Professional Profiling Poster On Marriott By Mathew Joseph

G902 - PROFESSIONAL PROFILING MODULE

“A comprehensive analysis and an insightful

illustration, banquet operations of Marriott Singapore.” Student Name: Mathew Joseph Student ID: 60093 School: SIT Diploma: DIT Date: 29/7/2008

Why I have chosen Marriott Singapore Banquet as my profiled subject??...

G902 - PROFESSIONAL PROFILING MODULE “A comprehensive analysis and an insightful illustration, banquet operations of Marriott Singapore.” Objecti ve:

•Profile is on Marriott Singapore banquet to study and analyze the operational procedures and organizational structure and how it remains competitive in the Banquet field.

•To understand the facilities and customer services offered. •To study and analyze the threshold with that of similar ones. •To understand what are their success factors, and develop an idea of my own about the same. •Marriott International was formed in 1992 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation. •Marriott Singapore also known CK tangs Marriott is a part of Marriott international, and the Banquet is a department that comes under Marriott Singapore.

An Introduction

•The department is located at the 2nd, 3rd and 5th floor of the hotel, and includes 9 elegant event rooms including the Grand Ballroom.

G902 - PROFESSIONAL PROFILING MODULE “A comprehensive analysis and an insightful illustration, banquet operations of Marriott Singapore.”

•The banquet manager is at the top of the organizational structure and he is the one who gives instructions to the banquet coordinator , asst. manager and to the supervisor. •Captains are the ones who carry out the instruction given out by the supervisors and there are station captains to assist the captains.

G902 - PROFESSIONAL PROFILING MODULE “A comprehensive analysis and an insightful illustration, banquet operations of Marriott Singapore.” Operational procedures

G902 - PROFESSIONAL PROFILING MODULE “A comprehensive analysis and an insightful illustration, banquet operations of Marriott Singapore.” Comparison, Marriot banquet Vs Hyatt banquet Marriott SG banquet

Hyatt SG banquet

Comparatively smaller

Big in size

area

More event rooms

Lesser number of rooms Organizational structure No assistant captain in

includes asst captains

the Organizational

Less clerical service

structure

Concentrated on other

More clerical service

Events

Concentrated on Industrial standards in contrast of Marriott’s effectiveness wedding events  Food and Beverage standard includes testing of raw materials through out the manufacturing and serving process.  A/V industrial standard includes providing whatever accessories as per mentioned in the BEO.  A one waiter to one table was introduced to improve the customer service standards. Threepoint-system also is a part of this.

G902 - PROFESSIONAL PROFILING MODULE “A comprehensive analysis and an insightful illustration, banquet operations of Marriott Singapore.” SWOT Analysis International branding Conducted prestigious events Popularity of wedding shows

Strength

International workings Mingling capability with other departments Excellent location Good customer service and staff handling High quality food and beverage

Smaller area compare to it’s competitors Less number of event rooms Damaged reputation of the past Lack of automated system for operational procedures  No proper training for the new staffs

Weakness

G902 - PROFESSIONAL PROFILING MODULE “A comprehensive analysis and an insightful illustration, banquet operations of Marriott Singapore.” SWOT Analysis Joint ventures with other sister concerns Adding more dishes to the menu

Opportunities

Requesting for more assistance from the F&B department Built more event rooms to satisfy the orders Utilize unused rooms for events Attract the customers from the café and crossroads.

 Five star hotels near the same location are a real threat to the Banquet. New upcoming hotels nearby. Economic recession, banquet has to maintain good standard at the same time keeping low cost to make profit. Comparatively less payment for the staff.

Threats

G902 - PROFESSIONAL PROFILING MODULE “A comprehensive analysis and an insightful illustration, banquet operations of Marriott Singapore.” Success factors

Exceptional Planning and managing Good customer service Monitoring of competitor Talented employees International branding

Recommendatio ns

IT leverage in Marriott banquet Introducing an automated system Joining venture in Singapore’s hospitality hub program Attract customers from café and cross road

Conclusion Marriott is a strong name in hotel industry Marriott banquet is and has to be competitive in all aspects This PP helped to understand how an organization works effectively and what it’s success factors are