Ranjan Das 2

Ranjan Kumar Das C/o. Girija Prasad Das Plot No: 952, Stage V Jharpada, Budheswari Coloney Bhubaneswar. Ph : 91 674 - 25753215 Cell : 98611 36677 [email protected] Area Expertise

Sales & Marketing / Business Development Implementing Marketing Strategies and sales plants to achieve designed target. Conceptualizing sales activities like organizing campaigns etc. Capitalizing the products based on the Company’s Investment policies. Analyzing business potential, conceptualizing & executing strategles as well as achieving the desired targets.  Monitoring Competitors activities activities and devising effective counter measures.  Identifying, qualifying and pursuing business opportunities through marketing survey and mapping as per targeted plans.    

Product Promotions / Lunch  Devising & implementing marketing plans and activities for successful launching of new product.  Providing direction to execute promotions/lunches in sync with local characteristics.  Active participation in arranging for marketing collaterals for the branding of the new product & prepare plan, budget and executing the lunch of the product.  Ensuring maximum brand visibility and capturing optimum market shares through proper distribution.  Taking end-to-end ownership of the product line, identifying market requirements, define the product vision, creating preliminary design concepts and driving implementation of the overall product roadmap.

Client Relationship Management  Managing client’s perception of service quality in addition to obtaining superior technical results.  Manipulating new pitches, marketing strategies, anything that is of value that will help move the client’s business.  Capability to add value to relationship skills in client’s eyes.

Strategy Planning / Profit Centre Management  Formulating all round development strategies, with accountability for profitability, forecast and prepare annual sales budget in line with the operation plan.  Developing a Comprehensive sales plan for a region / area which takes into account market size, growth, competition, brand plans, people strengths and distribution infrastructure.  Managing complete business operations with accountability of profitability, forecasting monthly / annual sales targets & executing them in a given time frame.

Distribution Management  Identifying and Networking with financially strong and reliable dealers / channel partners, resulting in deeper market penetration and reach.  Handling cost effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet / distribution channel.  Ensuring effective receivable management by maintaining stringent credit control thereby reducing the incidence of bad debts and meeting collection targets.

Team Management  Leading, mentoring & mentoring the performance of the team to ensure efficiency in business operation’s meeting of individual & group targets.  Creating an environment that sustains and encourages high performance; motivate teams in optimizing their contribution levels.  Coordinating activities for the identification of training needs of employees for upgrading their technical skills.

Work Experience: Gopal Retail Private Limited (Owners of Gopal brand) Duration

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From March 2006 to Aug 2008, Territory, Cuttack.

Organization :

Gopal Retail Private Limited (Owners of Gopal brand)

Products

Gopal Zarda, Shaktiman Coil and Joie Agarbatti.

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Designation :

Sales Executive, Territory, Cuttack. Organizational Experience / Career Contour March 2007 to till date, Territory, Cuttack.

Responsibility:  Monitoring markets with average sale of 1.60 crore per month.  Expanding distribution with addition of 27 new AD’s (47 to 74) to focus on rural markets.  Creating universal outlet list.  Planning town and route wise movement and detecting rural uncovered markets for direct coverage through AD’s.

 Handling Orissa Depot and managing SKU’s wise inventory & stock indenting.  Monitoring all business transaction on advance draft.  Supervising 11 AD’s of Orissa. Achievements:  Organized In shop display Campaign, MRD Campaign for launching of new products: Coil: & Agarbatti.  Successfully launched Shaktiman Mosquito Coil in Orissa, Jharkhand and South Bengal Markets.  Played a vital role in increasing the team size from 9 to 14 members to support volume & distribution. Organisation :

Bisleri International Private Limited.

Duration

From October 2002 to July 2006.

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Designation :

Senior Sales Executive, Territory, Cuttack.

Job Profile

Responsible for the overall sales in the assigned territory. Handling a network of 10 distributors and 1 super distributor. Enhance channel distribution. Training of and coordinating with distributor sales team for secondary sales enhancement.

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Organization :

Hindustan Coca-Cola Beverages Private Limited(100% subsidiary of Coca Cola India).

Duration

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From July 1999 to September 2002.

Job Profile

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Responsible for the overall sales of Coca-Cola products in the assigned region. Responsible for training and guidance of distributor sales team. Enhancing channel sales. Responsible for undertaking marketing initiatives in the region.

Landmark experience: Was a team member to launch Coca Cola brand in Orissa.

Educational Background PGDM (MBA) PGDCA

: Passed PGDM (MBA) from Institute of Professional Studies and Research, Cuttack, Orissa. : Dos6.2, win98, win2000, Ms-office, foxpro(database) Language C & C++

Projects Undertaken : Dissertation on brand effectiveness of GSM mobile from L G Electronics Limited, Orissa.

B Com

: Passed B Com with first class from Utkal University, Orissa.

Personal Details Fathers name Date Of Birth Maritial Status Language Proficiency Preferred location Strenghts

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Girija Prasad Das 28th May, 1975. Married. English, Hindi and Oriya. Anywhere. Flexibility and adaptability.

Place: Date:

(Ranjan Kumar Das)