rli s
0
NEWSPAPERS AUDITED CIRCULATION BY STATE
BAHASA MALAYSIA LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Bahasa Malaysia Papers (Dailies & Sundays) Distribution By State (Peninsular Malaysia) – 2007-2008 250
200
'000
150
100
50
Perlis
Kedah
Penang
Perak
Kel
Berita Harian Kosmo
T'gganu
Pah
Sel/Wil
Utusan Malaysia Harian Metro
Mal
NS
Joh
Other
Bahasa Malaysia Daily Papers Distribution By State (Peninsular Malaysia) - 2007-2008 120 100
'000
80 60 40 20
Perlis
Kedah
Penang
Perak
Kel
Berita Harian Harian Metro
T'gganu
Pah
Sel/Wil
Mal
Utusan Malaysia Kosmo
NS
Joh
Other
Bahasa Malaysia Sunday Papers Distribution By State (Peninsular Malaysia) - 2007-2008 180 160 140 120 '000
100 80 60 40 20 Perlis
Kedah
Penang
Perak
Kel
Berita Minggu Metro Ahad
T'gganu
Pah
Sel/Wil
Mal
Mingguan Malaysia Kosmo Ahad
NS
Joh
Other
Berita Harian Audited Circulation By State (Peninsular Malaysia) - 2007-2008
80,000 58,053
60,000 40,000
29,214 15,553
20,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Berita Minggu Audited Circulation By State (Peninsular Malaysia) - 2007-2008
93,898
100,000 80,000 60,000
48,049
40,000
25,355
20,000 O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Utusan Malaysia Audited Circulation By State (Peninsular Malaysia) - 2007-2008 100,000 76,290
80,000 60,000 40,000
20,740
17,499
20,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Mingguan Malaysia Audited Circulation By State (Peninsular Malaysia) - 2007-2008 170,099
180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0
50,072
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
45,246
Harian Metro Audited Circulation By State (Peninsular Malaysia) - 2007-2008
120,000
107,061
100,000 80,000
64,423
60,000 34,776
40,000 20,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Metro Ahad Audited Circulation By State (Peninsular Malaysia) - 2007-2008 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0
119,668
71,303
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
34,981
Kosmo Audited Circulation By State (Peninsular Malaysia) - 2007-2008
60,000
53,780
40,000 20,000
11,003
9,819
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Kosmo Ahad Audited Circulation By State (Peninsular Malaysia) - 2007-2008 60,000
53,215
40,000 20,000
11,484
10,899
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
NEWSPAPERS AUDITED CIRCULATION BY STATE
ENGLISH LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
English Papers (Dailies & Sundays) Distribution By State (Peninsular Malaysia) - 2007-2008 400 350 300
'000
250 200 150 100 50
Perlis
Kedah
Penang
Perak
Kel
New Straits Times
T'gganu
Star
Pah
Sel/Wil
Mal
The Edge
NS
Joh
Other
Sun
Note : Malay Mail & Weekend Mail 07-08 audited figures not available at time of publishing.
English Daily Papers Distribution By State (Peninsular Malaysia) - 2007-2008 250
200
'000
150
100
50
Perlis
Kedah
Penang
Perak
Kel
T'gganu
New Straits Times
Pah
The Star
Sel/Wil
Mal
The Edge
NS
Joh
Other
Sun
Note : Malay Mail audited figures breakdown by states not available at time of publishing.
English Sunday Papers Distribution By State (Peninsular Malaysia) - 2007-2008 200 180 160 140
'000
120 100 80 60 40 20 Perlis
Kedah
Penang
Perak
Kel
T'gganu
New Sunday Times
Pah
Sel/Wil
Mal
NS
Joh
Other
The Sunday Star
Note : Weekend Mail 07-08 audited figures breakdown by states not available at time of publishing.
New Straits Times Audited Circulation By State (Peninsular Malaysia) - 2007-2008 73,128
80,000 60,000 40,000
15,422
20,000
9,401
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
New Sunday Times Audited Circulation By State (Peninsular Malaysia) - 2007-2008 100,000 83,287
80,000 60,000 40,000 11,867
20,000
16,592
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Malay Mail Audited Circulation By State (Peninsular Malaysia) - 2007-2008
Circulation figures not available at time of publishing.
Weekend Mail Audited Circulation By State (Peninsular Malaysia) - 2007-2008
Circulation figures not available at time of publishing.
The Star Audited Circulation By State (Peninsular Malaysia) - 2007-2008
187,795
200,000 150,000 100,000 36,844
50,000
21,485
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Sunday Star Audited Circulation By State (Peninsular Malaysia) - 2007-2008 181,982
200,000 150,000 100,000 38,693
50,000
26,273
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Edge Audited Circulation By State (Peninsular Malaysia) - 2007-2008
25,000 19,978
20,000 15,000 10,000 5,000
1,387
1,145 O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Sun Audited Circulation By State (Peninsular Malaysia) - 2007-2008 250,000
219,705
200,000 150,000 100,000 50,000
23,081
10,979 O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
NEWSPAPERS AUDITED CIRCULATION BY STATE
CHINESE LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Chinese Papers Distribution By State (Peninsular Malaysia) - 2007-2008 140 120
'000
100 80 60 40 20
Perlis
Kedah
Penang
Sin Chew Daily
Perak
Kel
China Press
T'gganu
Pah
Guang Ming
Sel/Wil
Mal
Kwong Wah
NS
Joh
Oriental Daily
Note : Nanyang (Day & Night) 07-08 average net sales figures not available.
Other
EL2
Nanyang Siang Pau Audited Circulation By State (Peninsular Malaysia) - 2007-2008
Circulation figures not available at time of publishing.
Slide 90 EL2
The chinese papers weren't split into day vs night as per margaret's request Elaine Liau, 12/4/2005
Sin Chew Daily Audited Circulation By State (Peninsular Malaysia) - 2007-2008
150,000 122,380 98,961
100,000
51,350
50,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
China Press Audited Circulation By State (Peninsular Malaysia) - 2007-2008 150,000 118,177
100,000 50,000
38,454
30,646
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Guang Ming Daily Audited Circulation By State (Peninsular Malaysia) - 2007-2008
56,877
60,000
37,902
40,000 20,000 7,000
7,175
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Kwong Wah Yit Poh Distribution By State (Peninsular Malaysia) - 2007-2008
54,245
60
'000
40
20
12,532
O th er s
Jo ho re
n N. Se m bi la
el ak a M
ila ya h
Se la ng or /W
Pa ha ng
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
3,233
Oriental Daily Distribution By State (Peninsular Malaysia) - 2007-2008
80 67,367
40 14,653
20
O th er s
Jo ho re
n N. Se m bi la
el ak a M
ila ya h
Se la ng or /W
Pa ha ng
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
Ke d
ah
7,598
Pe rli s
'000
60
NEWSPAPERS (SABAH)
Total Audited Daily Newspaper Circulation (Sabah) 100,000 -1%
76,373 75,734
80,000
75,138
-12%
66,253
60,000 40,000 20,000
5,950
0 Bahasa Malaysia
English 06-07
Chinese
07-08
Note : Morning Post, NST and Berita Harian 07-08 average net sales not available.
Total Audited Sunday Newspaper Circulation (Sabah) 32,168
35,000 30,000 25,000
18,434
20,000 15,000 10,000
7,576
5,000
2,112
0 Bahasa Malaysia
English 06-07
Chinese
07-08
Note : NSuT & Berita Minggu 07-08 average net sales not available. Sundays circulation newly added for Daily Express & OCDN in 07-08.
EL4
Audited Circulation – Bahasa Malaysia Language Newspapers (Sabah) 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0
7,576 5,950
Berita Harian
Berita Minggu 06-07
07-08
Note : Berita Harian/Berita Minggu 07-08 average net sales not available.
Slide 99 EL4
this slide has no UM/MM and HM because its for sabah Elaine Liau, 12/4/2005
Audited Circulation Trends – English Language Newspapers (Sabah) 40,000 30,000
EL5
1% 30,123 30,557
+2%
32,168
+2% 21,002 21,522
23,655 23,235
20,000 10,000 2,013
2,112
0 Daily Express
Daily Express Sunday
Borneo Post New Sabah New Straits New Sunday Times Times Times 06-07
07-08
Slide 100 EL5
no star / others because its for sabah Elaine Liau, 12/4/2005
Audited Circulation – Chinese Language Newspapers (Sabah) +3% -2%
25,000 20,000 15,000
18,300
17,981
+0.3% 19,403
18,434
19,460
21,855 21,286
+1% 9,291
10,000
6,858
6,957
5,000 0 Overseas Chinese Daily News
Overseas Chinese Daily News Sunday
Morning Post
06-07
Asia Times
See Hua Daily News
07-08
Note : Morning Post 07-08 average net sales not available.
Merdeka Daily News
Daily Newspaper Circulation By Language and District EL6 (Sabah) – 2007-2008 60,000 50,000 40,000 30,000 20,000 10,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Bahasa Malaysia
English
Pendalaman
Labuan
Others
Chinese
Note : Although average net sale figures not available for NST & Berita Harian, the above breakdown by district circulation has included NST & BH average sales obtained from auditor for better overview.
Slide 102 EL6
Others refers to other districts of negligible population figures, i presume Elaine Liau, 12/4/2005
Sunday Newspaper Circulation By Language and District EL11 (Sabah) – 2007-2008 25,000 20,000 15,000 10,000 5,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Bahasa Malaysia
English
Pendalaman
Labuan
Others
Chinese
Note : Although average net sale figures not available for NSuT & Berita Minggu, the above breakdown by district circulation has included NSuT & BM average sales obtained from auditor for better overview.
Slide 103 EL11
Others refers to other districts of negligible population figures, i presume Elaine Liau, 12/4/2005
Bahasa Malaysia Papers Distribution By District (Sabah) – 2007-2008 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 K Kinabalu
Sandakan
Taw au
Kudat
Berita Harian
Pendalam an
Berita Minggu
Labuan
Others
Berita Harian Circulation By District (Sabah) – 2007-2008
5,000
EL7
4,488
4,000 3,000 2,000 1,000
608
530
Sandakan
Tawau
0 K Kinabalu
Kudat
Pendalaman
Labuan
Others
Slide 105 EL7
the numbers match the excel sheet Elaine Liau, 12/4/2005
Berita Minggu Circulation By District (Sabah) – 2007-2008
EL10
7,000 6,000
5,833
5,000 4,000 3,000 2,000 1,000
752
647
Sandakan
Tawau
0 K Kinabalu
Kudat
Pendalaman
Labuan
Others
Slide 106 EL10
the numbers match the excel sheet Elaine Liau, 12/4/2005
English Papers Distribution By District (Sabah) – 2007-2008 25
20
'000
15
10
5
K Kinabalu
Sandakan
Taw au
Kudat
Pendalam an
Labuan
Others
Daily Express
Daily Express Sunday
Borneo Post
New Sabah Times
New Straits Times
New Sunday Times
Daily Express Circulation By District (Sabah) – 2007-2008
EL9
25,000 21,009
20,000 15,000 10,000 5,000
2,560
2,012
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Slide 108 EL9
the numbers match the excel sheet Elaine Liau, 12/4/2005
Daily Express Sunday Circulation By District (Sabah) – 2007-2008 25,000
EL12
22,219
20,000 15,000 10,000 5,000
2,686
2,120
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Slide 109 EL12
the numbers match the excel sheet Elaine Liau, 12/4/2005
Borneo Post Circulation By District (Sabah) – 2007-2008 20,000 15,000
14,448
10,000 4,877
5,000 2,197
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
New Sabah Times Circulation By District (Sabah) – 2007-2008 20,000 16,285
15,000 10,000 5,000 2,303
1,983
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
New Straits Times Circulation By District (Sabah) – 2007-2008
1,500 1,299
1,000
500 244
206
206
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
New Sunday Times Circulation By District (Sabah) – 2007-2008 2,000 1,511
1,500 1,000 500 246
204
Sandakan
Tawau
0 K Kinabalu
Kudat
Pendalaman
Labuan
Others
Chinese Papers Distribution By District (Sabah) – 2007-2008 20
'000
15
10
5
K Kinabalu
Sandakan
Taw au
Overseas Chinese Daily News Asia Times Merdeka Daily News
Kudat
Pendalam an
Labuan
Others
Overseas Chinese Daily News Sunday See Hua Daily News
Note : Morning Post 07-08 average net sales breakdown by district not available.
Overseas Chinese Daily News Circulation By District (Sabah) – 2007-2008 15,000
13,758
10,000
5,000 1,420
847
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Overseas Chinese Daily News Sunday Circulation By District (Sabah) – 2007-2008 15,000
14,105
10,000
5,000 1,456
867
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Morning Post Circulation By District (Sabah) – 2007-2008
Note : Morning Post 07-08 average net sales breakdown by district not available.
Asia Times Daily News Circulation By District (Sabah) – 2007-2008
12,000 10,000
9,808
8,000 6,000 3,323
4,000
2,839
2,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
See Hua Daily News Daily News Circulation By District (Sabah) – 2007-2008
16,000
14,375
14,000 12,000 10,000 8,000 5,408
6,000 4,000 2,072
2,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Merdeka Daily News Daily News Circulation By District (Sabah) – 2007-2008 6,511
7000 6000 5000 4000 3000 2000 1000 0
345 91 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
NEWSPAPERS (SARAWAK)
Total Audited Daily Newspaper Circulation (Sarawak) +5%
200,000 164,945
173,338
150,000 100,000
-4%
64,053 61,598 50,000 4,274 0 Bahasa Malaysia
English 06-07
Chinese
07-08
Note : Utusan Sarawak, NST/NSuT & Berita Harian/Minggu 07-08 average net sales figures not available.
Total Audited Sunday Newspaper Circulation (Sarawak) - 2007-2008 65,551
70,000 60,000
49,677
50,000 40,000 30,000 20,000 10,000
6,696
3,581
0 Berita Minggu
New Sunday Times 06-07
The Sunday Post 07-08
United Daily News Sunday
Audited Circulation– Bahasa Malaysia Language Newspapers (Sarawak) - 2007-2008
10,000 6,696 5,000
4,274
n/a
n/a
0 Berita Harian
Berita Minggu 06-07
07-08
Audited Circulation– English Language Newspapers (Sarawak) - 2007-2008 +2%
70,000 60,000
65,551
60,643 61,598
50,000 40,000 30,000 20,000 3,581
3,410
10,000 0 Borneo Post
New Straits Times 06-07
New Sunday Times 07-08
The Sunday Post
Audited Circulation Trends – Chinese Language Newspapers (Sarawak) - 2007-2008 +0.4%
60,000
53,898 54,132
50,000
+13% +3%
51,278 45,449
49,677
44,05845,353
40,000 +5%
30,000
21,540 22,575
20,000 10,000 0 See Hua Daily News
United Daily News
United Daily News Sunday 06-07
07-08
International Times
Sin Chew Daily
Daily Newspaper Audited Circulation By Language and District (Sarawak) - 2007-2008 100,000 80,000 60,000 40,000 20,000 th er s O
uc hi ng K
ba ng Li m
B
in tu lu
iri M
ei /S ar ik
m an iA Sr
Ja ya sa h
ap it K
A
Si bu
K
Se m
ar ah an
0
Bahasa Malaysia
English
Chinese
Note : Although average net sale figures not available for NST & Berita Harian, the above breakdown by district circulation has included NST & BH average sales obtained from auditor for better overview.
Sunday Newspaper Audited Circulation By Language and District (Sarawak) - 2007-2008
40,000 30,000 20,000 10,000
th er s O
uc hi ng K
ba ng Li m
B
in tu lu
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
ap it K
A
Si bu
K
Se m
ar ah an
0
BM
English
Chinese
Note : Although average net sale figures not available for NSuT & Berita Minggu, the above breakdown by district circulation has included NSuT & BM average sales obtained from auditor for better overview.
Bahasa Malaysia Papers Distribution By District (Sarawak) 2007 - 2008 6,000
4,000
2,000
Berita Harian
Berita Minggu
s O th er
g Ku ch in
ng Li m ba
Bi nt ul u
M i ri
/S ar ike i
Am an Sr i
Ja ya h
Ka pi t As a
Si bu
K
Se m ar ah a
n
0
Utusan Sarawak Audited Circulation By District (Sarawak) 2007 - 2008
Note : Utusan Sarawak 07-08 average net sales breakdown by district not available.
Berita Harian Audited Circulation By District (Sarawak) 2007 - 2008 3,000 2,327
2,000 1,120
1,000
633
rs O th e
hi ng Ku c
Li m ba ng
u
ir i M
tu l Bi n
/S
ar ik ei
an Sr iA m
Ka pi t
Ja ya As ah
Si bu
K
Se m
ar ah an
0
Berita Minggu Audited Circulation By District (Sarawak) 2007 - 2008 6,000 4,188 4,000
1,659
2,000 838
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
0
English Papers Distribution By District (Sarawak) 2007 - 2008 35,000 30,000 25,000 20,000 15,000 10,000 5,000
Borneo Post
New Straits Times
New Sunday Times
O th er s
g ch in Ku
ng Li m ba
Bi nt ul u
M iri
/S ar ike i
Si bu
Sr iA m an
Ja ya As ah
Ka pi t
K
Se m ar ah a
n
0
The Sunday Post
Borneo Post Audited Circulation By District (Sarawak) 2007 - 2008 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0
30,478
17,528
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
13,592
New Straits Times Audited Circulation By District (Sarawak) 2007 - 2008 1,807
2,000 1,500 1,000
777 415
500
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
0
New Sunday Times Audited Circulation By District (Sarawak) 2007 - 2008 1,834
2,000 1,500 884
1,000 431
500
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
The Sunday Post Audited Circulation By District (Sarawak) 2007 - 2008 40,000 32,312 30,000 18,557
20,000
14,682
10,000
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
0
Chinese Papers Distribution By District (Sarawak) 2007 - 2008 25,000
20,000
15,000
10,000
5,000
See Hua Daily News
United Daily News
International Times
Sin Chew Daily
th er s O
Ku ch in g
Li m ba ng
Bi nt ul u
M i ri
ar ik ei /S Si bu
Am an Sr i
Ja ya As ah
Ka pi t
K
S
em ar ah an
0
United Daily News Sunday
See Hua Daily News Audited Circulation By District (Sarawak) 2007 - 2008 25,000
21,840
21,450
20,000 15,000 10,842
10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
United Daily News Audited Circulation By District (Sarawak) 2007 - 2008
20,000 15,115 15,000 9,870 9,326
10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
United Daily News Sunday Audited Circulation By District (Sarawak) 2007 - 2008
20,000
17,090
15,000 10,256 9,947 10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
International Times Audited Circulation By District (Sarawak) 2007 - 2008 25,000
21,672
20,000 15,000 10,000 5,000 443
263 th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
Sin Chew Daily Audited Circulation By District (Sarawak) 2007 - 2008 23,200
25,000 20,338 20,000 15,000 7,740
10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
MAGAZINES
Total Audited Magazine by Language Circulation 1,400 1,200
1,032
'000
1,000 800 600
-43%
592
+8%
392 425
400
+1%
142 143
200 0 Bahasa Malaysia
English 05-06
06-07
Chinese 07-08
BAHASA MALAYSIA MAGAZINES
Audited Circulation Trends – Bahasa Malaysia Language Magazines -7%
250
218
'000
200 150 -20%
100
82
-11% -6%
61
50
51
+18%
41
-23%
36
-1%
32
29
Wanita
Kawan
+8%
23
+3%
21
0 Mastika
Mangga
Kuntum
Saji
Harmoni
2005-06
2006-07
URTV 2007-08
Hai
Intrend
'000
Audited Circulation Trends – Bahasa Malaysia Language Magazines 160 140 120 100 80 60 40 20 0
139
76
69
67 35
32
37
30
16 Mingguan Wanita
Remaja
Keluarga
Rapi 2005-06
Utopia 2006-07
Gempak
Anjung Seri
2007-08
Note : 07-08 circulation not available for above titles.
Buku Ibu & Bayi
Jelita
ENGLISH LANGUAGE MAGAZINES
Audited Circulation Trends – English Language Magazines +1%
70
57
60
'000
50 +3%
40
30
+20%
30
20
19
20 10 0 Galaxie
Cleo (Malaysia)
2005-06
2006-07
The Malaysian Women Weekly 2007-08
Hot
AUDITED CIRCULATION SPECIALISED MAGAZINES
Audited Circulation Trends – Trade, Technical, Specialist and Professional Journals KLLifestyle
80,000
74,795
Vision Four Viewing Guide 65,823 Malaysia International Gourmet Festival
60,000
49,000
40,000 25,331
24,618 16,680
20,000 6,102
19,312 13,796
11,395
3,937
3,886
0 Shanghai
Infofish International
Par Golf
Personal Money Health Today Vision Four Viewing Guide
KL Lifestyle Malaysia Tatler Hospitality Asia
Expatriate Lifestyle Accountants Today Malaysia International Gourmet Festival
MAGAZINES AUDITED CIRCULATION BY CATEGORY
Audited Circulation Trends – Business +23%
15,000
13,796
10,000 -30%
6,102 5,000
0 Shanghai
Personal Money 2005-06
2006-07
2007-08
Audited Circulation Trends – Children & Teenagers 90,000 -11%
76,315
80,000
60,626
70,000 60,000 50,000 +8%
40,000 30,000
29,006
32,146
29,852
20,000 10,000 0 Kawan
Gempak 2005-06
Remaja 2006-07
Utopia 2007-08
Kuntum
Audited Circulation Trends – Computing, IT & Communications 20,000
14,078
10,000
n/a
n/a
0 Technology Business Review 2005-06
2006-07
2007-08
Audited Circulation Trends – Food & Beverage 70,000 -6%
60,000
50,972 50,000 40,000 30,000 20,000 -42%
10,000
9,714
3,886
0 Saji
Hospitality Asia 2005-06
2006-07
2007-08
Flavours
Audited Circulation Trends – General Interest -7%
250,000 217,905 200,000 150,000 100,000 +18%
41,123
50,000
+7%
24,618
0 Mastika
Harmoni 2005-06
2006-07
Health Today 2007-08
Audited Circulation Trends – Home Interior 70,000
66,546
60,000 50,000 40,000 30,000 20,000 10,000 n/a
n/a
0 Anjung Seri 2005-06
2006-07
2007-08
Audited Circulation Trends – Lifestyle +1%
74,795
80,000
+64%
60,000 49,000 40,000
20,000
+5%
19,312
-9%
11,395
0 Expatriate Lifestyle
Malaysia Tatler
2005-06
KL Lifestyle
2006-07
2007-08
Malaysia International Gourmet Festival
Audited Circulation Trends – Special Interest +3%
30 25
'000
25 20 17 15 10
+9%
4
5 0 Par Golf
Infofish International
2005-06
2006-07
2007-08
Accountants Today
Audited Circulation Trends – Television & Entertainment 140 120 120 -20%
100 '000
82 80
66
60
-23% +20%
40
-27%
36
23
19
20
20 0 Vision Four Viewing Guide
Galaxie
URTV
2005-06
Mangga
2006-07
Hai
2007-08
Hot
Popclub Magazine
Audited Circulation Trends – Women’s Fashion & Beauty 139
100
+1%
57
+3%
50
69
-1%
37
35
32
30
+3%
+25%
21
17
33
2005-06
M ag a
zi ne
el ife
K
el u
ar ga
re nd In t
pp l
e
gg u
an
W an
ita
W an ita
A
M in
ap i R
Je lit a
e
M si an
W om
en 's
C
W
le o
kl y
0
Th
'000
150
2006-07
2007-08
88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
Total Newspaper Circulation 1988 – 2008 (Peninsular Malaysia) 3,000
2,500
2,000
1,500
1,000
500
0
Total New spaper Circulation
Daily Newspaper Circulation By Language 1988 – 2008 (Peninsular Malaysia) 1,200 1,000 Chinese BMsia
800 600 400 200 0 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
English
Note : Nanyang & Malay Mail 07-08 average net sales figures not available.
Sunday Newspaper Circulation By Language 1988 – 2008 (Peninsular Malaysia) 1,400 1,200
BMsia
800 600 English
400 200 0 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
1,000
Note : Weekend Mail 07-08 average net sales figures not available.
Daily Newspaper Circulation Grouping By Company (Pen. Malaysia) - July 2007 – June 2008 Kwong Wah Oriental Daily News
The Sun The Edge
Berita Harian Harian Metro New Straits Times
Others Nexnews 7% Group 12%
NSTP Group 26%
The Star
Star Publication 12%
Utusan Msia Kosmo
Total circulation : 2,495,565
Utusan Media Sales 13%
Sin Chew Media Group 30%
Sin Chew China Press Nanyang Guang Ming
Sunday Newspaper Circulation Grouping By Company (Pen. Malaysia) - July 2007 – June 2008 Kwong Wah Oriental Daily News Berita Minggu Metro Ahad New Sunday Times Sunday Star
Mingguan Msia Kosmo Ahad
Others 7%
Star Publication 12%
Utusan Media Sales 22%
NSTP Group 30%
Total circulation : 2,638,518
Sin Chew Media Group 29%
Sin Chew China Press Nanyang Guang Ming
ADEX Vs Daily Newspaper Circulation July 2007 – June 2008 ADEX Chinese 31%
Circulation
BM 20%
BM 33%
Chinese 37%
English 49% Total ADEX: RM 2.926 billion
English 30% Total Circulation: 2.496 million
Note : Adex included tiltles monitored by ABC only.
Print Adex vs Circulation - Pen. Malaysia Bahasa Daily Newspaper RM Million
Circ. ‘000
550
204 194
200
500
173 177 163
158 156
450
150
400 350
106 101 324
100
300
289
250
250
50
200
213 197 198
204 193 193
15
19
26
109 116
0 BH
HMetro Jul05-Jun06 Adex Jul05-Jun06 Circ.
UM Jul06-Jun07 Adex Jul06-Jun07 Circ.
150 100
Kosmo
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC
Print Adex vs Circulation - Pen. Malaysia Bahasa Sunday Newspaper RM Million
Circ. ‘000
40 36
37
600
37
550
35 31
30
483 460 458
27
26
500 450
25 21
20 15
400 20
18
333 305 298
350
363
300
314
250
264
10
6 4
5
4 110 121
0 Berita M
Metro Ahad Jul05-Jun06 Adex Jul05-Jun06 Circ.
Ming. Msia Jul06-Jun07 Adex Jul06-Jun07 Circ.
200 150 100
Kosmo Ahad
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia English Daily Newspaper RM Million
Circ. ‘000
1,000
916
900
750
820
800
650
763
700
550
600 450
500 400
350
300
310
309
305
250
209 168
200
160
150
100
139
140
137
0
50 NST Jul05-Jun06 Adex Jul05-Jun06 Circ.
RM Million
Star Jul06-Jun07 Adex Jul06-Jun07 Circ.
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Circ. ‘000
140
300 122 271
120 256
100
101
200
80
71
60
174
150
52 46
44
40
33
37
100
38
50
20 33
0
250
21
MMail
22 24
25
T Edge
0 Sun
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia English Sunday Newspaper RM Million
Circ. ‘000
70
600
64
60 52
500
54
50
400
40
35
300
321 323 314
30 23
23
200
20 153 153 157
10
3
5 39
0 N Su T
Sun Star Jul05-Jun06 Adex Jul05-Jun06 Circ.
Jul06-Jun07 Adex Jul06-Jun07 Circ.
7
31
100 0
Wkend Mail Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia Chinese Daily Newspaper RM Million
Circ. ‘000
350
700 319
300
287
288
600
250
500
200 150
400 347
357
384 144
139
149
300
227 232 241
100
200 68
63
50
124
55
100
114
0
0 Sin Chew
China Press Jul05-Jun06 Adex Jul05-Jun06 Circ.
RM Million
Jul06-Jun07 Adex Jul06-Jun07 Circ.
Nanyang Jul07-Jun08 Adex Jul07-Jun08 Circ.
Circ. ‘000
70
700
60 50
55 49
600
54
50
53 50
500 41
41
42
40
400
30
300
20
200
10
135 127 131 71
69
72
98 103 101
0
100 0
Guang Ming
Kwong Wah
Oriental Daily News
Source : Nielsen Media Research ABC Circulation
Print Adex vs Circulation - Pen. Malaysia Chinese Sunday Newspaper RM Million
Circ. ‘000 800
50 44
45
40
40
700
40
600
35
500
30 25
400 347 357
20
384
18
18
17
15
241
227 232
10 5
300 9
10
124
114
200 7
100
0
0 Sin Chew Jul05-Jun06 Adex Jul05-Jun06 Circ.
RM Million 12 10
China Press
Nanyang
Jul06-Jun07 Adex Jul06-Jun07 Circ.
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Circ. ‘000 800
11 10
10
10
10
700
9 8
8
8
8
600 500
6
400 300
4
200 2
135 127
131 71
69
72
98 103 101
0
100 0
Guang Ming
Kwong Wah
Oriental Daily News
Source : Nielsen Media Research ABC Circulation
Audited Circulation Trends – Bahasa Malaysia Newspapers (1988 – 2008) 600 500 M Msia
400 H Metro B Minggu
300 200
U Msia B Harian
100
K Ahad Kosmo
88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
M Ahad
B Harian
B Minggu
U M'sia
M M'sia
H Metro
M Ahad
Kosmo
Kosmo Ahad
Dailies Vs Sundays – Bahasa Malaysia Newspapers (Peninsular Malaysia) - 2001-2008 Utusan Malaysia vs. Mingguan Malaysia
Berita Harian vs. Berita Minggu 100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
0%
0% 2001-02
2002-03
2003-04
2004-05
B Harian
2005-06
2006-07
2001-02
2007-08
2003-04
2004-05
U M'sia
B Minggu
2005-06
2006-07
2007-08
M M'sia
Kosmo vs. Kosmo Ahad
Harian Metro vs. Metro Ahad 100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
0%
2002-03
0%
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 H Metro
M Ahad
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Kosmo
K Ahad
Audited Circulation Trends – English Newspapers (1988-2008) 350 S Star Star
300
Sun
200 NSuT NST
150 100 50
T Edge Wkend Mail M Mail 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
250
NST
N Su T
M Mail
Wkend Mail
Star
S Star
Sun
Note : Malay Mail / Weekend Mail 07-08 average net sales figures not available.
The Edge
Dailies Vs Sundays – English Newspapers (Peninsular Malaysia) - 2001-2008 New Straits Times vs. New Sunday Times
Malay Mail vs. Weekend Mail
100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
0%
0%
N/A 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 NST
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08
N Su T
M Mail
Star vs. Sunday Star 100% 80% 60% 40% 20% 0% 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Star
S Star
Wkend Mail
Audited Circulation Trends – Chinese Newspapers (1988-2008) 450 400
SCD
350
250
C Press
200 150
G Ming NYSP ODN KW
100 50 88 -8 9 89 -9 0 90 -9 1 91 -9 2 92 -9 3 93 -9 4 94 -9 5 95 -9 6 96 -9 7 97 -9 8 98 -9 9 99 -0 20 0 00 -0 20 1 01 -0 20 2 02 -0 20 3 03 -0 20 4 04 -0 20 5 05 -0 20 6 06 -0 20 7 07 -0 8
'000
300
NYSP
SCD
K Wah
G Ming
C Press
ODN
Note : Nanyang 07-08 average net sales figures not available.
Day Vs Night Sales – Chinese Newspapers (Peninsular Malaysia) - 2001-2008 Sin Chew Day Vs Night
Nanyang Day Vs Night 100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
n/a
0%
0% 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 NYSP
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 SCJP
NY night
SC night
China Press Day Vs Night
Guang Ming Day Vs Night 100%
100%
80%
80% 60%
60%
40%
40%
20%
20%
0% 2001-02
2002-03
2003-04
2004-05
G Ming
2005-06
GM night
2006-07
2007-08
0% 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 C Press
Note : Kwong Wah & Oriental Daily News does not have night sales copies. Nanyang (day & night) 07-08 average net sales figures not available.
CP night
Total Newspaper Circulation (Sabah) 2001 - 2008 180 160 142
140
'000
120
148
152
158 142
143
111
100 80 60 40 20 0 2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
Total
Note : Morning Post, NST/NSuT & Berita Harian/Minggu 07-08 average net sales figures not available.
Audited Daily Circulation Trends By Language (Sabah) 2000 - 2008 90 80
English Chinese
70
'000
60 50 40 30 20 10 BM 2000-01
2001-02
2002-03
2003-04
2004-05
Bahasa Malaysia
English
2005-06
2006-07
2007-08
Chinese
Note : Morning Post, NST & Berita Harian 07-08 average net sales figures not available.
Audited Circulation Trends (Sabah) - Bahasa Malaysia Papers 2000 - 2008 9 8 Berita Minggu
7 Berita Harian
'000
6 5 4 3 2 1 2000-01
2001-02
2002-03
2003-04 Berita Harian
2004-05
2005-06
Berita Minggu
2006-07
2007-08
Audited Circulation Trends (Sabah) - English Papers 2000 - 2008 40
D E (Sun) D Express
30
'000
N Sbah Times B Post
20
10
NSuT NST 2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
D Express
D Express (Sun)
B Post
New Sabah Times
New Straits Times
New Sunday Times
Note : NST/NsuT 07-08 average net sales figures not available.
2007-08
Audited Circulation Trends (Sabah) - Chinese Papers 2000 - 2008 25 See Hua
20
Asia Times OCDN (Sun) OCDN
'000
15
10
Mrng Post Merdeka DN
5
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
Overseas Chinese Daily New s
OCDN (Sun)
Morning Post
Asia Times
See Hua Daily New s
Merdeka Daily New s
Note : Morning Post 07-08 average net sales figures not available.
Print Adex vs Circulation - Sabah RM Million
Circ. ‘000
30
160 25
25 22 20
19
20 16
17
15 14 9
10 5
5 30 30 31
21 21 22
5
6
19 19 19
0 DE
120 100
16
15
140
B Post (Sbah)
5
6
7
7
7
Asia Times Merdeka DN Jul05-Jun06 Adex Jul05-Jun06 Circ.
9
Jul06-Jun07 Adex Jul06-Jun07 Circ.
10
11 11
80 60
8
40
9 9
Morning Post
18 18 18
21 21 22
20 0
OCDN
See Hua (Sbah)
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Total Newspaper Circulation (Sarawak) 2001 - 2008 300 262 250 198
201
205
2002-03
2003-04
2004-05
234
236
2006-07
2007-08
'000
200 150
124
100 50 0 2001-02
2005-06
Total
Note : Utusan Sarawak, NST/NSuT & Berita Harian/Minggu 07-08 average net sales figures not available.
Audited Daily Circulation Trends By Language (Sarawak) 2001 - 2008 200 180
Chinese
160 140
'000
120 100 80 60
English
40 20 BM 2001-02
2002-03
2003-04 BM
2004-05 English
2005-06
2006-07
2007-08
Chinese
Note : Utusan Sarawak, NST & Berita Harian 07-08 average net sales figures not available.
Audited Circulation Trends (Sarawak) - Bahasa Malaysia Papers 2000 - 2008 50
40 Utusan Swak
'000
30
20 Utusan Borneo
10 Berita Minggu Berita Harian 2000-01
2001-02
2002-03
Utusan Saraw ak
2003-04 Utusan Borneo
2004-05
2005-06
Berita Harian
2006-07
2007-08
Berita Minggu
Note : Utusan Sarawak & Berita Harian/Minggu 07-08 average net sales figures not available.
Audited Circulation Trends (Sarawak) - English Papers 2000 - 2008 70 Sunday Post Borneo Post
60 50
Swak Tribune
'000
40 30 20 10 N Sunday Times N Straits Times 2000-01 Borneo Post
2001-02
2002-03
Saraw ak Tribune
2003-04 New Straits Times
2004-05
2005-06
New Sunday Times
2006-07
2007-08
The Sunday Post
Audited Circulation Trends (Sarawak) - Chinese Papers 2000 - 2008 60 See Hua Sin Chew United Daily (Sun)
50
United Daily
'000
40
30 Int’nal Times
20
10
2000-01
2001-02
2002-03
See Hua United Daily (Sun)
2003-04
2004-05
International Times Sin Chew Daily
2005-06
2006-07
United Daily
2007-08
Print Adex vs Circulation - Sarawak RM Million
Circ. ‘000
70
160 63
61
60
140
55
50
48
46 42
40 30 20
54
33
32
29
60 54 54 54 42 44 45
10
3
80
24 24 25
66
61 62
100
38
37 37
120
43 45
51
7
40 20
22 22 23
0
0 B Post (Swak) Sunday Post
Int. Times
Jul05-Jun06 Adex Jul05-Jun06 Circ.
United Daily News
Jul06-Jun07 Adex Jul06-Jun07 Circ.
See Hua (Swak)
Sin Chew (Swak)
Jul07-Jun08 Adex Jul07-Jun08 Circ.
Source : Nielsen Media Research ABC Circulation
Readership By Language & Publications
Readers Per Copy - Bahasa Malaysia (2007-2008)
8.0 7.0
6.6 6.0
5.6
6.0 4.4
5.0
4.8
4.8 3.9
3.5
4.0
2.7
3.0 2.0 1.0 0.0 B Harian
BH
BM
B Minggu
UM
U M'sia
MM
M M'sia
HM
H Metro
MA M Ahad
Kmo KmoA Total Kosmo
Kosmo Ahad
Total
Source : Nielsen Media Research
Readers Per Copy - English (2007-2008) 4.0 3.5 3.4
3.0
2.5 2.2 1.8
2.0
0.9
1.0 0.0 NST
NSuT NST
Star N Su T
Star
S Star S Star
Sun Sun
Total
Total
Note : Malay Mail & Weekend Mail 07-08 average net sales figures not available. Source : Nielsen Media Research
Readers Per Copy - Chinese (2007-2008) 4.0
3.2
3.1 2.8
3.0
2.8
2.7
2.0 1.0 0.0
0.5 SCD
K Wah SCD
G Ming C Press
K Wah
G Ming
C Press
ODN ODN
Total
Total
Note : Above data based on Chinese dailies only. Nanyang 07-08 average net sales figures not available. Source : Nielsen Media Research
MAGAZINES
Audited Circulation Trends – Bahasa Malaysia Magazines (Top 6) 2000 - 2008 350 300
'000
250 Mastika
200 150 100
Mangga Kuntum Saji Harmoni URTV
50
2000-01
2001-02
URTV
2002-03
Mastika
2003-04
2004-05
2005-06
Kuntum
Saji
Mangga
2006-07
Harmoni
2007-08
Audited Circulation Trends – Bahasa Malaysia Magazines 2000 - 2008 160 140
Ming.Wanita
120
'000
100 Remaja Keluarga Rapi Utopia
80 60 40 20 2000-01
2001-02
Remaja Jelita Utopia Buku Ibu & Bayi
2002-03
2003-04
Mingguan Wanita Kawan Gempak
2004-05
2005-06
Keluarga Anjung Seri Rapi
2006-07
Wanita Hai Intrend
2007-08
Wanita Kawan Hai Gempak Anjung Seri Jelita Buku Ibu &Bayi
Audited Circulation Trends – English Magazines 2000 - 2008 70 60 Cleo
'000
50 40 30
TM Women’s Wkly
20
Hot Galaxie
10
2000-01
2001-02
2002-03
Galaxie
2003-04
Cleo (M'sia)
2004-05
2005-06
TM Women's Wkly
2006-07
Hot
2007-08
Audited Circulation Trends – Chinese Magazines 2000 - 2008 140 Popclub Mag
120
'000
100 80 60 40 20
ifeel
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
The One Weekly
Apple Magazine
Popclub Magazine
ifeel
2007-08
THANK YOU
AUDIT PRESENTATION & FELLOWSHIP 5th December 2008 Sime Darby Convention Centre
ABC PRESENTATION RETURN OF AVERAGE NETT CIRCULATION OF NEWSPAPERS AND MAGAZINES FOR THE PERIOD OF 1ST July 2007 to 30th June 2008
Approved By ABC Board Of Directors On 25th November 2008 5th December 2008 Sime Darby Convention Centre
NEWSPAPERS (PENINSULAR MALAYSIA)
Total Newspaper (Dailies) Average Circulation by Language (Peninsular Malaysia) -7%
1,200,000 1,000,000
927,586
+5% -2%
830,998
736,981
800,000 600,000 400,000 200,000 0 Bahasa Malaysia
English 2005-06
2006-07
Chinese
2007-08
Note : Nanyang & Malay Mail 07-08 average net sales figures not available.
Total Newspaper (Sunday) Average Circulation by Language (Peninsular Malaysia) +4%
1,400,000
1,240,413
1,200,000 1,000,000 -7%
800,000 600,000
470,519
400,000 200,000 0 Bahasa Malaysia 2005-06
2006-07
English 2007-08
Note : Weekend Mail 07-08 average net sales figures not available.
BAHASA MALAYSIA LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Audited Average Daily Circulation of Bahasa Malaysia Language Newspapers (Peninsular Malaysia) 600,000 500,000
+12%
400,000 300,000 200,000
324,097
+1%
192,982
197,952
+7%
115,967
100,000 0 Berita Harian
Utusan Malaysia 2005-06
Harian Metro 2006-07
2007-08
Kosmo
Audited Average Sunday Circulation of Bahasa Malaysia Language Newspapers (Peninsular Malaysia) 600,000 500,000 400,000 300,000
-2%
458,296
+16%
363,319 297,950 +10%
200,000
120,848
100,000 0 Berita Minggu
Mingguan Malaysia 2005-06
2006-07
Metro Ahad 2007-08
Kosmo Ahad
Percentage of Bahasa Malaysia Language Newspapers Daily vs Sunday Circulation 800,000
Berita Harian
Utusan Malaysia
Harian Metro
Kosmo
700,000 600,000 500,000 400,000
70% 61%
70%
52%
53%
48%
47%
61%
300,000 200,000 100,000
39%
39%
30%
30%
50%
51%
50%
49%
0 06-07 07-08
06-07 07-08 Daily
06-07 07-08 Sunday
06-07 07-08
ENGLISH LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Audited Average Daily Circulation of English Language Newspapers (Peninsular Malaysia) -1%
350,000 300,000 250,000 200,000 150,000 100,000 50,000 0
+6%
304,904 270,506 -2%
136,530 +4%
25,041
New Straits The Malay Times Mail 2005-06
Daily Star 2006-07
The Edge
2007-08
Note : The Sun is free controlled circulation. Malay Mail 07-08 average net sales figures not available.
Sun
Audited Average Sunday Circulation of English Language Newspapers (Peninsular Malaysia) -3%
350,000
313,609
300,000 250,000 200,000
+2%
156,910
150,000 100,000 50,000 0 New Sunday Times 2005-06
Weekend Mail 2006-07
2007-08
Note : Weekend Mail 07-08 average net sales figures not available.
Sunday Star
Percentage of English Language Newspapers Daily vs Sunday Circulation 700,000
New Straits Times
The Malay Mail
The Star
600,000 500,000 400,000
51%
51%
49%
49%
06-07
07-08
300,000 200,000 100,000
52%
53%
48%
47%
06-07
07-08
0
60% 40%
06-07 Daily
07-08 Sunday
Note : Weekend Mail 07-08 average net sales figures not available.
CHINESE LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Audited Average Circulation of Chinese Language Newspapers Combined Day & Night Sales (Peninsular Malaysia) +8%
500,000
383,775
400,000
+4%
300,000
240,798
200,000
+2%
130,564
-2% +4%
71,944
100,000
100,505
0 Nanyang Siang Pau
Sin Chew Daily 2005-06
China Press 2006-07
Guang Ming Daily
Kwong Wah Yit Poh
ODN
2007-08
Note : Nanyang (Day & Night) 07-08 average net sales figures not available.
Chinese Language Newspaper Day Vs Night Audited Circulation Comparison 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0
Nanyang Siang Pau
Sin Chew Daily
6%
94%
China Press
6%
94%
38% 37%
8%
62% 63%
92% 06-07 07-08
Guang Ming Daily
06-07 07-08 Day
06-07 07-08
22%
23%
78%
77%
06-07 07-08
Night
Note : Nanyang (Day & Night) 07-08 average net sales figures not available.
PENINSULAR MALAYSIA POPULATION DISTRIBUTION BY STATE
Population Distribution By State (Peninsular Malaysia) (2007) 7,000
6,566
6,000
4,000 3,241 3,000
2,315 1,919
2,000
1,561
1,519
1,484 1,068
1,000
978
739
232 ho r Jo
la n
a eg e
ri
Se m bi
M el ak
.P . /W
Source: Yearbook of Statistics, Malaysia 2007
N
KL
g go r Se
la n
nn u en ga
la n Ke
Pa ha n
ra k Pe
ta n Te r
Pu
la u
Pi
na n
g
Ke da h
rli
s
0 Pe
'000
5,000
NEWSPAPERS AUDITED CIRCULATION BY STATE (PENINSULAR MALAYSIA)
Daily Newspaper Audited Circulation By Language & By State (Peninsular Malaysia) – 2007-2008 600,000 500,000 400,000 300,000 200,000
Bahasa Malaysia
English
O th er s
Jo ho re
n N. Se m bi la
el ak a M
ila ya h /W
Se la ng or
Pa ha n
g
u Te ra ng ga n
Ke la nt an
Pe ra k
g Pe na n
Ke da h
Pe rli s
100,000 0
Chinese
Note : Chinese Dailies circulation excludes Nanyang (Day&night) due to unavailability of audited figures at time of publishing. For English Dailies, circulation excludes Malay Mail due to same reason.
Sunday Newspaper Audited Circulation By Language & By State (Peninsular Malaysia) – 2007-2008 500,000 400,000 300,000 200,000 100,000
Bahasa Malaysia
English
O th er s
Jo ho re
n N. Se m bi la
el ak a M
/W
ila ya h
g Pa ha n
Se la ng or
u Te ra ng ga n
Ke la nt an
Pe ra k
g Pe na n
Ke da h
Pe rli s
0
NEWSPAPERS AUDITED CIRCULATION BY STATE
BAHASA MALAYSIA LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Bahasa Malaysia Papers (Dailies & Sundays) Distribution By State (Peninsular Malaysia) – 2007-2008 250
200
'000
150
100
50
Perlis
Kedah
Penang
Perak
Kel
Berita Harian Kosmo
T'gganu
Pah
Sel/Wil
Utusan Malaysia Harian Metro
Mal
NS
Joh
Other
Bahasa Malaysia Daily Papers Distribution By State (Peninsular Malaysia) - 2007-2008 120 100
'000
80 60 40 20
Perlis
Kedah
Penang
Perak
Kel
Berita Harian Harian Metro
T'gganu
Pah
Sel/Wil
Mal
Utusan Malaysia Kosmo
NS
Joh
Other
Bahasa Malaysia Sunday Papers Distribution By State (Peninsular Malaysia) - 2007-2008 180 160 140 120 '000
100 80 60 40 20 Perlis
Kedah
Penang
Perak
Kel
Berita Minggu Metro Ahad
T'gganu
Pah
Sel/Wil
Mal
Mingguan Malaysia Kosmo Ahad
NS
Joh
Other
Berita Harian Audited Circulation By State (Peninsular Malaysia) - 2007-2008
80,000 58,053
60,000 40,000
29,214 15,553
20,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Berita Minggu Audited Circulation By State (Peninsular Malaysia) - 2007-2008
93,898
100,000 80,000 60,000
48,049
40,000
25,355
20,000 O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Utusan Malaysia Audited Circulation By State (Peninsular Malaysia) - 2007-2008 100,000 76,290
80,000 60,000 40,000
20,740
17,499
20,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Mingguan Malaysia Audited Circulation By State (Peninsular Malaysia) - 2007-2008 170,099
180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0
50,072
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
45,246
Harian Metro Audited Circulation By State (Peninsular Malaysia) - 2007-2008
120,000
107,061
100,000 80,000
64,423
60,000 34,776
40,000 20,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Metro Ahad Audited Circulation By State (Peninsular Malaysia) - 2007-2008 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0
119,668
71,303
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
34,981
Kosmo Audited Circulation By State (Peninsular Malaysia) - 2007-2008
60,000
53,780
40,000 20,000
11,003
9,819
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Kosmo Ahad Audited Circulation By State (Peninsular Malaysia) - 2007-2008 60,000
53,215
40,000 20,000
11,484
10,899
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
NEWSPAPERS AUDITED CIRCULATION BY STATE
ENGLISH LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
English Papers (Dailies & Sundays) Distribution By State (Peninsular Malaysia) - 2007-2008 400 350 300
'000
250 200 150 100 50
Perlis
Kedah
Penang
Perak
Kel
New Straits Times
T'gganu
Star
Pah
Sel/Wil
Mal
The Edge
NS
Joh
Other
Sun
Note : Malay Mail & Weekend Mail 07-08 audited figures not available at time of publishing.
English Daily Papers Distribution By State (Peninsular Malaysia) - 2007-2008 250
200
'000
150
100
50
Perlis
Kedah
Penang
Perak
Kel
T'gganu
New Straits Times
Pah
The Star
Sel/Wil
Mal
The Edge
NS
Joh
Other
Sun
Note : Malay Mail audited figures breakdown by states not available at time of publishing.
English Sunday Papers Distribution By State (Peninsular Malaysia) - 2007-2008 200 180 160 140
'000
120 100 80 60 40 20 Perlis
Kedah
Penang
Perak
Kel
T'gganu
New Sunday Times
Pah
Sel/Wil
Mal
NS
Joh
Other
The Sunday Star
Note : Weekend Mail 07-08 audited figures breakdown by states not available at time of publishing.
New Straits Times Audited Circulation By State (Peninsular Malaysia) - 2007-2008 73,128
80,000 60,000 40,000
15,422
20,000
9,401
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
New Sunday Times Audited Circulation By State (Peninsular Malaysia) - 2007-2008 100,000 83,287
80,000 60,000 40,000 11,867
20,000
16,592
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Malay Mail Audited Circulation By State (Peninsular Malaysia) - 2007-2008
Circulation figures not available at time of publishing.
Weekend Mail Audited Circulation By State (Peninsular Malaysia) - 2007-2008
Circulation figures not available at time of publishing.
The Star Audited Circulation By State (Peninsular Malaysia) - 2007-2008
187,795
200,000 150,000 100,000 36,844
50,000
21,485
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Sunday Star Audited Circulation By State (Peninsular Malaysia) - 2007-2008 181,982
200,000 150,000 100,000 38,693
50,000
26,273
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Edge Audited Circulation By State (Peninsular Malaysia) - 2007-2008
25,000 19,978
20,000 15,000 10,000 5,000
1,387
1,145 O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
The Sun Audited Circulation By State (Peninsular Malaysia) - 2007-2008 250,000
219,705
200,000 150,000 100,000 50,000
23,081
10,979 O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
NEWSPAPERS AUDITED CIRCULATION BY STATE
CHINESE LANGUAGE NEWSPAPERS (PENINSULAR MALAYSIA)
Chinese Papers Distribution By State (Peninsular Malaysia) - 2007-2008 140 120
'000
100 80 60 40 20
Perlis
Kedah
Penang
Sin Chew Daily
Perak
Kel
China Press
T'gganu
Pah
Guang Ming
Sel/Wil
Mal
Kwong Wah
NS
Joh
Oriental Daily
Note : Nanyang (Day & Night) 07-08 average net sales figures not available.
Other
EL2
Nanyang Siang Pau Audited Circulation By State (Peninsular Malaysia) - 2007-2008
Circulation figures not available at time of publishing.
Slide 90 EL2
The chinese papers weren't split into day vs night as per margaret's request Elaine Liau, 12/4/2005
Sin Chew Daily Audited Circulation By State (Peninsular Malaysia) - 2007-2008
150,000 122,380 98,961
100,000
51,350
50,000
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
China Press Audited Circulation By State (Peninsular Malaysia) - 2007-2008 150,000 118,177
100,000 50,000
38,454
30,646
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Guang Ming Daily Audited Circulation By State (Peninsular Malaysia) - 2007-2008
56,877
60,000
37,902
40,000 20,000 7,000
7,175
O th er s
Jo ho re
n N. Se m bi la
el ak a M
Pa ha Se ng la ng or /W ila ya h
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
0
Kwong Wah Yit Poh Distribution By State (Peninsular Malaysia) - 2007-2008
54,245
60
'000
40
20
12,532
O th er s
Jo ho re
n N. Se m bi la
el ak a M
ila ya h
Se la ng or /W
Pa ha ng
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
ah Ke d
Pe rli s
3,233
Oriental Daily Distribution By State (Peninsular Malaysia) - 2007-2008
80 67,367
40 14,653
20
O th er s
Jo ho re
n N. Se m bi la
el ak a M
ila ya h
Se la ng or /W
Pa ha ng
nu Te ra ng ga
Ke la nt an
Pe ra k
Pe na ng
Ke d
ah
7,598
Pe rli s
'000
60
NEWSPAPERS (SABAH)
Total Audited Daily Newspaper Circulation (Sabah) 100,000 -1%
76,373 75,734
80,000
75,138
-12%
66,253
60,000 40,000 20,000
5,950
0 Bahasa Malaysia
English 06-07
Chinese
07-08
Note : Morning Post, NST and Berita Harian 07-08 average net sales not available.
Total Audited Sunday Newspaper Circulation (Sabah) 32,168
35,000 30,000 25,000
18,434
20,000 15,000 10,000
7,576
5,000
2,112
0 Bahasa Malaysia
English 06-07
Chinese
07-08
Note : NSuT & Berita Minggu 07-08 average net sales not available. Sundays circulation newly added for Daily Express & OCDN in 07-08.
EL4
Audited Circulation – Bahasa Malaysia Language Newspapers (Sabah) 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0
7,576 5,950
Berita Harian
Berita Minggu 06-07
07-08
Note : Berita Harian/Berita Minggu 07-08 average net sales not available.
Slide 99 EL4
this slide has no UM/MM and HM because its for sabah Elaine Liau, 12/4/2005
Audited Circulation Trends – English Language Newspapers (Sabah) 40,000 30,000
EL5
1% 30,123 30,557
+2%
32,168
+2% 21,002 21,522
23,655 23,235
20,000 10,000 2,013
2,112
0 Daily Express
Daily Express Sunday
Borneo Post New Sabah New Straits New Sunday Times Times Times 06-07
07-08
Slide 100 EL5
no star / others because its for sabah Elaine Liau, 12/4/2005
Audited Circulation – Chinese Language Newspapers (Sabah) +3% -2%
25,000 20,000 15,000
18,300
17,981
+0.3% 19,403
18,434
19,460
21,855 21,286
+1% 9,291
10,000
6,858
6,957
5,000 0 Overseas Chinese Daily News
Overseas Chinese Daily News Sunday
Morning Post
06-07
Asia Times
See Hua Daily News
07-08
Note : Morning Post 07-08 average net sales not available.
Merdeka Daily News
Daily Newspaper Circulation By Language and District EL6 (Sabah) – 2007-2008 60,000 50,000 40,000 30,000 20,000 10,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Bahasa Malaysia
English
Pendalaman
Labuan
Others
Chinese
Note : Although average net sale figures not available for NST & Berita Harian, the above breakdown by district circulation has included NST & BH average sales obtained from auditor for better overview.
Slide 102 EL6
Others refers to other districts of negligible population figures, i presume Elaine Liau, 12/4/2005
Sunday Newspaper Circulation By Language and District EL11 (Sabah) – 2007-2008 25,000 20,000 15,000 10,000 5,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Bahasa Malaysia
English
Pendalaman
Labuan
Others
Chinese
Note : Although average net sale figures not available for NSuT & Berita Minggu, the above breakdown by district circulation has included NSuT & BM average sales obtained from auditor for better overview.
Slide 103 EL11
Others refers to other districts of negligible population figures, i presume Elaine Liau, 12/4/2005
Bahasa Malaysia Papers Distribution By District (Sabah) – 2007-2008 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 K Kinabalu
Sandakan
Taw au
Kudat
Berita Harian
Pendalam an
Berita Minggu
Labuan
Others
Berita Harian Circulation By District (Sabah) – 2007-2008
5,000
EL7
4,488
4,000 3,000 2,000 1,000
608
530
Sandakan
Tawau
0 K Kinabalu
Kudat
Pendalaman
Labuan
Others
Slide 105 EL7
the numbers match the excel sheet Elaine Liau, 12/4/2005
Berita Minggu Circulation By District (Sabah) – 2007-2008
EL10
7,000 6,000
5,833
5,000 4,000 3,000 2,000 1,000
752
647
Sandakan
Tawau
0 K Kinabalu
Kudat
Pendalaman
Labuan
Others
Slide 106 EL10
the numbers match the excel sheet Elaine Liau, 12/4/2005
English Papers Distribution By District (Sabah) – 2007-2008 25
20
'000
15
10
5
K Kinabalu
Sandakan
Taw au
Kudat
Pendalam an
Labuan
Others
Daily Express
Daily Express Sunday
Borneo Post
New Sabah Times
New Straits Times
New Sunday Times
Daily Express Circulation By District (Sabah) – 2007-2008
EL9
25,000 21,009
20,000 15,000 10,000 5,000
2,560
2,012
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Slide 108 EL9
the numbers match the excel sheet Elaine Liau, 12/4/2005
Daily Express Sunday Circulation By District (Sabah) – 2007-2008 25,000
EL12
22,219
20,000 15,000 10,000 5,000
2,686
2,120
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Slide 109 EL12
the numbers match the excel sheet Elaine Liau, 12/4/2005
Borneo Post Circulation By District (Sabah) – 2007-2008 20,000 15,000
14,448
10,000 4,877
5,000 2,197
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
New Sabah Times Circulation By District (Sabah) – 2007-2008 20,000 16,285
15,000 10,000 5,000 2,303
1,983
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
New Straits Times Circulation By District (Sabah) – 2007-2008
1,500 1,299
1,000
500 244
206
206
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
New Sunday Times Circulation By District (Sabah) – 2007-2008 2,000 1,511
1,500 1,000 500 246
204
Sandakan
Tawau
0 K Kinabalu
Kudat
Pendalaman
Labuan
Others
Chinese Papers Distribution By District (Sabah) – 2007-2008 20
'000
15
10
5
K Kinabalu
Sandakan
Taw au
Overseas Chinese Daily News Asia Times Merdeka Daily News
Kudat
Pendalam an
Labuan
Others
Overseas Chinese Daily News Sunday See Hua Daily News
Note : Morning Post 07-08 average net sales breakdown by district not available.
Overseas Chinese Daily News Circulation By District (Sabah) – 2007-2008 15,000
13,758
10,000
5,000 1,420
847
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Overseas Chinese Daily News Sunday Circulation By District (Sabah) – 2007-2008 15,000
14,105
10,000
5,000 1,456
867
0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Morning Post Circulation By District (Sabah) – 2007-2008
Note : Morning Post 07-08 average net sales breakdown by district not available.
Asia Times Daily News Circulation By District (Sabah) – 2007-2008
12,000 10,000
9,808
8,000 6,000 3,323
4,000
2,839
2,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
See Hua Daily News Daily News Circulation By District (Sabah) – 2007-2008
16,000
14,375
14,000 12,000 10,000 8,000 5,408
6,000 4,000 2,072
2,000 0 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
Merdeka Daily News Daily News Circulation By District (Sabah) – 2007-2008 6,511
7000 6000 5000 4000 3000 2000 1000 0
345 91 K Kinabalu
Sandakan
Tawau
Kudat
Pendalaman
Labuan
Others
NEWSPAPERS (SARAWAK)
Total Audited Daily Newspaper Circulation (Sarawak) +5%
200,000 164,945
173,338
150,000 100,000
-4%
64,053 61,598 50,000 4,274 0 Bahasa Malaysia
English 06-07
Chinese
07-08
Note : Utusan Sarawak, NST/NSuT & Berita Harian/Minggu 07-08 average net sales figures not available.
Total Audited Sunday Newspaper Circulation (Sarawak) - 2007-2008 65,551
70,000 60,000
49,677
50,000 40,000 30,000 20,000 10,000
6,696
3,581
0 Berita Minggu
New Sunday Times 06-07
The Sunday Post 07-08
United Daily News Sunday
Audited Circulation– Bahasa Malaysia Language Newspapers (Sarawak) - 2007-2008
10,000 6,696 5,000
4,274
n/a
n/a
0 Berita Harian
Berita Minggu 06-07
07-08
Audited Circulation– English Language Newspapers (Sarawak) - 2007-2008 +2%
70,000 60,000
65,551
60,643 61,598
50,000 40,000 30,000 20,000 3,581
3,410
10,000 0 Borneo Post
New Straits Times 06-07
New Sunday Times 07-08
The Sunday Post
Audited Circulation Trends – Chinese Language Newspapers (Sarawak) - 2007-2008 +0.4%
60,000
53,898 54,132
50,000
+13% +3%
51,278 45,449
49,677
44,05845,353
40,000 +5%
30,000
21,540 22,575
20,000 10,000 0 See Hua Daily News
United Daily News
United Daily News Sunday 06-07
07-08
International Times
Sin Chew Daily
Daily Newspaper Audited Circulation By Language and District (Sarawak) - 2007-2008 100,000 80,000 60,000 40,000 20,000 th er s O
uc hi ng K
ba ng Li m
B
in tu lu
iri M
ei /S ar ik
m an iA Sr
Ja ya sa h
ap it K
A
Si bu
K
Se m
ar ah an
0
Bahasa Malaysia
English
Chinese
Note : Although average net sale figures not available for NST & Berita Harian, the above breakdown by district circulation has included NST & BH average sales obtained from auditor for better overview.
Sunday Newspaper Audited Circulation By Language and District (Sarawak) - 2007-2008
40,000 30,000 20,000 10,000
th er s O
uc hi ng K
ba ng Li m
B
in tu lu
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
ap it K
A
Si bu
K
Se m
ar ah an
0
BM
English
Chinese
Note : Although average net sale figures not available for NSuT & Berita Minggu, the above breakdown by district circulation has included NSuT & BM average sales obtained from auditor for better overview.
Bahasa Malaysia Papers Distribution By District (Sarawak) 2007 - 2008 6,000
4,000
2,000
Berita Harian
Berita Minggu
s O th er
g Ku ch in
ng Li m ba
Bi nt ul u
M i ri
/S ar ike i
Am an Sr i
Ja ya h
Ka pi t As a
Si bu
K
Se m ar ah a
n
0
Utusan Sarawak Audited Circulation By District (Sarawak) 2007 - 2008
Note : Utusan Sarawak 07-08 average net sales breakdown by district not available.
Berita Harian Audited Circulation By District (Sarawak) 2007 - 2008 3,000 2,327
2,000 1,120
1,000
633
rs O th e
hi ng Ku c
Li m ba ng
u
ir i M
tu l Bi n
/S
ar ik ei
an Sr iA m
Ka pi t
Ja ya As ah
Si bu
K
Se m
ar ah an
0
Berita Minggu Audited Circulation By District (Sarawak) 2007 - 2008 6,000 4,188 4,000
1,659
2,000 838
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
0
English Papers Distribution By District (Sarawak) 2007 - 2008 35,000 30,000 25,000 20,000 15,000 10,000 5,000
Borneo Post
New Straits Times
New Sunday Times
O th er s
g ch in Ku
ng Li m ba
Bi nt ul u
M iri
/S ar ike i
Si bu
Sr iA m an
Ja ya As ah
Ka pi t
K
Se m ar ah a
n
0
The Sunday Post
Borneo Post Audited Circulation By District (Sarawak) 2007 - 2008 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0
30,478
17,528
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
13,592
New Straits Times Audited Circulation By District (Sarawak) 2007 - 2008 1,807
2,000 1,500 1,000
777 415
500
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
0
New Sunday Times Audited Circulation By District (Sarawak) 2007 - 2008 1,834
2,000 1,500 884
1,000 431
500
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
The Sunday Post Audited Circulation By District (Sarawak) 2007 - 2008 40,000 32,312 30,000 18,557
20,000
14,682
10,000
K
er s O th
uc h
in g
ng Li m ba
in tu lu B
M iri
ar ik ei
an
/S
sa h
Sr iA m
Ja ya
t ap i K A
Si bu
K
Se
m ar ah
an
0
Chinese Papers Distribution By District (Sarawak) 2007 - 2008 25,000
20,000
15,000
10,000
5,000
See Hua Daily News
United Daily News
International Times
Sin Chew Daily
th er s O
Ku ch in g
Li m ba ng
Bi nt ul u
M i ri
ar ik ei /S Si bu
Am an Sr i
Ja ya As ah
Ka pi t
K
S
em ar ah an
0
United Daily News Sunday
See Hua Daily News Audited Circulation By District (Sarawak) 2007 - 2008 25,000
21,840
21,450
20,000 15,000 10,842
10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
United Daily News Audited Circulation By District (Sarawak) 2007 - 2008
20,000 15,115 15,000 9,870 9,326
10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
United Daily News Sunday Audited Circulation By District (Sarawak) 2007 - 2008
20,000
17,090
15,000 10,256 9,947 10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
International Times Audited Circulation By District (Sarawak) 2007 - 2008 25,000
21,672
20,000 15,000 10,000 5,000 443
263 th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
Sin Chew Daily Audited Circulation By District (Sarawak) 2007 - 2008 23,200
25,000 20,338 20,000 15,000 7,740
10,000 5,000
th er s O
uc hi ng K
ba ng Li m
in tu lu B
iri M
ei /S ar ik
m an A Sr i
Ja ya sa h
K
ap it A
Si bu
K
Se m
ar ah an
0
MAGAZINES
Total Audited Magazine by Language Circulation 1,400 1,200
1,032
'000
1,000 800 600
-43%
592
+8%
392 425
400
+1%
142 143
200 0 Bahasa Malaysia
English 05-06
06-07
Chinese 07-08
BAHASA MALAYSIA MAGAZINES
Audited Circulation Trends – Bahasa Malaysia Language Magazines -7%
250
218
'000
200 150 -20%
100
82
-11% -6%
61
50
51
+18%
41
-23%
36
-1%
32
29
Wanita
Kawan
+8%
23
+3%
21
0 Mastika
Mangga
Kuntum
Saji
Harmoni
2005-06
2006-07
URTV 2007-08
Hai
Intrend
'000
Audited Circulation Trends – Bahasa Malaysia Language Magazines 160 140 120 100 80 60 40 20 0
139
76
69
67 35
32
37
30
16 Mingguan Wanita
Remaja
Keluarga
Rapi 2005-06
Utopia 2006-07
Gempak
Anjung Seri
2007-08
Note : 07-08 circulation not available for above titles.
Buku Ibu & Bayi
Jelita
ENGLISH LANGUAGE MAGAZINES
Audited Circulation Trends – English Language Magazines +1%
70
57
60
'000
50 +3%
40
30
+20%
30
20
19
20 10 0 Galaxie
Cleo (Malaysia)
2005-06
2006-07
The Malaysian Women Weekly 2007-08
Hot
AUDITED CIRCULATION SPECIALISED MAGAZINES
Audited Circulation Trends – Trade, Technical, Specialist and Professional Journals KLLifestyle
80,000
74,795
Vision Four Viewing Guide 65,823 Malaysia International Gourmet Festival
60,000
49,000
40,000 25,331
24,618 16,680
20,000 6,102
19,312 13,796
11,395
3,937
3,886
0 Shanghai
Infofish International
Par Golf
Personal Money Health Today Vision Four Viewing Guide
KL Lifestyle Malaysia Tatler Hospitality Asia
Expatriate Lifestyle Accountants Today Malaysia International Gourmet Festival
MAGAZINES AUDITED CIRCULATION BY CATEGORY
Audited Circulation Trends – Business +23%
15,000
13,796
10,000 -30%
6,102 5,000
0 Shanghai
Personal Money 2005-06
2006-07
2007-08
Audited Circulation Trends – Children & Teenagers 90,000 -11%
76,315
80,000
60,626
70,000 60,000 50,000 +8%
40,000 30,000
29,006
32,146
29,852
20,000 10,000 0 Kawan
Gempak 2005-06
Remaja 2006-07
Utopia 2007-08
Kuntum
Audited Circulation Trends – Computing, IT & Communications 20,000
14,078
10,000
n/a
n/a
0 Technology Business Review 2005-06
2006-07
2007-08
Audited Circulation Trends – Food & Beverage 70,000 -6%
60,000
50,972 50,000 40,000 30,000 20,000 -42%
10,000
9,714
3,886
0 Saji
Hospitality Asia 2005-06
2006-07
2007-08
Flavours
Audited Circulation Trends – General Interest -7%
250,000 217,905 200,000 150,000 100,000 +18%
41,123
50,000
+7%
24,618
0 Mastika
Harmoni 2005-06
2006-07
Health Today 2007-08
Audited Circulation Trends – Home Interior 70,000
66,546
60,000 50,000 40,000 30,000 20,000 10,000 n/a
n/a
0 Anjung Seri 2005-06
2006-07
2007-08
Audited Circulation Trends – Lifestyle +1%
74,795
80,000
+64%
60,000 49,000 40,000
20,000
+5%
19,312
-9%
11,395
0 Expatriate Lifestyle
Malaysia Tatler
2005-06
KL Lifestyle
2006-07
2007-08
Malaysia International Gourmet Festival
Audited Circulation Trends – Special Interest +3%
30 25
'000
25 20 17 15 10
+9%
4
5 0 Par Golf
Infofish International
2005-06
2006-07
2007-08
Accountants Today
Audited Circulation Trends – Television & Entertainment 140 120 120 -20%
100 '000
82 80
66
60
-23% +20%
40
-27%
36
23
19
20
20 0 Vision Four Viewing Guide
Galaxie
URTV
2005-06
Mangga
2006-07
Hai
2007-08
Hot
Popclub Magazine
Audited Circulation Trends – Women’s Fashion & Beauty 139
100
+1%
57
+3%
50
69
-1%
37
35
32
30
+3%
+25%
21
17
33
2005-06
M ag a
zi ne
el ife
K
el u
ar ga
re nd In t
pp l
e
gg u
an
W an
ita
W an ita
A
M in
ap i R
Je lit a
e
M si an
W om
en 's
C
W
le o
kl y
0
Th
'000
150
2006-07
2007-08
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