Purchase Vs Work Status

Job: SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 Title: Filter: TOTAL own, use or intend to buy a mobile phone, Layer: All cases, Ranking: No ranking, Projected population of New Zealand 14+ (in '000) Page 1 SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 "Which service provider do you currently use for your main mobile phone?" "Are you now in paid employment, if not, which one of the following best describes you?" Filter: TOTAL own, use or intend to buy a mobile phone

Projected population of New Zealand 14+ (in '000) No ranking

PRODUCTS PURCHASE D THROUGHWHETHER EVER BOUGHT ANYTHING ON THE INTERNET THE INTERNET IN LAST 3 MONTHS TOTAL Communic TOTAL Ever Never TOTAL Ever ations Bought on Bought on Accessed equipment the Internet the Internet Can't say the Internet

TOTAL (unweighted)

uc

10162

140

4564

4250

157

8971

(POPN '000)

wc

2697

42

1213

1169

41

2424

CURRENT SERVICE PROVIDER (REVISED AUG05) Boost Mobile (From February 2005) wc

69

3

24

37

3

63

v%

2.6%

7.0%

1.9%

3.1%

7.7%

2.6%

Gold Prepaid

Telecom

wc

83

0

27

38

2

66

v%

3.1%

0.3%

2.2%

3.2%

4.0%

2.7%

wc

1145

13

486

504

21

1011

v%

42.5%

30.9%

40.0%

43.1%

50.7%

41.7%

Roy Morgan New Zealand Ltd., Auckland, New Zealand

Job: SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 Title: Filter: TOTAL own, use or intend to buy a mobile phone, Layer: All cases, Ranking: No ranking, Projected population of New Zealand 14+ (in '000) Page 2 TelstraClear

Vodafone

Other

Can't say

wc

43

0

23

16

0

39

v%

1.6%

1.1%

1.9%

1.4%

1.0%

1.6%

wc

1191

25

602

493

13

1109

v%

44.1%

59.1%

49.7%

42.2%

32.2%

45.8%

wc

2

-

0

1

-

1

v%

0.1%

-

0.0%

0.1%

-

0.1%

wc

5

-

1

2

1

4

v%

0.2%

-

0.1%

0.2%

2.0%

0.2%

TOTAL main user of a mobile phone wc

2532

42

1161

1088

40

2288

v%

93.9%

97.8%

95.7%

93.0%

96.9%

94.4%

WORK STATUS OF RESPONDENT Full Time

Part Time

TOTAL Now Employed

Home Duties

Don't Work

Looking for Full Time work

wc

1341

20

706

522

19

1247

v%

49.7%

46.9%

58.2%

44.7%

45.8%

51.4%

wc

616

11

255

298

13

566

v%

22.8%

24.7%

21.0%

25.5%

32.5%

23.4%

wc

1957

30

961

820

32

1813

v%

72.6%

71.6%

79.2%

70.1%

78.3%

74.8%

wc

146

3

73

53

1

127

v%

5.4%

7.9%

6.0%

4.6%

1.7%

5.2%

wc

34

1

14

15

1

29

v%

1.3%

2.5%

1.1%

1.3%

1.6%

1.2%

wc

47

2

19

23

-

42

Roy Morgan New Zealand Ltd., Auckland, New Zealand

Job: SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 Title: Filter: TOTAL own, use or intend to buy a mobile phone, Layer: All cases, Ranking: No ranking, Projected population of New Zealand 14+ (in '000) Page 3 v% Looking for Part Time work

Retired

Students

TOTAL Not Employed

1.7%

4.1%

1.6%

2.0%

-

1.7%

wc

65

2

25

33

0

58

v%

2.4%

5.6%

2.0%

2.8%

1.1%

2.4%

wc

259

1

59

108

4

171

v%

9.6%

1.9%

4.9%

9.2%

10.4%

7.1%

wc

189

3

62

117

3

182

v%

7.0%

6.5%

5.1%

10.0%

7.0%

7.5%

wc

740

12

252

349

9

610

v%

27.4%

28.4%

20.8%

29.9%

21.7%

25.2%

Roy Morgan New Zealand Ltd., Auckland, New Zealand

Roy Morgan New Zealand Ltd., Auckland, New Zealand