Report Amc Global Strategy
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- Words: 794
- Pages: 25
Group No.3’s Report Group Members : 1. 2. 3. 4. 5. 6.
Ngo Thi Dep – Team Leader Truong Hong Thuy Lu To Tran Bui Anh Tuan Nguyen Dinh Dong - Designer Page 1 Tran Thuan Hoa
Content Summary Situation Motorcycle Racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 2
Summary situation
Page 3
Content Summary Situation Motorcycle Racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 4
Motorcycle Racing - Relax
Page 5
Motorcycle Racing - Relax
Page 6
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 7
Strengths and Weaknesses of AMC
Strengths
Weaknesses
1. AMC has a strength from the background of its leaders. 2. The Hunwick Hallam motorcycle press and strong expressions of interest from potential distributors and customers. 3. They had a strength in their designs for the world’s best fourstroke motorcycle power plant. 4. AMC had been strong with its production documentation and tooling
Page 8
1. Finance : Lack of capital. 2. AMC expected to concentrate its export efforts on Europe and Japan but consultants who evaluated AMC’s prospects were unwilling to sign off on the size of the market that HH motorcycles could capture. 3. Location of factory. 4. No equity.
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 9
Strategic issues & global strategy
High-end customer – high quality, individually, customized, hand-made motorcycle
Global Positioning
• No global structure
Global Ambition
AMC’s
Global Structure
Page 10
Produce 500 Hunwick Hallam motorcycles per year to be exported around the world.
Global Business System • New products : Boss PowerCruiser, Rage, X1R. • Concentrate its export efforts on Europe and Japan. • Export directly to customers in markets where is no distribution structure. • The main promotion: high profile racing program.
Strategic issues & global strategy
Page 11
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 12
Car BMW - Relax
Page 13
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 14
Alternatives of Strategies
Page 15
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 16
Recommendations
North America Capacity : 178,500 Source : Case Study (Exhibit 8,9)
Europe Capacity : 224,700
Japan/Asia Capacity : 27,534
Total market : 438,700 Page 17
Australia Capacity : 7,966
Recommendations
- Strongly advertise on Yahoo! Website (15 USD/month). - Set an Rep. Office at each selected market. - Corporate with logistic agencies. - Corporate with the online retailers. - Find the strong partners at each selected market. - Design the unique motorcycle for the special orders. - Using the “Our Sourcing” for the unimportant components. - Make the website to introduce about HH motorcycles and AMC.
Page 18
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 19
Conclusions
Page 20
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 21
Don’t work at home - Relax
Page 22
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 23
Questions & Answers
Answers
Questions No. 1 No. 2 No. 3 No. 4 … No. n
Page 350 Page 150 Page 553 Page 1021 … Page xyyz
Everything you asked was in the book, please read it carefully
Thank you for your attention ! Page 24
Extra Clip – REJOICE shampoo
Page 25
Ngo Thi Dep – Team Leader Truong Hong Thuy Lu To Tran Bui Anh Tuan Nguyen Dinh Dong - Designer Page 1 Tran Thuan Hoa
Content Summary Situation Motorcycle Racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 2
Summary situation
Page 3
Content Summary Situation Motorcycle Racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 4
Motorcycle Racing - Relax
Page 5
Motorcycle Racing - Relax
Page 6
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 7
Strengths and Weaknesses of AMC
Strengths
Weaknesses
1. AMC has a strength from the background of its leaders. 2. The Hunwick Hallam motorcycle press and strong expressions of interest from potential distributors and customers. 3. They had a strength in their designs for the world’s best fourstroke motorcycle power plant. 4. AMC had been strong with its production documentation and tooling
Page 8
1. Finance : Lack of capital. 2. AMC expected to concentrate its export efforts on Europe and Japan but consultants who evaluated AMC’s prospects were unwilling to sign off on the size of the market that HH motorcycles could capture. 3. Location of factory. 4. No equity.
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 9
Strategic issues & global strategy
High-end customer – high quality, individually, customized, hand-made motorcycle
Global Positioning
• No global structure
Global Ambition
AMC’s
Global Structure
Page 10
Produce 500 Hunwick Hallam motorcycles per year to be exported around the world.
Global Business System • New products : Boss PowerCruiser, Rage, X1R. • Concentrate its export efforts on Europe and Japan. • Export directly to customers in markets where is no distribution structure. • The main promotion: high profile racing program.
Strategic issues & global strategy
Page 11
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 12
Car BMW - Relax
Page 13
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 14
Alternatives of Strategies
Page 15
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 16
Recommendations
North America Capacity : 178,500 Source : Case Study (Exhibit 8,9)
Europe Capacity : 224,700
Japan/Asia Capacity : 27,534
Total market : 438,700 Page 17
Australia Capacity : 7,966
Recommendations
- Strongly advertise on Yahoo! Website (15 USD/month). - Set an Rep. Office at each selected market. - Corporate with logistic agencies. - Corporate with the online retailers. - Find the strong partners at each selected market. - Design the unique motorcycle for the special orders. - Using the “Our Sourcing” for the unimportant components. - Make the website to introduce about HH motorcycles and AMC.
Page 18
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 19
Conclusions
Page 20
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 21
Don’t work at home - Relax
Page 22
Content Summary Situation Motorcycle racing - Relax Strengths and Weaknesses of AMC Strategic issues & global strategy Car BMW - Relax Alternatives of Strategies Recommendations Conclusions Don’t work at Home – Relax Questions & Answers
Page 23
Questions & Answers
Answers
Questions No. 1 No. 2 No. 3 No. 4 … No. n
Page 350 Page 150 Page 553 Page 1021 … Page xyyz
Everything you asked was in the book, please read it carefully
Thank you for your attention ! Page 24
Extra Clip – REJOICE shampoo
Page 25
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