Pricing

In The Name Of Allah Who Is Most Beneficial and Most Merciful

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Submitted to; Sir Shehzad Qayyum Submitted By; M.Sohail Ishaq Janbaz Atta M. Ali Hassan Ali Saeed

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Topic; Pricing

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Pricing

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Price Skimming

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Price Discrimination

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Psychological Pricing

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Penetration Pricing

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Importance Of Pricing In The Economy  In The Individual Firm  In The Customers Mind 

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Determining A Product Price Formula A  Formula B  Formula C  Formula D 

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Objectives Of Pricing To Maximize Profits  To Meet a Specific Target Return on Investment (or on net sales)  To Achieve a Target Sales Level  To Maintain or Enhance Market Share  To Meet or Prevent Competition 

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DISCOUNTS & ALLOWANCES Quantity Discount  A Noncumulative Discount  TRADE DISCOUNT  CASH DISCOUNT 

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CHANNELS OF PRICING Selling to the customers  Selling to the retailers  Selling to the wholesalers: 

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GEOGRAPHIC PRICING STRATEGIES The Strategies are  Point-of-Production Pricing  Uniform Delivered Pricing  Zone-Delivered Pricing  Freight-Absorption Pricing

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