Presentation On Ttsl Photon+

Presentation on

Wireless Broadband Services of TATA TELE SERVICES LTD.(TTSL)

Project was done under TTSL channel partner AZTECH Company Guide Mr. Avibrata Chakraborty (Mkt. Manager) Presented By Indrajit Ganguly En. Roll No.- M0708026

Faculty Guide Mr. Amar Gandhi

EXECUTIVE SUMMARY I had done my summer internship program(SIP) from AZTECH the channel partner of TATA Tele services Ltd.(TTSL) one of the leader of telecom sector. The focus of my project is on Wireless Broadband connection. TTSL provide Photon+ which is a USB device with high speed internet access capability. In the 60 days duration project I worked out with different categories in Private and Public Sectors Companies. The objective of my project was:To study the level of prospective customers of Wireless Broadband connection in the Private and Public Sectors Companies. Promote the product in-front of prospective customers.  Try to convert the prospective customer in to buyer.

COMPANY DETAILS TATA Teleservices Limited (TTSL) incorporated in 1996, is a part of the TATA Group of companies. The Board of Directors for TTSL includes Tata Son’s Chairman Mr. Ratan N. Tata, while the company is currently headed by its Managing Director, Mr. Anil Kumar Sardana. TTSL has over 87 companies, over 330,000 employees and more than 2.8 million shareholders. TATA Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. TTSL operates under the brand name Tata Indicom in various telecom circles of India.

COMPANY DETAILS The company is the market leader in the fixed wireless telephony market with a total customer base of over 36 million. TATA Indicom’s enterprise solutions work on the CDMA 3G-1X technology. TATA Teleservices has also acquired GSM licenses for specific circles in India. The total tower strength of Tata Indicom is currently at 12,500 towers nationwide. TATA Teleservices has recently launched the Virgin Mobile Brand to target the youth segment.

PRODUCTS MOBILE CONNECTION POSTPAID PREPAID

INTERNET CONNECTION DIALUP(wireless) MOBILE(wireless) WIRELINE(broadband/dialup)

LANDLINE CONNECTION WIRELESS PHONES LANDLINE PHONES CALLING CARD INTERNET ON LANDLINE

WIRELESS BROADBAND

Tata Teleservices Limited has launched their Photon+ USB data card service in Kolkata on March 2009. Photon+ is a small USB data card which when you plug into USB port of your laptop/PC ,will connect you to the high speed (up to 3.1 mbps) broadband Internet through Tata network. It is a mobile Internet Service. TATA Indicom has 300 photon enabled towers. This service is presently available only in selected areas of Hyderabad, Kolkata, Bangalore, Chennai, Jaipur, Mumbai, Jammu & Kashmir & North East States.

WIRELESS BROADBAND

Features of Photon+ USB Mobile Broadband service :20 times faster - data rates up to 3.1 Mbps. Compatible with both laptops notebooks & desktop PCs. The Photon+ service will be accessible via both USB Modems and Routers, thus catering to consumer and business segments. Compatibility between HSIA and CDMA 1X coverage/mode. It offers easy ’self installation’ with LAN/WLAN connectivity and OS support for Windows 2000/XP/Vista and Mac OS X. Best experience of audio and video streaming.

TARIFF PLAN PLAN PHOTON+LITE

DATA BASED PLAN MONTHLY RENTAL USAGE (GB) (Rs.) 500 0.5

PHOTON+2GB

750

PHOTON+SURF@NITE

950

PHOTON+SUPER SURF

1100

2 2 (DAY) + 10 (NIGHT) 10

MIN BASED PLAN

ADDITIONAL USAGE (Rs./MB) 2 2 2 2

PLAN

MONTHLY RENTAL (Rs.)

USAGE (MIN)

PHOTON+USE N PAY

250

NIL

ADDITIONAL USAGE (Re./MB) 1

PHOTON+DAILY 60

500

1800

1

PHOTON+DAILY 120

750

3600

1

Activity Varies activity taken by me to promote the product like:-

Kiosk Survey Cold Calling Demonstration

COMPITITORS

TATA is the first company who lunch wireless broadband connection in Kolkata. At present TATA and Reliance are two companies who provide high speed wireless Internet connection in Kolkata. Both company claims same speed(3.1Mbps). With different tariff plan. Tata Indicom Photon+ offer Huawei. Reliance Netconnect Broadband+ offers a choice of Huawei and ZTE. Both companies fixed their device price same(Rs.3500).

Graphical representation of different companies internet users. [On 50 primary data collected by me directly from the companies]

CONCLUTION End of my project I fined that:Most of the customers are price conscious and some of the customers are brand conscious. They ready to pay money if they get better service. There are lots of customers who are not aware about the high speed wireless broadband but they know about the data card. I found that lot of the customer are ready to switch over due to bad experience with the connection they are using. The companies should give efficient and effective services if they do that they can easily captured new customer who have bad experience with their brand. I fined that there is a need of wireless broadband in corporate offices for uninterrupted net connection.

CONCLUTION I have given rank to different factors responsible for demand/need of the Wireless Broadband connection. These factors are as follows:-

Factors Price Quality Brand Advertising/Marketing Company’s sales after services Customer behavior

Rank 1 2 3 4 5 6

Thank you