Questionnaire.docx
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Brand Endorsement - Impact of celebrity endorsement on consumer buying behavior * Required
Q. Gender * o Female o Male o Others
Q. Age * o o o o o o
Under 18 18 - 24 Years Old 25 - 34 Years Old 35 - 44 Years Old 44 - 54 Years Old Over 55 Years Old
Q. Occupation * o o o o o o o
Student Housemaker Employee Business Personal Professional Retired Other:
Q. What makes you notice a brand? * o o o o o
Quality Price Endorsing Celebrity Brand Name Other:
Q. What means of advertisement persuades you the most to purchase a product? * o o o o o o
Television Radio Social Media Newspaper Magazines Other:
Q. What type of advertisement attracts you more? * o Celebrity Endorsement o Non Celebrity Endorsement
Q. How frequently do you come across advertisements using celebrity endorsement? * o o o o
Often Occasionally Rarely Never
Q. Have you ever been influenced or felt influenced by a celebrity in connection with a certain product? * o Yes o No o Maybe
Q. What type of celebrity endorsement persuades you personally to purchase a product? * o o o o
Film Stars Sportsperson Famous Personality Common Man as Brand Ambassador
Q. Which characteristics do you consider important for a celebrity to possess before you would consider purchasing their endorsed product? * o o o o o o
Intelligence Trustworthiness Popularity Experience Physical Attraction Other:
Q. Do you believe products specifically advertised by the celebrity are of good quality? * o o o o o
Strongly Agree Agree Neutral Disagree Strongly Disagree
Q. Would you pay a higher price if the product is endorsed by your favorite Celebrity? * o Yes o No o Maybe
Q. Would you switch from your regular product to a new product that is endorsed by your favorite celebrity? * o Yes o No o Maybe
Q. Why do you think companies choose celebrities for promotion of their product? * o o o o
Easy Recognition To increase sales and profit To compete strongly Cannot generate new ideas SUBMIT
Q. Gender * o Female o Male o Others
Q. Age * o o o o o o
Under 18 18 - 24 Years Old 25 - 34 Years Old 35 - 44 Years Old 44 - 54 Years Old Over 55 Years Old
Q. Occupation * o o o o o o o
Student Housemaker Employee Business Personal Professional Retired Other:
Q. What makes you notice a brand? * o o o o o
Quality Price Endorsing Celebrity Brand Name Other:
Q. What means of advertisement persuades you the most to purchase a product? * o o o o o o
Television Radio Social Media Newspaper Magazines Other:
Q. What type of advertisement attracts you more? * o Celebrity Endorsement o Non Celebrity Endorsement
Q. How frequently do you come across advertisements using celebrity endorsement? * o o o o
Often Occasionally Rarely Never
Q. Have you ever been influenced or felt influenced by a celebrity in connection with a certain product? * o Yes o No o Maybe
Q. What type of celebrity endorsement persuades you personally to purchase a product? * o o o o
Film Stars Sportsperson Famous Personality Common Man as Brand Ambassador
Q. Which characteristics do you consider important for a celebrity to possess before you would consider purchasing their endorsed product? * o o o o o o
Intelligence Trustworthiness Popularity Experience Physical Attraction Other:
Q. Do you believe products specifically advertised by the celebrity are of good quality? * o o o o o
Strongly Agree Agree Neutral Disagree Strongly Disagree
Q. Would you pay a higher price if the product is endorsed by your favorite Celebrity? * o Yes o No o Maybe
Q. Would you switch from your regular product to a new product that is endorsed by your favorite celebrity? * o Yes o No o Maybe
Q. Why do you think companies choose celebrities for promotion of their product? * o o o o
Easy Recognition To increase sales and profit To compete strongly Cannot generate new ideas SUBMIT
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