Regents Business School London Undergraduate Prospectus

Undergraduate Prospectus

Global Business Class

08/09

Contents

Welcome to Regent’s Business School London

1

Student opportunities

22

London - a vibrant city

2

Regent’s College - a unique environment

25

Undergraduate degree programmes

3

The comforts of campus life

26

Gateway programme

4

Learning resources

27

Undergraduate overview

6

Accommodation

28

BA (Hons) Global Business Management

8

Accommodation fees

29

BA (Hons) Global Financial Management

9

Admission requirements

30

BA (Hons) Global Marketing Management

10

Financing your studies

32

BA (Hons) Global Business & Design Management

11

Tuition Fees - Jan 2008 / Jan 2009

34

Business Management Foundation Course

12

Payment & Refund Policy - Jan 2008 / Jan 2009

35

Module descriptions - Undergraduate

36

Student profile

14 Dissertation

41

Graduate profile

15 RBS London staff

42

Postgraduate study at RBS London

16 How to find us

43

Careers, placements & alumni

18

Regent’s Business School London BA (Hons) degrees and the one year Certificate in Higher Education and the two year Diploma of Higher Education are accredited and validated by the Open University Validation Services (OUVS). Regent’s Business School London is recognised by: the Education Counselling Services (ECS) of the British Council, the Company of World Traders and the British Accreditation Council. Regent’s Business School London is a Corporate Partner of The Institute of Management Foundation and a corporate member of the Strategic Planning Society.

RBS London also offers three Taught Masters degree pathways: MA Global Management, MA Global Management (Marketing) & MA Global Management (Finance). These are validated by the OUVS. The MBA extension is validated by Webster University, USA.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Welcome to Regent’s Business School London

RBS London aims to help you become a successful player in the international business world, with the skills and knowledge necessary to maintain an edge over the competition. Our graduates are truly in the global business class, ready to take their place on the international business stage. We offer a range of dynamic and flexible full-time programmes including the 1 year Business Management Foundation Course and 3 year BA (Hons) degrees in Global Business Management, Global Financial Management, Global Marketing Management and Global Business & Design Management. Our postgraduate MA degree pathways in Global Management, Marketing & Finance are a natural progression from our undergraduate degrees. RBS London will offer you options to study abroad on one of four different continents, together with internship opportunities throughout your studies with us.

RBS London’s magnificent location at Regent’s College, in central London’s Regent’s Park, is one of the most desirable of any educational institute in the United Kingdom. Our students come from over 85 countries to enjoy the benefits of a private education in a secure and nurturing learning environment. The personalised and enterprising approach of RBS London’s academic and administrative staff ensures an exciting university experience designed to provide key skills required to succeed in the real world of business.

Dr Richard Gregson Academic Director

RBS London also offers short courses, tailor-made bespoke programmes, diverse study-abroad options and English language courses that will help match your study goals.

RBS London is based on the Regent’s College campus, central London Hampstead

Regent’s Park

Euston Road

r ke t Ba tree S

British Museum

e Madam ds Tussau Street Oxford

Marble Arch

West End Kensington Gardens

Hyde Park

Strand Covent Garden

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St Paul’s Cathedral

Trafalgar Square

illy ad icc Green Park Westminster

National Gallery Houses of Parliament

The RIVER THAMES

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London - a vibrant city “A campus with a wealth of opportunities” best describes Regent’s College. Not only is it one of the few colleges that has a campus in central London, but its prime park location makes it easy for students to explore one of the world’s most entertaining cities from dusk to dawn. Baker Street tube station, which is only a 5-minute walk away, links students to major sites and attractions in London and adventurous types can take the train to other major European cities. London is a city of colours and contrasts, of ancient history and 21st century modernity, a melting pot of the world’s cultures and nationalities. Since the Romans founded Londinium in AD60, London has grown and prospered to establish itself as the largest, most exciting city in Europe. With a population of 7 million, 30% of whom are of overseas descent, London is one of the biggest and most ethnically diverse cities in the world, with around 200 languages spoken within its confines. The country’s news and money are made here, and many of the biggest multinational companies in the world are based in London’s financial district.

London’s museums and galleries – several of them ranking amongst the world’s finest – are full of treasures trawled from Europe and beyond. Monuments from the capital’s more glorious past, from medieval banqueting halls to the great churches of Sir Christopher Wren, stand alongside modern wonders such as the Tate Modern.

Contrary to popular belief, London need not be an expensive place to live. The city’s huge student population means that there is plenty of good value accommodation to be found in the capital and many shops and attractions offer student discounts. From Michelin starred restaurants to all-you-can-eat Indian buffets, there is a restaurant to suit every pocket in London.

For entertainment, London is truly unsurpassed. London caters for all shopping tastes, from lively markets in Portobello Road and Camden Town, to expensive boutiques and world renowned department stores such as Harrods and Selfridges. There are hundreds of nightclubs, restaurants and theatres to choose from, as well as the many London pubs which are renowned for their character and bonhomie. As the home of the Royal Opera House, Royal Albert Hall and London Symphony, there are facilities for every kind of music lover.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Undergraduate degree programmes 

BA (Hons) Global Business Management



BA (Hons) Global Financial Management



BA (Hons) Global Marketing Management



BA (Hons) Global Business & Design Management



Business Management Foundation Course

The BA (Hons) degree programmes require three years of full-time study. Each year consists of two semesters of twelve weeks of tuition, one week of revision and two weeks of final examinations. In your first year, you will take 12 general core modules. In the second year, you will take 6 General Core Modules, 1 Pathway Core Module, 2 Pathway Electives and 1 Free Choice Elective. In the final year of your studies, you will take 3 General Core Modules, 1 Pathway Core Module, 2 Pathway Electives and 2 Free Choice Electives. Classes meet twice each week, and the sessions are two hours long. At RBS London we realise that you are unique and plans can change. Consequently, there are two opportunities each year for you to join the Undergraduate degree programme or the Business Management Foundation Course. The academic year is divided into two twelve-week semesters, beginning in September and January.

In your first year, you will also take a compulsory module in Business Communication, which will provide you with the essential communication skills needed to succeed in the modern international business world. Each of the degree programmes begins with Level 1 (the first year), which provides an excellent introduction to the international business world, with opportunities to explore the main areas of study in Global Business Management, Global Marketing Management, Global Financial Management and Global Business & Design Management. The knowledge you will gain, together with academic guidance, will help you to choose the most appropriate BA (Hons) degree for your skills and aspirations during your second year of studies. The Business Management Foundation Course is a one year full-time pre-university course designed for those who wish to study one of the degrees provided by RBS London, but whose present qualifications do not permit direct entry.

Our classes are small, with a maximum of 25 students in any class and all students benefit from a high level of personal attention. Our world class programmes are practical and focus on enabling our students to develop the skills they need to become future leaders in the international business world. Skills and leadership Every course benefits from additional contact time specifically allocated to provide you with individual help in improving learning, research, negotiating, presentation and leadership skills. During your second year of studies you will participate in an off campus leadership and teamwork weekend exercise. You will also be encouraged to participate in work experience schemes with small, medium and large companies to gain valuable practical business skills.

Dr. Tommie Anderson-Jaquest Head of Undergraduate Programmes & Principal Lecturer in Global Business

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Gateway programme RBS London offers the opportunity for Study Abroad as an optional semester towards the end of year two. The programme is known as the ‘Gateway’ because the selection of each destination represents the Gateway to economies and geographical markets across the globe. All of the Study Abroad options are taught in English so there are no language restrictions on your selection. RBS London developed this programme to offer students a variety of opportunities along with the option to remain at the London campus via the Gateway to Europe.

Our Gateway partners have been carefully selected on the basis of academic standing, international outlook and compatibility of their degree modules. RBS London believes that this is an exciting opportunity for our students to travel and experience new cultures whilst gaining a new insight into academic and business practices. Eligibility for this programme is based on a minimum grade requirement for the first three semesters, in addition to students maintaining an exemplary conduct record as ambassadors for RBS London.

Gateway to the Americas: Alliant International University, San Diego with campuses in:

San Francisco, USA

Our Gateway partners are: 

Gateway to Europe: RBS London



Gateway to the Far East: University of Hong Kong Los Angeles, USA



Gateway to Africa: University of Cape Town



Gateway to the Americas: - Alliant International University, - San Diego (campuses in Mexico, Los Angeles and San Francisco), - Suffolk University - Hawaii Pacific University



Gateway to Australasia: Bond University

Mexico City, Mexico

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Gateway to the Americas: Suffolk University, USA

Gateway to Europe: RBS London, UK

Gateway to the Far East: University of Hong Kong, China

Gateway to the Americas: Hawaii Pacific University, USA

Gateway to Africa: University of Cape Town, South Africa

Gateway to Australasia: Bond University, Australia (Gold Coast)

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Undergraduate overview UCAS Institution Code R18 (RBSL)

BA (Hons) Global Business Management

BA (Hons) Global Financial Management

UCAS code N123

UCAS code N342

Degree Characteristics

Degree Characteristics

Students will show their knowledge and understanding of the global dimensions of business and management in both breadth and depth, particularly in the key areas of people, resources and information. A subject related to global business management is required for the dissertation.

This degree will allow you to explore, in depth, specialist fields in the finance sector, such as multinational financial management, portfolio management, ecommerce and information management. You will also gain a thorough grounding in core business studies, which will broaden career opportunities.

The first three semesters are common to all degree pathways (i.e. Global Business & Design Management, Global Financial Management and Global Marketing Management). Students may choose any one of the degree pathways offered up to the end of the third semester. In the final three semesters, you will be able to take a combination of General Core and Pathway Modules and a selection of Pathway-focused and Free Choice Electives

The first three semesters are common to all degree pathways (i.e. Global Business & Design Management, Global Financial Management and Global Marketing Management). Students may choose any one of the degree pathways offered up to the end of the third semester. In the final three semesters, you will be able to take a combination of General Core and Pathway Modules and a selection of Pathway-focused and Free Choice Electives.

Future Possibilities

Future Possibilities

This degree pathway is designed for students seeking a broad-based business career, who want an education that will enable them to tackle a wide range of challenges in the world of international business and management.

This degree programme has been designed for students who wish to pursue an international career with a strong emphasis on finance and accounting. It is an excellent choice for students who wish to enter a career in the financial services sector, or a position with financial responsibility.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

“RBS London helped equip me for my career. Through the Design classes on offer, they have opened a new window, changed my way of thinking and my views of design through Business Management. I love living in London because of the accessibility of everything it has to offer and the design, art and fashion it has.” Ashley Underhill (USA) BA (Hons) International Business with Design Management

BA (Hons) Global Marketing Management UCAS code N551

BA (Hons) Global Business & Design Management UCAS code NNC2

Degree Characteristics Students will demonstrate a command of marketing in greater depth than in other degree pathways. A subject related to Global Marketing Management is required for the dissertation. The first three semesters are common to all degree pathways (i.e. Global Business & Design Management, Global Financial Management and Global Marketing Management). Students may choose any one of the degree pathways offered up to the end of the third semester. In the final three semesters, you will be able to take a combination of General Core and Pathway Modules and a selection of Pathway-focused and Free Choice Electives. Future Possibilities This degree has been designed for those who wish to pursue an international career in marketing. It is also ideal for those who wish to develop the professional skills necessary to obtain responsible positions in industry, education, government and non-profit organisations, or a position with marketing responsibility.

Degree Characteristics Students will demonstrate a command of Design Management in the context of Global Business. In particular, they will show an understanding of the need to incorporate innovation and creative awareness in the key areas of design, resources and e-business. A subject related to Design Management in the context of Global Business is required for the dissertation. The first three semesters are common to all degree pathways (i.e. Global Business & Design Management, Global Financial Management and Global Marketing Management). Students may choose any one of the degree pathways offered up to the end of the third semester. In the final three semesters, you will be able to take a combination of General Core and Pathway Modules and a selection of Pathway-focused and Free Choice Electives. Future possibilities The degree is an excellent choice for students who wish to work in the following areas: 

Advertising/branding agencies



Public relations agencies



Publishing houses



Creative industries



Management consultancies



Research and development

Global Business Class

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8 BA (Hons) Global Business Management UCAS code N123 Level 1

Level 2

Level 3

Business Communication

Human Resource Management

Dissertation: Proposal & Lit Review

ICT Skills

Issues in Contemporary Management

Corporate Strategy

Economics for Business

Marketing Communications

Dissertation: Design & Submission

Introduction to Global Business

Management Accounting

Managing Global Trade Operations

Principles of Business Law

Managing Design for Business

Students may choose TWO Pathway Electives from:

Foundation of Global Political Economy

Business Planning



Research Skills

Issues in Global Business

Quantitative Business Analysis

Students may choose TWO Pathway Electives from:

Introduction to Management Principles of Marketing Financial Accounting Introduction to Creative Thinking in Business



  

 

 

Managing New Ventures Contemporary Regional Developments: Europe Issues in Global Political Economy E-Business Law

Students may choose ONE Free Choice Elective from: 

















Principles of Design Management Corporate Brand Management Project Management in Creative Industries Intellectual Property Law Copywriting for Marketers Managing New Ventures Regional Developments in the Global Environment: Europe Issues in Global Political Economy E-Business Law





 

 







Customer Relationship Management Marketing Research & Forecasting Public Relations Principles of Financial Management Financial Accounting II Assurance and Audit in the Global Environment Company Analysis and Valuation Corporation Tax Issues in the Global Environment Managing Information and Systems



E-Business Strategies Management Issues for the Family Run Business Global Resource Management Global Human Resource Management Organisational Behaviour in a Global Context Entrepreneurship in the Global Environment

Students may choose TWO Free Choice Electives from: 











 











Design Management in Practice Managing Design & Innovation Managing the Design Process Managing New Products & Services through Design Managing Change: Design Management Perspective Managing Strategic Design E-Business Strategies Management Issues for the Family Run Business Global Resource Management Global Human Resource Management Organisational Behaviour in a Global Context Entrepreneurship in the Global Environment Strategic Marketing Management

























 

Retail & Channel Management Global Marketing Management Global Media Management Strategic Sales Management Service Systems & Marketing Multinational Financial Management Global Accounting Standards and their Development Issues in Corporate Finance Financial Portfolio Management Managing Real Estate Investment Corporate Law for Managers Information Systems for Competitive Advantage Strategic Thinking Issues in Corporate Finance

* Not all electives will be available in each year. Some electives have prerequisites which may limit choice

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

BA (Hons) Global Financial Management UCAS code N342 Level 1

Level 2

Level 3

Business Communication

Human Resource Management

Dissertation: Proposal & Lit Review

ICT Skills

Issues in Contemporary Management

Corporate Strategy

Economics for Business

Marketing Communications

Dissertation: Design & Submission

Introduction to Global Business

Management Accounting

Multinational Financial Management

Principles of Business Law

Managing Design for Business

Students may choose TWO Pathway Electives from:

Foundations of Global Political Economy

Business Planning



Research Skills

Principles of Financial Management



Quantitative Business Analysis

Students may choose TWO Pathway Electives from:

Introduction to Management





Introduction to Creative Thinking in Business

 



Principles of Marketing Financial Accounting





Financial Accounting II Assurance & Audit in the Global Environment Company Analysis & Valuation Corporation Tax Issues in the Global Environment

Students may choose TWO Free Choice Electives from: 



Students may choose ONE Free Choice Elective from: 

















Principles of Design Management Corporate Brand Management Project Management in Creative Industries Intellectual Property Law Copywriting for Marketers Issues in Global Business Managing New Ventures Regional Developments in the Global Environment: Europe Issues in Global Political Economy

 



  









E-Business Law Customer Relationship Management Market Research & Forecasting Public Relations Financial Accounting II Asurance & Audit in the Global Environment Company Analysis & Valuation Corporation Tax Issues in the Global Environment Managing Information and Systems









 









* Not all electives will be available in each year. Some electives have prerequisites which may limit choice

Global Accounting Standards & their Development Issues in Corporate Finance Financial Portfolio Management Issues in Real Estate Investments Corporation Tax Issues in the Global Environment

Design Management in Practice Managing Design & Innovation Managing the Design Process Managing New Products and Services through Design Managing Change: Design Management Perspective Managing Strategic Design Managing Global Trade Operations E-Business Strategies Management Issues for the Family Run Business Global Resource Management Global Human Resource Management Organistional Behaviour in a Global Context Entrepreneurship in the Global Environment



























Strategic Marketing Management Retail & Channel Management Global Marketing Management Global Media Management Strategic Sales Management Service Systems and Marketing Global Accounting Standards and their Development Issues in Corporate Finance Financial Portfolio Management Managing Real Estate Investment Corporate Law for Managers Information Systems for Competitive Advantage Strategic Thinking

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10 BA (Hons) Global Marketing Management UCAS code N551 Level 1

Level 2

Level 3

Business Communication

Human Resource Management

Dissertation: Proposal & Lit Review

ICT Skills

Issues in Contemporary Management

Corporate Strategy

Economics for Business

Marketing Communications

Dissertation: Design & Submission

Introduction to Global Business

Management Accounting

Strategic Marketing Management

Principles of Business Law

Managing Design for Business

Students may choose TWO Pathway Electives from:

Foundations of Global Political Economy

Business Planning



Customer Relationship Management Research Skills Quantitative Business Analysis Introduction to Management Principles of Marketing

Students may choose TWO Pathway Electives from:    

Financial Accounting Introduction to Creative Thinking in Business

Marketing Research & Forecasting Public Relations Copywriting for Marketers Corporate Brand Management

Students may choose ONE Free Choice Elective from: 

















Principles of Design Management Corporate Brand Management Project Management in Creative Industries Intellectual Property Law Copywriting for Marketers Issues in Global Business Managing New Ventures Regional Developments in the Global Environment: Europe Issues in Global Political Economy

 

 

 









    

Corporate Brand Management

Students may choose TWO Free Choice Electives from: 



E-Business Law Marketing Research & Forecasting Public Relations Principles of Financial Management Financial Accounting II Assurance & Audit in the Global Environment Company Analysis and Valuation Corporate Tax Issues in the Global Environment Managing Information & Systems Corporate Brand Management

Retail & Channel Management Global Marketing Management Global Media Management Strategic Sales Management Service Systems & Marketing











 









Design Management in Practice Managing Design & Innovation Managing the Design Process Managing New Products & Services through Design Managing Change: Design Management Perspective Managing Strategic Design Managing Global Trade Operations E-Business Strategies Management Issues for the Family Run Business Global Resource Management Global Human Resource Management Organisational Behaviour in a Global Context Entrepreneurship in the Global Environment



























Retail & Channel Management Global Marketing Management Global Media Management Strategic Sales Management Service Systems & Marketing Multinational Financial Management Global Accounting Standards & their Development Issues in Corporate Finance Financial Portfolio Management Managing Real Estate Investment Coprorate Law for Managers Information Systems for Competitive Advantage Strategic thinking

* Not all electives will be available in each year. Some electives have prerequisites which may limit choice

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

BA (Hons) Global Business & Design Management UCAS code NNC2 Level 1

Level 2

Business Communication

Human Resource Management

Dissertation: Proposal & Lit Review

ICT Skills

Issues in Contemporary Management

Corporate Strategy

Economics for Business

Marketing Communications

Dissertation: Design & Submission

Introduction to Global Business

Management Accounting

Design Management in Practice

Principles of Business Law

Managing Design for Business

Students may choose TWO Pathway Electives from:

Foundations of Global Political Economy

Business Planning

Level 3



Principles of Design Management Research Skills Students may choose TWO Pathway Elective from:

Quantitative Business Analysis



Introduction to Management

 

Principles of Marketing



Financial Accounting Introduction to Creative Thinking in Business

Corporate Brand Management Project Management in Creative Industries Intellectual Property Law Copywriting for Marketers

Students may choose ONE Free Choice Elective from: 

















Corporate Brand Management Project Management in Creative Industries Intellectual Property Law Copywriting for Marketers Issues in Global Business Managing New Ventures Regional Developments in the Global Political Environment: Europe Issues in Global Political Economy E-Business Law





 

 







Customer Relationship Management Marketing Research & Forecasting Public Relations Principles of Financial Management Financial Accounting II Assurance & Audit in the Global Environment Company Analysis and Valuation Corporation Tax Issues in the Global Environment Managing Information & Systems

 





Managing Strategic Design

Students may choose TWO Free Choice Electives from: 











 











* Not all electives will be available in each year. Some electives have prerequisites which may limit choice

Managing Design & Innovation Managing the Design Process Managing New Products and Services through Design Managing Change: Design Management Perspective

Managing Design & Innovation Managing the Design Process Managing New Products and Services through Design Managing Change: Design Management Perspective Managing Strategic Design Managing Global Trade Operations E-Business Strategies Management Issues for the Family Run Business Global Resource Management Global Human Resource Management Organisational Behaviour in a Global Context Entrepreneurship in the Global Environment Strategic Marketing Management



























Retail & Channel Management Global Marketing Management Global Media Management Strategic Sales Management Service Systems & Marketing Multinational Financial Management Global Accounting Standards and their Development Issues in Corporate Finance Financial Portfolio Management Managing Real Estate Investment Corporate Law for Managers Information Systems for Competitive Advantage Strategic Thinking

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Business Management Foundation Course The Business Management Foundation Course is a full-time, pre-university modular programme designed for those who wish to study one of the BA (Hons) degrees offered by RBS London, but whose present qualifications do not permit direct entry to the first year. The aim of the Business Management Foundation Course is to prepare students for entry into Higher Education, ensuring they possess the necessary knowledge, values, skills and competencies to undertake one of the BA (Hons) degree programmes offered at RBS London. We place great emphasis on encouraging students to reflect on their learning and to be increasingly self-motivated and selfcritical, with assignments and examinations becoming progressively more challenging and demanding throughout the course.

The Business Management Foundation Course commences each year in September and January.

Assessment is by means of class participation, coursework assignments and end of term final examinations

Course Outline The Business Management Foundation Course is made up of 12 business modules, with tuition for each module taking one semester (12 weeks). Students will study 6 modules per semester and students should expect to be enrolled on the course for two semesters.

Samantha Lai Foundation Course Leader

Semester 1

Semester 2

Professional Development

Legal Environment

Business Case Studies

Business & Culture

Business Presentation Skills

Introduction to the City

Global Perspective

Business Language Skills

People & Management

Consumer Awareness

Market Analyses

Business Mathematics

24 Lessons Per Week

24 Lessons Per Week

24 hours of Study/Homework Per Week

24 hours of Study/Homework Per Week

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

At the end of the Business Management Foundation Course, we will assess coursework, exam performance and class participation to determine whether you are ready to proceed onto a degree programme.

Any student achieving 6 credits by the end of their first semester and also achieving a minimum average Total Module Mark of 60% from these will be offered the ‘Fast Track’ route onto the BA (Hons) degree programmes (i.e. will be exempt from further study at Level 0).

Students need to achieve a minimum of 10 module credits to progress to the first year of the Undergraduate Programme at RBS London. (Remember to achieve a ‘credit’ you are required to pass both the coursework and the examination assessments of a module).

You are asked to identify your likely choice of degree programme when you apply for the Business Management Foundation Course but you will have further opportunities to confirm this choice or opt for a different programme during the course.

BA (Hons) Degree Programme Entry

UCAS codes: Business Management Foundation Course followed by BA (Hons) Global Business Management N122 Business Management Foundation Course followed by BA (Hons) Global Financial Management N340 Business Management Foundation Course followed by BA (Hons) Global Marketing Management N550 Business Management Foundation Course followed by BA (Hons) Global Business & Design Management NN12

Any student failing up to two modules in the first set of examinations will be offered the opportunity to retake both modules in the second semester. Any student who has not achieved 10 credits by the end of a third semester of study at Level 0 will be excluded from the Course.

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Student profile RBS London enrols students each year from around the world to its range of undergraduate and postgraduate degree programmes. The student body represents 80 nationalities and this great diversity contributes to the international ambience that makes RBS London a unique learning environment in the UK. 5

3 5 Current students by nationality: 3 5 3 3 3

EU UK Asia

28 17 17 15 8 4

28%

28 17 17 15 8 4

17% 17%

53 3 3 28 17 2817 1715 178 154 8 4

RBS London enrols students from many backgrounds and a range of qualifications. 26% of all registered students hold A Level qualifications, and the majority of qualifications held by the remainder are 13 Year and foundation qualifications as the following chart shows:

Range of qualifications: ‘A’ Levels

26%

International 13 Year Qualification* 30% Matriculation

13%

Transfer

31%

CIS

15%

Rest of Europe

5%

Middle East

8%

*Examples of these qualifications are:

Africa

4%

North America

3%

VWO International Baccalaureate French Baccalaureate Maturita Avgangsbetyg Abitur

Australasia, Island States South America 3%

"RBS London is meeting my expectations. The School initially appealed to me because of its friendly and cross-cultural environment where international contacts can be made. I am looking forward to securing an internship in London during the summer. RBS London offers a flexible study programme and small sizes encourage interactive learning. The lecturers are very encouraging and committed to helping students, which has overcome my early concerns about the language and cultural barrier. The School's amazing location in Regent's Park is a great bonus. Xuanha Ha (Vietnam) BA (Hons) International Business

5 3 3

28 17 17 15 8 4

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Graduate profile Bianca Lee Imerman BA (Hons) International Business Citizenship United Kingdom Date of Birth May 19, 1983 Career Interests Sales & Marketing, Fashion & Cosmetics, Marketing & Advertising, Public Relations Education 2003 – 2005: Regent’s Business School London, UK BA (Hons) International Business 2001 – 2003: University College London, UK Studied for BA (Hons) Italian with Business Studies 2000 – 2001: Mander Portman Woodward, London, UK 'A' Levels 1995 – 2000: Queens College School For Girls, London, UK GCSE's Languages English (native speaker), Italian (good working knowledge), French (basic knowledge) Work experience 9/2004 – present: Whyte and Mackay, London UK Continually work for this company part-time in all the divisions of the business. 6/2004 – 8/2004: Leon Restaurant, London, UK Start up company. Saw the business plan put into action, first from employment of suitable candidates to the actual opening of the restaurant. 6/2003 – 8/2003: Whyte and Mackay, London UK Assistant to Marketing Director. Involved in the process of developing ideas and adverts for various products. 6/2002 – 8/2002: Rotch Property Group, London UK Assistant to Managing Director. Learnt about the UK property market, both commercial and residential. 6/2001 – 7/2001: Dream Gate Property, London UK Letting Agent. Dealt with clients and presented properties. 6/1999 – 8/1999: Del Monte Foods, Bologna, Italy Assistant to Marketing Director. Gained in-depth knowledge of the company and their products. Transferable skills Technical Skills Organisational Skills Social Skills

Database Research, Interviewing Skills, Meeting Skills Public Relations, Sales & Marketing Leadership, Listening Skills, Team Work

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Postgraduate study at RBS London MA Global Management Designed to respond directly to the needs of candidates who intend to follow a career in international management, this degree does not assume any business studies knowledge and is therefore accessible to students with a non-business degree. Career progression: Strategic Management, Manufacturing, IT, Banking, Human Resources, Management Consulting. MA Global Management (Marketing) Designed for graduates with a nonbusiness degree, this programme incorporates the practical, theoretical and technical aspects of international marketing, providing an excellent foundation for a career in a marketing related area.

MA Global Management (Finance)

British Masters & American MBA in only 15 months

Designed for graduates with a nonbusiness degree, This programme incorporates the practical, theoretical and technical aspects of international finance, providing an excellent foundation for a career in a finance related area.

Students who take one of the RBS London MA programmes will be able to join the Webster University MBA programmes delivered at Regent’s College.

Career progression: Finance, Banking, Insurance, Management, Accounting, Human Resources, Public Relations.

With credits awarded for the MA and by scheduling study plans it is possible for students to achieve both qualifications within 15 months. Please contact the Admissions Office for further details: Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected]

Career progression: Retail Management, Market Research, Insurance, Marketing Consulting, Advertising, Copywriting.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

“The lecturers on the MA programme are brilliant. I appreciate the small study groups here at RBS London in a beautiful campus location.” Debby Afeah (Nigeria) MA Global Management (Marketing)

Programme structure RBS London’s Masters Programmes are designed to enhance your proficiency in a specific area as a continuation from your undergraduate studies, or offer a change of career in an increasingly competitive job market. These 180 credit postgraduate programmes are full-time and generally require 12 months of study. For September entry students the first 8 months [September – May] is the classbased taught programme, and the final 3 months will focus on your individual Research Project/Dissertation. Students taking an Internship do this on completion of their research project and therefore their MA programme will last 15 months. Modules are integrative in nature and cut across functional business boundaries, reflecting the reality of business practice. The RBS London postgraduate prospectus provides further details on the MA programmes. To order a copy please contact the RBS London Admissions Office. Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected]

Global Business Class

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Careers, placements & alumni Careers service

Our careers service offers:

International employment markets are a tough environment. Achieving your goals in this field takes dedication, commitment to performance, academic achievement and a set of key qualifications that can only be learned through meaningful work experience. The Careers, Placements & Alumni Service (CPAS) at RBS London is committed to these ideals, and works proactively to provide our students with the opportunities they need to succeed.



Individual induction sessions



Interview preparation



Company research



CV and covering letter advice



Annual Careers Fair



Use of specialised online CPAS resources



Alumni & networking events



Publication of Graduate Profiles The CPAS team co-ordinate creation and distribution of this publication to employers world-wide, who contact the School regarding their interest.

In addition to this, we organise Alumni & Networking Events where current students get a chance to meet some of their successful forebearers and business professionals. We liaise with companies and foster a network which students can utilise in their search for work experience placements, business contacts, or career opportunities.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Resources

Careers Fairs and networking

The CPAS offers a wealth of information to help students with their job/placement search. Through iAgora (www.igora.com) students can access daily updated business and job market intelligence, including employment and internship opportunities across the UK and Europe. Our careers library holds business directories, magazines and digital media.

In response to the ever changing nature of international job markets, we continually re-evaluate our procedures to ensure efficient and practical service. An example of this is the modernisation of the classical Careers Fair. The majority of international employment opportunities are rarely published, but given directly to individuals known to employers. We have combined key networking elements into our future events, providing a platform for both students and recruiters informally.

Job Bulletin The Job Bulletin is an essential tool for students looking for a job, work placement and, of course, graduate programmes. It is emailed weekly to our students and available online.

Some of the companies attending previous Careers Fairs and networking events include: 

Dresdner Kleinwort Wasserstein



Bloomberg



Marsh



SAXO BANK



IPAC



Mintel



UBS



Barclays

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Work experience Whilst not a formal requirement at RBS London, it is vital for every student to undertake work experience with a variety of companies to develop a practical understanding of business operation. RBS London encourages you to undertake work experience, providing support before, during and after placement completion.

Sectors of industry for work placements: Banking & Finance

24%

Consumer Goods

18%

Consulting

10%

Media, Advertising & Marketing

9%

Manufacturing, Mining & Production

8%

Energy Sources

6%

Property

5%

Public Service & Education

5%

Engineering

3%

Chemicals & Pharmaceuticals

3%

Design & Fashion

3%

Telecommunications/E-Commerce

3%

Health

2%

Transport, Travel & Logistics

1%

Mariona Centellas Careers, Placements & Alumni Manager “RBS London is fortunate in its size we can combine placements, careers guidance and keeping in touch with our alumni within one unit. This enables us to build up a network connecting academic staff, international companies and, most importantly, the current and past students. This helps us feed back current experience from the workplace directly into the curriculum, helping us to achieve the ultimate aim of RBS London - to assist you upon graduating with finding a job that matches your abilities and aspirations.”

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

RBS London Alumni We are very proud of our Alumni, many of whom have gone on to be outstandingly successful in the global business environment. Sergey Sidorov studied International Finance & Accounting at RBS London. After Graduation he joined Glencore (UK) Ltd, a global independent trading house. At Glencore he started out in the Oil and Projects Structured Finance team, and then moved into the Risk Management team. Sergey now reports to the Company's Chief Risk Officer. “The work is demanding and I work long hours, but I am eager to learn how the global commodities’ market works, and progress within Glencore... The subjects I studied at RBS London, particularly Accounting, Finance and International Trade Operations, have helped me tremendously in understanding the intricacies of my job.” Sergey Sidorov (Russia) BA (Hons) International Finance & Accounting

“I graduated from Exeter Business School with an HND in Business and Marketing after which, in September 2002, I joined RBS London. In May 2004 I graduated with a BA (Hons) International Marketing. Studying at RBS London was a big challenge and a lot of fun. One of the biggest challenges was keeping up with my work placement, while still enjoying my social events outside and inside college and most importantly my college work. I have made friends from all over the world and now, with the Alumni Association, I will be able to keep in touch with them over the coming years. RBS London is an extremely different study environment compared to other universities in London. It is truly an international environment, where studying with students from so many cultures has helped my studies over the years. The School is in a stunning location with excellent student facilities and has lecturers who are supportive with high quality teaching skills. The added benefit of small class sizes helped me greatly. ” Anita Gurjar (UK) BA (Hons) International Marketing

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Student opportunities RBS London gives you many opportunities to network and adapt your practical skills to the real business world. Through our Connect events you will be given the opportunity to interact with leaders and senior executives from a variety of businesses around the globe. We compete every year in the IBM Universities Business Challenge and, more recently, the International Collegiate Business Strategy competition against some of the top universities and colleges worldwide and have consistently ranked with finalists every year. RBS London Connect RBS London Connect is a forum organised and chaired by students. It aims to give them the opportunity to extend their network and gain an insight into the realities of life in international business. Leaders and senior executives from a variety of companies are invited to come and address the forum about the practical needs of international business and employment opportunities after graduation.

RBS London Connect aims to host at least two of these networking evenings every term. Previous speakers have included: 

Kamal Richard Sadak, Senior Vice President, Merrill Lynch International Bank



Freddie Hospedales, Marketing and Communications Manager, KPMG



Moni Arora, Principal Consultant, Euphony Telecommunications Ltd.



Howard Biederman, Managing Director, Projects Unlimited



Janet Hull, Managing Partner, Lewis Moberly



Tom Teichman, Chairman, New Media Spark plc



Altaf Kara, Partner, Accenture



Mark Brandis, Managing Director, RPM 3



Jane Mann, Director, Maple Consulting



Sian Eggert, HR Consultant, Pitchard Eggert Associates

IBM Universities Business Challenge For the second time in three years a team from RBS London has reached the final of this prestigious competition. In 2005, our MA team achieved second place in the competition final. RBS London students compete successfully against some of the biggest business brains from the best universities in the UK. The Universities Business Challenge is an opportunity for teams of students to demonstrate their skills competitively. This is an annual event sponsored by leading organisations such as IBM, Diageo, The Royal Navy, Procter & Gamble and British Aerospace.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

“ Taking part in the IBM Business challenge in 2004 -05 was a truly wonderful experience and an enriching learning curve for us all. It combines the pressure of working under time constraints while harnessing the strengths of our multi-cultural team to make an efficient group. One thing that stands out is the integrity of the simulation in which teams compete for market share, profitability, share price and customer satisfaction. This makes the competition incredibly real and challenging. It will be excellent on the CV, make a useful talking point at interviews, and I will remember it for many years to come. Not bad to come 2nd out of 139 university teams. Just beaten by Imperial College London!” Team captain: Raheel Tanwir (Pakistan) MA International Business Administration

“RBS London is a dynamic School with an action-centred and practical international focus. It is very receptive to innovative ideas and is an exciting and go-ahead place to work for students and staff alike.” Dr. Richard Gregson Academic Director Dr Gregson holds B.SC, M.SC, Ph. D (Cranfield), Member of the Strategic Planning Society. He has over 20 years teaching experience in Marketing Operations and Strategic Management and administrative responsibilities with universities and business schools in the UK, Africa and US. He also has management experience with Pfizer and British Oxygen.

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“RBS London provides an exciting and innovative environment for students and staff. Our aim is to ensure that students maximise their potential for success and progress to challenging and rewarding careers.” Dr. Tommie Anderson-Jaquest Head of Undergraduate Programmes & Principal Lecturer in Global Business Tommie has gained academic credentials in the USA (her native country) and in the UK. These include: B Mus (with Honors), Southern Methodist University (Texas); M Mus, Northwestern University (Illinois); D Mus (ABD), University of Indiana; MA (Sociology), what is now London Metropolitan University; MA (International Relations -- Distinction), University of Southern California, and PhD (Economics - International Relations), the London School of Economics and Political Science (LSE).

University Lecturer and subsequently designed and delivered courses in business, international relations, political economy, communications, sociology and music in UK-based universities, including the University of Maryland (UK division), LSE, City University and the European Business School London. She joined the RBS London faculty in 1999 and has held various positions in the School since that time. In addition to her present role as Head of Undergraduate Business Programmes, Tommie is also the Dissertation Co-coordinator for the School. She is a member of the Royal Institute of International Affairs and the Higher Education Academy.

Tommie’s career experience has been wide and varied. After working as a professional musician in the USA and the UK for many years, she became the Senior Research Analyst in the Economics Division of the International Coffee Organisation located in London. In the early 1990s, she became a

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Regent’s College - a unique environment Regent’s College is situated in central London’s beautiful Regent’s Park. Built in 1913, the campus was part of the University of London until 1985. Around the main quadrangle of classrooms lie halls of residence, lawns, tennis and basketball courts and, beyond this, the ornamental gardens and lakes of Regent’s Park. This tranquil environment is only 15 minutes away from the financial centre of London, the West End and the many attractions of this exciting European city.

European Business School London, is the first private business school in the UK to award articulated BachelorsMasters degrees. In 41/2 years you can qualify with a BA (Hons) in International Business and a specialist Masters degree.

Regent’s American College London, offers four year American degrees with Majors in Management and Marketing, Media Communications, Social Science, International Relations, History, Political Science, Public Relations and Psychology leading to a BA degree from Webster University, USA.

The one year MBA International Business provides career enhancement for graduates seeking senior level management opportunities.

www.bacl.ac.uk

Each year, EBS London graduates offer employers something unique – a world-class business education combined with excellence in languages, study abroad and intensive work experience in blue chip companies. www.ebslondon.ac.uk

The School of Psychotherapy and Counselling Psychology offers Foundation/Certificate Programmes, Pre-Professional programmes (MA and Postgraduate Diplomas), Professional Programmes (Advanced Diplomas) and MPhil/Phd Programmes, together with courses aimed at the business community. www.spc.ac.uk

Webster Graduate School, offers the longest-established American MBA programme in London, an MS in Finance and MA degrees in International Relations, International Business, Marketing, Human Resource Management, Management & Leadership, Computer Resources & Information Management. All programmes lead to the award of a degree from Webster University, USA. The high quality of our American degrees, delivered by British academics at our unique location, provide "the best of both worlds.” www.webster.ac.uk

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The comforts of campus life To ensure that your stay on campus is as comfortable and convenient as possible, we have ensured that a full range of services is easily available. Student Centre With the hassles of daily life sorted out, the Student Centre is there to help you get the most out of life in London. The Centre arranges regular trips to cities and sites of historical and cultural interest, including Paris and Edinburgh. Parties, karaoke nights, quiz nights and many other social events are held regularly. Details of tickets, forthcoming trips and activities at Regent’s College are announced in the Centre’s newsletter, Inner Circular. Sport Regent’s College has a newly refurbished on-campus gym with weight training and exercise machines, plus a dance studio and a range of fitness classes. These facilities are free for all students.

Regent’s College has football, volleyball and basketball teams, competing against other colleges and universities in London. Outdoor events include golf tournaments, park fun-runs and a mini world cup, which take place every semester. We have our own tennis and basketball courts with lawn tennis and volleyball courts available in the summer. As well as using our own sports facilities, you can join the University of London Student Union and International Student House, as well as clubs or other groups to suit your interests.

to receive free medical treatment on the National Health Service. Student Services will be happy to advise you on your eligibility and to give guidance on registering with a local doctor. We recommend that non-EU citizens take out private health insurance before coming to the UK.

Meals and leisure If you live in the Halls of Residence, your meal card is included in the price of accommodation. The Refectory is the main dining room, offering a wide selection of dishes from around the world. The Regent’s Brasserie is a favourite place for a quick break or coffee and the Student Bar has a large screen television, a pool table and table football. Health care Full details of the health care arrangements for RBS London students are in the Student Centre’s handbook. Depending on your nationality, the length of time you have been resident in the UK and the nature of your medical condition, you may be eligible

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Learning resources Database and Tate Library

Information Technology Centre

To ensure you have the information you need at the right place and the right time, we provide a campus-wide database network which gives you access from classrooms and study areas to over 20 databases and web-based information sources. This enables you to download or print realtime market and financial data (Datastream & Global Access) or marketing reports (Mintel), as well as articles from The Economist, The Financial Times, The Wall Street Journal, The Times, The Guardian and The Independent. You also have on-thespot access to specialist databases on business, social sciences and current affairs.

The campus has over 200 networked PCs and Apple Macintosh machines, providing Internet access and other networked resources. Four teaching rooms are equipped with presentation facilities and programmes using the most up-to-date computer tools, such as web and media production. Five additional rooms provide open access seven days a week and staff are on hand to give you expert advice. We use business software applications including Microsoft Office, SPSS, EQL, Macromedia Developer, Chief Executive, and Test Manager. Wireless hot-spots provide additional Internet access across campus.

In addition to the 38,000 volumes in its main collection, the Tate Library holds over 300 specialist and professional journals, as well as newspapers from other countries. The electronic journal service enables you to search an extensive database of further articles.

Personal counselling

Students have access to the extensive resources of the British Library, as well as use of the library network of the University of Westminster. The nearest one, on the Marylebone campus, is only a five-minute walk away. A full catalogue of the Marylebone library is available at http://www.wmin.ac.uk/page-611

A number of experienced staff are available to give you assistance with personal matters if required, including staff at the Student Services Office and the Resident Assistants in Reid Hall. If you wish to seek further help, we can arrange for you to see a professional counsellor.

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Accommodation Reid Hall

Oliver Hall

Housing 240 students, Reid Hall looks out over the lake and park surrounding the campus. The level of security at the Halls of Residence offers peace of mind to students and parents. A college representative is on duty at the front desk 24 hours a day and you will have keys to both the main door and your own room. Rooms are available as singles, twins or triples.

Oliver Hall is a small, self-contained residence of 12 twin rooms located in the main campus buildings. The Oliver rooms have similar security arrangements to Reid Hall with residents holding pass keys allowing full use of Reid Hall services.

Each twin room is furnished with 2 beds (usually bunks), night stand, wardrobe, desks, chairs and study lamps. Linen and duvets (comforters) are provided. Fresh linen is also supplied every two weeks. There is Internet access in the lobby of Reid Hall and all bedrooms. Reid Hall also provides a coin-operated launderette for students to do their own laundry.

We recommend that first year students should try for on-campus accommodation, as the friendships you make living with students from other countries are very much part of the experience of international education. However, places are limited and there may be a waiting list.

Many students choose to live offcampus during their studies. There are a variety of off-campus housing options available to students in the area surrounding Regent’s College including residence halls, shared apartments and home-stays. If you contact the Accommodation Office they will be able to provide you with detailed information on all these options.

“I found my time in Reid Hall a very important experience. Of course, living off campus can also be a good choice for many students, but living in Reid Hall made me feel part of the whole place. I would really recommend trying for a room.” Dana Kenny (USA) Study Abroad

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

"RBS London has a truly international environment where studying with students from so many cultures helps my own studies in international business; in fact I have learnt to speak Spanish (my fourth language) just from friends I have made here!"

Global Business Class

Alessandra Zara Malacrida (Switzerland) BA (Hons) International Business

Accommodation fees How to apply for housing Jan 2008 - Jan 2009 Weekly rates for one person, including all meals and bills Reid Hall

Contact James Barnes, the Accommodation Officer, as soon as you accept our offer of a place:

Oliver Flats

Single Room

£270

Single Room

£298

Twin Space

£220

Double Space

£270

Triple Space

£188

Damage Deposit for all on-campus accommodation £100. All fees are reviewed annually and may be subject to change.

Tel: +44 (0)20 7487 7483 Fax: +44 (0)20 7487 7524 Email: [email protected] Please be aware that on-campus housing is issued on a first come, first served basis and is normally full by May/June for those students wishing to start in September.

“One of the things I like most about Regent’s College is its location - I don’t think there is another university in London that is situated in the middle of a beautiful park with such a gorgeous campus.” Arsim Sadiku (Kosovo) BA (Hons) International Finance & Accounting

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Admission requirements Our decision to offer a place is guided by our mission to educate future leading managers. Our students come from many backgrounds, but they all share a combination of academic ability with an enthusiasm for new challenges. We invite applications from students who can demonstrate that they have the following qualifications:

Please note - if you are applying with a 12-year school qualification such as an American High School Diploma (without any AP passes), you will normally be required to complete our one-year Business Management Foundation Course before progressing to the main BA (Hons) degree programme (see page 12).



English language



Motivation and potential to succeed in an international business career Passes in a combined total of seven GCSE and GCE A Level subjects with at least two at GCE A Level including GCSE Maths and English or its equivalent, for example: 

Two passes at A1 or AS Level may replace one A Level



Four Scottish Highers



International Baccalaureate Full Diploma



French Baccalaureate



Abitur



Maturita



US High School Diploma with three AP’s grade B (or two AP’s grade A) and an SAT composite score of 1100



Swedish Avgångsbetyg

These are just some of the qualifications we accept for admission to our programmes. Please contact the Admissions Office for further information.

The Admissions Office will require originals or certified documents of all qualifications. All non-English documents must be accompanied by a certified/notarised English translation. Entrance test and interviews

If your mother tongue is not English, we will require evidence through an accepted test certificate:

We do not normally interview candidates. Entrance tests or interviews may be used to assess students with unusual qualifications, or where the School needs more information to help in making a decision, especially with regard to language proficiency.



Open Days

GCSE English with grade C or higher

Come and see RBS London in person at one of our informative Open Days. These are held monthly throughout the year and provide an excellent opportunity for you to learn about what RBS London has to offer. Each Open Day consists of:



IELTS with a score of 6.0 overall (5.5 for Business Foundation Course)



TOEFL score of at least 550 (213 computer-based test) (535/203 for Business Foundation Course)



IGCSE English as a Second Language with a grade C or above



Talks by senior staff outlining our courses



Cambridge Advanced Certificate, (grades A-C)



A campus tour



An informal buffet lunch



Other English Language Certificates (BEC, APIEL) may be considered on an individual basis

You will have an opportunity to meet and chat with both RBS London students and academic staff during your visit.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

You can also apply online: www.rbslondon.ac.uk/applyonline

Open Days 08

International visits

January

Tue 8

February

Tue 5

March

Tue 4

March

Sat 15

April

Tue 1

May

Tue 6

June

Tue 3

July

Tue 1

August

Tue 5

August

Sat 16

October

Tue 7

November

Tue 4

November

Sat 15

December

Tue 2

Open Days 09 January

Tue 6

February

Tue 3

March

Tue 3

March

Sat 14

April

Tue 7

May

Tue 5

Alternatively, if you do not live in the UK, why not contact us to find out if we will be visiting your country or school this year. RBS London regularly takes part in education exhibitions all over the world giving you the chance to find out more about our courses and talk to a member of staff about studying in London. If you wish to attend an Open Day, or to find out more about our exhibition schedule, please contact our External Relations Office: Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected]

Disabilities and learning difficulties RBS London will make every reasonable effort, within the resources available, to support registered students with a disability or learning difficulty. Prospective students are given the opportunity to disclose any disability or learning difficulty on their Application Form. The Admissions Officer, working with the School, will discuss specific requirements related to a disability or learning difficulty with the applicant. All discussions and information regarding a disability or learning difficulty will be treated in a confidential manner.

Students with dyslexia or a specific learning difficulty are required to provide the necessary documentation, such as an educational psychologists report or equivalent if they wish to receive additional support. The assessment should have been carried out no more than two years prior to the student joining the programme. If it is in a foreign language, a translation must be provided. Any data collected regarding students’ disabilities or learning difficulties is stored on the School’s student record system, which may only be accessed by authorised personnel. In accordance with the Disability Discrimination Act (1995) and the QAA code of Practice for the Assurance of Academic Quality, Section 3, Students with Disabilities (1999), Regent’s College is currently undertaking an extensive refurbishment and building programme to improve access to and within its buildings. This is a continuing programme to facilitate and improve access to almost any part of the college via ramps, lifts and automatic doors. Installation for better signage and toilets for disabled students are also part of this comprehensive plan.

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Financing your studies Tuition fee support & student loans If you are a national of the European Union you may qualify for undergraduate financial support. You should make your application to the Department for Innovation, Universities & Skills (DIUS) as soon as you have secured a place on the degree course. Nationals of non-EU countries resident in the UK may qualify for support and should contact the DIUS or their Local Education Authority to determine whether funding from this source will be available to them, including assessment for a student loan. www.dius.gov.uk

The International Education Finance Corporation (IEFC) The IEFC has developed the International Student Loan Program and the Canadian Higher Education Loan Program (CanHELP). IEFC offers financial assistance for those from the USA and Canada who wish to study in foreign countries: International Education Finance Corporation 222 Forbes Road Suite 406, Braintree MA 02184 USA Tel:

888 296 4332 (US & Canada) 00 800 1270 1270 (International) Fax: +1 781 849 4000 Email: [email protected] Other awards Details of organisations which offer financial assistance can be found in the Directory of Grant Making Trusts (published by the Charities Aid Foundation) and in the Grants Register (published by Macmillan Press). Both of these are available in most public libraries.

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Academic exellence awards

How to apply:

Student work in London

This scheme offers students the possibility of up to 50 percent off their tuition fees. It is important to be aware that the awards do not cover the full tuition fees.

1. First you must apply to RBS London. This can be done on-line (www.RBSLondon.ac.uk/applyonline). You can also apply using the application form enclosed in this prospectus.

Merit:

2. Along with your application form you must send a 300-350 word statement to the attention of the ‘Scholarship Committee,’ stating why you should be considered for the award and what contribution you feel you will make to the School.

Students who are citizens of countries of the EU are eligible to work in the UK for up to 20 hours per week during term time and full time during holidays. While this may be of some help to you, please understand that part time wages are seldom above the minimum wage in UK (£5.52 for ages 22+ and £4.60 for 18-21) and any earnings will not be substantial. We would recommend that you not count on working in the UK to substantially contribute to funding your tuition and fees.

Open to: Degree seeking students at RBS London. The merit awards are awarded to students with strong academic achievements and potential. Worth: Up to half the tuition fees. Work/study: Open to: Degree seeking students at RBS London. The work/study awards are awarded to students with strong academic achievements and potential. This is a task-based award, whereby the holders are required to work a specified number of hours per week (normally 10 hours, up to a maximum of 20 hours) during term time in a particular department of Regent’s College in return for partial remission of tuition fees.

3. Once you have been accepted to the School, your scholarship application will be forwarded for consideration at the next meeting. Note: All awards are subject to the holder maintaining good academic standing throughout the degree programme.

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Tuition fees - Jan 2008 / Jan 2009 Jan 2008

Sept 2008

Jan 2009 £9,950

Business Management Foundation Course

Full Annual Fee

£9,950

£9,950

BA (Hons) Degrees

Tuition Fee per Year

£10,950

£11,250

Additional Module

Charged for more than 8 credits per year undergraduate level

£1,370

£1,405

£1,405

Initial (once only) Non refundable registration fee

£350

£350

£350

Non-refundable deposit towards tuition fees for Non- EU Students

£700

£700

£700

Alumni Fee

Charged once

£300

£300

£300

Inbound Study Abroad

Tuition Fee – 1 Year

£10,950

£11,250

£11,250

Inbound Study Abroad

Tuition Fee – 1 semester

£5,475

£5,625

£5,625

Registration Fee

Non EU Advance Deposit

£11,250

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Global Business Class

Payment & refund policy Payment of fees Students who begin a course and then wish to withdraw must do so officially in writing using the Withdrawal from Studies Form. Once a student has officially withdrawn from the School, they may claim a refund of tuition fees. Requests for refunds of tuition fees must be made in writing to the Finance Manager, and must be made within 2 weeks of their official withdrawal date.

- Jan 2008 / Jan 2009

Refunds will be given in accordance with the following scale: 

Withdrawal within the first two weeks after the official registration date: 80% of tuition fee



Withdrawal within the third week after the official registration date: 60% of tuition fee



Withdrawal within the fourth week after the official registration date: 40% of tuition fee



Withdrawal after the fourth week after the official registration date: no refund

The official registration date referred to above is that appropriate to the first semester of study in the year for which the annual tuition fee has been paid. Appeals concerning a refund policy decision may be made to the Finance Manager.

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Module descriptions - Undergraduate ACC4800 Financial Accounting I Covers the recording of financial accounting information and the preparation and basic analysis of the three main Financial Accounting statements: the Income Statement, the Balance Sheet and the Cash Flow Statement. Upon successful completion, students will be able to interpret financial statements, using ratio analysis and to record basic financial accounting transactions. They will also know how to prepare profit and loss accounts and balance sheets for sole traders and limited companies. ACC5200 Management Accounting Covers the preparation and interpretation of accounting information that is required for day to day management decision making and controlling costs. Upon successful completion, students will know how to prepare and to use budgets and to compare actual costs against budgeted costs. They will also be able to evaluate the importance of cost, price and quantity for organisations and to understand the basis of pricing and pricing decisions ACC5820 Financial Accounting II Covers the preparation and analysis of group accounts under International Accounting Standards, accounting for associated companies and the treatment of Mergers and Acquisitions. The problem of inflation/rising prices and how accountants have attempted to account for its adverse effects is also considered. Upon successful completion, students will be able to interpret the various aspects of consolidated accounts, to appreciate some of the more obvious limitations of financial accounts and to prepare financial statements adjusted for the effect of rising prices. BUS4100 Introduction to Global Business Provides a foundation in the basic principles of global business. Case studies and indepth reviews of topical issues are used to facilitate learning, and the module content will focus upon the rapid changes that are taking place in the early 21st century. Upon the successful completion of this module, the student will be able to identify the key factors contributing to the changing business environment.

BUS5900 Issues in Global Business Focuses upon the patterns of development and changes in the global business environment and their impact upon the strategies and operations of global SMEs and MNCs. Current prime factors affecting global businesses are investigated e.g energy, labour, green business, the information economy. The student will have the opportunity to apply the features learnt to his/her own project related to global business. BUS6360 Entrepreneurship in the Global Environment Investigates the increasing role of the entrepreneur in global business. Creativity and innovation are important elements of this module, which also develops the themes originated by MGT5540 in the second year. The module provides an important analysis of the characteristics of the entrepreneur who will play an increasingly significant role in the growth and development of national economies. DSM4600 Introduction to Creative Thinking in Business Provides an overview of creative thinking which demonstrates its crucial importance in generating business growth. Students will learn to understand the value of creativity and creative thinking as a component of innovation and its links to design practice, recognising the implications for business success. They will also acquire hands-on experience of implementing creative ideas into organisations through the application of selected professional design tools to generate suitable business outcomes and promote innovation. Upon successful completion students will understand the importance of creativity to innovation and its implementation within business organisations worldwide as well as in a personal context. DSM5200 Managing Design for Business Delves into the specifics of the relationship between design and business, fostering abilities to recognise the added value that design can bring to business. Students will explore how design processes are integrated into marketing, innovation and the strategic aspects of running a business as well as examining the attitudes towards design in different national/cultural contexts. Upon completion students will

demonstrate an understanding of the ways that design can be used effectively as an operational resource within a business context, whilst producing design proposals that address a range of business needs. They will also develop their own justifications as to why design is vital to business. DSM5660 Project Management in Creative Industries Focuses upon the specifics of managing a project within the creative industries. The module will facilitate a critical understanding of different responsibilities that need to be addressed when managing a design/creative project, including the importance of leadership and project champions. Upon successful completion students will be able to negotiate the formation of processes and strategies requisite for successful management of creative teams within a global context. They will also know how to utilise various tools to generate successful project concepts and develop design briefs, whilst judging personal ability to become design project leader or champion. DSM5670 Corporate Brand Management Covers the management of brands and identities for diverse audiences. Students will acquire an overview of the significance of a corporate identity and brand value to the internal structure and corporate culture of an organization alongside its external promotion. They will engage with the management processes of identities and brands focusing on how they are commissioned, created and implemented. Upon successful completion students will be able to make qualitative judgments about the relative values of competitive design proposals within the context of brand and corporate identity. They will also be able to prepare specifications and commission appropriate for design practitioners, whilst managing the implementation of a new identity or brand. DSM5900 Principles of Design Management Explores in-depth the concepts, importance and value of design management. Students will have an opportunity to apply a selection of design management tools such as design audits or design briefs to real-life situations, whilst formulating design

Global Business Class

proposals that aim to build and/or improve upon the design processes and strategies presently existing in businesses. Upon successful completion they will be able to illustrate the value of design management as an effective tool in fostering innovation and business growth, whilst taking account of the impact design management has at an operational level within a global business context. Students will also be given the opportunity to develop their own tool-kits for instigating success and growth through the use of design processes and design thinking in a business context. DSM6410 Managing Design and Innovation Develops an understanding of innovation in relation to creativity and the discovery of new ideas as a strategy for generating business growth. In particular, it aims to facilitate student awareness of the importance of using the design process as a viable tool in generating such discovery, not only to identify the need for innovation, but also to recognise barriers within the business context that might stifle its implementation. Upon successful completion students will be able to develop and present proposals that rely upon the design processes of discovery which support high-involvement innovation. They will also know how to analyse and respond to the impacts of technological and socio-cultural changes upon innovation and be able to determine their own tool-kits for managing innovation in businesses effectively. DSM6420 Managing the Design Process Builds upon the understanding of the role of design in a business context, focusing away from the operational aspects towards its strategic implementation. Students will gain an appreciation of design process as strategic tool within a business context, whilst exploring what information is needed to enable creative decisions to be taken. They will engage with the dilemmas of the design/business interface, while critically reviewing examples of case studies of crosscultural scope, with particular focus on design strategies adopted by global organisations. On successful completion students will have the skills and the know-how to appraise the application of design information so as to prompt creative decision-making within business organisation, whilst demonstrating how to find and how to select the 'best' new products and services. DSM6430 Managing New Products and Services through Design Explores the total process by which products and services are developed

and the way in which that development is organised. Students will learn to recognise how the management of new products and services can be applied as a principle embodying all business functions from the initial trigger through to disposal, while interpreting the customers and the market from within the design management perspective. Upon successful completion they will be able to evaluate critically the stages in managing new products and services, whilst appreciating the similarities and differences between them. Students will also gain critical knowledge and understanding of the ways to provide offerings that meet customer needs, avoiding product and service failure through the use of design management skills. DSM6440 Managing Strategic Design Explores new ways of thinking within the business context to equip students with a bouncing off platform to go beyond the obvious market offering and define new territories (‘blue ocean’) of business growth and success. The module brings together some of the latest philosophies stemming from field of strategy together with management of creativity and design processes not only to innovate but to develop truly new opportunities for business. Upon successful completion students will be in a position to formulate proposals of products and/or services informed by both business strategic thinking and solid design management. They will also develop a critical tool-kit of methods to identify, present and communicate the advantages of ‘blue ocean’ thinking. DSM6460 Managing Change: Design Management Perspective Offers insights into issues related to change that confront business organisations and particularly design managers both locally and globally. Students will develop an understanding of the process of change and resistance to change followed by its implications for all stakeholders. Upon successful completion students will be in position to synthesize approaches to decisionmaking, as well as developing and implementing strategy in order to arrive at a ‘managing change toolkit’, taking into account the value of design as an alternative way to control risk, ambiguity and change. They will also be able to reflect on the process of applying their own arsenal of knowledge of causes to influence the outcomes of change positively. DSM6800 Design Management in Practice Provides students with a picture of design management in practice by offering them opportunities to take an

in-depth look at how actual practitioners manage the design process and to reflect critically upon design management as a profession by undertaking a series of practice based projects. The module offers opportunities for students to question design management as a practice both on theoretical and practical levels, thereby gaining the skills and confidence requisite to challenge the status quo of the discipline in order to promote change for its future progressive development. Upon successful completion students will be fluent in discussing and defending design management within a business context as a key strategic resource both theoretically and in practice. They will also be able to formulate concepts of ‘good practice’ in design management and communicate to others the variety of contexts within which these can be applied. ECO4300 Economics for Business Examines some microeconomic theory and then goes on to provide a solid foundation in macroeconomic theory and policy. Topics include demand and supply, national income, aggregate demand and supply, monetary and fiscal policy, inflation and its causes and remedies, unemployment, the business cycle, trade and protectionism. Upon successful completion, students will be able to demonstrate knowledge about micro and macro-economic factors and the ways in which they continuously impact upon business. FIN5900 Principles of Financial Management Provides students with an understanding of the principles of Financial Management and enables them to make standard investment and financial decisions both in the long- and short-term. Upon successful completion, students will be able to understand the functions of financial managers and to make decisions relating to the control of stock, debtors and other elements of working capital. They will also be able to interpret the financial accounts of a company, using share valuation techniques and ratio analysis. FIN5840 Global Assurance and Audit Develops knowledge of the audit and assurance process, and an understanding of the changing nature of auditing. Students will be able to appreciate the importance of internal audit processes and understand the importance of the external audit regulatory framework. They will gain an understanding of the importance of identifying the potential of corporate risk and assess current international issues within the context of global company audit and assurance. Upon

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38 successful completion of the module, students will understand the nature, purpose and scope of auditing and internal review, including the role of external audit and its regulatory framework and the role of internal audit in providing assurance on risk management and on the control framework of the organization. FIN5860 Company Analysis and Valuation This module offers opportunities for students to acquire a greater understanding of the preparation and presentation of company accounts and annual reports, both in the UK and abroad. In addition they will learn more about the kinds of information financial statements can provide about the business and how to analyse suppliers’ accounts, customers’ accounts, competitors’ accounts and identify the acquisition potential of a company. Upon successful completion of the module, students will be able to work through a full set of published accounts and demonstrate their abilities to determine the approach to be taken and to structure the resultant analysis. FIN5880 Corporation Tax Issues in a Global Environment Develops knowledge and understanding at a basic level of core areas of business taxation. The module explains the operation of the UK taxation system. It provides students with a sound management perspective of the UK accounting framework of taxation. It explains the obligations of corporation tax payers and their agent. Upon successful completion of the module students will be able to explain the significance of “Tax Havens”, to discuss and assess global corporation taxation, identifying current issues in Europe, the Middle East and Russia and to analyse the effect of International Tax Treaties on corporate policy. FIN6800 Multinational Financial Management Provides students with an understanding of the principles of foreign investment and the management of foreign exchange risks. The problems of the multinational company are considered, particularly, as regards investment appraisal and political risk. Upon successful completion, students will be able to make the analyses and calculations necessary for foreign investment decisions. They will also know how to devise a finance strategy for an international firm.

FIN6800 Issues in International Accounting Examines current Issues in Accounting Reform and Comparative International Accounting. Content will depend to a large extent on the nature of the latest issues in accounting. Upon successful completion, students will be able demonstrate an understanding of the links between Finance and Accounting. They will also know how to analyse the benefits and limitations of financial accounts for investment decisions and demonstrate an awareness of the latest issues in accounting. FIN6640 Issues in Corporate Finance Covers the main sources of finance available to a company and the considerations in their selection. Students will examine the issue of appraising capital investment projects and the problems of calculating the company’s cost of capital and dealing with risk and inflation. Upon successful completion, students will be able to carry out investment appraisals, taking external factors such as inflation and taxation into account. They will also be able to calculate and to interpret the effects of short- and long-term financing strategies. LAW5650 Intellectual Property Law Provides an overview of the emergence of intellectual property as a foundation of the information age and its role in securing the diverse benefits of the new digital technologies in industry and commerce. This information is imperative to the areas of patents, design, copyright and trade marks, where creativity and innovation are at the forefront. This is even more applicable in this e-age we now live in. Intellectual property is a dynamic area of law used to describe the rights that protect innovative and creative endeavour. The module will delve into these issues exploring an ever growing interest in protecting ideas, whilst highlighting this important link between business, and, the management of intellectual property rights management. LAW6710 Corporate Law for Managers Gives students with a broad overview of the main aspects of company law. In addition, they will examine some of the current trends in company law to ascertain how the field is likely to develop within the European Union as well as globally in the future. Upon successful completion, students will be able to demonstrate a critical awareness of the legal nature of the company as a Business organisation, the law relating to corporate finance, the relations between the company and third parties, the distribution of power within a company, the duties of

directors and other managers and the associated enforcement mechanisms, and the key principles of corporate insolvency law. They will also know how to apply the skills learned to analyse practical legal problems involving companies. MGT4500 Introduction to Management Complements the other first-year general core module, Introduction to Global Business (BUS4100), by focusing upon prime issues confronting management. Together with BUS4100 these two modules provide a comprehensive base, which, as a foundation, links very well with the business modules found in the second and third years of this degree pathway. MGT5100 Issues in Contemporary Management Builds on those first-year modules BUS4100 and MGT4500 by examining the close relationship between competitive advantage and creativity in the workplace on the one hand, and the management of that integration on the other. The management of the development of new sources of income is a high priority for companies in the 21st century, and this module investigates the styles of management which need to be present if creativity in the workplace is to be encouraged. MGT5540 Managing New Ventures Explores the challenges and processes involved in the creation of a new venture and managing its future growth. In particular, the module will explore and analyse different national approaches to this increasing occurrence, always focusing upon the common pressures that impact upon the owners in terms of success and failure. MGT6310 Global Resource Management Examines the challenges which face global companies in managing their global resources. It focuses upon the analysis of modern trends in production and operations management in the context of the global economy, and the use of integrated communications and information systems to maintain a company’s global competitive advantage. MGT6340 Management Issues for the Family-run Business Explores a range of themes connected both directly and indirectly to the family business. Using case studies, the module invites consistent student participation in discussing the issues that are aired in the case studies. Upon successful completion of this module, the student will be able to recognise and critically evaluate a wide set of

Global Business Class

circumstances that can confront the family business, and demonstrate the core competencies for managing them. MGT6350 Organisational Behaviour Investigates individual group behaviour and structures of organisations for the purposes of improving organisational effectiveness and quality of work life. OB draws from various disciplines including sociology, psychology, anthropology and economy. It provides a useful set of tools for managers to understand some of the complexities involved in interpersonal relations whether in group or organisational context. MGT6800 Managing Global Trade Operations Examines the strategic and operational issues related to the conduct of foreign trade, in particular, aspects of the key operations in the global trade process. Upon successful completion of this module, the student will be able to identify the areas of risk in global trade and demonstrate the management of them. This module will enable the student to formulate plans for foreign trade operations in a specific country or region. MKT4700 Principles of Marketing Introduces students to the key concepts and principles of marketing. The module has both a solid theoretical and practical grounding, the latest theories and the most recent practices of marketing will be examined. Upon successful completion, students will be able to demonstrate an understanding of the ways in which a firm’s marketing activities can be implemented, monitored and controlled. They will also know how to analyse the role of the marketing mix in marketing policy, to relate the marketing organisation structure to other functional areas of the firm and to evaluate the role of marketing in corporate policy MKT5300 Marketing Communications Provides the theoretical and practical foundations of marketing communications in the overall marketing function. The nature, function, structure and operations of the marketing communications industry, including advertising, direct marketing, sales promotion, and other aspects of communications, both above and below-the-line will be examined. Upon successful completion, students will be able to demonstrate an understanding of the marketing communications industry and be able to manage aspects of marketing communications campaign in order to achieve set objectives.

MKT5740 Marketing Research & Forecasting Gives an understanding of the basic principles, processes and technical/statistical aspects of market research and enables the student to apply these principles to practical business situations. Upon successful completion, the student will learn the importance of marketing research to effective marketing decision making; will develop knowledge of the various qualitative and quantitative research techniques in common usage; and design a marketing plan, develop a survey questionnaire and write a complete marketing research proposal. MKT5760 Copywriting for Marketers Provides a skills-based approach to copywriting. Students will apply promotional copywriting techniques in a creative way across a range of media including print, packaging, broadcast formats and the Internet. Upon successful completion, students will become familiar with the techniques of copywriting and the role copywriting and design play in marketing campaigns from planning through to implementation and will develop the necessary understanding and creative skills needed to effectively manage the copywriting. MKT5780 Public Relations Provides current and future managers with an understanding of the role of public relations within an organisation with special reference to marketing communication management. The module will examine the essentials of public relations practice, including an analysis of the many publics with which an organisation must concern itself, and the communication tools available to fulfil public relations objectives. Upon successful completion, students will be able to understand the role of public relations, carry out a public relations campaign, and understand the complexities of communication with multiple audiences in a global information environment, including issues raised by the internet. MKT5900 Customer Relationship Management Explores the various aspects of managing buyer-supplier relationships in both business-to-consumer (B2C) and business-to-business (B2B) markets. The objective of the module is to focus on how a customer relationship management programme should be formulated and implemented. The main areas under review will be the customer-centric organisations, customer intimacy strategies, customer communications; the use of CRM software to analyse customers based on their lifetime value; and how to organise for long-

term and mutually beneficial relationship. Upon successful completion, students will be able to demonstrate an understanding of customer relationship management and principles underlying relationship marketing. MKT6510 Retail & Channel Management Provides a core understanding of retailing in its competitive environment and examines the role of the distribution channels in the marketing mix. The module enables students to understand the key marketing concepts in retailing and channel management and equips the student with the knowledge needed to understand and to manage a retailing or distribution function in a commercial organisation. MKT6520 Global Marketing Management Provides students with an in-depth understanding of marketing strategies and practices in a global context, by analysing the global marketing environment, marketing opportunities and strategy options, and the global marketing mix. In addition, the module equips students with the expertise needed to apply marketing management techniques in countries other than their own and develops the skills necessary for planning in multinational environments. Upon successful completion, students will be able to critically evaluate the factors affecting global marketing decisions, their inter-relationships and the way in which these factors influence decisionmaking processes and outcomes. MKT6540 Service Systems and Marketing Examines the marketing of services in an organisation. The module will focus around theoretical constructs, such the PZB service gaps model and Normann's service systems model. Upon successful completion, students will be able explore potential gaps between customer expectations and perceptions of service, identify the causes of such gaps and learn how to manage their closure, as well as gain an in depth knowledge of a service concept in an organisation. MKT6550 Global Media Management Examines the world of global media management at strategic and practical levels, by covering the main managerial aspects relating to the use of media by large organisations. Upon successful completion, students will be able to demonstrate an understanding of the importance of global media management to business and brand strategy. They will also know how to prepare specifications and commission

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40 appropriate media agencies, to make quantitative and qualitative judgements about the relative values of competitive media proposals, and to make appropriate decisions about the organisational structures for international media management. MKT6560 Strategic Sales Management Explores the various aspects of the sales management process. Specific activities of interest will be how sales managers develop and execute plans for creating customer satisfaction by developing the selling function, strategic sales planning, building a sales programme, and controlling the sales force. Upon successful completion, students will be able to appreciate the role of selling and sales management in marketing and be able to critically evaluate sales programmes. MKT6800 Strategic Marketing Management Focuses upon the actual management tasks required to analyse, plan, implement and control an organisation’s marketing efforts. The main objective is to build sound business decision-making, as it impacts on the marketing goals. The module will enable students to look at marketing in a wider business content, impacting on the bottomline/performance of the organisation and other business units. Upon successful completion, students will be able to use the full range of analytical marketing tools to evaluate a company’s product and market position. They will also be able to formulate appropriate marketing strategies and turn them into effective marketing plans for a variety of companies in diverse marketing conditions. SKL4100 Business Communication Develops essential skills in writing, presentation and cultural awareness. Students will improve skills in analysis, problem solving and time management. Upon successful completion, students will know how to use written and spoken English appropriately and effectively. They will also be able to demonstrate awareness of other cultures and to function effectively in a wide variety of business and managerial contexts. SKL4200 ICT Skills Provides a review of the basic elements of computing to ensure that all students have a firm grounding in basic ICT skills, particularly in respect of software such as Microsoft word, Excel and PowerPoint. Thereafter, emphasis is placed upon developing a multimedia approach to computergenerated presentations, using state of the art digital photography, still and

video clips, still and animated illustrations, sound mixing and vocal techniques. Upon successful completion, students will be able to demonstrate strong skills in the effective usage of Windows applications and relevant software. They will also know how to use multimedia techniques effectively in computer-generated presentations. SKL4300 Quantitative Business Analysis Gives students a quantitative background that will enable them to understand and to formulate problems relevant to the numerical side of management and business. Considerable emphasis is placed upon working through practical examples. Upon successful completion, students will be able to understand and to analyse statistical data. They will also know how to present numerical results in the most appropriate formats. SKL4400 Research Skills Aims to address the evaluative processes and practical difficulties faced by students when required by their tutors to produce such written assignments based on primary and secondary research. Through a combination of lecturing, and workshop style sessions in the IT centre, students will be equipped with the basic skills and theoretical background needed to produce effectively researched pieces of work within the time constraints imposed by lecturers. STG5500 Business Planning Serves as a key preparation for Level 300 studies, integrating elements of marketing, finance and research, and providing a bridge to the required Level 300 modules of Corporate Strategy and the Dissertation. A key element of any viable business should be a practical business plan, outlining the market opportunity and the resources required to meet the need identified, along with a plan of what needs to happen and when. This module exposes students to business planning, outlining the elements required, and having them construct a business plan for an SME business of their own choosing. STG6100 Corporate Strategy Explores how organisations can create and implement strategy. Emphasis will be placed upon larger organisations. Upon completion of this module, students will understand where an organisation currently is, where it might want to get to, and how it might get there. This involves understanding what is going outside the organisation (in terms of the environment/ industry/ market etc) and internally (culture, structure, etcetera), as well as how they might go about the messy

process of managing change. A significant number of tools and techniques will be covered. By the end of the course students will be able to combine the insights from a range of these techniques to give a multifaceted view of the organisation, its situation and what it should do. STG6330 E-Business Strategies Explores many different aspects of conducting business over the internet, particularly from marketing and strategic perspectives. A variety of business modules will be examined, including business-to-business, businessto-consumer, and consumer-tobusiness. Upon successful completion, students will be able to analyse critically the business model of a firm and to determine the role that the internet and related technologies should play in supporting or enabling the model. They will also be able to produce an E-Business start-up strategy and present it in a professional and concise manner. STG6730 Strategic Thinking This module builds on the tools and techniques introduced in the Corporate Strategy module. It gives students practice in using the tools in a more holistic fashion, giving them a greater appreciation of which tool should be used when, and adding a wider range of techniques. In particular this module devotes significant space to Strategy Dynamics approaches, viewing organisations and many of the things they deal with (including customers) as resources, and encouraging students to map the interactions between these resources to better understand and potentially manage the business dynamics involved.

Global Business Class

Dissertation DIS6300 and DIS6900 (two semesters)

The Dissertation Modules (two semesters). Provides a unique opportunity for every student to carry out a significant piece of independent study of 10,000 words relevant to her/his chosen degree pathway. Class sessions aim to show students how to design, plan and execute research programmes, and to present results effectively. Upon completion, students will be able to identify an issue or problem in Global Business Management, Global Business and Design Management, Global Financial Management or Global Marketing Management that merits further investigation and to design and implement a research programme that can address the issue or problem effectively. They will also know how to analyse the research collected and to plan and produce a well-planned and well-written report.

Examples of students' recent dissertation titles include: 

Consolidation in the European Financial sector with reference to Cross-border Mergers



The Strategic Implications of the Free Trade Area of the Americas on the Chilean Copper Industry



The Effect of De-regulation on Civil Aviation in India



Managing Cultural Differences in a Multinational context



Should there be Common Advertising Standards in the European Union?



The Cultural Problems of doing Business in China



Can Swiss Bank Secrecy Survive?



Are Brands Instruments of Oppression?



An Evaluation of the European Telecomms Wireless sector

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42 RBS London staff School Management Team Raihan Alavi

Dr Tommie Anderson-Jaquest

Head of Undergraduate Programmes; Principal

PhD (IR), MA (IR), MA (Soc),

Lecturer in Global Business; Dissertation Coordinator

Academic Director

PhD, MSc, BSc (Hons) Careers, Placements and Alumni Manager

MSc, BSc (Hons) Samantha Lai

Faculty Lecturer, International Trade Operations Consultant, Logistics Dr Lieselotte Badenhorst

Lecturer, Issues in Management

PhD, M. Comm, LLB, B. Com Colin Baijlieu

Visiting Lecturer

Jack Barnett

Lecturer, Multimedia

MSc, Advanced Diploma, Educ Mgmt, BA (Hons) Nick Barnett

Lecturer, Foundation

Gay Levy

Lecturer, Foundation

MSc, BSc (Hons)

Lecturer, Multimedia

MBA, DMS

Lecturer, Foundation

Jessica Lundie

Lecturer, Foundation

Tony Murray

Lecturer, Marketing Research & Forecasting

MA, BA (Hons) David Needle

Foundation Course Manager

Dip TEFL

Brian Allum

Mattea Lenhoff

Barbara Lewis

CertEd, DMus (ABD), MMus, BMus.

Mariona Centellas

Subject Leader in Strategy: Lecturer, Corporate Strategy;

MBA, PGDip, BSc (Hons)

Academic Registrar

MBA, MA, BA (Hons)

Dr Richard Gregson

Dominic Laffy

Visiting Lecturer, Human Resource Management

MSc, PGCE, BA (Hons) Anya Nikoulina

Subject Leader and Senior Lecturer, Global Marketing

MBA, MSc, BBA

Management

Raymond Pfang

Senior Lecturer & Postgraduate Programme Manager

MBA, PGCE Dr Klairong Hawa Phairor

Lecturer, E-Business Strategies

PhD, MBA, BA (Hons) Mike Potton

Lecturer, Quantitative Business Methods

MA, MSc, FCMA

and Portfolio Management;

Dr. Noemi Sadowska

Subject Leader and Senior Lecturer in Design

PhD, MA, BD, BFA

Management,

Dr Peter Sharp

Leader of MA Research Methods and

PhD, MSc, Solicitor, PgCHPE,

Dissertation, Business Skills, and MA Work

PgCRM, BA (Hons) (Oxon)

Placements Programmes & Senior Lecturer in Research Methods

Dr David Bevan

Research and Dissertation Supervisor Rebecca Sharp

PhD, MSc, PG Dip Mgmt, MSc

Lecturer, Design Management in Practice

MBA, CSD, IMC, IOD, BA (Hons) Richard Cawley

Principal Lecturer, International Marketing David Snell

MBA, Diplome, Advanced Diploma, BA (Hons) Dr Austin Chakaodza

Senior Lecturer, Human Resource Management

International Trade Operations; Quality Leader,

Oliver Sterling

Lecturer, Business Communication

Dip TEFL, BA (Hons)

PhD (Econ-IR), MA (Soc), MA (Hist),

Chris Swaffin Smith

MA (Pol), MA (Ind Rel), PGCE, BA (Hons) Eric Chan

Gateway Programmes Manager; Programme Manager

Dip TM; DipHM; MIBA; MBA;

MAIM and Business Simulations.

Visiting Lecturer

Lesley Tadgell-Foster

Dr Brian Terry

Neil Coade

Lecturer, New Venture Creation and International

Peter Thomas

MBA, PGDip, BA (Hons)

Resource Management

LLB, MBA, LLB

Michael Gavridis

Visiting Lecturer

Andrew Triggs

Dr Bahram Ghiasee

Visiting Lecturer, International Social Responsibility

PhD, LLM, LLB, MBA, MSc, BS Lecturer, Business Communications and PIP Coordinator

MITG, DipTEFL, PGCE, BA (Hons) Dr Karuna Gomanee

Senior Lecturer, Economics; Research Coordinator

Visiting Lecturer, Operations Management

Lecturer, International Human Resource Management

Lecturer, Foundation

MA, MCIOB, ACCA, BA (Hons) Lorna Walker

Lecturer, Introduction to Modern Business

MBA, MA, MSc, IDM Dip, BA (Hons)

and Customer Relationship Management

Nick Wilkinson

Visiting Lecturer, Foundation

Jonathan Wilson

Visiting Lecturer, Marketing Communications

MBA, NPL, BSc (Hons)

PhD, MSc, BSc (Hons) Christine Hart

Lecturer, Marketing Strategy, Planning and Control

PhD, MBA, DSDM, BSc(eng) (Hons)

BSc (Hons)

Sue Gil

Visiting Lecturer, Family Business

MPhil, BSc (Hons)

Dip CIM, FIDM, BA (Hons)

MLIFE; MMIM; MCMI, MCIM Eric Church

Subject Leader, International Business, Senior Lecturer,

MCIT, MIE, FIFF

Visiting Lecturer, Finance

Administrative staff

FCCA, CIMA, BA(Hons) Dr Bill Hollins

Lecturer, Managing the Design Process; New Product

PhD, DMS,Ceng, FIED, MIM, MEAD,

Development

MSEED, MDMI, BSc (Hons)

Scott Costello

Facilities Manager

Hela Fox

Academic Assistant

MA, BA (Hons) Janet Hull

Lecturer, Corporate Brand Management; International

MA, DEML, FRSA, BA (Hons)

Media Management

Janusz Jasinski

Subject Leader and Senior Lecturer in Economics

Lecturer, Introduction to Design Management

PG Cert L& T, BA (Hons) Julian Kenny

Lecturer, Foundation

School Administrator

Emilie Grousset

Academic Support Officer, Visiting Speakers Programme

MA, BA (Hons)

and MA programmes

Simon Stanley

Admissions Officer

BA (Hons)

MATESOL; Dip TESOL, CELTA, HND Dr Stuart Kewley

Academic Assistant

Diana Goddard MSc, Dip Architecture, AA Dip

MSc, BA (Hons) Helen Johannesson

James Chown

Visiting Lecturer, Globalisation

PhD, MSc, MPhil, BA(Hons) Brian Kriefman

Subject Leader and Senior Lecturer,

PGCE, BSc (Hons)

Global Financial Management

Dr Vick Krishnan

Lecturer, Subject Leader Law

PhD, LLM, MA, ACI Arb, AIPFM, FSALS, LLB (Hons)

RBS London Tel: +44 (0)20 7487 7505 Fax: +44 (0)20 7487 7425 Email: [email protected] Web: www.rbslondon.ac.uk

Regent’s Business School London

How to find us By underground

By road

By air

Go to Baker Street underground station. Take the Marylebone Road exit, then walk past Madame Tussaud’s and take the first left hand turning into York Gate. Cross over the road into Regent’s Park and over the bridge you will see the main entrance to the College on your left-hand side.

When arriving in central London, take the A501 (Marylebone Road) and turn into York Gate. Cross York Bridge and you will find Regent’s College on your left-hand side.

From Heathrow: Heathrow Express train service to Paddington station From Gatwick: Gatwick Express train service to Victoria station

This document is prepared ahead of the academic period to which it relates in order that potential applicants can have an overview of the programme for which they are applying. As a result, some changes are inevitable, such as courses being amended or certain fees that students are required to pay increasing. RBS London reserves the right to make such alterations or amendments as necessary. Any offer of a place is made on the basis of current terms and conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclear about any of the terms or conditions you must ask the Admissions Office before you confirm your acceptance. By accepting a place at RBS London you are agreeing to abide by the rules and regulations of RBS London and Regent’s College. © Regent’s College London. October 2007

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Regent’s Business School London Regent’s College Inner Circle Regent’s Park London NW1 4NS UK Tel: +44(0)20 7487 7505 Fax: +44(0)20 7487 7425 Email: www.RBSLondon.ac.uk

Registered Charity: 291583