Proposed Collaborated Production And Marketing Project With Royal Aromatix, New

Proposed collaborated Production and Marketing project with Royal Aromatix, New Delhi, India Ｓｕｍｍａｒｙ Prices of the fresh cut flowers in Japan are declining every year by around 15-20% over the previous year mainly due to the excess supplies from the growers of both Japan and oversea countries. Globalization of the logistic system via both air and sea accelerated and pushed the tendency. This remains for coming decade and more severe competition in the flower market of Japan is expected. Thus, we ought to change for better profitable and value added flower business. The market of the preserved flowers is growing steadily by around 25-30% over the previous year. The market includes the raw material flowers and assembled products. The market in Japan is reported to be about 100 million US Dollars. The bouquets assembled with the various preserved flowers are now sold at the flower shops displayed with the various fresh cut flowers, which was never seen and accepted in the past 3-5 years ago. The raw material preserved flowers are being sold mostly through the whole sale shops to the students of the flower arrangement and design schools( nearly 25,000 schools with about 4,000,000 students

throughout Japan), while the assembled items are being sold through the website, shops and at the lifestyle stores. Specifically, our objective market is the market of the assemblers who buy the raw material flowers at the whole sale shops and assemble the items at their factories in Japan. Our products to them are 

Raw preserved flowers



Assemble service

Objectives Objectives below are to be achieved in 3 years 1.

Increase the awareness of the brand name of “Royal Magic Flowers”-tentative brand-throughout Japan. 1. as the best quality producer of the preserved flowers 2. as the best assembler of the preserved flower items

Action Plans 1.

Upon signing the Agreement between the parties, the Magic of the Flowers(Licensor) shall set up the training session at Royal Aromatix, (Licensee) New Delhi, India for 5 days and the test

production to determine the standard quality of the preserved flowers take place. 2.

With the samples made at the test production the Licensor will visit the major wholesale companies of the preserved flower items in Tokyo, major market and flower design schools. And will set up the website of the preserved flowers for marketing purpose.

3.

Royal Aromatix Services, Limited is free to market the preserved flowers in the market of Japan and of any countries through its contacts and channel. The Licensee shall provide with the marketing assistance to Royal Aromatix