Project plan Step one: goals of the project 1°) we need to find, first, anybody directly or indirectly impacted by the project Only one person or brand will be impact by the project is Camilla, because is the only person of the firm which do anything 2°) establish their needs by priority. These can be recorded and sets as a low or high priority 1. How can a young fashion designer such as Camila Orozco position herself successfully on the European market? What should her branding, positioning should look like? 2. What should be the major elements of her marketing strategy when entering the European market? Focus should be on Barcelona and Amsterdam. 3. Make a business plan for Camila Orozco particularly on distribution and production of her fashion products after she has been successful in attracting attention for her designs. 4. From the perspective of Camila Orozco, assess the (dis-)advantages of setting up business locations in Amsterdam, Barcelona, and two other European cities (students may choose these cities). Analyze how what role the infrastructure provided by the city councils could have an impact on Camila Orozco’s decision for setting up business locations.
3°) prioritize the needs with the SMART technical SMART Goals Specific • •
Well defined Clear to anyone that has a basic knowledge of the project
Measurable • •
Know if the goal is obtainable and how far away completion is Know when it has been achieved
Agreed Upon •
Agreement with all the stakeholders what the goals should be
Realistic •
Within the availability of resources, knowledge and time
Time Based • •
Enough time to achieve the goal Not too much time, which can affect project performance
In this case is not possible to prioritize needs, all of them are very important because it the beginning of the firm so all is very important, and we need to treat all of them. 4°) we need also to include their needs and expectations Expectation for Camilla is to create a new market, a new way of seeing fashion!!
Step two: Project Deliverables Using the goals we have defined in step 1, create a list of things the project needs to deliver in order to meet those goals. Specify when and how each item must be delivered. Add the deliverables to the project plan with an estimated delivery date. More accurate delivery dates will be established during the scheduling phase, which is next. See the excel table retro planning caorta
Step three: Project Schedule Create a list of tasks that need to be carried out for each deliverable identified in step 2. For each task identify the following: • •
The amount of effort (hours or days) required to complete the task The resource who will carryout the task
Once you we established the amount of effort for each task, we can workout the effort required for each deliverable and an accurate delivery date. Update our deliverables section with the more accurate delivery dates. Information about the market and caorta • • •
Internet research = 10 hours Library research = 10 hours Meeting with Camillia = 1 hour
Elaborate a questionnaire • • • •
Thinking about the market part of the questionnaire = 6 hours The concept = 6 hours The brand = 6 hours The socioeconomics categories = 6 hours
Administrate the questionnaire • • •
Print the questionnaire = 1 hour Split between us the questionnaires = 0,5 hour Found some 5 places to administrate the questionnaire = 0,5 hour
•
Administrate it = 15 hours
Analyse the results of the questionnaire by using the software SPAD • • • •
Enter the results of each questions for each questionnaires = 8 hours Compute the results = 8 hours Draw graphiques = 8 hours Put for each graph a commentary = 1 day
Draw a SWOT • •
Collect informations = 1 day Draw a SWOT = 20 hours
Analyse the SWOT •
Analyse = 15 hours
Create a business plan • •
Collect informations we need = 60 hours Create it = 40 hours
Analyse the business plan • •
Strenghts = 20 hours Weaknesses = 20 hours
Marketing strategy by using and define a marketing mix • • • • •
Product = 20 hours Price = 20 hours Place = 20 hours Promotion = 20 hours Analyse = 20 hours
Elaborate the presentation • •
Collect informations = 4 hours Elaborate the final report = 10 hours
Step four: Supporting Plans This section deals with plans we should create as part of the planning process. These can be included directly in the plan. Human Resource Plan Identify by name the individuals and organisations with a leading role in the project. For each describe their roles and responsibilities on the project.
Next, describe the number and type of people needed to carryout the project. For each resource detail start dates, estimated duration and the method you will use for obtaining them. Create a single sheet containing this information. Hiva GHIRI Gabrielle NORBERG Fredrik GUNNARSSON
[email protected] Jean Damien AGURTO
[email protected] Adrien BOHER
[email protected] We have all the same role in our project and the same task to do maybe we can define later which one will work on precise task for have a better repartition of the work and to be more efficient Communications Plan Create a document showing who needs to be kept informed about the project and how they will receive the information. The most common mechanism is a weekly/monthly progress report, describing how the project is performing, milestones achieved and work planned for the next period. See deadlines in the IVCF brieffing