Questionare.docx

questionare

Strategic planning seeks to address three deceptively simple questions, specifically:[11] * Where are we now? (Situation analysis) * What business should we be in? (Vision and mission) * How should we get there? (Strategies, plans, goals and objectives) Strategic Management vs. Strategic Planning I have deliberately used the words strategic management and NOT strategic planning. Webster's defines planning as "a proposed or intended course of action, or a formulated scheme setting out stages of procedure". Oxford defines planning as a "formulated or organized method by which a thing is to be done". Yet, when we think of management we tend to think of a systems approach to the optimization of the organization. Strategic planning still has the connotation of a process that is discrete, separate, and independent from the business of an organization. While strategic management connotes the planning, implementation, evaluation, on-going maintenance, and adjustment of the organization's strategy. Because I believe that strategic management is an integral aspect of an organization's business and not just a once per every three-year retreat, I have used the term strategic management throughout this article.