Rasna At Present Sells Fruit Drink Concentrates Under Rasna Utsav

Rasna at present sells fruit drink concentrates under Rasna Utsav, Rasna Fruit-plus and Rasna 1Ka 2 brand in the domestic market. “They have launched a new product called Fruit plus lite this year .At present they are exporting Rasna soft drink concentrates to around 40 countries. Currently, Rasna has close to 97 percent share in the Rs. 300 Crore soft drink concentrate market in India .Other players include Tang, Sugar Free ,Kissan Mr Fruit, among others. The ready-to-drink category is currently estimated at Rs.900 crore ,which also includes juices. Rasna is also scouting for joint venture (JV) partners for manufacturing and bottling Rasna products plants in India ,in which the latter they will sell under its own brand name .Currently Rasna has eight manufacturing units. In domestic markets ,the company plans to introduce fruit drinks concentrate in schets to consolidate in the mass market segment , besides expanding its fast food chain Devils Workshop. “They are now aiming to enter new markets in the CIS regions ,including Uzbekistan , Kazakhistan , Kyrghystan and also more countries in African continent ,Rasnahad this year set up its manufacturing facilities abroad , one in Bangladesh and the other in Egypt with 30 tons capacity each , to cater to its markets in south Asia and North Africa. The company is also expanding its business in India by opening its Devils Workshop fast food chain oulets in all ten major cities soon.They have 10 devils Workshop outlets in Ahmadabad at present , and plan to introduce them all four metros and six majors and six major Tier I cities “ .

Rasna had this year set up its manufacturing facilities abroad, one in Bangladesh and the other in Egypt with 30 tons capacity each, to cater to its markets in South Asia and North Africa. The company is also expanding its business in India by opening its Devil's Workshop fast food chain outlets in all ten major cities soon. "They have 10 Devil's Workshop outlets in Ahmedabad at present, and plan to introduce them all four metros and six major Tier I cities," Khambatta said, without giving any timeframe for the project, investment figures or number of outlets planned