Project Report

PREFACE The material presenting in this report is mainly primary date colleting and thereafter has been analyzed and interpreted. The report also contains – secondly data as back and proof of the objective method of data collection, analysis and interpretation etc. I would like to express special gratitude to Mr. Bhaumik Nayak , Carnales Pvt. Ltd., under whom this project was completed. All these who helped me, in however a way by assisting me to get the information needed to prepare this report is entitled to my heartful thanks.

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ACKNOWLEDGEMENT We are grateful to numerous people who have given their valuable time and suggestion in the course of writing this report. We are thankful to our honorable director Shri Silpa Trivedi and we are also thankful to Prof. Bhaumik Nayak for his kind assistance & guidance through our project without this report. We are thankful the management of the Coca Cola for extending their cooperative and gave us every detail about the company. DHARMESH J. PATEL.

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TABLE OF CONTENT Sl. No. 1. 2. 3. 4. 5. 6. 7.

NAME OF THE CHAPTER Introduction Mission of Coca Cola of India History of the Organisation Production Department Marketing Information Finance Department Conclusion

PAGE NO. 1 2 3 4 7 14 15

CHAPTER-1 INTRODUCTION

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Birth of a Refreshing Idea John Styth Pemberton first introduced the refreshing taste of Coca Coal in Atlanta Georgia. It was may of 1886 when the pharmacist contacted a Caramel coloured syrup in a legged brass kettle in his backyard. He first “distributed” the new product by carrying Coca Cola in a jug down the street to Jacobs Pharmacy for five cents. Consumers could enjoy a glass Coca Cola at the soda fountain, whether by design or accident carbonated water was termed with the new syrup. Producing a drink that was proclaimed delicious and refreshing.. By 1886 sales of Coca Cola averse nine drinks per day. That first year Dr. Pemberton sold 25 gallons of syrup shipped in bright red wooded kegs. Ref has been a distinctive colour associated with number of soft drink brand ever since. For his efforts Dr. Pemberton grossed $ 50 and spent $ 73.96 on advertisement. In 1981, Atlanta entrepreneur as a candler has acquired complete ownership of the Coca Cola business within four years, his merchandising flair helped expand consumption of Coca Cola to every state and territory in 1919. The Coca Coal Company was sold to a group of investors for $25 million. Robert W. Woodreff became president of the Coca Coal Company in 1923 and his more than six decade of leadership took the business to unrivaled heights of commercial success, making Coca Coal in institution the world over.

CHAPTER-2 MISSION OF COCA COLA INDIA

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Create consumer products, services and communication, customer service and bottling system strategies, processes and takes in order to create competitive advantage and deliver superior value to -

Consumer as a superior beverage experience.

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Consumers an opportunity to grow profits through the use of finished drinks.

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Bottlers as an opportunity to grow profits and volume.

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TCCC as trademark enhancement and positive economic value added.

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Suppliers as an opportunity to make reasonable profits when creating real value added in an environment of system wide teamwork, flexible business system and continuous improvement.

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CCL Associates as superior owner opportunity.

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Indian Society in the from of a contribution to economic and socio development.

Coca Cola has been termed a failure in India because of its inability to establish itself as a market leaded. The primary brands for the Coca Cola Company are Coke and Thums Up. The competing brands for Coca Cola are Pepsi Cola and Mirinda. According to brand wise market share, Coke lags behind Thums Up and Pepsi.

CHAPTER-3 HISTORY OF THE ORGANISATION

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Organisation Chart Board of Director General Manager (Maria Fernanclus)

Production Manager

Assistant Manager

Finance Manager

Supervisor

Marketing Manager

Sales Manager

Subordinates

Workers Social Responsibility:The organisation have spent money in the earth quack in Gujarat. The send tent, blanket and other things to the public of Kutch and Bhuj. The organisation has send ambulance van to the help of people of the nearby villages. This van is giving 24 hours services. If they are very ill then the ambulance would take them to the nearest hospital. If any accident took place on the highway which is passing near the organisation and in that accident if any one is injured then the ambulance will take him to the hospital. Location Advantage:The Hindustan Coca Cola Beverages Pvt. Ltd. is established in Gujarat because the state government of Gujarat have the quick response than any other state government. Secondly to make the Coca Cola 90% water is used to the organisation should establish in that area where there is lots of water in the earth. So the organisation selected the Gobrej village in Kheda district. The environment is clean because it is far from the city and there are no industries near that unit. These are the advantage of this place, so the organisation decided to locate at that place. CHAPTER-4 PRODUCTION DEPARTMENT Types of Product:6

A Coca Cola Company Limited produce the top ten brands with very successful are as under:1) Coca Cola 2) Sprite 3) Fanta 4) Diet Coke 5) Cherry Coke 6) Citra 7) Mr. Pibb 8) Fruitopia 9) Frescu 10)Fumbling Foot Bear The product produce in Hindustan Coca Cola Beverages Pvt. Ltd. are as under. 1) 2) 3) 4) 5) 6)

Coca Cola Sprite Fanta Limca Maaza Canada Dry

Production Process SUPPLY CHAIN

WATER

CHLORINE PROCESS

SAND FILTER

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UV SYSTEM

OSNAIS

TREATED WATER

SUGAR TREATED

SYRUP

DILUTION

MOTNER SYRUP

SAMPLE SYRUP & FLAVOUR

CARBON DIOXIDE

SOFT DRINK READY

CHILLING

SOFTENER

ACTIVATED CARBON

CARBON TREATMENT

FILTERISATION

BOTTLING

EMPTY BOTTLES ARE BROUGHT BOTTLE SNARLING BOTTLE WASNER SIMPLE HOT WATER

COSMETIC SODA

CHLORINATED SOFT WATER

INSPECTION LABELING In production process first the water is taken from earth (underground) with the help of motor and machines. Then it is put in the tank. This water is not pure water. There are mainly bacteria in it. So to remove the bacteria the water is passed from chlorine. Now the water is coming from underground so in that water there is sand, smell and colour etc. To remove this the water is passed from sand water. Now the water is sandless, smellness but in this water there is chlorine to remove this chlorine it is passed from the activated carbon plant, which remove the chlorine from water after giving all this treatment the water will become hard so to make it soft the water is

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passed from softer plant. Then water will become soft water will pass from R osnais plant. Now the water is passed from ultra violet rays to remove the bacteria and at the end treated water is reach. Now the treated water and sugar are mixed and it will become syrup. The syrup is given carbon treatment to make syrup pure. After this it will filter in a filterisation plant and simple syrup is reach. In this simple syrup flavour is added. This flavour is the secret formula brought from Pune. Now the motner syrup is ready, to keep the soft drink good in bottle before the consumer use. Now it is packed in the bottles. Empty bottles are brought and the bottles are snarled before being felt in to the bottle wasner. Uncleanable and defective bottles are segregated. The bottle washing operation takes entirely minutes. Bottles are thoroughly washed, cleaned and scrutinized in a simple hot water and then in caustic soda and at last in a final rinse of chlorine soft water bottles are washed. Washed bottles are carefully inspected and bottles are filled. At the end the production date is printed and the labeling is done.

CHAPTER-5 MARKETING INFORMATION Product Decisions:Product decisions means the decisions that are taken for the improvement and the development of the product so that it can be marketed and sold to

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the end users. Product decision included branding and packing of the product. Product decision is one of the best criteria of any business or firm so this is the important step in any business world. In Coca Cola company decision regarding the product is taken by the production manager. He is the last responsible person who is liable for all the process of production. The strategy of Coca Cola company is pick up modern marketing way. Product Planning:A product is that can be offered to a market for attention acquisition, use or consumption that might satisfy a want or need. Product Range:A product range means different types of products in the same line i.e. modifying the products according to the different consumers need and offering them different choices from which they can choose the appropriate products that can satisfy their needs. At Coca Cola Company Limited the product range is as follows:Coca Cola Thums Up (only marketing) Fanta Sprite (only marketing) Diet Coke Product Line:A product line is a group of products that are closely related to each other because they function in a similar manner are sold to the same customer groups and are market through the same type of outlets or feel within the given price range. The product line can also be subdivided in to three categories:1. Product length 2. Product line modernization 3. Product line features Product Mix:A product mix is a set of all the product lines and items that a particular seller offers for sale. A Company’s product mix dimension provides the handles for defining the Company’s product strategies. The company cans increases it’s business in four ways. It can add new product lines. Its new product line build on the 10

company’s reputation in it’s other line. The company can lengthen it’s existing product line to become a more full line company. At Coca Cola Company Limited the product like Coca Cola, Fanta, Sprite Surge, Citra, Mr. Pibb, Fresca, Tab, Diet Coke are provided in various quantities as 300 ml., 500 ml., 1 ltr. and 2 ltr. etc. New Product Development:1) 2) 3) 4)

Soda Processed Foods Making Syrup Commodities Export

The above process mention product manufacturing process is as old as Coca Cola invented. But now it is manufacture in different manner. In present, the productions of the Coca Cola Company product depend upon two main sources. These are sugar and water. Hence before starting the production process they need to collect water from around the available resources. The collected water is weighted in nature for first then they have to converted the weighed water into beverage soft water from water treatment plant. Plant manufactured about 600 bottles per minute. When the bottling process become over it will distributed to their customer, whole sellers according to order. Packing:Packing included the activities of designing and producing the outer packing and container for a final product. The package, shipping package which are necessary to store, identify and shift the product. Packaging at Coca Cola Company Limited Products Coca Cola Diet Coke Thums Up

Packing stage Bottle Tin Bottles & Tin

In short the packaging of any product regarding soft drink is packed in bottles or tins. Product Life Cycle Stage:The Coca Cola Company Limited has five distinct stage:a) b) c) d)

Product Development Introduction Growing Maturity 11

e) Decline a) Product Development:It begins when the company find and develop a new product concept or idea during a product process development sales is zero. b) Introduction:It is a period of slow sales growing as the product is being introduced in the market. Profits are non existent in this stage because of the heavy expenses of product introduction. c) Growing:It is a period of rapid market acceptance and increasing profit. d) Maturity:It is a period of slow down in achieve acceptance by most potential buyers and finally profit level declines. e) Declines:It is a period when sales falls of and profit drops. Market Segmentation:Market consists of buyers and buyers differ in one or one more ways. They may differ in their wants, resources, location, buying attitude etc. Each is potentially a separate market ideally a seller must decide a separate marketing programme for each other. Geographic Segmentation:It is done by the market by it’s geographical limits. For example dividing the market as rural market, urban market, domestic market, international market etc. Demographic Segmentation:It is done on the basis of the population of a particular state or a country. Psycnographic Segmentation:It is done on the basis of the taste, choice, income, preference, psychology etc. of the consumer. Behavioral Segmentation:It is done on the basis of the behaviour of the consumer. Various Pricing Policy:A Company may choose various kind of pricing for their products such as: At Coca Cola Company Limited the price of the product like Soft drinks, mineral water etc. are determined according to various internal and external factors such as:

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Cost of raw material Fixed cost Variable cost Cost of packaging Cost of sales promotion

Channel of Distribution:A distribution channel transfer goods from producer to end users that is consumers. It over comes the major factor such as time placed and possession slaps at that separate goods and services from those who would used them. Members of the marketing channel perform many key functions. To the extends that the manufacturer performs these functions. It is cost rise and it’s prices become high. Channels of distribution are also called trade channels. The problem of selecting the most suitable channel of distribution for a product is complex. Channel is the combination and sequence of agencies through which one more of marketing follows and moves. Distribution channels may be classified as non-integrated and integrated. Distribution channel can be design in many ways according to the availability of resources. It could be as follows:Manufacturer Whole Seller Semi Whole Seller Retailer Consumer

At Coca Cola Company Limited the channel of distribution is as under:Coca Cola Company Limited Agents

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Stockiest Whole Seller Semi Whole Seller Retailer Consumer Sales Promotion:Advertising is based by two other mass promotion tools that is Sales Promotion and Reaction. Sales promotion consists of smart term incentive to encourage to purchaser or sales of a product or a service, where as advertising offers reasons to buy a product or a service sales promotion offers to by now. Sales promotion includes a wide variety of promotion tools design to stimulated earlier or stronger market response. It includes consumer promotion such as samples coupons, rebates, price offs, premium etc. The sales promotion of a product on of the Company may required many steps such as: -

Setting sales promotion objectives Selecting the sales promotion tools

Sales Promotion Tools and Progammes:At Coca Cola Company Limited the sale promotion tools and programs are under taken as follows: a) Providing knowledge about product b) Marketing advertising c) Providing gifts to distributors d) Providing samples e) Provide small restaurant in rural areas The Study of Consumer Behaviour:The study of consumer behaviour is the study of how individual make decision to spend their available resources (time, money and efforts) on consumption related item. It includes the study of when buy, why they buy it, when they buy it, where they buy it, how often they buy it and how often

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they use it, what type of soft drink consumers buy, Coca non coca or a fruit based, what brand (national brand, local brand, generic brand). Moreover consumer research encompasses all of the behaviour that a consumer displays in searching for purchasing, using, evaluating and disposing of the product that they think will satisfy needs of all these elements. The most influential is the evaluation process, in the case of soft drink, a consumer dissatisfied with the soft drink. Research Objectives 1) To find out the causes of buying a soft drink by the consumer i.e. why they buy it? Because of thirst or its taste, flavour, price etc. 2) To identify the consumption of consumers like who buys, when they buy, where they buy and how often they buy it etc. 3) To find out the awareness of various brands among consumer. 4) To find out the market share of various brands of Cola drinks. Research Methodology This project was given to me with a view to identify the consumer pattern and the questionnaire was accordingly prepared. There are various stages of research process. An overview of the research process has been outlined here and the detail has been dealt with in the following pages.

RESEARCH PROCESS IN FLOW CHART

Define research problem

Formulate Hypothesis (if any) Review concepts Design Analyze research Inter Data Preparation (including (Test Hypothesis &sample ReportifReview decision) any) previous and theories Data Collection (Execution)research finding

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CHAPTER-6 FINANCE DEPARTMENT As the finance department of Coca Cola Company Limited, Gujarat unit has the annual turnover around 6,000 Crore, there expenses on advertisement 16

is around 2 to 3 Crore. But it is different from year to year. As this unit is capital intensive unit from 1995 till today the plant had the investment of capital upto 250 Crore and the profit is going increasing as the year are going.

CHAPTER-7 CONCLUSION It was nice experience for me to prepare the project of “The Coca Cola Co.” I came to conclude that the Coca Cola Company has been one of the 17

dominant players in this field. The financial health of the Company is good and can still today Coca Cola Company is a Profit making company.

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