Raymond

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  • Words: 597
  • Pages: 39
•The

Raymond Group was incorporated in 1925 •The

Raymond Shop is a premium retail store offering complete wardrobe solutions. •Ray mond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India •The y also convert these fabrics into suits, trousers and apparels that are exported to 55 countries in the world

925 - Setup of The Raymond Woolen mill 944: Lala Kailashpat Singhania took over The Raymond Woollen Mill 950 - Setup of a new manufacturing activity 958 - The first exclusive Raymond Retail showroom, King's Corner 968 - Raymond setup a readymade garments plant at Thane.

 

 



Avenue manufacturing facility was set up

ColorPlus Venture brands for women’s wear

1986

- Launch of "Park

1991

- A new

1996:

Raymond's denim.

1999:

Launch of "Parx“.

2002:

Acquisition of

2007

Entered into Joint

2007

Launch of new

introduce polywool blend in India in 1959 introduce Trovine, a cool fabric for the introduce natural stretch worsted suitings development of machine washable wool the world to use nanotechnology

•First

to

•First

to Indian summers in 1968 •First to •Pioneer •First •First

in

to develop super fine fabric such as lineage line, Renaissancance collection and chairman collection

in

•Launched

in 1986 Offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs ,be it business, evening ,leisure, travel or heritage wear. •



Most



Park

admired formal wear brand

Avenue for woman-September 2007

Acquired

by

Raymond in 2002 Casual

wear brand

offering a range of shirts,trousers ,knits, survival gear Color

Plus Woman – September 2007



Launched in



A premium

1998 casual lifestyle brand comprising a range of semi formal blends and denim wear •

For customers

who are looking for dressing up for life beyond work

•A

lifestyle brand providing the best in contemporary international style and luxury •Offers

a super premium range of •suits, trousers , jackets, shirts and accessories •The

designs are created in limited •editions to maintain exclusivity

Launched in 2007 • Value for money men’s wear brand • Reflects style and manifests orginality of todays fashion conscious and discerning young professionals at an affordable price • Comprises of suits, shirts, trousers,jeans, t-shirts and accessories like ties, handkerchiefs and socks •

ion shley osh ixel ambo

•L

aunched in 2006 •A

stylish offering, children in the age group of 4-12 c an choose from a wide r ange of clothes and accessories

aymond is providing a wide range in different segments of market aymond gives a special discount coupon to its shareholders iscounts to retailers

Range – Rs.1440 – Rs. 2800 Rs.1775 – Rs. 2070 Fabrique – Rs.1620 – Rs.2250 Rs.1998 – Rs.2250

Purple

Club

Innovation



Figured

Fine

Matrix –

Rs.2499 – Rs. 2999 Chicks – Rs.1854 – Rs.2250 – Rs.1962 – Rs.2961 Rs.1998

Purple

2

Club –

Ply Swing

Linen

Diet

Rich Stripes

Chinos –

•Ties –Rs.1278 – Rs.2250 •Belts – Rs.1098, Rs.1162, Rs.1260, Rs.1450 •Wallets – Rs.820, Rs.999, Rs.1098, Rs.1152 •Rings – Rs.2250

irls Tops Shirts – Rs.2390+ irls Jacket – Rs.999 – Rs.1399 oys T-Shirt – Rs.399 – Rs.799 oys Denim Jeans – Rs.899 – Rs.1099

PROMOTIONS

R

aymond Embryo Research Centre (1977) First to introduce embryo transfer in India •J

.K. Trust Gram Vikas Yojana (1997) A step to improve the quality of life in rural India

t had started many schools practice to improve literacy level of rural India

mt. Sulochanadevi Singhania School, Thane2

aymond Rehabilitation Centre

Kailashpat Singhania School, Chindwara, M.P.

• Promotional

Activity • Brand Ambassador • High Price

• Rivals

CONCLUSION

THANK YOU

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