Pure
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- Words: 418
- Pages: 51
VICHY INDIAN SUNCARE INDUSTRY
FLOW OF PRESENTATION
TEAM PURE
2
SUNCARE MARKET
TEAM PURE
3
GLOBAL SUNCARE MARKET
TEAM PURE
4
INDIAN MARKET
TEAM PURE
5
SUNCARE MARKET IN INDIA
TEAM PURE
6
CHANNELS
TEAM PURE
7
PRODUCTS
TEAM PURE
8
MAJOR COMPETITORS
TEAM PURE
9
LAKME
TEAM PURE
10
LOTUS
TEAM PURE
11
AYUR
TEAM PURE
12
CLINIQUE
TEAM PURE
13
OTHERS
TEAM PURE
14
MEDICAL
TEAM PURE
15
CUSTOMER
TEAM PURE
16
TRENDS
TEAM PURE
17
SWOT ANALYSIS
STRENGTHS
TEAM PURE
19
STRENGTHS
TEAM PURE
20
WEAKNESS
TEAM PURE
21
OPPORTUNITY
TEAM PURE
22
THREAT
TEAM PURE
23
STRATEGY
RANGE
TEAM PURE
25
MARKETING
TEAM PURE
26
TEAM PURE
ADVERTISING 27
USE CAPITAL SOLEIL
TEAM PURE
28
CAPITAL SOLEIL FOR KIDS
TEAM PURE
29
CAPITAL SOLEIL FOR FACE AND BODY
TEAM PURE
30
CAPITAL SOLEIL FOR ALL SEXES
TEAM PURE
31
ALL ROUND SUN PROTECTION
TEAM PURE
32
TEAM PURE
CHANNELS 33
YOUR FRIENDLY NEIGHBOURHOOD CHEMIST
TEAM PURE
34
OF MALLS AND MARKETS
TEAM PURE
35
WHERE BEAUTY MEETS FASHION
TEAM PURE
36
INTERNET BOOM
TEAM PURE
37
TEAM PURE
PROMOTIONS 38
SCHOOL
TEAM PURE
39
DERMATOLOGIST
TEAM PURE
40
BEACH
TEAM PURE
41
AMUSEMENT PARKS
TEAM PURE
42
ADVENTURE SPORTS
TEAM PURE
43
CRICKET
TEAM PURE
44
MALLS
TEAM PURE
45
TV/ MOVIES /SHOWS
TEAM PURE
46
TOURISM
TEAM PURE
47
APPENDIX
QUESTIONNAIRE - PHARMACY 1. 2.
4. 5. 6. 7. 8. 9. 10.
TEAM PURE
3.
Which all brands are there ? Which brands have major sales ? Which product category has major sales? What is the value of sales per day? What is the volume of sales per day? Which are the customer characteristics? What brands are there is prescription market? What do dermatologists usually prescribe? What is the ratio of prescription to other products? What is POS advertising strategy of different brands ?
49
QUESTIONNAIRE - CUSTOMER 1. 2. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
TEAM PURE
3.
Do you use suncare products? Personal characteristics (Gender, Age, Income) Why do you use/don’t use suncare products? Which product(s) do you use? Why this Product(s)? Do you check the chemical composition? When do you use it? Who all in your family use? Who decides the product? Where do you apply it? How much would you pay for suncare product? What factors do you look for in suncare product? What more do you expect from suncare products? What factors you don't like in a suncare
50
PURE
TEAM PURE
51
FLOW OF PRESENTATION
TEAM PURE
2
SUNCARE MARKET
TEAM PURE
3
GLOBAL SUNCARE MARKET
TEAM PURE
4
INDIAN MARKET
TEAM PURE
5
SUNCARE MARKET IN INDIA
TEAM PURE
6
CHANNELS
TEAM PURE
7
PRODUCTS
TEAM PURE
8
MAJOR COMPETITORS
TEAM PURE
9
LAKME
TEAM PURE
10
LOTUS
TEAM PURE
11
AYUR
TEAM PURE
12
CLINIQUE
TEAM PURE
13
OTHERS
TEAM PURE
14
MEDICAL
TEAM PURE
15
CUSTOMER
TEAM PURE
16
TRENDS
TEAM PURE
17
SWOT ANALYSIS
STRENGTHS
TEAM PURE
19
STRENGTHS
TEAM PURE
20
WEAKNESS
TEAM PURE
21
OPPORTUNITY
TEAM PURE
22
THREAT
TEAM PURE
23
STRATEGY
RANGE
TEAM PURE
25
MARKETING
TEAM PURE
26
TEAM PURE
ADVERTISING 27
USE CAPITAL SOLEIL
TEAM PURE
28
CAPITAL SOLEIL FOR KIDS
TEAM PURE
29
CAPITAL SOLEIL FOR FACE AND BODY
TEAM PURE
30
CAPITAL SOLEIL FOR ALL SEXES
TEAM PURE
31
ALL ROUND SUN PROTECTION
TEAM PURE
32
TEAM PURE
CHANNELS 33
YOUR FRIENDLY NEIGHBOURHOOD CHEMIST
TEAM PURE
34
OF MALLS AND MARKETS
TEAM PURE
35
WHERE BEAUTY MEETS FASHION
TEAM PURE
36
INTERNET BOOM
TEAM PURE
37
TEAM PURE
PROMOTIONS 38
SCHOOL
TEAM PURE
39
DERMATOLOGIST
TEAM PURE
40
BEACH
TEAM PURE
41
AMUSEMENT PARKS
TEAM PURE
42
ADVENTURE SPORTS
TEAM PURE
43
CRICKET
TEAM PURE
44
MALLS
TEAM PURE
45
TV/ MOVIES /SHOWS
TEAM PURE
46
TOURISM
TEAM PURE
47
APPENDIX
QUESTIONNAIRE - PHARMACY 1. 2.
4. 5. 6. 7. 8. 9. 10.
TEAM PURE
3.
Which all brands are there ? Which brands have major sales ? Which product category has major sales? What is the value of sales per day? What is the volume of sales per day? Which are the customer characteristics? What brands are there is prescription market? What do dermatologists usually prescribe? What is the ratio of prescription to other products? What is POS advertising strategy of different brands ?
49
QUESTIONNAIRE - CUSTOMER 1. 2. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
TEAM PURE
3.
Do you use suncare products? Personal characteristics (Gender, Age, Income) Why do you use/don’t use suncare products? Which product(s) do you use? Why this Product(s)? Do you check the chemical composition? When do you use it? Who all in your family use? Who decides the product? Where do you apply it? How much would you pay for suncare product? What factors do you look for in suncare product? What more do you expect from suncare products? What factors you don't like in a suncare
50
PURE
TEAM PURE
51
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