Project 3 Summer 2008
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Evaluationof the Exponent The E.l
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Press,from newspaperas a sourceof information.The Exponentis a memberof the Associated
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that the Exponentis a legitimatenews where it getsa greatdealof its news. Thissuggests 1 \
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li"' \ r-4 t
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\, - source,but an in-depthevaluationis appropriate. _ -r' -\ r\\\"
. \\' \' i t ' . ,1' .. .rl -\
of an A properevaluationof the Expglqlt newspaperbeginswith a detaileddescription clear,and easyto editionof the newspaperitself. At first glancethe paperlooksprofessional, l n d c le a r.T h ep a p e rin it s r ea d . The print is boldand readablean dt h e p ic t u re sa rec o lo rf u a entiretyis 12 pageslong;the front and backare in colorwhile mostof the interioris blackand as exceptions.Thepaperfeaturesnewsfrom the domainof the white with advertisements section, news. lt includesa classified universityto local,state,national,and eveninternational sports,weatherand an opinionsand commentarysection.lt takesa traditionalformatwith five to sixcolumnsspanningacrossthe width of the page.Thereis spaceon the front pagefor
.
plugsto articleson the interiorof the paperaswell as a QuickReadcolumnfeaturingshort summariesof importantnewsstories.Out of the twelvepagesaboutsevenare devotedto The andthe restarefilledwith advertisements. articles,a pageis devotedto classifieds, occupying with the articleswith the advertisements advertisements are alwaysintermingled I 'i
fr om o n e fourthtothreefourthsofthe p a g e .Clo s e in s p e c t io n re v e a ls t h a t o u t o f 3 0 a rt i c l e s morethan 10 are devotedto PurdueUniversitynewsand another10 are devotedto national
.l
In addition news. Onlya few articlesare devotedto local,stateor globalnewsrespectively.
{,-
there aretwo editorialarticlesand a studentsurvey.one of the articlesis abouta celebritif-and
)
l* "
') ..11't devoted to 5 different puzzles,horoscopes,a r\r--''-,-4leight are about sports. There are small areas $" , i ;t'Jt
i ^rt to job opportunities covershousing section anda comicstrip.Theclassified forecast, ,,.*frdather )
,,t"f
. iJ.
_
- ,.,,','" '
')
, '",'!' large, are t"-"'v headings $,{ ,'L) to personalads. Thevolumeis indexed,labeledand datedsuIicj"g-n-tJy..and tl i ' L-,-x
)
;.;' .(:!r'r '.li
and on par with of the paperis professional and presentation bold and clear.Theappearance larger,more renownnewsPaPers.t The most intuitiveway to evaluatethe Exponentis to compareit to anothersimilar
mainlocalpaper,andso it shouldcover TheJournala{l!_egqlelis Lafayette's newspaper. it is muchsmaller somesimilarnews.Thoughit islargerthanthe EIggEqtin termsof funding, likethe \gylgjllites, thanmajornewspapers
Visually, soit willsufficein our comparison.
Thedesignis more thanthe Exponent. or JQC,is morepleasing andCourier, theJournal detailedand the picturesare morecolorfuland clear. Whereasthe Exponentfeatqre{color jncludescolorimagesthroughou:,:T:jo"t. TheJ&Cis 24 only on the front page,the J.,Q-cpageslong;twice the sizeof the ExgoleJt. These/discr*,"rJ;';fi;expected
')
-ii*t t) ui ,',1r{| ,'l':
becauseof the
iiv
,+4I
is brokenup into sectionsfor nationaland budgetdifferencethe two papersshare.TheJSCwith aboutthe samenumberof pagesdevoted world news,localnews,sports,and classifieds, it;l,;P' t it . w,
more arti!*esfocusingon Purduenewsas '."" uL-! to each. Whilethe Exponenthad disBroportionately ' ) i"
betterproportioned.Butwhile nearlyhalfthe well as nationalnews,the J&Cwassignificantly articlesin the Exponentwere aboutPurdue,only one articlein the J&Cconcernedthe university.TheJ&Carticlewas aboutPurdue'sbudgetand spending.Most of the Exponent articlesconcerningPurduewere aboutindividualstudentsand their storiesin schoolor in the
L^
w,w"'
;+
of the two newspapers.Whilethe J&C realworld. Thisexposesa discretioniri the perspectives is concernedaboutPurdueas a memberof the economiccommunity,the Exponentis more concernedwith the livesand the imageof the students.The most pressingissueto the majorityof the countrycurrentlyis the war on terror. In a time when war reportsare routine,
II the Exponentfailsto deliveron the issue.TheJ&Creportsthat overthe weekendninesoldiers
1w#
of whichthe Exponentmakesno mention.This aswell as 24 civilians, died in Afghanistan of,_s!_u{gl!t in the inte_q9_9t discrepancyreflectsa d!_fferg_n9e 19J|'-"-se[9t9!p_9PUp_tiqn the one articlethe two paperssharedwas an obscure lnterestingly regardingcurrentevents._.
ffi r
an ancienttalisman.Finallyone majordifference storyaboutan lsraelilifeguarddiscovering be tw ee n thetwopapersistheamou n t osf p a c e d e v o t e d t o a d v e rt is e me nAt sq.u a rt e ro f t he
,l.r\L''
pageswere ads. 'while a halfof the Exponent's J&C'spageswere coveredin advertisements
, 'i-'ft \.J*,1;...
'")",:.e t' t Thoughthe Exponenthasm uch more ad space,it chargeslessfor the ad spaceand so it hasto ,, // ,' T h e E x p o n e n t c h a rg e s 4 0 0 d o lla rs f or a f u: l: l sellm or e spacetomakeenoughtoru n t h e p a p e r. .,,,, ,r."
so r. 5000dollarsfor the same.J&Ccanaffordto charge pagein fullcolor,whilethe J&Ccharges
I
"
if
1,.,'
. :l {
m u c h f o r i tssp a ce b e ca u se th e paper isseenbym anymor epeople,andsothes pac ei s m uc h ,,;,tr i ,." i * r j ;,f ' l usuallyin more valuable.On the other hand,the J&Chasmanymore articlesabouttechnology, the form of informationaboutpersonalgadgets.Onecan'thelpbut suspectthat thesearticles I t' rl' 1r'1,*rtir^'\. ' t ,/s'tt{> are influencedby the fundsof vendors.ln this respectI wouldsaythe Exponentis freerfrom 1t t f'' 'ri,6 "/
in the Exponentare for apartmentsor other ldvertisersinfluence.Most of the advertisements itemsof interestto students.Theseare usefulformsof notificationfor studentsand their in the J&Care more randomly Theadvertisements functionalityoutweighstheir inconvenience. themedand in generallessuseful.
i i{ t t.
,' ' ,'
":l
."-1 il t:"
Accordingto RachelDavisMersey,an importantmethodfor evaluatinga newspaperis "3 The newspaper's "to understandreaderperceptionof credibilityin the [newspaper]... in the eyesof Purduestudentsis evidentin the statisticsprovidedby Newton success Marketing& Research.Theystatethat 90%of Purduestudentsreadthe
!ry9rl.gll-and
17,500
papersare readdailyby 46,000students,facultyand staff.aThe numberssuggestthe Exponent a studentI found a differentopinion.Sam is well receivedby the populace.ln interviewing for the Fowleris a junior at Purdue;he went to CarmelHighSchooland was a photographer and Fowler schoolnewspapercalled"The Hilite."Thisnewspaperhasbeenrankednationally, himselfan expert. When askedaboutthe Exponenthe saidthe Exponentwas "good considers for being the writingfor beingpoor and the photographs for Purduenews,"but criticized poorlytakenand out of focus. On one occasionSamhad beeninterviewedby the Exponent and misquotedin an article.Accordingto him the reporterinterviewedhim overthe phone are taken and askedhim a seriesof questions.Thenin the articlesomeof his laterresponses error,asopposedto out of contextto makethe articleflow. Thisis a contentmisinterpretation The Exponenthasprintedtypographical error,or worsea misinformation. a typographical
j I
errorsbut theseare forgivable.MisquotingFowlerwas an error in interpretingthe meaningof words,whichis more serious.But evenmore seriousare errorsin whicht the speaker's
I
I i newspaperprintsincorrectinformation.The Exponenthasprintedincorrectinformationa few
issues.Correctionnotices in subsequent timeseveryyear,and hashadto correctand apologize were printedin the April5thand November9thissuesof 2007.Oneof the mostfamous motive occurredon JuneL4,2006and readsasfollows,"Alito...His misprintsin the Exponents Thewordswere for shootingJohnPaulin the abdomenon May L3, 1981,remainsunclear."S
' :-!
,:'i '
{It t,
l' -j f* c ' " ..i O ;r
',o',r9",.,
w r i ttenab outS upremeCourtnomine eS a mu eAl lit o ,a n do n e c a no n lya s s u meP o p eJ o h nPa u l ll, and are completelyabsurd.TheApril5therrorwas a mistakenlastname,andthe November 7therrorwas incorrectinformationabouta footballplayer'scollegeteam. All theseerrors t
of the Exponent. the credibility diminish
,<,4 book:Pulline ) Wl in BobFranklin's threetypesof newspapers describes Harrison Jackie
,
,/ ./''-f''
formsof newshavean agendathat manifestin the media, Apart. Tendentious Newspapers forms presentthe factsandtry to formsjust presentthe facts,whilediscursive descriptive exp la inth em in relationto you or your e n v iro n me n tT. h e E x p o n e nfta llsu n d e rt h e t h ird community.lts editorialsection,where categoryas it is a goodresourcefor a smalldiscourse aboutraceand religionand seemsvoidof opendiscussion opinionis most evident,encourages contrastto the J&Cwhichattemptsto avoid extremepoliticalinclination.Thisis a refreshing and ratherseemsto selltech productsto its readers' politicallyincorrectdiscussion to the population,and a greatresponsibility Newsmediahasgreatpowerin influencing and evaluatingit in a numberof ways,we havegained its readers.In exploringthe Exponent, positivelyin my opinionand I trust in the paperand respectfor it. The Exponentevaluates recommendit to all that may haveinterest.
/ ,i -{(I l' I'* " tu t'
t
Le!'
Hines,Kristin,ed. The Exponent14 July2008. l C o u ri e r1 4 Jul y2008. ' B us c hm anE, l a i n ee, d .J o u rn a& t and Methods."Journalism Opportuni tyto TeachR esearch g e Stu d e n tNew spaper: l . " Ex a m i n i nth M er s ey ,Ra c h eD
15July2008. Library. 66-78.Purdue Educator 61 (2006): Masscommunication . ti -ilit-'..q @tte:TheExponent,2008. tiinil-rirtin, ed.TheExppnent l4June2006:1. r .- . , .rl \
,t.1
t:,
t
-.
-t*
:' \..' ,\. d: \:"
, _i\.
r
\
\*
,),,,
.ri f"t'1. , \' .f1"
"
' u,
.,,*l| ':''
i. \,
\,'..J : :i
( \-* " ,". *,r,']'-
-!i., 1i''
1i
,r \lt* 1
-!
\ \
{\ \t.
r'
\i
\
,i{ i
Press,from newspaperas a sourceof information.The Exponentis a memberof the Associated
\l! t t l , i:\
that the Exponentis a legitimatenews where it getsa greatdealof its news. Thissuggests 1 \
-\.r
\l t
li"' \ r-4 t
t.\
\, - source,but an in-depthevaluationis appropriate. _ -r' -\ r\\\"
. \\' \' i t ' . ,1' .. .rl -\
of an A properevaluationof the Expglqlt newspaperbeginswith a detaileddescription clear,and easyto editionof the newspaperitself. At first glancethe paperlooksprofessional, l n d c le a r.T h ep a p e rin it s r ea d . The print is boldand readablean dt h e p ic t u re sa rec o lo rf u a entiretyis 12 pageslong;the front and backare in colorwhile mostof the interioris blackand as exceptions.Thepaperfeaturesnewsfrom the domainof the white with advertisements section, news. lt includesa classified universityto local,state,national,and eveninternational sports,weatherand an opinionsand commentarysection.lt takesa traditionalformatwith five to sixcolumnsspanningacrossthe width of the page.Thereis spaceon the front pagefor
.
plugsto articleson the interiorof the paperaswell as a QuickReadcolumnfeaturingshort summariesof importantnewsstories.Out of the twelvepagesaboutsevenare devotedto The andthe restarefilledwith advertisements. articles,a pageis devotedto classifieds, occupying with the articleswith the advertisements advertisements are alwaysintermingled I 'i
fr om o n e fourthtothreefourthsofthe p a g e .Clo s e in s p e c t io n re v e a ls t h a t o u t o f 3 0 a rt i c l e s morethan 10 are devotedto PurdueUniversitynewsand another10 are devotedto national
.l
In addition news. Onlya few articlesare devotedto local,stateor globalnewsrespectively.
{,-
there aretwo editorialarticlesand a studentsurvey.one of the articlesis abouta celebritif-and
)
l* "
') ..11't devoted to 5 different puzzles,horoscopes,a r\r--''-,-4leight are about sports. There are small areas $" , i ;t'Jt
i ^rt to job opportunities covershousing section anda comicstrip.Theclassified forecast, ,,.*frdather )
,,t"f
. iJ.
_
- ,.,,','" '
')
, '",'!' large, are t"-"'v headings $,{ ,'L) to personalads. Thevolumeis indexed,labeledand datedsuIicj"g-n-tJy..and tl i ' L-,-x
)
;.;' .(:!r'r '.li
and on par with of the paperis professional and presentation bold and clear.Theappearance larger,more renownnewsPaPers.t The most intuitiveway to evaluatethe Exponentis to compareit to anothersimilar
mainlocalpaper,andso it shouldcover TheJournala{l!_egqlelis Lafayette's newspaper. it is muchsmaller somesimilarnews.Thoughit islargerthanthe EIggEqtin termsof funding, likethe \gylgjllites, thanmajornewspapers
Visually, soit willsufficein our comparison.
Thedesignis more thanthe Exponent. or JQC,is morepleasing andCourier, theJournal detailedand the picturesare morecolorfuland clear. Whereasthe Exponentfeatqre{color jncludescolorimagesthroughou:,:T:jo"t. TheJ&Cis 24 only on the front page,the J.,Q-cpageslong;twice the sizeof the ExgoleJt. These/discr*,"rJ;';fi;expected
')
-ii*t t) ui ,',1r{| ,'l':
becauseof the
iiv
,+4I
is brokenup into sectionsfor nationaland budgetdifferencethe two papersshare.TheJSCwith aboutthe samenumberof pagesdevoted world news,localnews,sports,and classifieds, it;l,;P' t it . w,
more arti!*esfocusingon Purduenewsas '."" uL-! to each. Whilethe Exponenthad disBroportionately ' ) i"
betterproportioned.Butwhile nearlyhalfthe well as nationalnews,the J&Cwassignificantly articlesin the Exponentwere aboutPurdue,only one articlein the J&Cconcernedthe university.TheJ&Carticlewas aboutPurdue'sbudgetand spending.Most of the Exponent articlesconcerningPurduewere aboutindividualstudentsand their storiesin schoolor in the
L^
w,w"'
;+
of the two newspapers.Whilethe J&C realworld. Thisexposesa discretioniri the perspectives is concernedaboutPurdueas a memberof the economiccommunity,the Exponentis more concernedwith the livesand the imageof the students.The most pressingissueto the majorityof the countrycurrentlyis the war on terror. In a time when war reportsare routine,
II the Exponentfailsto deliveron the issue.TheJ&Creportsthat overthe weekendninesoldiers
1w#
of whichthe Exponentmakesno mention.This aswell as 24 civilians, died in Afghanistan of,_s!_u{gl!t in the inte_q9_9t discrepancyreflectsa d!_fferg_n9e 19J|'-"-se[9t9!p_9PUp_tiqn the one articlethe two paperssharedwas an obscure lnterestingly regardingcurrentevents._.
ffi r
an ancienttalisman.Finallyone majordifference storyaboutan lsraelilifeguarddiscovering be tw ee n thetwopapersistheamou n t osf p a c e d e v o t e d t o a d v e rt is e me nAt sq.u a rt e ro f t he
,l.r\L''
pageswere ads. 'while a halfof the Exponent's J&C'spageswere coveredin advertisements
, 'i-'ft \.J*,1;...
'")",:.e t' t Thoughthe Exponenthasm uch more ad space,it chargeslessfor the ad spaceand so it hasto ,, // ,' T h e E x p o n e n t c h a rg e s 4 0 0 d o lla rs f or a f u: l: l sellm or e spacetomakeenoughtoru n t h e p a p e r. .,,,, ,r."
so r. 5000dollarsfor the same.J&Ccanaffordto charge pagein fullcolor,whilethe J&Ccharges
I
"
if
1,.,'
. :l {
m u c h f o r i tssp a ce b e ca u se th e paper isseenbym anymor epeople,andsothes pac ei s m uc h ,,;,tr i ,." i * r j ;,f ' l usuallyin more valuable.On the other hand,the J&Chasmanymore articlesabouttechnology, the form of informationaboutpersonalgadgets.Onecan'thelpbut suspectthat thesearticles I t' rl' 1r'1,*rtir^'\. ' t ,/s'tt{> are influencedby the fundsof vendors.ln this respectI wouldsaythe Exponentis freerfrom 1t t f'' 'ri,6 "/
in the Exponentare for apartmentsor other ldvertisersinfluence.Most of the advertisements itemsof interestto students.Theseare usefulformsof notificationfor studentsand their in the J&Care more randomly Theadvertisements functionalityoutweighstheir inconvenience. themedand in generallessuseful.
i i{ t t.
,' ' ,'
":l
."-1 il t:"
Accordingto RachelDavisMersey,an importantmethodfor evaluatinga newspaperis "3 The newspaper's "to understandreaderperceptionof credibilityin the [newspaper]... in the eyesof Purduestudentsis evidentin the statisticsprovidedby Newton success Marketing& Research.Theystatethat 90%of Purduestudentsreadthe
!ry9rl.gll-and
17,500
papersare readdailyby 46,000students,facultyand staff.aThe numberssuggestthe Exponent a studentI found a differentopinion.Sam is well receivedby the populace.ln interviewing for the Fowleris a junior at Purdue;he went to CarmelHighSchooland was a photographer and Fowler schoolnewspapercalled"The Hilite."Thisnewspaperhasbeenrankednationally, himselfan expert. When askedaboutthe Exponenthe saidthe Exponentwas "good considers for being the writingfor beingpoor and the photographs for Purduenews,"but criticized poorlytakenand out of focus. On one occasionSamhad beeninterviewedby the Exponent and misquotedin an article.Accordingto him the reporterinterviewedhim overthe phone are taken and askedhim a seriesof questions.Thenin the articlesomeof his laterresponses error,asopposedto out of contextto makethe articleflow. Thisis a contentmisinterpretation The Exponenthasprintedtypographical error,or worsea misinformation. a typographical
j I
errorsbut theseare forgivable.MisquotingFowlerwas an error in interpretingthe meaningof words,whichis more serious.But evenmore seriousare errorsin whicht the speaker's
I
I i newspaperprintsincorrectinformation.The Exponenthasprintedincorrectinformationa few
issues.Correctionnotices in subsequent timeseveryyear,and hashadto correctand apologize were printedin the April5thand November9thissuesof 2007.Oneof the mostfamous motive occurredon JuneL4,2006and readsasfollows,"Alito...His misprintsin the Exponents Thewordswere for shootingJohnPaulin the abdomenon May L3, 1981,remainsunclear."S
' :-!
,:'i '
{It t,
l' -j f* c ' " ..i O ;r
',o',r9",.,
w r i ttenab outS upremeCourtnomine eS a mu eAl lit o ,a n do n e c a no n lya s s u meP o p eJ o h nPa u l ll, and are completelyabsurd.TheApril5therrorwas a mistakenlastname,andthe November 7therrorwas incorrectinformationabouta footballplayer'scollegeteam. All theseerrors t
of the Exponent. the credibility diminish
,<,4 book:Pulline ) Wl in BobFranklin's threetypesof newspapers describes Harrison Jackie
,
,/ ./''-f''
formsof newshavean agendathat manifestin the media, Apart. Tendentious Newspapers forms presentthe factsandtry to formsjust presentthe facts,whilediscursive descriptive exp la inth em in relationto you or your e n v iro n me n tT. h e E x p o n e nfta llsu n d e rt h e t h ird community.lts editorialsection,where categoryas it is a goodresourcefor a smalldiscourse aboutraceand religionand seemsvoidof opendiscussion opinionis most evident,encourages contrastto the J&Cwhichattemptsto avoid extremepoliticalinclination.Thisis a refreshing and ratherseemsto selltech productsto its readers' politicallyincorrectdiscussion to the population,and a greatresponsibility Newsmediahasgreatpowerin influencing and evaluatingit in a numberof ways,we havegained its readers.In exploringthe Exponent, positivelyin my opinionand I trust in the paperand respectfor it. The Exponentevaluates recommendit to all that may haveinterest.
/ ,i -{(I l' I'* " tu t'
t
Le!'
Hines,Kristin,ed. The Exponent14 July2008. l C o u ri e r1 4 Jul y2008. ' B us c hm anE, l a i n ee, d .J o u rn a& t and Methods."Journalism Opportuni tyto TeachR esearch g e Stu d e n tNew spaper: l . " Ex a m i n i nth M er s ey ,Ra c h eD
15July2008. Library. 66-78.Purdue Educator 61 (2006): Masscommunication . ti -ilit-'..q @tte:TheExponent,2008. tiinil-rirtin, ed.TheExppnent l4June2006:1. r .- . , .rl \
,t.1
t:,
t
-.
-t*
:' \..' ,\. d: \:"
, _i\.
r
\
\*
,),,,
.ri f"t'1. , \' .f1"
"
' u,
.,,*l| ':''
i. \,
\,'..J : :i
( \-* " ,". *,r,']'-
-!i., 1i''
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