•The
Raymond Group was incorporated in 1925 •The
Raymond Shop is a premium retail store offering complete wardrobe solutions. •Ray mond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India •The y also convert these fabrics into suits, trousers and apparels that are exported to 55 countries in the world
925 - Setup of The Raymond Woolen mill 944: Lala Kailashpat Singhania took over The Raymond Woollen Mill 950 - Setup of a new manufacturing activity 958 - The first exclusive Raymond Retail showroom, King's Corner 968 - Raymond setup a readymade garments plant at Thane.
Avenue manufacturing facility was set up
ColorPlus Venture brands for women’s wear
1986
- Launch of "Park
1991
- A new
1996:
Raymond's denim.
1999:
Launch of "Parx“.
2002:
Acquisition of
2007
Entered into Joint
2007
Launch of new
introduce polywool blend in India in 1959 introduce Trovine, a cool fabric for the introduce natural stretch worsted suitings development of machine washable wool the world to use nanotechnology
•First
to
•First
to Indian summers in 1968 •First to •Pioneer •First •First
in
to develop super fine fabric such as lineage line, Renaissancance collection and chairman collection
in
•Launched
in 1986 Offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs ,be it business, evening ,leisure, travel or heritage wear. •
•
Most
•
Park
admired formal wear brand
Avenue for woman-September 2007
Acquired
by
Raymond in 2002 Casual
wear brand
offering a range of shirts,trousers ,knits, survival gear Color
Plus Woman – September 2007
•
Launched in
•
A premium
1998 casual lifestyle brand comprising a range of semi formal blends and denim wear •
For customers
who are looking for dressing up for life beyond work
•A
lifestyle brand providing the best in contemporary international style and luxury •Offers
a super premium range of •suits, trousers , jackets, shirts and accessories •The
designs are created in limited •editions to maintain exclusivity
Launched in 2007 • Value for money men’s wear brand • Reflects style and manifests orginality of todays fashion conscious and discerning young professionals at an affordable price • Comprises of suits, shirts, trousers,jeans, t-shirts and accessories like ties, handkerchiefs and socks •
ion shley osh ixel ambo
•L
aunched in 2006 •A
stylish offering, children in the age group of 4-12 c an choose from a wide r ange of clothes and accessories
aymond is providing a wide range in different segments of market aymond gives a special discount coupon to its shareholders iscounts to retailers
Range – Rs.1440 – Rs. 2800 Rs.1775 – Rs. 2070 Fabrique – Rs.1620 – Rs.2250 Rs.1998 – Rs.2250
Purple
Club
Innovation
–
Figured
Fine
Matrix –
Rs.2499 – Rs. 2999 Chicks – Rs.1854 – Rs.2250 – Rs.1962 – Rs.2961 Rs.1998
Purple
2
Club –
Ply Swing
Linen
Diet
Rich Stripes
Chinos –
•Ties –Rs.1278 – Rs.2250 •Belts – Rs.1098, Rs.1162, Rs.1260, Rs.1450 •Wallets – Rs.820, Rs.999, Rs.1098, Rs.1152 •Rings – Rs.2250
irls Tops Shirts – Rs.2390+ irls Jacket – Rs.999 – Rs.1399 oys T-Shirt – Rs.399 – Rs.799 oys Denim Jeans – Rs.899 – Rs.1099
PROMOTIONS
R
aymond Embryo Research Centre (1977) First to introduce embryo transfer in India •J
.K. Trust Gram Vikas Yojana (1997) A step to improve the quality of life in rural India
t had started many schools practice to improve literacy level of rural India
mt. Sulochanadevi Singhania School, Thane2
aymond Rehabilitation Centre
Kailashpat Singhania School, Chindwara, M.P.
• Promotional
Activity • Brand Ambassador • High Price
• Rivals
CONCLUSION
THANK YOU