Principles Of Design

Principles of Design how the elements are organized

balance emphasis contrast movement repetition pattern

Balance - arrangement of elements to create

a feeling of stability (symmetrical: same on both sides, asymmetrical: similar but not exactly the same)

Emphasis - elements used to create visual dominance or a focal point.

Contrast - a difference between elements to create a more dynamic composition (light/dark, warm/cool, big small, empty/full)

contrast of colors

contrast of textures

Movement - combing elements to direct the

viewers eye or create the look of action (visual movement)

Repetition - combining elements again and again to create a visual rhythm or beat

Pattern - structural repetition, combining elements in an organized and repeated manner