Product Life Cycle Parle
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Product Life Cycle Parle as PDF for free.
More details
- Words: 808
- Pages: 4
1.
2. 3.
PRODUCT LIFE CYCLE PARLEG o GROUP # 3
o o o o o
MANISH 77
o o o o o o
History & Product range
MANOJ 78 SACHIN SREEJA RATISH
PRODUCT LIFE CYCLE PARLE –G Points: o Introduction Basics of PLC Application of PLC concept to PARLE –G Introduction Phase of PARLEG Growth Phase of PARLEG (Turnover,Finance Details,Competition & Challenges.)
4.
Conclusion Inroduction –PARLE G Largest Selling Brand in world.
o o o o o 5.
6.
Identified with baby on pack, affectionately called as ParleG baby Winner of 8 gold and 11 silver ‘monde selection awards Liked by all age and income groups 40% share of biscuit market and a 15% share of confectionary
HIDUSTAN KI TAKAT PARLE G o Largest manufacturer of biscuits since 80 years
o o o o o
Quality, nutrition and great taste.
o o o o o o o o o o o o o o o o
Parle – G
More than 1500 Wholesalers an 1.3 Million retail outlets Faith and trust Example of marketing brilliance for Competitors 65 % of Glucose Biscuit market.
Product Range o Biscuits Milk Shakti Parle Magix Krackjack Monaco Digestive Marie Hide & Sick Mayfair Cookies Confectionary Melody Mango bite Poppins Kismi Toffee Orange Candy Must Bites Sixer
7.
8.
Product LifeCycle Strategies o PLC Stages Product development
o o o o o o o o o
Introduction Growth Maturity Decline Begins when the company develops a newproduct idea Sales are zero Investment costs are high Profits are negative PLC Introduction basic product
o o o o o o o o o o
Use costplus basis Selective distribution Awareness among early adopters Heavy expenditures Low sales High cost per customer acquired Negative profits Innovators are targeted
9.
Little competition PLC – Growth Stage Product Extensions
o o o o o o o o o o o
Penetration Pricing Intensive Distribut. Build Awareness Advertising is high Reduce expenditure on sales Rapidly rising sales Average cost per customer Rising profits Early adopters are targeted Growing Competition
10. PLC – Maturity Stage o Diversify brand and models
o o o o o o o o
Price match to beat competition Intensive distribution Encourage brand switching Sales peak Low cost per customer High profits Middle majority are targeted Competition begins to decline
11. PLC – Decline Stage o Phase out weak items
o
Cut price
o o o o o o o o o
Selective distribution
o o o o o
Decade later Introduced Biscuits
Phase out unprofitable outlets Reduce to level Reduce to minimal level Declining sales Low cost per customer Declining profits Laggards are targeted Declining competition
12. Introduction Phase Parle o Founded in 1929 as a Confectionary Comp Imported Biscuits shipped by British Introduced better glucose biscuits Initially sold only in Suburbs of Mumbai Wax wrappers for packaging
13. Growth phase PARLE o Total Market – 4000 Crores Total Market Growth 10 to 12 % per annum
o o o o o
Parle holds 40% Market share Large unorganized sector Indians eat 0.48 KG and Americans 4kg Biscuits Growth phase * Source ORGMARG
14. Growth Phase Parle Cont. o ParleG Largest brand in world 65 % of Glucose Market
o o o o o o
50 % to Turnover Large consumption in rural market 12 to 15 % Growth Low Margin High Volume *Source ORG MARG
15. Growth Phase Parle cont. o High Penetration in Market
low price ,low margin and high volume game
o o o o
Brand Repositioning Addition of taste Variants (Magix ,Milk shakti) Addition of weight variants (25 gm to 1kg) * Source ORGMARG % S Product H M L Hide n Seek ,Cheeslings Marie, Monaco , Krack Jack Parle G, Milk Shakti L M H
16. Growth Phase – Competition o Parle G market leader in Glucose sector Britania leader in terms of value & in Mid & High Sec
o o o
ITC fastest growing brand (7 %) Others: Priya gold, Bakeman, Nesle and Kwality. * Source ORGMARG Butter Cream Sunfeast M Sunfeast.gl. ITC Good Day Marie Gold Tiger Britania Badam pista Priya Gold Priya Snacs Surya Hide & Sick Marie Dig. Parle G Parle Cream(H) Marie(M) Glucose (L)
17. Growth Phase – Challenges o Increased penetration level from comp. Increased Advert.
o o o o
Variants and new Innovative products High segment variants Celebrity Brand ambassadors * AC Nielsen retail sales audit
18. Conclusion o PLC analysis – very IMP tool in the hands of marketer.
o o
Better understanding in managing profitable products & eliminating unprofitable one.
o o o o o
www.indiainfoline.com
As products moves from one stage to another in PLC Marketer evaluate and adjust strategies for
promoting ,pricing & distribution of the product. 19. Bibliography o www.parleproducts.com www.managementparadise.com Wikipedia Parle products(Brand ManagerMrMayank. ) Marketing ManagementPhilip Kotler
2. 3.
PRODUCT LIFE CYCLE PARLEG o GROUP # 3
o o o o o
MANISH 77
o o o o o o
History & Product range
MANOJ 78 SACHIN SREEJA RATISH
PRODUCT LIFE CYCLE PARLE –G Points: o Introduction Basics of PLC Application of PLC concept to PARLE –G Introduction Phase of PARLEG Growth Phase of PARLEG (Turnover,Finance Details,Competition & Challenges.)
4.
Conclusion Inroduction –PARLE G Largest Selling Brand in world.
o o o o o 5.
6.
Identified with baby on pack, affectionately called as ParleG baby Winner of 8 gold and 11 silver ‘monde selection awards Liked by all age and income groups 40% share of biscuit market and a 15% share of confectionary
HIDUSTAN KI TAKAT PARLE G o Largest manufacturer of biscuits since 80 years
o o o o o
Quality, nutrition and great taste.
o o o o o o o o o o o o o o o o
Parle – G
More than 1500 Wholesalers an 1.3 Million retail outlets Faith and trust Example of marketing brilliance for Competitors 65 % of Glucose Biscuit market.
Product Range o Biscuits Milk Shakti Parle Magix Krackjack Monaco Digestive Marie Hide & Sick Mayfair Cookies Confectionary Melody Mango bite Poppins Kismi Toffee Orange Candy Must Bites Sixer
7.
8.
Product LifeCycle Strategies o PLC Stages Product development
o o o o o o o o o
Introduction Growth Maturity Decline Begins when the company develops a newproduct idea Sales are zero Investment costs are high Profits are negative PLC Introduction basic product
o o o o o o o o o o
Use costplus basis Selective distribution Awareness among early adopters Heavy expenditures Low sales High cost per customer acquired Negative profits Innovators are targeted
9.
Little competition PLC – Growth Stage Product Extensions
o o o o o o o o o o o
Penetration Pricing Intensive Distribut. Build Awareness Advertising is high Reduce expenditure on sales Rapidly rising sales Average cost per customer Rising profits Early adopters are targeted Growing Competition
10. PLC – Maturity Stage o Diversify brand and models
o o o o o o o o
Price match to beat competition Intensive distribution Encourage brand switching Sales peak Low cost per customer High profits Middle majority are targeted Competition begins to decline
11. PLC – Decline Stage o Phase out weak items
o
Cut price
o o o o o o o o o
Selective distribution
o o o o o
Decade later Introduced Biscuits
Phase out unprofitable outlets Reduce to level Reduce to minimal level Declining sales Low cost per customer Declining profits Laggards are targeted Declining competition
12. Introduction Phase Parle o Founded in 1929 as a Confectionary Comp Imported Biscuits shipped by British Introduced better glucose biscuits Initially sold only in Suburbs of Mumbai Wax wrappers for packaging
13. Growth phase PARLE o Total Market – 4000 Crores Total Market Growth 10 to 12 % per annum
o o o o o
Parle holds 40% Market share Large unorganized sector Indians eat 0.48 KG and Americans 4kg Biscuits Growth phase * Source ORGMARG
14. Growth Phase Parle Cont. o ParleG Largest brand in world 65 % of Glucose Market
o o o o o o
50 % to Turnover Large consumption in rural market 12 to 15 % Growth Low Margin High Volume *Source ORG MARG
15. Growth Phase Parle cont. o High Penetration in Market
low price ,low margin and high volume game
o o o o
Brand Repositioning Addition of taste Variants (Magix ,Milk shakti) Addition of weight variants (25 gm to 1kg) * Source ORGMARG % S Product H M L Hide n Seek ,Cheeslings Marie, Monaco , Krack Jack Parle G, Milk Shakti L M H
16. Growth Phase – Competition o Parle G market leader in Glucose sector Britania leader in terms of value & in Mid & High Sec
o o o
ITC fastest growing brand (7 %) Others: Priya gold, Bakeman, Nesle and Kwality. * Source ORGMARG Butter Cream Sunfeast M Sunfeast.gl. ITC Good Day Marie Gold Tiger Britania Badam pista Priya Gold Priya Snacs Surya Hide & Sick Marie Dig. Parle G Parle Cream(H) Marie(M) Glucose (L)
17. Growth Phase – Challenges o Increased penetration level from comp. Increased Advert.
o o o o
Variants and new Innovative products High segment variants Celebrity Brand ambassadors * AC Nielsen retail sales audit
18. Conclusion o PLC analysis – very IMP tool in the hands of marketer.
o o
Better understanding in managing profitable products & eliminating unprofitable one.
o o o o o
www.indiainfoline.com
As products moves from one stage to another in PLC Marketer evaluate and adjust strategies for
promoting ,pricing & distribution of the product. 19. Bibliography o www.parleproducts.com www.managementparadise.com Wikipedia Parle products(Brand ManagerMrMayank. ) Marketing ManagementPhilip Kotler
Related Documents
Product Life Cycle Parle
May 2020 9
Plc Product Life Cycle
June 2020 17
Product Life Cycle
June 2020 13
Product Life Cycle
May 2020 22
Product Life Cycle Strategy.pptx
November 2019 32