Presentation About Lifestyle Pvt Ltd

Presented By: Aashneet Gautam, Avinash, Clevin, Sudeshna Roy Vikas Soni, Vamsi Kanth

Introduction •

Lifestyle is part of the Landmark Group, a Dubai-based retail chain.

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Lifestyle India began operations in 1998 with its first store in Chennai in 1999, and now has 17 stores across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Noida, Pune, Mumbai, Jaipur and Ahmedabad.

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Spread over 90,000 square feet.

Target Market •

The company is looking to the newly emerging young and well-to-do segment.

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Age segment - 15-35

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 Members of this demographic are extremely fashion savvy, have a growing disposable income as well as a ravenous appetite for the latest trends.

Customer Service

Perceptual Mapping

Merchandise Mix & Vendor Relations Today Lifestyle offers a truly international shopping experience, a fact borne by numerous accolades.  Business World – IMRB Most Respected Company Awards survey rated Lifestyle as the ‘Most Respected Company in the Retail Sector’ in 2003 and 2004  ‘ICICI – KSA Technopak Award for Retail Excellence’ in 2005 

Reid & Taylor ‘Retailer of the Year’ award in 2006

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Lycra Images Fashion Award for the ‘Most Admired

Large Format Retailer of the Year’ in 2006 

Images Retail ‘Most Admired Retailer of the Year –

Merchandise Mix & Vendor Relations

Baby shop - Lifestyle

Home Center – Lifestyle

Shoe Mart – Lifestyle

Lifestyle Accessories

Merchandise Mix - Baby shop

Lifestyle

Merchandise Mix - Home Center

Lifestyle

Merchandise Mix -

Shoe Mart

Merchandise Mix - Lifestyle

Accessories

Vendor Relations

STORE DESIGN GROUND FLOOR •

First Attraction are the International Cosmetics Brand like CHANEL, CLINIQUE, LANCOME and DIOR.

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On the extreme left – Ladies Apparel Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY, REMANIKA, UCB etc

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Handbag or Mini purses section – Brands like HIDESIGN, BAGGIT etc

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On the Right hand side- Watches, Indian cosmetic brands, sunglasses.

FIRST FLOOR •

KIDS WEAR

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SHOE WEAR

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MENS APPAREL

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LAPTOP BAGS

The entire format is Race Track and Free flow Layout. Payment Counters- the total number is 6 but only 3 are operative.

VISUAL MERCHANDISING •

Promotes the brands.

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The brand manage their own instore visual merchandising.

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The best being newly opened Splash which has been done by Mr. Kaashif.

PRICING Current offer sale up to 50% discount and in HOME sale up to 50% • Sale up to 70% • Apparel: for men and women. They offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women. The price is affordable and the price range starts from Rs 299 to Rs 699 for men. The price ranges are Rs 199, 299, 499, 799 for women • Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton and many more in clothing, toys and other accessories for children. • Home lifestyle: one-stop destination for furniture, home needs and home furnishings, gifts, living room needs, kitchen needs and gadgets, crockery and cutlery, gardening furniture and many more.

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Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for all age groups men, women and children .

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Footware: Indian and international brands to name a few are Ganuchi, Kappa, Converse, Josef Seibel, Red Tape.

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Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica etc), Health and beauty products (H2O, Ponds, Toni and Guy etc), pens (heaffer, Parker, Waterman), International perfumes (Britney Spears, FCUK, Balenchiaga, Christian Lacroix, etc), cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,, etc) jewellery (Gili, Niravana, Cygnus, Carbon, Ishis etc) personal grooming items (Electric Shavers, Beard Trimmers, Hair Styler, Hair Straightener etc of different international brands)

ADVERTISING AND PROMOTION  Print ads  Radio ad  Hoardings  Price oriented advertising  Positioning as value for money brand

Promotion  Diwali Utsav (24 sep to 18 oct) – up to 25% discount  Stylefest Campaign (June 5 to July 5)  Lifestyle WATCH FEST (26 June to 26 July) (Rs. 60,000 Lifestyle Gift vouchers per store)

 Gift vouchers (Price range 50/- to 1000/-)

Diwali Promotion

LOCATION

FREE STANDING SIZE AND DEMOGRAPHIC

DIRECT & INDIRECT COMPETITION

SWOT Analysis Strengths Wide Varieties under a Single roof Locational convenience Value for Money

Weakness Customer Service

Opportunities

Advertising

Scope for Expansion Scope for Strategic alliance / Merge

Threats In close proximity to large no of Direct & Indirect Competitors

Conclusion