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September 15

2009 Sponsorship Proposal

Matt Walton Coast To Coast For Cancer [email protected]

The Cause From the 5th of April to the 3rd June 2010, Matt Walton will be running from Cape Town to Durban to raise funds for the children of CHOC (The Childhood Cancer Foundation of South Africa) CHOC is a countrywide voluntary organization. It brings together the parents of children who suffer from all varieties of cancer or life threatening blood disorders. The goal of this dedicated group is to improve the welfare and the quality of care for children with cancer. The organization provides direct practical help to children with cancer, from diagnosis onwards, recognizing the inevitable disruption to family life when a child faces vigorous and often lengthy treatment. CHOC does not receive any funding from government and funds raised are applied to directly benefit the children and their families, and also support those involved in the treatment of these most serious illnesses. http://www.choc.org.za

The Mission The mission is three-fold:  Firstly to raise enough money for CHOC to make a visible difference  To raise awareness of the plight of children with Cancer in South Africa  To show others that nothing is impossible and that anything can be done if you put your mind to it

The Challenge This event will cover over 1800 km and take place over a period of 59 days, covering approximately 50 km a day and resting on weekends. The event will consist of a televised start at Newlands Stadium in Cape Town on the 5th of April 2010 and end in Durban on the 2nd of June 2010. A total of 43 towns and cities will be covered and a scroll with a message from the mayor of Cape Town will be presented to the mayor of each town and city visited. This process will involve a police escort starting 5km outside of each city center *Addendum A.

The Runner Matt Walton has always had a passion for running and helping others. He is currently completing his high school career, matriculating in 2009. He formed Coast to Coast for Cancer in January 2009 to raise funds and awareness to better the lives of the children of South Africa suffering from cancer. Matt is an extreme athlete who lives life to the full, always refusing to sanction under-achievement or mediocrity. Knowing that we are all capable of so much more, he is tackling this huge challenge, not only to push back his own frontiers but to inspire other to climb their personal mountains as well.

The Crew The crew will consist of two people who will assist Matt by: • • • • • •

Driving the support vehicle Dealing with the logistics Handling the marketing and media aspects Managing the webpage and daily blog Filming the event Seeing to his general well being Denidia Swart, our crew leader, is a student at the University of the Free State and is currently studying towards a degree in Political Science. The Coast to Coast for Cancer project is really close to her heart as she herself was diagnosed with cancer in July 2008. Her larger-than-life attitude and willingness to embrace the challenge together with Matt makes her the ideal candidate for the position. She is currently handling the budget, logistics and all marketing and media aspects and will also be running at least three of the 50km legs with Matt.

The Sponsors As seen in the budget attached (*Addendum B) it takes a lot to really make this happen. The project is totally dependent on sponsorship as there are no other funds available. The obvious benefits for sponsors, apart from the fact that donations to charities are tax deductable, are:    

Media Coverage Advertising Their logos will be displayed on the support vehicle and the kit A page on The Coast To Coast For Cancer website will be dedicated to the Sponsor with what they have sponsored as well as a logo and link to their website

Addendum A – The Route Day Monday Tuesday Wednesday Thursday Friday

Date

Destination

Distance (km)

Distance ACC (km)

05/04/10 06/04/10 07/04/10 08/04/10 09/04/10

Somerset West Bot River Caledon Riviersonderend Swellendam

39.87 41.95 22.22 43.12 52.51

39.87 81.8 2 104.04 147.16 199.67

Day Monday Tuesday Wednesday Thursday Friday

Date

Destination

Distance (km)

Distance ACC (km)

12/04/10 13/04/10 14/04/10 15/04/10 16/04/10

Heidelberg Riversdale Albertinia Mosselbay George

49.94 26.58 36.33 49.98 43.59

249.61 276.19 312.52 362.5 406.09

Day Monday Tuesday Wednesday Thursday Friday

Date

Destination

Distance (km)

Distance ACC (km)

19/04/10 20/04/10 21/04/10 22/04/10 23/04/10

Sedgefield Plettenbergbay Stormsrivier Checkpoint 1 Kruisfontein

32.81 53.66 56.62 37.88 37.88

438.9 492.56 549.18 587.06 624.94

Day Monday Tuesday Wednesday Thursday Friday

Date

Destination

Distance (km)

Distance ACC (km)

26/04/10 27/04/10 28/04/10 29/04/10 30/04/10

Thornhill Port Elizabeth Paterson Checkpoint 2 Cookhouse

39.82 41.44 63.56 39.96 39.96

664.76 706.2 769.76 809.72 849.68

Day Monday Tuesday Wednesday Thursday Friday

Date

Destination

Distance (km)

Distance ACC (km)

03/05/10 04/05/10 05/05/10 06/05/10 07/05/10

Checkpoint 3 Cradock Checkpoint 4 Middelburg Checkpoint 5

37.97 37.97 46.15 46.15 43.97

887.65 925.62 971.77 1017.92 1061.89

Day Monday Tuesday

Date

Destination

Distance (km)

Distance ACC (km)

10/05/10 11/05/10

43.97 43.33

1105.86 1149.19

Wednesday Thursday Friday

12/05/10 13/05/10 14/05/10

Colesberg Hendrik Verwoerddam Springfontein Trompsburg Edenburg

40.40 12.14 50.92

1189.59 1201.73 1252.65

Day Monday Tuesday Wednesday Thursday Friday

Date

Destination

Distance (km)

Distance ACC (km)

17/05/10 18/05/10 19/05/10 20/05/10 21/05/10

Bloemfontein Checkpoint 6 Winburg Senekal Bethlehem

65.38 km 53.13 km 53.13 km 64.20 km 63.63 km

1318.03 1371.16 1424.29 1488.49 1552.12

Day Monday Tuesday Wednesday Thursday Friday

Date

Destination

Distance (km)

Distance ACC (km)

24/05/10 25/05/10 26/05/10 27/05/10 28/05/10

Kestell Harrismith Checkpoint 7 Estcourt Mooiriver

39.24 km 43.23 km 60.08 km 60.08 km 23.63 km

1591.36 1634.59 1694.67 1754.75 1778.38

Day Monday Tuesday Wednesday Thursday

Date

Destination

Distance (km)

Distance ACC (km)

31/05/10 01/06/10 02/06/10 03/06/10

Howick Pietermaritzburg Pinetown Durban

46.47 km 23.13 km 56.16 km 20.65 km

1824.85 1847.98 1904.14 1924.79

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