Prikshit Synopsis.docx

SYNOPSIS Name -Prikshit Roll No.-17MBA0231 Topic-Marketing Strategies Of Tata Motors 1.Know the History of Tata motors in the Indian Automobile Market. 2.Learn how to buy media space in local newspaper and classified listening. if we have the budget we can run aids on local television and rent advertising billboards 3.Targetting our advertising to the right demographic. 4.Comming up with special offers to run in our ads such giving away free insurance for one year or Giving free maintenance for first three services. 5.Run an Test Drive incentive to get people into our showroom. 6.Placing ads in magazines and on websites such as cardekho.com, cars.com, Carwale.com ,etc 7.Creating a website and social media pages for our dealership and updating inventory daily. 8.Making Videos of the cars that we are selling to post on our website and social media platforms. 9.Creating Referral program that rewards existing customer for sending people to in our showroom. 10.Sales is 90% Conviction Only 10% Communication Of Our Conviction. 11.Focusing on Feature of the car are giving Benefit to The Customers. e.g, Tata Nexon will be capable of a top speed of up to 180 kph. Tata have not yet put a number for the Nexon's fuel efficiency, however, the tank capacity is 44 litres and it is expected to deliver 19-24 kmpl, depending upon the engine. 12.Understanding the psychology of the customers. 13.Creating a new category in which we are the leader. 14.Focussing on the one word capturing on the mind of customers. e.g.,Google focus on word Search. when we have to find something in the internet we use Google search engine. 15.Make Long term planning policy for long term profits. 16.Sales is transfer of enthusiasm. How much we are emotionally, mentally, spiritually connected with our product. 17.Underdtanding the competition in the market and focusing on Research and Development Department of the company to provide new technology at low price to our customers. 18.Learn how to resolve conflict in the organization. 19.Providing good and effective Services to the customers.

20.Dealing with customers of different mind set.