Pura Providing Urban Amenities In Rural Area

PURA Providing Urban Amenities in Rural Area

“….The Integrated investments in rural infrastructure through Bharath Nirman Program will unblock the growth potential of rural India and Provide Urban Amenities in Rural Areas (PURA)….” -Ex President o India Dr. A.P.J Abdul Kalam

Rural Urban -Divide • In urban area there is a heavy concentration of telephones, televisions and doctors • 70% of country’s population in rural area’s lack access to primary health care, the worst affected in the elderly young and children • Environmental issue's: deforestation, soil erosion, overgrazing, desertification, water pollution. • 40 million unemployed • Rights of women to land and property rarely recognized

Mission • “ Providing connectivity's to village complexes is an urgent need to bridge the rural urban divide, generate employment and enhance rural prosperity. The integrated methods which will bring prosperity to rural India is through PURA ( Providing Urban amenities in Rural Areas)”.

Objectives PURA envisages the physical connectivity's, electronic connectivity's, knowledge connectivity's leading to economic connectivity. • To stem rural-urban migration • To bridge rural-urban divide • To provide balanced socio economic developments • To expand consumer base

• Employment generation in three sectors-Agriculture -Service -Manufacturing • Increasing the purchasing power of the rural people and increase per capita income. • Improving the literacy and health care delivery system.

• Capacity building with skill development and business development. • Sustainable development through peoples’/community participation in the rural economy with public private partnership. • Priority funding with simultaneous flow of schemes in an integrated way so that there is visible change in the development of rural clusters.

Why do people migrate from rural areas to urban areas • Employment opportunities for better amenities PURA to be centered around: • Rural Business Hubs to be established by CII and ministry of Panchayat Raj • SSI growth poles and rural enterprises • Potential Growth Centers • Active Educational Institutions/ NGO’s which can give impetus to the growth of clusters

PURA to avoid pitfalls: • Urban agglomerates – by spreading amenities and employment opportunities in a cluster of villages • Industrial towns – by providing amenities and insuring employment opportunities are available and shared b/w all the villages in and around the cluster

Essential Features of PURA • To regulate land use pattern to prevent it from becoming an urban agglomerate • To properly connect the villages physically so that the amenities and employment opportunities are available and shared b/w all villages wing and around the cluster

Physical connectivity • • • • • • •

Infrastructure development as : Roads Shelters Community centers Schools Hospitals Market complexes

• • • •

Cold storage Integrated water bodies development Business center IT Infrastructure with connectivity to establish rural BPO and call centers across the PURA rural cluster development based on the PURA rural cluster development plan

Electronic Connectivity • Establishing network connectivity to the rural cluster using : • Fiber broadband • VSAT, wireless technologies thus providing telecommunication clusters to the rural centers

• PURA nodule center will be connected to the domain centers such as agricultural, services including disaster management , industries and marketing, national and international market • Delivery of the services to the PURA cluster will be through the common service center or village knowledge center

Knowledge Connectivity • Providing value added services to the farmers, artisans, craftsmen and entrepreneurs • Capacity building through teleducation and training, skill development, knowledge empowerment and entrepreneur development

• Human resource development to meet the skilled and knowledge oriented manpower requirements • Healthcare services to rural villages through tele medicines • Agri clinics focus on the dissemination of agriculture best practices and right/guidance and right time

• Essential market access to the farmers, within the cluster across the district ,to the state across the nation and international market to export market connectivity • E-governance access to citizens to provide the benefits/ services of government to citizens

• Technology transfer from R&D institution to rural enterprises to design, develop production and marketing to quality products

Economic connectivity • Creation of rural enterprise in agriculture services and manufacturing sector in the PURA cluster by the entrepreneurs • Establishment of chilling and cold storage facilities for the storing of agricultural producers and selling based on the demand of the markets by government and private industries • Providing value added services to the people in the business , services, trade marketing education and health care by entrepreneurs in the PURA cluster

• Rural employment oriented schemes to establish physical connectivity infrastructure in the PURA clusters through Government schemes as per the PURA development plan • Setting up of agro food processing units common facilities centered for farmers artisans, craftsman by the government or private industries • Biofuel enterprises: providing land for establishing Jatropha plantation and biofuel oil extraction units and bio fuel generation plants and encourage bio fuel plants in terms of cultivating as a social forestry contract farming and create biofuel enterprises with the public private partnership

• Quality assurance centers for agricultural producer, fruits, orchids, processed food, medicinal and aromatic plants leading to drug by the govt. • Enhance ITI for imparting state of the art technical and special; skills which are in high demand based on workmanship with quality delivery for meeting the national and international requirements by government or private institutions

• Rural BPO units and call centers to do the value added services to the national and international requirements IT/ITES and BPO industries.

PURA Models • Corporate PURA missions ONGC PURA- centered around oil well and gas wells. The ONGC will develop a large no of backward villages in 6 stages as model village with all basic facility under the “ providing urban amenities in rural area (PURA) scheme. ONGC created crore fund under the” ONGC PURA Trust” to implement this scheme in those states where the public sector organisation has been doing gas exploration activities the 6 states are

• Andhra Pradesh, Tamil Nadu, Gujarat. Assam and Tripura Akshardham PURAS- commissioning of 1000 akshardham PURAs in different parts of the country within the next 5 years under the inspirational leadership of his divine holiness Pramuk Swamiji Maharaj

Government PURA initiatives: • Govt PURA Intiatives: Kerala coastal PURA, Chattisgarh PURA • Institutional PURA(operational PURA; Periyar PURA; loni PURA; Chithrakoot PURA • PURA location specific industries • Rural tourism based PURA; Rajasthan, Sikkim, HM • Bamboo based PURA: Manipur Nagaland and Mizoram

• • • • • •

Jatropha: Biofuel based PURA(5states Handloom and handicraft PURA Coastal PURA Hill PURA Terrain PURA Desert PURA (Rajasthan)

Periyar PURA • Periyar PURA scheme encompasses 57 villages of Thanjavur district and 8 villages of Pudukkottai district with a population of 3 lakhs. • • • • • • • •

The main economic activity of the seven villages are 1.Achampatti- Coconut and Coir Products 2.BoodalurAlternate Building material 3.Komapuram- Bamboo Applications 4.Palayapatt- Medicinal Plants 5.Rayamundanpatti-Integrated Diary 6.Vallam- Bio-fertilizer and Bio-energy 7.Veeramarasanpettai- Food processing

• Their activity revolves around over 65 villages near Vallam, Thanjavur district of Tamilnadu, which has been transformed as a PURA Cluster. • The center of activity emanates from our Periyar PURA Hub, which is located in the campus of Periyar Maniammai College of Technology for Women that provides the electronic and knowledge connectivity. • This PURA complex has all the three connectivity - Physical connectivity,, electronic connectivity and knowledge connectivity leading to economic connectivity to the 65 villages.

• This PURA cluster provides health care centers, This has resulted in large-scale employment generation and creation of number of entrepreneurs with the active support of 1150 Self Help Groups. • 200 acres of wasteland has been developed into a cultivable land with innovative water management schemes such contour ponds and water sheds for storing and irrigating the fields.

• During the last eight months, people of Periyar PURA villages technologically supported by Periyar Maniammai College of Engineering for Women have worked with experts from Japan External Trade Organisation (JETRO) on various products, for which core competence and raw material are available in Thanjavur district.

• They developed internationally competitive prototypes for 55 life style products with support of JETRO specialists and feedback from exhibitions at Delhi and Tokyo. • This co-operative venture has enhanced the innovative ability of the people of all the 65 villages enabling them to develop and produce internationally acceptable products. • The whole country needs 7000 PURA to bridging the rural – urban divide.

Conclusion: • The PURA unit as a whole should aim to improve the quality of life and welfare of the rural community and thus the nation • Also, the PURA unit should enable preservation and nurturing of cultural heritage of the region. • PURA should be implemented as a participative endeavor among all the stakeholders namely, people of the villages, elected members, entrepreneurs, members of the state government and central government and societal transformers.

• In summary, PURA enterprise is a movement for integrated development of village clusters enhancing their quality of life, opportunities for employment generation and entrepreneurship and earning capacity and eventually development acting as a driver for reverse migration

References: • Dr. Kalam's PURA model and societal transformation, PublisherDeep & Deep, 2008, By P. Jegadish Gandhi (118 pages) • Mr.Puroshothaman,Director Periyar Maniammai University College Thanjavur • Mr.Shivanadhan,Director Periyar Maniammai University College Thanjavur

• www.periyarpura.org • www.abdulkalam.com

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The sun does not forget a village just because it is small. We should also never forget them they are a part of us…….

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