Project Report On Globals Inc. Bangalore

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 1 of

CHAPTER 1 INTRODUCTION 1.1 GENERAL INTRODUCTION ABOUT THE SECTOR:-

The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of Internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as irritating and more or less ignored. With this in mind, marketers have been searching to find new and alternative ways of marketing, in addition to the traditional methods. Eventually, when the trend of blogs and communities began growing, so did the companies interests towards them. Because of the new possible forms of marketing online, and due to the companies

increasing

effort

of

receiving

better

value

regarding

their

advertisement budget, the purpose of this thesis is to examine if marketing on sites such as blogs and communities are more positively perceived upon among Internet users. In some cases, this has been examined in relation to the more traditional means of online marketing. Furthermore, we examined whether or not the tailoring of advertisements had more effect on users, and if there were any differences in the general perception of blog- and community

advertisements

among

male

and

female

consumers.

The

empirical data needed was gathered quantitatively through an online survey, RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 2 of

based on the consumer point of view of this matter. As it became difficult to attain any response from users of Internet blogs, the study became more focused on communities and forums. The survey was placed on three communities within current areas of interest; Home electronics, Sports and

training, and Family life. Furthermore, a conceptualization was made out of the theoretical chapter, and was used for the analyzing of the data. The results indicate that a majority of the respondents are more positive towards advertisements

on

blogs

and

communities,

as

well

as

customized

advertisements within these mediums. It was further found that these advertisements did not disrupt the surfer’s flow as much as traditional mediums. The findings also show that a majority of the respondents are aware of online advertisements in general, and just as many have developed a dislike towards them. However, the male respondents have a more positive view of advertisements on blogs and communities, than the female. The same finding appeared in regard to tailored ads; while male consumers consider these as more acceptable, the female respondents have an indifferent opinion. To the question of why advertisement on these mediums were more regarded upon, the most common response was due to these ads being considered as more related to their interests.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 3 of

ITES Industry

It started with the onset of globalization in India during the early 1990s. The Indian government initiated strategic economic reforms aimed at laying a strong foundation - a firm stage for liberalization and privatization. Part of this initiative included the process of promoting India as a major destination for the ITES sector. This has finally paid off.

ITES:

ITES refers to Information technology enabled services. BPO or Business process outsourcing is the arm of ITES, which facilitates delivery of services through the use of information technology. ITES services are diverse in nature. It's easier to understand by segregating it as customer interactive services and back office operations for remote customers. India based service providers can deliver services in diverse areas such as finance, HR, administration, healthcare, telecommunication and manufacturing. Services ranging from customer care, call centers and claims processing to medical transcription, HR hiring, biotech research, Web sales/marketing and back-office operations such as RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 4 of

accounting, data processing, and data mining harness the power of IT. However, it necessitates transfer of ownership and management of the process from the customer (offshore) to India-based service provider in order to deliver service to remote areas through telecom and Internet medium. Sensing its advantages, host of fortune 500 and fortune 1000 businesses of all sizes have set up their own BPO units or have outsourced to Indian firms to reap the advantages of this.

1.2 INDUSTRY PROFILE:-

a.

ORIGIN AND DEVELOPMENT OF THE INDUSTRY:

The internet as we know it took off during the early 1990s, when the World Wide Web (WWW) protocol was invented, and has since then become incorporated as the backbone of advanced economies such as North America and major parts of Europe and Asia. Around 1.3 billion people were estimated to use the Internet at the end of 2007 (Internet world stats, 2008). In relation to the world’s population, this gives 20 % as a total amount of the world’s Internet users. While the less developed countries show a very low RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 5 of

percentage, the developed countries have shown a 120 % annual growth in Internet use during the past seven years (Internet world stats, 2008).

Ever since the creation of the

Internet, the world of business has changed greatly with a redefinition in areas like marketing and customer relations (Taylor quoted in Wright, 2006). This medium opened up the doors for the conditions of conducting business through electronic methods. The growth of the internet eventually lead to hundreds of thousands of companies setting up shops online, gaining millions of consumers worldwide as their customers. In the early days, the average computer user might not have been able to use the Internet as we use it today. With the arrival of easy-to- use web browsers, this medium went from being an advanced, text-oriented, and specialized application into a massive multimedia tool on a global scale. Some early speculators like Hein and Rich (1997) quoted in Goldsmith and Lafferty

(2002) suggested that advertising on this medium would be more effective due to its interactive nature. At that time, the most used marketing channels were banner advertisements. Although the Internet users click through-rate of this marketing method went from 30 % in 1994 to 0.3 % in 2002, marketers still spent many billions of dollars each year on Internet advertising with banners (Goldsmith and Lafferty, 2002).

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 6 of

b.

GROWTH AND PRESENT STATUS OF THE INDUSTRY:-

The on line marketing is passing through the best situation in its history. This is due to the combination of long term changes, such as growing diversity of information technology and the arrival of new or updated technology, notably the Internet. Consumers have become better informed than ever before, with the result that some of the traditional methods of doing marketing and buying the products have become obsolete. The present RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 7 of

philosophy of lifestyle and online marketing process both have become indispensable today. The whole western corporate industry people as well as Indian high profile society believe in the same philosophy followed by the on line industry. Though the nature of industry is changing day by day due to certain unavoidable forces like fast life, increased competition, globalization, IT revolution etc. The past 15 years have witnessed major changes in the marketing industry and its process of execution. Every day some new techniques come out or a new process starts to serve the consumers in masterly fashion. Today there is a lot of independent service proving companies are there which have no relation with production and other related activity but they are very famous for on line marketing service provider, like Amazon.com, msn etc. These all are such agencies which play a role of mediator between company and client and facilitate the on line marketing. These all situations with faster communication and timely delivery system have proved on line marketing the best marketing process around the world.

c.

FUTURE OF THE INDUSTRY:-

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 8 of

Reflecting on future prospects in online marketing, immediate focus has to be on the changing nature of technologies, taste and preferences, fast life etc. prove it that a glorious future is waiting for it.

While concentrating on improvements in the system

there are abundance of new technologies, software’s and other tools to make it more and more attractive to make a grand appearance among the consumers. Due to having the appropriate pricing, quality of service, financial inclusion and other facilities the industry has a prosperous future. The Internet, website, blog and portals have given a new dimension to the on line marketing, the combination of all the services in our country as well as all around the world has proved a track record in the field of latest services provided to the customers and professionals, which have lent it considerable credibility - both domestically and globally. This credibility enables the industry to confidently carry the reforms forward to credibly maintain price and quality of services, while enabling self-accelerating equitable growth at elevated levels. The Indian consumers are said to be the 25 percent of the respondents. Given the increased competition, and the implementation of new and updated technologies in the near future, the industry of the country has been showing the better response, said the survey. A majority of the corporate employees, business persons and other such person who are not having enough time to visit market physically prefer to go with the on line marketing only. These all situations have provided a tremendous opportunity to the on line marketing. In order to maintain the opportunity availability the industry should focus on not only the quantity of the services but also on the quality of the services. RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10

61

Page 9 of

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 10

2.1 Origin of the organization:-

Globals Inc is a multi national company founded in the year 2000 by Mr. Suhas Gopinath at the age of 14 years at California, USA. Globals offers cost effective world class quality solutions in web, software, mobile and multimedia. Globals has established offices in more than 11 countries. Till date Globals has served more than 200 clients worldwide. They always placed quality over quantity, mind over machine and unity over uni-opinion. The firm is one of the few places on the earth where egoistic thoughts are out of question. There is a lot of enthusiasm among the members to perform. This makes our work more streamlined and solutions meet the prescribed time boundary.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 11

Vision Mission And Policy

The focal point of the firm is to provide a global arena for the youngsters to perform at the corporate and the industry level giving emphasis to the skill sets of the individuals than their academic qualifications.

We believe in doing things through proper channels for optimum results. Nothing else would explain serving more than 200 clients worldwide. We at Globals understand we have miles to go before even looking back. Hence we do not rest on our prior laurels. Laurels come and go, progress is the only thing on our minds, and will be the same for the time to come. In a nut shell we are Globals, setting the global trend.

Globals Inc believes in teamwork and this makes our work more streamlined and solutions meet the prescribed boundary.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 12

2.2 GROWTH AND DEVELOPMENT OF THE ORGANISATION:-

Growth of Globals pvt. Ltd. as on 5th June 2009.

Globals pvt. Ltd. is growing at 200% every two years the entire organization is custom of his and works diligently at delivering customer satisfaction. It is partner of toys for many organizations for all their daily works and calculations. Globals pvt. Ltd. keeps moving forward at a faster pace, absorbing and assimilating technology, constantly identifying new avenues of and building a loyal base of satisfied customers. Thanks to its many successes. Globals pvt. Ltd. is today a trusted numerous large organizations, an excellent track record RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 13

of customer acquisition and retention. Over the years it has assiduously built 1000+ customers base.

2.3 PRESENT STATUS OF THE ORGANISATION:-

Globals develop cost effective, innovative world class quality solutions and products for a number of well-known companies from small to Fortune 500 companies. Our experience with these clients has taught us how unique the needs of individual companies really are, and hence we consider every company as distinctive with a non-generic focus. Due to our strict NDA with our clients, we may not be able to disclose the case studies on our client projects, but for your reference we have listed out few of our featured clients: •

Verisign Inc., USA

•

Edunar UK

•

Government of India

•

Opalesque.com, Germany

•

VC4G.com

•

Jain Group of Institutions, India

•

Deepti Electronics and Electro-Optics Pvt. Ltd., India

•

Children Services Inc., USA

•

Maso Automotives, India

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 14

How will working with Globals be cheaper?

While it’s true that a talented programmer in the US will be in the higher range, the actual cost to company for every employee is substantially more. In addition to the salary, every company needs to make other statutory payments for each employee. In addition, for each role, there will be other infrastructure costs such as hardware, software, utility and space costs that get added as overheads. In the case of our team of programmers, you will not require all services on a continuous basis. In a typical project, the analysis, architecture and design takes up approximately 15% of the time in terms of effort and costs approximately 20% of the total cost, project management takes up approximately 20% of effort and 28% of cost, and development and testing

takes

the

remaining

65%

effort

and

52%

of

the

cost.

On the whole, a 12 man month project that would take approximately a year for your programmer in the US (costing you about $100,000) can be completed in about 6 months by a team in India, and at an approximate total cost of $25,000.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 15

2.4 FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION:-

IT Consultancy IT plays a vital role in business strategy, but with technology developing so rapidly, and so many complex options available, it is difficult for you to plan your IT investment. Our IT Consultancy provides practical, jargon free advice to help clients steer a course through this fast changing and often complex area. Globals’ IT Consultancy team can help you to unleash the true potential of your organization’s investment in IT, by offering independent expert

advice

at

all

levels,

in

the

following

areas:

Information and IT Strategy We will help your organization to develop a pragmatic and realistic IT strategy which defines where you are, where you need to be - and how to get there. This strategy will ensure that you have a clear, shared understanding of what is to be achieved, and the benefits that the more effective use of information and technology can bring to your organization.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 16

Procurement and Partnerships Taking the role of impartial and independent trusted advisors, we will help to ensure that you find the right procurement solution to your business requirements. This could include the procurement of infrastructure, applications, services or even fully outsourced solutions. Our role is to help you to obtain the maximum benefit for your

IT

investment.

Information Management The information in a business is the cornerstone of its success. We can help you to realize the full potential of your information assets, through the innovative deployment of customer relationship management, content management and knowledge management systems. Globals’ Industry Specific Solutions

Offshore Development Globals provides scratch-to-end application development and support services under its success-proven offshore methodology. Globals is geared-up to take complete ownership of its clients’ software development needs through the complete lifecycle - including the requirements analysis activities. Globals offers powerful solutions in the fields of Web Application

Development,

Custom

Application

development,

Mobile

application

development and application integration; our solutions cover a range of industries including financial services, ecommerce, healthcare, aviation, manufacturing and media. With our RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 17

state-of-the

art

infrastructure

and

competent

team

of

professional developers in PHP, .NET, Ruby, C++, etc, we ensure

the

delivery

of

solutions

that

work

for

our

clients.

Our globally acclaimed process allows you to quickly and effortlessly transition your business requirements into effectual solutions. We develop our solutions after going through a “tried & tested” process that starts with gaining the knowledge about your existing systems. During this phase, our team examine into client business to get a better insight into the current end-users and the current application. This ensures that user requirements are based on facts.

2.5 ORGANIZATION STRUCTURE AND ORGANIZATION CHART:IT Department

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 18

Finance Department

Human Resources

Department and Admission

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 19

MARKETTING DEPARTMENT

2.6 PRODUCT AND SERVICES PROFILE OF THE ORGANIZATION:RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 20

Website, portal, blog & Software Development

At Globals, we are clear that Web Development is first and foremost about business innovation. We believe that digital strategies deliver when business acumen and technology converge. That is why our business focus addresses the entire gamut of business requirements - from establishing a meaningful Internet presence and content management and portal solutions to B2B integration, enterprise application integration.

Content management and portal solutions The evolution of the Internet has created a new generation of electronic commerce that no organization can afford to ignore. This is based on the open,

inter-networked

essence

of

the

Internet.

It

employs

network

architecture, builds networks of relationships and develops new-networked business models. These networked businesses face a new challenge - they need to exchange and manage content, business processes and transactional data across multiple components. The solution for the networked business is the portal. Ranging from community and enterprise portals to e-marketplaces, portals provide personalized content, applications and services based on specific business requirements. At Globals, we have developed full service portal solutions that take an organization from the original idea to implementation. This includes:

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 21

Building custom applications from scratch. Customizing and implementing commercial packaged solutions. Assembling applications from reusable software components. Our service portfolio includes all critical elements like user experience, technical architecture and application development.

B2B Integration B2B Integration promises to dramatically transform the way business is conducted with partners, suppliers, and customers Electronic integration, of both business and technical processes, creates process efficiency and information accuracy, as well as increases the ability to respond and interact with each member of the business relationship, besides resulting in cost savings. We provide a range of B2B solutions dedicated to various industry verticals. Our solutions offer seamless integration at the data, application and process level, thereby enabling organizations to share information between applications, among partners, suppliers and customers. We provide industry specific solutions as well as a number of cross industry services.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 22

Industry Solutions We help organizations with: Supply chain integration - enabling automatic procurement from trading partners

B2B Marketplace and Exchange Integration - access, interact and transact with trading partners through an exchange or marketplace.

Business Information Interchange - improve access to internal and external resources acquire valuable business intelligence and insight from transaction data.

Industry Solutions - implementation strategies for many industry verticals including finance, manufacturing, retail, utilities and telecom.

e-Scola

e-Scola is a patented web based package developed by Globals Inc to bring out first-class school management system which helps parents to trace the student's activities in the school including his attendance, marks, etc. The staff can instantly notify about the student's attendance, scores or fees to the parent through E-mail or SMS* through this package. RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 23

e-Campus e-Campus is a generic, one size fits all automation tool aimed at reducing the chaos in an Institution arising due to lack of one shop of information. We have integrated all the general modules of an Institution and have brought out a holistic Management system. The Management includes Mentor system, Scheduler, Notice Exchange, Interaction with Parents, Students and Faculty.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 24

2.7

MARKET PROFILE OF THE ORGANIZATION:-

NAME

MARKET SHARE

GLOBALS PVT. LTD

11%

PACSOFT

19%

BLACKBAUD

23%

OTHERS

47%

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 25

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 26

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 27

3.1 ROLE AND RESPONSIBILITIES:-

Mr. TANMOY AICH ROY “MARKET RESEARCHER” (TRAINEE)

█ Generating leads and converting it into customer. █ Meeting with the client and explaining them about the product. █ Answering to the customer’s queries █ Marketing of Web-sites and on-line Advertisement. █ Reporting of customer’s requirement on daily basis █

Preparation of customer’s feedback report about the services provided by

GLOBALS PVT. LTD

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 28

3.2 DESCRIPTION OF LIVE EXPERIENCES This training has helped me a lot in understanding the outside world (i.e Corporate world) I also come to know the real meaning of the word ‘MARKETING’. There were both positive and negative experiences during the training. But I enjoyed it. Some of the main aspects were: █

Real exposure to the corporate world which helped me a lot to understand

the mindset of an executive to a certain extent. █

Learn about the customer’s requirements, customer’s mind set and how to

convince them. █

It helped me in improving my communication skills, presentation skills and

how to behave in front of the customers. Apart from the above mentioned positive experience I faced certain problems too which I would like to discuss here : █

It was quite difficult in the beginning to cope up with both college studies

and job █

Initially it took some time to understand the process of sales opening and

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 29

closing, however with time I understood the problem and worked on it sincerely. Now I feel much more confident in handling sales calls.

3.3 STUDENTS CONTRIBUTION TO THE ORGANIZATION

I have worked as a Market Researcher for generating and collecting the marketing leads and marketing related information, which helped in the organizational development, and reaching towards the goal. As an employee my contribution to organization was to enhance the business for the organization, by creating new customers and by providing good services to the customers. I have also given initial training to the fresher’s and provided data of different companies to my manager.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 30

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 31

4.1 STATEMENT OF RSEARCH PROBLEM

The research is conducted to find out customer satisfaction among existing customer of Globals Pvt.Ltd.

4.2 STATEMENT OF RESEARCH OBJECTIVES

To assess the extent to which the customers are satisfied with our services. To obtain information on additional features or services desired by the customers. To find out their opinion on pricing of our product or services. To know the reasons from the customers why our company is not able to attract clients compared to our competitors. RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 32

To suggest the solution in order to improve the image of the company in the market.

4.3 RESEARCH DESIGN AND METHODOLOGY

SOURCE OF DATA The source of data is divided in to two types: a) Primary data and b) Secondary data Primary data are the first hand data collected from the customers directly. It is original in nature and is collected by the researcher. The method used to collect the primary data was Survey Method. The survey method includes a structured questionnaire that was given to the respondent or the customers. RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 33

Secondary data are the data, which are already available and can be used for research. These data are the data, which has been collected and compiled in advance for another purpose.

Sources of data Primary – Questionnaire, Secondary – Company database and books.

Sample Size The sample is the sub set of the universe of which we want to do the study. We cannot do the study of the entire universe so we collect the data from the small sample, which is chosen randomly, but it should represent the universe so that we can get the optimum response out of it. We interpret our database of the response from such sample.

In my case sample size is 100 customers or respondent.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 34

4.4 ANALYSIS OF DATA

Table 4.4, 1 is showing whether clients were able to attract on line marketing for their product with the help of our services.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 35

VARIABLES

NO. OF RESPONDENTS PERCENTAGE (%)

YES

33

33%

NO

67

67%

INTERPRETATION :

On the ‘y’ axis percentage of respondent is shown. RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 36

From the data we can say that the services provided by our company were not up to the mark so it was unable to attract the on line marketing business. Though the no. of ‘yes’ is two times less than the no. of ‘no’. But one-third acceptance is also not a bad sign and it can be converted in to 100% by providing quality of services rather than quantity of poor quality services.

TABLE 4.2,2 IS SHOWING WHETHER CLIENTS ARE SATISFIED WITH THE SYSTEM OF APPROACHING VARIABLES

NO. OF

PERCENTAGE %

RESPONDANCE RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 37

YES

22

22%

NO

78

78%

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 38

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 39

INTERPRETATION : On the ‘y’ axis percentage of respondent is shown. From the data we can say that the system of approaching to new customer by our company was not appropriate. Only 22% are agreed with the company process that’s why it was unable to attract the new customer for opting the services provided by the company for marketing business. Though the no. of ‘yes’ is more than three times less than the no. of ‘no’. But one - fourth acceptance is also not a bad sign for a company which has entered the market just three years back and it can be converted in to 100% by providing quality of services.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 40

TABLE 4.2,3 IS SHOWING WHETHER CLIENTS ARE SATISFIED WITH THE FEATURES AND SERVICES :

VARIABLES

NO. OF

PERCENTAG

RESPONDANCE

E%

YES

42

42%

NO

58

58%

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 41

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 42

INTERPRETATION :

On the ‘y’ axis percentage of respondent is shown .

Data shows that no is 58 % while yes is 42 %. From the data we can say that the features and services provided by our company was up to some good level

but it was unable to serve the purposes of the customers in

attracting the on line marketing business. The percentage of ‘yes’ is 42 % and no is 58%. It shows that features and services are almost acceptable sign and it can be converted in to 100% by providing quality of services rather than quantity of poor quality services.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 43

TABLE 4.2,4 IS SHOWING WHETHER CLIENTS WOULD LIKE TO CONTINUE WITH US OR NOT VARIABLES

NO. OF

PERCENTAGE

RESPONDANCE

%

YES

49

49%

NO

51

51%

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 44

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 45

INTERPRETATION:

On the ‘y’ axis percentage of respondent is shown .

Data shows that no is 51 % while yes is 49 %.From the data we can say that

since the features and services provided by our company was up to

some good level

so to be with the company in future is almost 50-50 It

shows a good in today’s market condition. It can be converted in to 100% by providing quality of services rather than quantity of poor quality services.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 46

TABLE 4.2,5 IS SHOWING WHETHER THE PRICES ARE HIGH

VARIABLES

NO. OF

PERCENTAGE

RESPONDANCE

%

YES

59

59%

NO

41

41%

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 47

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 48

INTERPRETATION:

On the ‘y’ axis percentage of respondent is shown .

Data shows that no is 59 % while yes is 41 %. From the data we can say that our prices are affordable to more than 50% people But it should be100% that can be done by providing quality of services rather than quantity of poor quality services.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 49

TABLE 4.2,6 IS SHOWING WHETHER CUSTOMER WANTS OUR BRAND OR OTHERS BRAND

VARIABLES

NO. OF

PERCENT

RESPONDANCE

AGE %

YES

23

23%

NO

77

77%

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 50

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 51

INTERPRETATION:

On the ‘y’ axis percentage of respondent is shown .

Data shows that no is 77% while yes is 23 %. From the data we can say that our brand is not so popular only 23% people are favoring our brand which can be gain by providing quality of services rather than quantity of poor quality services. .

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 52

4.5 SUMMARY OF FINDINGS The problem of the research is to find out the efficiency of our product among the customers to generate the demand of online marketing. With the analysis of the data we can summaries’ it as follows:

•

It has been found that the price of our product is economical and it is

affordable to even a common consumer who is willing to make their product available for online marketing.

•

The quality of product and services are almost good but it need

improvement to generate more and more new customers.

•

The satisfaction level of the customer is not upto mark so the company

should take care of this to retain the customers.

•

Since our product and company is almost new so we should concentrate to

generate the brand value.

•

The retaining level of customers with our product is 50-50 according to the

data we should try to achieve it 100%.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 53

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 54

5.1 SUMMARY OF LEARNING EXPERIENCE

a) I came to know what exactly corporate work culture is.

b) I came to know what is marketing and how to market in real scenario.

c) I was able to practice what we learn in our books.

d) I came to know what exactly company needs quality of work or quantity of work to be done or both.

e) I became aware of the new changes happening in the

organization.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 55

f) I learnt how to deal with the clients.

5.2 CONCLUSIONS AND RECOMMENDATION CONCLUSION

•

As a trainee I learnt many thing in the organization as well as outside the

industry. I got an exposure to the corporate world. I learnt how to deal with people and colleagues in and out side of the organization. •

I did my project work through which I learnt many things like how to conduct

research and survey, how to communicate with the respondent or clients and how to analyze the data. I also came to know what are the factors that influence the consumer’s behavior to go with our product as well as the prevailed situation around the market. •

From my study of problem in the organization is that though the quality of

product and services are good but not so to fit for the customers need and our brand is new. Due to that the customers are not ready to continue with the product and RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 56

services provided by our company. I can say that the company has to improve the above situation in some aspect. It can be improved with the help of the following recommendations given below.

RECOMMENDATION : •

The company should first analyze the need and wants of the customers before

going to any decision. •

The company should show the demo of the product to make them sure what would

be the prospective features of the product. •

The company should take care of the quality of the product and improve the

feature of attract the customers. •

The company should measure the satisfaction level of the customers

providing the product. •

The company should provide some additional features than the customers

demand. •

Brand value should be improved.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 57

•

Should be taken regular feed back from the customers.

•

The product should be competitive and economical in

respect to the competitor’s product.

QUESTIONNAIRE NAME: …………………………………….. TELEPHONE NO………………………….. (Tick which is applicable) 1.

From how long you are a customer of Globals Pvt.Ltd?

A. C. 2.

0-1 Year

B.

1-2 Year

2-3 Year

D.

3-4 Year

What product or services are you using? Website Design

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 58

Logo Design Flash Work Graphic Design Web Portals

3.

5.

Are you satisfied with our services? A.

Yes

B.

No

Do you think the prices of the product and services are appropriate?

7.

Very high

High

All right

Low

Do you think ERP.net is a good web portal. A. Yes B. No

8.

Do you prefer the brand value?

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 59

A. Yes B. No

Please give us additional suggestion to improve -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

DATE: ________________

SIGNATURE:

BIBLIOGRAPHY RECOMMENDED BOOKS

•

Kotler Philip and Armstrong, Gray- Marketing management, Pearson Prentice

Education, New Delhi, 2008

•

C.R Kothari, Research Methodology-Method and Techniques, Willey

International Limited.

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 60

•

Cooper, Business Research Method, TMH, New Delhi.

NEWSPAPER

•

TIMES OF INDIA

•

THE ECONOMIC TIMES

•

BUSINESS SATNDARD

WEBSITES www.globalsinc.com www.erp.net www.google.com

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 of 61

Page 61