QUALITATIVE AND QUANTITATIVE RESEARCH APPROACH ANIS ADILA NURUL AINI PINKY TANG
CONCEPTUAL QUALITATIVE • A type of educational research in which the researcher relies on the views of the participants • Concerned with understanding human behaviour from the informant’s perspective
• Assumes a dynamic and negotiated reality
QUANTITATIVE
• A type of educational research in which the researcher decides what to study • Concerned with discovering facts about social phenomena
• Assumes a fixed and measurable reality
METHODOLOGICAL QUALITATIVE • Data are collected through participant observation and interviews • Data are analysed by themes from descriptions by informants • Data are reported in the language of the informant
QUANTITATIVE
• Data are collected through measuring things • Data are analysed through numerical comparisons and statistical inferens • Data are reported through statistical analyses
What are the differences between the two in each step?
1. IDENTIFYING A RESEARCH PROBLEM.
QUANTITATIVE RESEARCH • Description of trends or an explanation of variables’ relationships.
QUALITATIVE RESEARCH • An exploration in which little is known about the problem. • A detailed understanding of a central phenomenon.
2. REVIEWING THE LITERATURE
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
• Major role through suggesting the RQ to be asked.
• Minor role in suggesting SRQ to be asked.
• Justifying the R problem and the need for the direction of the study
• Justify the importance of studying the research problem.
3. SPECIFYING A PURPOSE FOR THE RESEARCH
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
• Be specific and narrow.
• Be general and broad.
• Seek measurable, observable data on variables.
• Seek to understand the participants’ experiences.
4. COLLECTING DATA
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
• Collecting data using instruments with preset Qs and Res.
• Collecting data using forms with general, emerging Qs to permit the participant to generate responses.
• Collecting info from a large number of individuals.
• Gathering word(text) or image(picture) data.
5. ANALYZING AND INTERPRETING DATA
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
• Data analysis tends to consist of statistical analysis.
• Text analysis.
• Describing trends, comparing group differences, relating variables.
• Stating the larger meaning of findings.
• A description of themes.
6. REPORTING AND EVALUATING RESEARCH
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
• Tend to use standard fixed structure and evaluation criteria.
• A flexible, emerging structure and evaluative criteria.
• Take an objective and unbiased approach.
• Take a subjective and biased approach.