Product Management For Services Devesh Patida
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BSNL PRODUCT MANAGEMENT FOR SERVICES Devesh Patida
Content • BSNL INTRO. • PRODUCT PORTFOLIO. • EVALUATION OF PRODUCT PORTFOLIO. • NEW PRODUCT SUGGESTION. • NEW PRODUCT DEVELOPMENT. • CONCLUSION.
•
Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 48.11 Million GSM Capacity, more than 37382 fixed exchanges, 44966 BTS, 3140 Node B ( 3G BTS), 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.
SERVICES • BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL: • Universal Telecom Services : Fixed wire line services & Wireless in Local loop (WLL) using CDMA Technology called bfone and Tarang respectively. As of December 31, 2007, BSNL has 81% market share of fixed lines. • Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone services using GSM platform under the brand name BSNL Mobile[2]. As of March 31, 2007 BSNL has 17% share of mobile telephony in the country.
Continue … • Internet: BSNL provides internet services through dial-up connection (Sancharnet) as Prepaid, (NetOne) as Postpaid and ADSL broadband (BSNL Broadband). BSNL has around 50% market share in broadband in India. BSNL has planned aggressive rollout in broadband for current financial year. • Intelligent Network (IN): BSNL provides IN services like televoting, toll free calling, premium calling etc.
Service portfolio •
•
BSNL LANDLINE
• • • • • • •
PHONE PLUS SERVICE NEW TELEPHONE CONNECTION PERMANENT CONNECTION CONCESSION IN RENTALS SHIFT OF TELEPHONE TRANSFER OF TELEPHONE TELEPHONE TARIFF
•
BSNL MOBILE
• • • • • • •
POSTPAID PREPAID UNIFIED MESSAGING GPRS/WAP/MMS DEMOs TARIFF SMS & BULK SMS
•
I NET
• • • • •
OVERVIEW SERVICES ON I NET USING ON I NET I NET CONNECTIONS TARIFF
• • • • • • • • • •
BSNL WLL INTERNET SERVICES NETWORK BROADBAND TYPES OF ACCESS WI-FI CO-LOCATION SERVICE BSNL WEB HOSTING INTERNET TARIFF DIAL UP INTERNET SMS& BULK SMS
•
BSNL BROADBAND
• • • • •
REGISTER ONLINE TARIFF USO FUNDED RURAL BROADBAND FAQ CHECK USAGE
•
BSNL MANAGED NETWORK SERVICES
• • • •
BSNL MPLS-VPN ISDN ISDN TARIFF
Service portfolio •
INTELLIGENT NETWORK
•
TELEX/ TELEGRAPH
• • • • • • • •
FREE PHONE SERVICE PREMIUM RATE SERVICE INDIA TELEPHONE CARD VIRTUAL PRIVATE NETWORK (VPN) VOICE VPN UNIVERSAL NUMBER UNIVERSAL PERSONAL NUMBER TELE VOTING
• •
TELEX/ TELEGRAPH TARIFF
•
EPABX
•
• • • • •
VIDEO CONFERENCING
EPABX FREE EPABX TARIFF CENTREX CENTREX TARIFF
• • •
OVERVIEW TARIFF FAQ
• • •
INMARSAT KU-BAND TRANSPONDER
•
AUDIO CONFERENCING
• • •
OVERVIEW TARIFF FAQ
New Product For BSNL • EDGE • Satellite Services • Multiuse cable
EDGE • Enhanced Data rates for GSM Evolution (EDGE) is a backward-compatible digital mobile phone technology that allows improved data transmission rates, as an extension on top of standard GSM.
Operator Benefits • No need for new network elements • Dual mode of GSM/EDGE facilitates low risk of investment • Additional step towards UMTS – enables smooth network evolution • Better ratio of cost to Bandwith
Cont. • Direct access to packet data networks (e.g., Internet) • Optimized transfer media for frequent point-to-point transmission of small volumes of data and for point-to-multipoint transmission in a specific geographical area • Integrated services, operation and management.
User Benefits • New multimedia applications will make mobile data more attractive • Fast access and high data throughput • Volume based charging allows “always connected” status.
Satellite Services
BSNL gives connectivity by Satellite to access data in remote location.
Satellite Services include • • • •
PAMA/DAMA BIT – Internet VPN Satellite based IPLCs for redundancy reasons
Multiuse cable • For telephone signal • For TV signal
Content • BSNL INTRO. • PRODUCT PORTFOLIO. • EVALUATION OF PRODUCT PORTFOLIO. • NEW PRODUCT SUGGESTION. • NEW PRODUCT DEVELOPMENT. • CONCLUSION.
•
Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 48.11 Million GSM Capacity, more than 37382 fixed exchanges, 44966 BTS, 3140 Node B ( 3G BTS), 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.
SERVICES • BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL: • Universal Telecom Services : Fixed wire line services & Wireless in Local loop (WLL) using CDMA Technology called bfone and Tarang respectively. As of December 31, 2007, BSNL has 81% market share of fixed lines. • Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone services using GSM platform under the brand name BSNL Mobile[2]. As of March 31, 2007 BSNL has 17% share of mobile telephony in the country.
Continue … • Internet: BSNL provides internet services through dial-up connection (Sancharnet) as Prepaid, (NetOne) as Postpaid and ADSL broadband (BSNL Broadband). BSNL has around 50% market share in broadband in India. BSNL has planned aggressive rollout in broadband for current financial year. • Intelligent Network (IN): BSNL provides IN services like televoting, toll free calling, premium calling etc.
Service portfolio •
•
BSNL LANDLINE
• • • • • • •
PHONE PLUS SERVICE NEW TELEPHONE CONNECTION PERMANENT CONNECTION CONCESSION IN RENTALS SHIFT OF TELEPHONE TRANSFER OF TELEPHONE TELEPHONE TARIFF
•
BSNL MOBILE
• • • • • • •
POSTPAID PREPAID UNIFIED MESSAGING GPRS/WAP/MMS DEMOs TARIFF SMS & BULK SMS
•
I NET
• • • • •
OVERVIEW SERVICES ON I NET USING ON I NET I NET CONNECTIONS TARIFF
• • • • • • • • • •
BSNL WLL INTERNET SERVICES NETWORK BROADBAND TYPES OF ACCESS WI-FI CO-LOCATION SERVICE BSNL WEB HOSTING INTERNET TARIFF DIAL UP INTERNET SMS& BULK SMS
•
BSNL BROADBAND
• • • • •
REGISTER ONLINE TARIFF USO FUNDED RURAL BROADBAND FAQ CHECK USAGE
•
BSNL MANAGED NETWORK SERVICES
• • • •
BSNL MPLS-VPN ISDN ISDN TARIFF
Service portfolio •
INTELLIGENT NETWORK
•
TELEX/ TELEGRAPH
• • • • • • • •
FREE PHONE SERVICE PREMIUM RATE SERVICE INDIA TELEPHONE CARD VIRTUAL PRIVATE NETWORK (VPN) VOICE VPN UNIVERSAL NUMBER UNIVERSAL PERSONAL NUMBER TELE VOTING
• •
TELEX/ TELEGRAPH TARIFF
•
EPABX
•
• • • • •
VIDEO CONFERENCING
EPABX FREE EPABX TARIFF CENTREX CENTREX TARIFF
• • •
OVERVIEW TARIFF FAQ
• • •
INMARSAT KU-BAND TRANSPONDER
•
AUDIO CONFERENCING
• • •
OVERVIEW TARIFF FAQ
New Product For BSNL • EDGE • Satellite Services • Multiuse cable
EDGE • Enhanced Data rates for GSM Evolution (EDGE) is a backward-compatible digital mobile phone technology that allows improved data transmission rates, as an extension on top of standard GSM.
Operator Benefits • No need for new network elements • Dual mode of GSM/EDGE facilitates low risk of investment • Additional step towards UMTS – enables smooth network evolution • Better ratio of cost to Bandwith
Cont. • Direct access to packet data networks (e.g., Internet) • Optimized transfer media for frequent point-to-point transmission of small volumes of data and for point-to-multipoint transmission in a specific geographical area • Integrated services, operation and management.
User Benefits • New multimedia applications will make mobile data more attractive • Fast access and high data throughput • Volume based charging allows “always connected” status.
Satellite Services
BSNL gives connectivity by Satellite to access data in remote location.
Satellite Services include • • • •
PAMA/DAMA BIT – Internet VPN Satellite based IPLCs for redundancy reasons
Multiuse cable • For telephone signal • For TV signal
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