Punda Case Slides
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BCG PORTFOLIO MATRIX Relative Market Share High Low
High
Swensen’s
Daily Queen
Burger King
Sizzler
Star Cash Cow Low
Market Growth Rate
Chicken Treat
The Pizza Company
Question Mark Dog
Product life cycle
QCast IPTV
Innovators
Early Majority
Early Adopter s
Late Majority
Laggards
THAI Stage of Life Cycle After 43 years of THAI operation…….. Thai Airways = Entering Declining Stage
Maturity
“Refreshing & Leading” Strategy
Growth
Introduction
Decline
Group 4
Key Success Factors Cost Efficiency
Customer Satisfaction
MPA Strategy Tourist Arrivals
How to get there? RECOMMENDATION Where are we now?
Marketing strategy Financial feasibility Overall assessment
Where should we be?
Key Success Factors
Location
Marketing network
Accommodation and service quality
High
Swensen’s
Daily Queen
Burger King
Sizzler
Star Cash Cow Low
Market Growth Rate
Chicken Treat
The Pizza Company
Question Mark Dog
Product life cycle
QCast IPTV
Innovators
Early Majority
Early Adopter s
Late Majority
Laggards
THAI Stage of Life Cycle After 43 years of THAI operation…….. Thai Airways = Entering Declining Stage
Maturity
“Refreshing & Leading” Strategy
Growth
Introduction
Decline
Group 4
Key Success Factors Cost Efficiency
Customer Satisfaction
MPA Strategy Tourist Arrivals
How to get there? RECOMMENDATION Where are we now?
Marketing strategy Financial feasibility Overall assessment
Where should we be?
Key Success Factors
Location
Marketing network
Accommodation and service quality
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